IBM's Bob Lord Welcomes Testing Google's Cookie Alternative, but Expresses Concern About "Attacks on the Open Web"

Bob Lord, Senior Vice President, Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to grips with the fact that digital ad targeting as we've known it is vanishing - and why he's actually okay with testing Google's Federated Learning of Cohorts (FLoC) alternative. In the meantime, Lord believes it's imperative for publishers to work together and embrace AI.

Guest: Bob Lord

Host: Mike Shields

Producer: Kenya Hayes