35 episodes

Icons in the Making is a podcast hosted by Lippincott’s Chief Marketing Officer, Heather Stern. In each episode, you’ll hear from the leaders and change agents at today’s most innovative, purpose-driven and disruptive brands. Tune in for honest and insightful conversations on the brands shaping our world and the people behind them.​

Icons in the Making Lippincott

    • Business
    • 5.0 • 52 Ratings

Icons in the Making is a podcast hosted by Lippincott’s Chief Marketing Officer, Heather Stern. In each episode, you’ll hear from the leaders and change agents at today’s most innovative, purpose-driven and disruptive brands. Tune in for honest and insightful conversations on the brands shaping our world and the people behind them.​

    Supercharging growth and cultural relevance with Crocs' Michelle Poole

    Supercharging growth and cultural relevance with Crocs' Michelle Poole

    Fortune favors the bold—especially when it comes to brands willing to take risks, embrace challenges and lean into culture. Take it from Michelle Poole; as the President of Crocs, she's led the polarizing brand to icon status with record-breaking sales in 2023, global expansion, and a spot on Time's 100 Most Influential Companies list. In this episode, we sit down with Michelle to talk her three decades of experience in brand building for global fashion and lifestyle companies, how she embraced the love-hate for Crocs to supercharge growth, and her approach to building teams that deliver in challenging times.

    • 43 min
    Designing the future of healthcare with CVS Health’s Michelle Peluso

    Designing the future of healthcare with CVS Health’s Michelle Peluso

    Michelle Peluso likes a challenge. Throughout her cross-industry career, she’s steered some of the world’s best brands in banking, fashion and travel through successful digital transformations. Now, she’s taking on healthcare at CVS Health where she’s revolutionizing the end-to-end patient experience across all of the company's care delivery and customer service channels. In this episode, Michelle shares what most companies get wrong about customer-centricity, what she’s learned throughout her cross-industry career, how she stays on the cutting edge of technology and the core principles she lives by.

    • 43 min
    Live from SXSW Sydney with Zach Kitschke (Canva), Jo Boundy (Commonwealth Bank) and Brent Smart (Telstra)

    Live from SXSW Sydney with Zach Kitschke (Canva), Jo Boundy (Commonwealth Bank) and Brent Smart (Telstra)

    When SXSW, arguably the world’s most iconic conference, expanded from North America for the first time with a new event in Sydney, it was the perfect opportunity to explore future trends and fundamental truths with the CMOs of the biggest brands in Australia. In this panel discussion, live from SXSW Sydney, we sit down with Zach Kitschke from Canva, Jo Boundy from Commonwealth, and Brent Smart from Telstra for a no-holds-barred conversation on what it takes to build an iconic brand.

    • 48 min
    Taking creative risks, the future of AI and staying humble with NotCo’s Fernando Machado

    Taking creative risks, the future of AI and staying humble with NotCo’s Fernando Machado

    Fernando Machado has never been one for resting on his laurels. From brand guru at Unilever, to global CMO at Burger King, to CMO at Activision Blizzard, Fernando’s career has been built on the desire to never stop learning. Now, this brand genius is taking on his boldest role yet as CMO of NotCo, a Chilean-based startup that uses AI power technology to develop plant-based foods. In this episode, Fernando pulls back the curtain on his most celebrated creative campaigns, and shares why AI isn’t a threat, why more marketers should be the CEO and the importance of staying present.

    • 41 min
    Turning Barbie into a state of mind with Mattel’s Lisa McKnight

    Turning Barbie into a state of mind with Mattel’s Lisa McKnight

    Barbie’s journey from iconic toy to cultural phenomenon has been a master class in marketing. But this branding triumph started well before there was Barbiecore and Kenergy—in fact, it has been a decade in the making. At the center is Lisa McKnight, Chief Brand Officer of Mattel and a 25-year veteran of the brand. In this episode, Lisa shares the genesis of Barbie’s transformation, how the movie came to be and how Barbie stays top of mind with 165 partnerships and counting.

    • 31 min
    Leading by design with Connie Birdsall

    Leading by design with Connie Birdsall

    With a career that has spanned 35 years, travel to over 54 countries and iconic projects such as Starbucks, Delta and PBS, Global Creative Director Connie Birdsall has left an indelible mark on the design industry. As a leader, she built Lippincott's design practice to be what is it today: a powerhouse of creativity that touches all facets of brand expression, from digital and social media to video and voice. In this live-recorded conversation on the eve of her retirement, Connie reflects on what has and hasn’t changed in the industry and her lessons for the next generation of designers.

    • 32 min

Customer Reviews

5.0 out of 5
52 Ratings

52 Ratings

hhhfghhgvfbk ,

Heather sterns son#the favorite

Nice job mom

CoachDee2528 ,

Episode 1

Loved the first episode and can’t wait to listen to #2

Adamonyc ,

Amazing lineup!

Excellent lineup, can’t wait for the episodes to launch!

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