51 episodes
ICS Podcast: Everything Digital ICS-digital & ICS-translate
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- Business
The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span everything from SEO, digital PR and multilingual content, to building a career in digital, developing a team and more.
Brought to you by ICS-digital and ICS-translate.
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Exporting for Global Growth in Travel and Tourism with Final Rentals Founder Ammar Akhtar
Finalrentals founder Ammar Akhtar is in conversation with Martin this week, talking about international growth, the importance of product and personal relationships with buyers. A recognised exporting leader, Ammar has great perspectives for anyone looking to grow globally in the travel sector and beyond.
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Earth Day 2024 - Ecobranders' Lindsey Coffey on Greenwashing vs Greenwashing and Winning Miss Earth
This episode, Ecobranders' Lindsey Coffey discusses sustainable merchandising, materials and branding, greenwashing vs greenwishing, her intense journey to winning Miss Earth and more!
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SEO in 2024 with Monster.com's Miranda Gahrmann
International SEO expert Miranda Gahrmann is this episode's guest, sharing her insights from heading up search at jobs-giant Monster.com. Covering 2024 SEO methodologies, the importance of brand and SEO case examples, this episode is a deep dive into contemporary SEO.
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The Power of Brand in E-commerce with Monster Energy's Brea Kanning
Monster Energy's Brea Kanning is our guest in this wide-ranging episode - covering the power of brand, building loyal audiences and expanding the possibilities of the beverage category through creative ecommerce initiatives. With plenty of insights for brands of all sizes, this is an essential episode for food and drink firms.
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Affiliate Marketing and Building Relationships with Lee-Ann Johnstone, Founder of Affiverse
How powerful is affiliate marketing in 2024? In this episode, Affiverse founder Lee-Ann Johnstone outlines the essential elements of a high-performing affiliate marketing programme. Covering the essential elements of relationship-building, technology, the wider marketing mix and more - this episode is a must-listen
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Mind, Body and Boundless Adventure: Exploring AI with Chris Pegg
In this episode, SEO Specialist Dan Nation speaks with Digital & Data Lecturer and GPT Customiser Chris Pegg about his AI innovations, GPT projects and their uses from a choose-your-own adventure to an AI wellness coach, the ethical considerations behind these, and predicitions for AI five years from now.Here are links to some of Chris' published GPTs:Lily - A motivation and wellbeing coach for life - https://lnkd.in/eZjNhJSjBoundless Adventure - A choose-your-own-path adventure Where creativity crafts endless tales - https://lnkd.in/eMh7jgnsRevise & Play - Transforming PDFs to Learning Playgrounds - https://lnkd.in/eSnhrZNh