Brian Clark is a serial digital entrepreneur who's started several 7-figure businesses -- and one 8-figure business that was recently acquired. Drawing upon his own 20-year evolution from solo to CEO (and back again), Brian provides compelling stories and actionable strategies for ambitious freelancers and creative entrepreneurs looking to live the "7-Figure Small" lifestyle.
Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.
The Art of Selling Your Business
After two episodes of the new format of the show, fate intervened. First, the winter fiasco in Texas knocked Jerod’s power out, and then the next week his wife gave birth to their second child. So, congratulations to Jerod and Heather!
I decided to carry on with a return to the old interview format for one week only.
In this episode, I have a great chat with John Warrilow about some of the key concepts from his new book, The Art of Selling Your Business. I’ve interviewed John before about designing your business to be an attractive acquisition target with a recurring revenue model, and this time we’re exploring how to prepare for an actual exit.
We begin with a question that many don’t really spend time considering: Why do you want to sell? Getting a little philosophical about the reasons for selling your business can spare you a lot of second-guessing later.
After that, we discuss the danger of timing your exit, the “5-20” rule for potential businesses that will want to acquire your business, how to deal with earnouts and attempts to “retrade” the deal, how to nudge the purchase price up, and much more.
John shares a lot of value in this interview, and answers some common questions that everyone who sells a business needs to understand. Let’s jump right in.
The Classic Internet Is Back In Style
With podcasting still going strong, newsletters having their moment, and blogging still right there in the thick of it all, it sure feels like the internet is returning to its roots in a good way.
As Justin Jackson put it in a tweet: "The classic internet is back in style: mindful, slow pace. Less frenzy. Feels good."
We sure agree.
So this week on 7-Figure Small, we rounded up Chris Brogan and Darren Rowse, a couple of pioneers of the early internet, to join Brian Clark for a chat about what’s new, what’s different, and what’s the same as it ever was.
As always, we begin by kicking around some headlines and end by answering listener questions.
In between, during our main topic, Brian, Chris, and Darren go deep on:
• Their experience launching Third Tribe
• The power of virtual communities
• Why email remains so important
• Where podcasts fit within an overall content marketing strategy
• How curation has evolved
And much more.
The Smart Way to Think About Scaling Your Business
As all freelancers and solopreneurs know, or eventually learn, starting a successful small business is a challenge -- a challenge worth accepting because of the rewards that come with it.
But what about the steps beyond that first level of success? What if you decide that you want to take your six- or seven-figure small business and scale it up?
It's doable, and there are well-worn paths you can follow. But it's not the right path for everyone. Is it the right path for you?
That's the subject of this week's edition of 7-Figure Small with Brian Clark, who has made the decision to scale several times in the past and experienced the challenges and rewards that come with it.
Ryan Deiss has too. Like Brian, he's a serial entrepreneur. He founded Digital Marketer and is currently helping small businesses scale successfully at Scalabale.co.
This week, Ryan is our guest for an in-depth discussion about how to weigh the benefits and challenges of scaling your business so you can make the right decision for your situation.
This week's episode also marks the debut of our new format: 7-Figure Small Live.
So in addition to the discussion on scaling your business, we begin by kicking around a few headlines (about Robinhood, Clubhouse, and Substack) and then finish up by answering questions from our live Zoom audience of Unemployable Initiative community members.
How to Be Someone's Favorite Podcast
There are, without doubt, a lot of podcasts other there. But that’s not the same as there being a lot of truly engaging podcasts.
People tend to think if they just land the right guest (you know, the one that’s been on every other show like yours), your downloads would double and sales would skyrocket. But think about it ... how can that be true?
Rather than just another podcast, you need a premise that does more than prompt a download. Something that speaks to your intended audience in a way that simultaneously delivers the value they’re looking for, in a way they weren’t expecting.
This week’s guest on 7-Figure Small has some thoughts on the subject. In fact, Jay Acunzo has lots of thoughts, and they are incredibly insightful.
If you’re trying to grow your business with a podcast, or you’re contemplating it, this episode is a must listen.
From his early work at companies like Google and ESPN, and spanning 15+ years of public performance and creative projects, Jay has inspired and pushed others to question the status quo, find and share their voices, and make a difference with the work they create.
He’s now building his own solo business helping people find their voice and build an audience -- all in a way that leads to real revenue, not just downloads on just another podcast.
The Blog that Launched a Wellness Empire
Over the last 15 years or so, there have been a multitude of people who have started creating content for a specific audience, and bootstrapped their way to 7-figure success. Build the audience first, and the revenue follows.
Katie Wells of Wellness Mama is one of those people. As a mother of six, her interest in helping families become healthier stemmed from her own research in raising healthy children -- a familiar case of purpose preceding profit that powers so many bootstrapped digital media businesses.
Today, Wellness Mama is a thriving business that initially hit the 7-figure mark by recommending quality products and services to people who trust Katie to put their well-being first. And then she developed her own line of natural products under the Wellness brand, which is now a successful and growing ecommerce company that has weathered the pandemic and looks to have an exceedingly bright future.
It’s all too easy to look at Katie’s success today and think this is something that’s too monumental to achieve. But everything starts with one small step at the beginning. Just one person making a decision to provide meaningful value and solutions to others.
If you have a strong sense of purpose that you’d like to turn into a business, Katie’s story will help you get started. Her insights in this episode are incredibly valuable, and she shares more than a few nuggets of gold that can make your own journey less mysterious and more fruitful.
From Freelance to Fitness Entrepreneur
It’s never been more doable to start a digital business. The increased “virtualization” of business, education, communities and events was happening anyway -- and then 2020 kicked it up to a much higher level.
But most of us start off as freelancers and with other client service businesses (I know I did). It’s a rite of passage where you learn how to make it without a J.O.B., and often reveals the driving sense of purpose for the business you really want to start and run.
Like a lot of young people, Krista Stryker thought she knew what she wanted to do after school, and like a lot of people life presented other plans. She ended up as a freelance copywriter, while starting a blog to talk about her passion for fitness on the side.
That blog turned into 12-Minute Athlete, which is now an app, book, and website dedicated to high intensity interval training and body-weight exercises. And even with her success, Krista is looking to take her business to the next level thanks to her belief that physical fitness must be accompanied with mental fitness as well.
Customer ReviewsSee All
Great Podcast, fantastic interviews!
Wonderful podcast, high audio quality and even higher quality content!
Brian, host of the 7 Figure Small Business - Unemployable podcast, highlight all aspects of entrepreneur and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Awesome - No Hype
The information and discussions are totally awesome and worth millions. True advice with regards to building a long term business with real a tribe you can grow and nurture.