Dr Marketing Tips Podcast

Dr Marketing Tips

Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.  Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.

  1. 1d ago

    The 43-Day Gap: How to Survive Google’s Rapid May 2026 Core Update

    If your medical practice noticed a sudden drop or a sudden surge in website traffic, phone calls, or patient inquiries over the last two weeks, you aren't imagining things. On June 2, 2026, Google officially wrapped up its massive May 2026 core algorithm update. In this episode, Jennifer and Corey discuss the rapidly changing landscape of organic SEO. Spurred by the pressure to feed its booming AI ecosystem, Google rolled out this latest core update just 43 days after its previous one—completely rewriting the rules on how healthcare sites rank. We break down what this update means for your online visibility and share the exact framework you need to diagnose your site's performance without hitting the panic button. Key Takeaways: Accelerated AI Cadence: Google is rapidly rebuilding its core ranking engine to feed its AI features (which now boast over a billion monthly users), narrowing the gap between major algorithm shifts to mere weeks.The Slop Penalty: This update aggressively targets thin, overly optimized, "SEO-first" content—specifically 500-word, low-tier AI articles generated without certified healthcare or provider oversight.The Golden Rule (Don't Panic): Fluctuations and bugs in reporting data are typical right after a rollout. Avoid making structural changes, rewriting pages, or deleting content while the algorithm is still settling.Double Down on E-A-T: Long-term organic success requires robust, up-to-date provider bio pages, detailed real-world patient Q&As, and clear medical bylines signed off by actual providers or clinical staff.

    18 min

  2. May 14

    Is Your Practice Prepared for the New ADA Standards?

    Update: The ADA deadline was originally May 2026, but the DOJ extended them by one year. The new deadlines are April 26, 2027 and April 26, 2028. The digital goalposts just moved again. On May 11, 2026, a new federal rule went into effect that raises the bar for ADA website compliance for medical practices. If you have 15 or more employees, the clock has officially run out—and the consequences for non-compliance are moving from "theoretical" to "litigation-ready." In this episode, Jennifer and Corey break down the technical shift to the Level A Standard, the rise of "surf-by" lawsuits, and why you are legally responsible for the accessibility of your third-party vendors (like patient portals and billing tools). Learn the three actionable steps you can take today to protect your practice from aggressive litigation and federal fines. Key Takeaways: The New Technical Bar: Why a website built to be compliant just two years ago likely fails the new 2026 standards.The Rise of Surf-By Lawsuits: Since 2023, ADA lawsuits have increased by 14%, with an average settlement cost between $20,000 and $50,000 plus attorney fees.Third-Party Liability: Why you are legally on the hook for the accessibility of your online scheduling, telehealth, and billing portals—even if you don't own the software.The Audit & Shield Strategy: How to perform a 5-minute "low-hanging fruit" audit and deploy accessibility plugins as an immediate layer of legal defense.Related Episodes on Privacy & Compliance: Episode 370: Beyond HIPAA: Navigating the New Wave of Digital Privacy LawsuitsEpisode 371: The Practice Privacy Checklist: Reducing Risk Without Losing Your Data

    19 min

  3. Apr 9

    AI Without the Headache: 10 Fast Ways to Automate Your Practice

    Don’t wait for a year-long EHR integration to start seeing the benefits of AI. In this episode, Jennifer is joined by Manny, Director of Client Services at Insight Marketing Group, live from the Transform 2026 HR Conference. They move past the technical jargon to provide 10 practical, EHR-agnostic ways to use AI and Agentic AI to solve practice burnout and operational friction right now. From automating mundane HR questions to using AI as a secret shopper for your patient experience, this conversation focuses on low-risk, high-impact tools that don't require touching PHI. Learn how to clear repetitive tasks off your staff's plate so they can focus on what matters: the patients. Key Takeaways: Problem-First Automation: Why the most successful AI implementations start by identifying repetitive staff pain points rather than trying to force-fit a specific technology.The AI Secret Shopper: How to use voice AI to audit your own practice—testing hold times, referral loops, and website friction from a patient’s perspective.Recruitment & Retention: Using AI avatars to conduct first-round interviews and Agentic AI to handle 24/7 staff questions regarding handbooks and benefits.The Compliance Guardrail: Why you must implement clear internal policies to prevent staff from dumping "secret sauce" or sensitive data into public AI models.

    31 min

  4. Mar 26

    The 84% Rule: Why Brand Bias Wins Before the Patient Ever Searches

    Why do patients choose one practice over another? If you think it’s purely based on who shows up first in a Google search, think again. In this episode, Jennifer and Corey dive into a massive study from WPP Media and Oxford Saïd Business School that analyzed 1.2 million consumer purchase journeys. The findings are a wake-up call for independent practices: 84% of all purchases are driven by pre-existing brand bias. This means the battle for a patient's trust is won long before they have an urgent medical need. Key Takeaways: The 84% Statistic: Only 16% of consumers are truly undecided at the point of purchase. If you aren't building a brand early, you are fighting for the smallest (and most expensive) piece of the pie.The "Priming" vs. "Active" Stages: Understanding the two phases of the patient journey and why marketing solely to people "in crisis" is a losing game.Reach vs. Receptivity: Why 23% of people are naturally unreceptive to traditional ads, and why trust-based content (reviews, stories, and videos) is the only way to penetrate that barrier.Owned, Shared, and Earned Media: The report shows these organic touchpoints are 3x more influential at the point of conversion than paid media alone.The "Curb Appeal" Factor: Why a dated website or a lack of social presence is the digital equivalent of a "rodent running across the yard" of a house for sale.Resources Mentioned: WPP Media & Oxford Saïd Business School: The Future of Media Report

    26 min

  5. Mar 5

    The Practice Privacy Checklist: Reducing Risk Without Losing Your Data

    In part two of our deep dive into digital privacy, Jennifer and Corey move from the "why" to the "how." While the first episode set the stage for the shifting landscape of 2026, this episode provides a practical, actionable roadmap for independent physician practices to audit their digital footprint. We discuss why most practices are accidentally exposed to risk through "off-the-shelf" website plugins and why it’s time to move toward a PHI-free analytics model. This isn't about turning off your marketing; it’s about recalibrating your tools to ensure that patient trust—and your legal standing—remains intact. Tune in to the episode to learn: The Audit First Step: Why you need a full inventory of every pixel, chatbot, and tracking plugin running on your site before adding anything new.High-Risk Pages: Identifying the specific areas (like condition pages, provider bios, and portal logins) where "click IDs" can inadvertently create HIPAA violations.The URL Leak: How descriptive URLs can unintentionally transmit PHI to third-party ad platforms.Consent vs. Authorization: Why a standard "accept cookies" banner does not constitute a HIPAA-compliant authorization.Safe Operating Models: Transitioning to anonymous, first-party data strategies that focus on traffic trends rather than identifiable user profiles.

    25 min

  6. Feb 19

    Beyond HIPAA: Navigating the New Wave of Digital Privacy Lawsuits

    In 2026, the landscape of digital privacy in healthcare has shifted dramatically. It’s no longer just about staying HIPAA compliant; it’s about navigating a "wild west" of state-level consumer data laws, aggressive class-action lawsuits, and the end of surveillance-based marketing. In this first of a two-part series, Jennifer and Corey break down why your standard Google Analytics setup might actually be a liability and how 20 different state regulatory environments are changing the rules for healthcare marketers. We discuss the rise of a new cottage industry of privacy litigation and why "Accept Cookies" banners are no longer enough to protect your practice. Key Takeaways: The New Privacy Landscape: Why privacy is becoming a standalone regulatory category separate from HIPAA.The Google Analytics Problem: Understanding why HHS and OCR guidance suggests that tools like Google Analytics can create PHI violations simply by tracking IP addresses on condition pages.State-Specific Hazards: A look at the strict laws already on the books in Washington, Nevada, Connecticut, and Maryland.The Ambulance Chasers of Tech: How law firms are targeting practices for pixel-related tracking violations.Trust as a Commodity: Why protecting patient data from big tech is now a brand differentiator and a way to build long-term patient loyalty.

    36 min

  7. Feb 5

    State of Social 2026: How Your Practice’s Reputation Is Being Built Without You

    In this episode, Jennifer and Corey break down Brandwatch’s State of Social Media 2026 insights (based on 910M online mentions) and translate what they mean for healthcare practices navigating trust, reputation, and patient experience in a social-first world. In this episode, you’ll learn: Brand-owned accounts only initiate 1% of brand-related posts, so your story is being told without you.Trust gaps hit healthcare harder. Hidden fees and extra charges-related frustration is rising (+40%), and billing confusion becomes a public social issue.De-influencing = patient warning behavior. Mentions of “deinfluencing” are up 79%, meaning that people actively steer others away after bad experiences.“Anxiety” mentions on social are up 25%, and “digital detox” mentions are up 10%, so focusing on creating calm, helpful content will put you ahead.Pick the right platforms and show up with the right tone. No more copy/paste posting.Social media is now the public version of the patient experience. Discover how you can monitor it, respond to it, and use it to improve what happens offline.

    35 min

  8. Jan 15

    How Patients Choose Doctors in 2026: What the Press Ganey Data Reveals

    In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying loyal to their healthcare providers. In this episode, you’ll learn: Why 72% of patients now start their care journey on Google, not with physician referralsHow AI is changing search, reviews, and first impressions before patients ever visit your websiteWhat’s really happening with online reviews—and why they still matter, even if fewer people read themWhy access and online scheduling are now the top patient frustrationHow safety and trust signals influence patient choice and recommendationsWhy loyalty is driven by experience, not costThis one is a must-listen for practices that want to align marketing, access, and patient experience with how consumers actually behave today.

    34 min
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4.8
out of 5
23 Ratings

About

Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.  Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.

Information

  • Creator
    Dr Marketing Tips
  • Years Active
    2015 - 2026
  • Episodes
    385
  • Rating
    Clean
  • Copyright
    © 2026 Dr Marketing Tips Podcast
  • Show Website
    Dr Marketing Tips Podcast

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