Dr Marketing Tips Podcast

Dr Marketing Tips

Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.  Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.

  1. 3D AGO

    The 84% Rule: Why Brand Bias Wins Before the Patient Ever Searches

    Why do patients choose one practice over another? If you think it’s purely based on who shows up first in a Google search, think again. In this episode, Jennifer and Corey dive into a massive study from WPP Media and Oxford Saïd Business School that analyzed 1.2 million consumer purchase journeys. The findings are a wake-up call for independent practices: 84% of all purchases are driven by pre-existing brand bias. This means the battle for a patient's trust is won long before they have an urgent medical need. Key Takeaways: The 84% Statistic: Only 16% of consumers are truly undecided at the point of purchase. If you aren't building a brand early, you are fighting for the smallest (and most expensive) piece of the pie.The "Priming" vs. "Active" Stages: Understanding the two phases of the patient journey and why marketing solely to people "in crisis" is a losing game.Reach vs. Receptivity: Why 23% of people are naturally unreceptive to traditional ads, and why trust-based content (reviews, stories, and videos) is the only way to penetrate that barrier.Owned, Shared, and Earned Media: The report shows these organic touchpoints are 3x more influential at the point of conversion than paid media alone.The "Curb Appeal" Factor: Why a dated website or a lack of social presence is the digital equivalent of a "rodent running across the yard" of a house for sale.Resources Mentioned: WPP Media & Oxford Saïd Business School: The Future of Media Report

    26 min

  2. MAR 5

    The Practice Privacy Checklist: Reducing Risk Without Losing Your Data

    In part two of our deep dive into digital privacy, Jennifer and Corey move from the "why" to the "how." While the first episode set the stage for the shifting landscape of 2026, this episode provides a practical, actionable roadmap for independent physician practices to audit their digital footprint. We discuss why most practices are accidentally exposed to risk through "off-the-shelf" website plugins and why it’s time to move toward a PHI-free analytics model. This isn't about turning off your marketing; it’s about recalibrating your tools to ensure that patient trust—and your legal standing—remains intact. Tune in to the episode to learn: The Audit First Step: Why you need a full inventory of every pixel, chatbot, and tracking plugin running on your site before adding anything new.High-Risk Pages: Identifying the specific areas (like condition pages, provider bios, and portal logins) where "click IDs" can inadvertently create HIPAA violations.The URL Leak: How descriptive URLs can unintentionally transmit PHI to third-party ad platforms.Consent vs. Authorization: Why a standard "accept cookies" banner does not constitute a HIPAA-compliant authorization.Safe Operating Models: Transitioning to anonymous, first-party data strategies that focus on traffic trends rather than identifiable user profiles.

    25 min

  3. FEB 19

    Beyond HIPAA: Navigating the New Wave of Digital Privacy Lawsuits

    In 2026, the landscape of digital privacy in healthcare has shifted dramatically. It’s no longer just about staying HIPAA compliant; it’s about navigating a "wild west" of state-level consumer data laws, aggressive class-action lawsuits, and the end of surveillance-based marketing. In this first of a two-part series, Jennifer and Corey break down why your standard Google Analytics setup might actually be a liability and how 20 different state regulatory environments are changing the rules for healthcare marketers. We discuss the rise of a new cottage industry of privacy litigation and why "Accept Cookies" banners are no longer enough to protect your practice. Key Takeaways: The New Privacy Landscape: Why privacy is becoming a standalone regulatory category separate from HIPAA.The Google Analytics Problem: Understanding why HHS and OCR guidance suggests that tools like Google Analytics can create PHI violations simply by tracking IP addresses on condition pages.State-Specific Hazards: A look at the strict laws already on the books in Washington, Nevada, Connecticut, and Maryland.The Ambulance Chasers of Tech: How law firms are targeting practices for pixel-related tracking violations.Trust as a Commodity: Why protecting patient data from big tech is now a brand differentiator and a way to build long-term patient loyalty.

    36 min

  4. FEB 5

    State of Social 2026: How Your Practice’s Reputation Is Being Built Without You

    In this episode, Jennifer and Corey break down Brandwatch’s State of Social Media 2026 insights (based on 910M online mentions) and translate what they mean for healthcare practices navigating trust, reputation, and patient experience in a social-first world. In this episode, you’ll learn: Brand-owned accounts only initiate 1% of brand-related posts, so your story is being told without you.Trust gaps hit healthcare harder. Hidden fees and extra charges-related frustration is rising (+40%), and billing confusion becomes a public social issue.De-influencing = patient warning behavior. Mentions of “deinfluencing” are up 79%, meaning that people actively steer others away after bad experiences.“Anxiety” mentions on social are up 25%, and “digital detox” mentions are up 10%, so focusing on creating calm, helpful content will put you ahead.Pick the right platforms and show up with the right tone. No more copy/paste posting.Social media is now the public version of the patient experience. Discover how you can monitor it, respond to it, and use it to improve what happens offline.

    35 min

  5. JAN 15

    How Patients Choose Doctors in 2026: What the Press Ganey Data Reveals

    In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying loyal to their healthcare providers. In this episode, you’ll learn: Why 72% of patients now start their care journey on Google, not with physician referralsHow AI is changing search, reviews, and first impressions before patients ever visit your websiteWhat’s really happening with online reviews—and why they still matter, even if fewer people read themWhy access and online scheduling are now the top patient frustrationHow safety and trust signals influence patient choice and recommendationsWhy loyalty is driven by experience, not costThis one is a must-listen for practices that want to align marketing, access, and patient experience with how consumers actually behave today.

    34 min

  6. 12/24/2025

    2026 Healthcare Reset: What Independent Pharmacies Need to Prepare for Now

    As we head into 2026, independent pharmacies are facing a hard reset in how healthcare is regulated, marketed, and delivered. From tightening scrutiny around tracking and consumer health data to rising patient expectations for speed, transparency, and convenience, the rules of engagement are changing fast—and pharmacies that don’t adapt risk falling behind. In this episode of the DrMarketingTips Show – Independent Pharmacy Edition, we break down the forces shaping the year ahead and what they mean for independent pharmacy owners and operators. This conversation focuses on the practical realities of privacy, patient access, logistics, and trust—and how these shifts create both risk and opportunity for pharmacies navigating an increasingly consumer-driven healthcare environment.

    11 min

  7. 12/18/2025

    Smaller Budgets, Smarter Marketing: What Healthcare Marketers Must Do Next

    Healthcare marketing budgets may be shrinking, but with that comes the opportunity to become more efficient and ROI-driven. Marketers can shift from “doing everything” to focusing on fewer channels and doing them exceptionally well In this episode of the DrMarketingTips Show, Jennifer and Corey break down insights from the Healthcare Marketers Trend Report: “Into the Wind” and what they mean for independent practices navigating tighter budgets and shifting patient behavior. Key takeaways from the report include: How audience prioritization is changing between physicians, patients, and specialty referral groupsWhy social media is now the fastest-growing channel as the the “new TV” for healthcareWhy omnichannel marketing is no longer optional, but the standardHow live events and human connection are making a comebackWhere AI and analytics fit in accelerating personalization and performanceTune in for a practical, data-backed discussion on how to market smarter (not louder) in the 2026 healthcare landscape.

    31 min

  8. 12/04/2025

    Harnessing the Power of Social Media: Trends, Tactics, and Responsible Use

    Misinformation may often spread like wildfire on social platforms, but believe it or not, with the right tools, false stories and backlash can be contained just as quickly. In this episode of the DrMarketingTips Show, Jenn shares a special presentation on how healthcare practices can create a tactical social media game plan that protects the brand while still driving growth. This webinar was originally presented in collaboration with ASCENT, a community-driven educational organization for practice administrators in the ENT specialty. Tune in to Discover: How a false, racially charged TikTok post snowballed into global outrage, threats, and review bombingThe exact crisis playbook Jenn’s team used: pausing content, issuing a CEO statement, and coordinating rapid responseWhich platforms to prioritize (and which to skip) for time-strapped practicesHow to use content pillars to avoid burnout and stay consistentPractical, HIPAA-safe ways to use AI for content and workflow without replacing human oversight

    56 min
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4.8
out of 5
23 Ratings

About

Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.  Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.

Information

  • Creator
    Dr Marketing Tips
  • Years Active
    2015 - 2026
  • Episodes
    382
  • Rating
    Clean
  • Copyright
    © 2026 Dr Marketing Tips Podcast
  • Show Website
    Dr Marketing Tips Podcast