The Fitness Business School with Pat Rigsby

Pat Rigsby
  • 4.9 (40)
  • Entrepreneurship
  • Updated Semiweekly

Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to share stories of successful entrepreneurs who have built successful, lifestyle friendly businesses and teach you to do the same. Find out more at www.PatRigsby.com

  1. 4d ago

    The Winning Coach - 03 - Standards Beat Motivation

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Stop Relying on Motivation — Build a Culture of Standards Instead Are you tired of hoping your team shows up fired up every day? The most successful coaches and leaders don't leave performance to chance — they build standards that drive results even when motivation runs low. In this episode of The Winning Coach, Pat Rigsby shares a powerful leadership principle he's developed over 30+ years of coaching and 20+ years leading businesses: standards beat motivation every time. You'll discover: ✅ Why motivation is a feeling — and feelings are fleeting ✅ How high-performing teams "fall back to their standards" under pressure ✅ The #1 mistake leaders make when onboarding new team members ✅ What a 6-year college baseball dynasty teaches us about building a winning culture ✅ How to stop micromanaging by creating an environment that polices itself Whether you're leading a team of 2 or 200, the secret to sustainable success isn't a better pep talk — it's establishing the non-negotiables that define who you are every single day. The best leaders don't motivate. They set the standard. 00:00 Introduction 00:11 Motivation vs Standards 01:18 Why Standards Last 01:54 Establishing High Standards 03:02 What Gets Tolerated Becomes Standard 04:12 Setting People Up to Fail 05:17 Building a Winning Culture 06:43 Standards Define Organizations 09:05 Key Takeaways

    10 min

  2. Jun 8

    The Winning Coach - 02 - Winning the Game, Losing the Season

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Win the Month, Lose the Season: Build a Fitness Business That Lasts Pat Rigsby of The Winning Coach explains how short-term wins in sports or business can be "fool's gold," masking weak standards, poor systems, and bad behaviors that hurt long-term success. He argues the scoreboard reflects only today's moment - like a hot player, a big sales month, or weak competition - while the "season" reveals whether your culture, development, and structure can sustain results over time. Using examples from baseball and fitness-business promotions that create quick cash but erode trust and client loyalty, he warns against grinding teams or owners into burnout to hit quotas. He encourages leaders to evaluate wins by asking what created the victory, what it cost (time, energy, culture), whether it made you better or just busier, and whether you'd want to repeat it as a long-term habit. 00:00 Winning Yet Losing 00:18 Scoreboard Can Lie 01:10 Fools Gold Wins 01:51 Gym Promo Cautionary Tale 03:12 Season Reveals Systems 05:08 The Cost Of Winning 06:50 Leadership Burnout Fallout 08:16 Four Wrap Up Questions

    10 min

  3. Jun 1

    The Winning Coach - 01 - What It Means To Be a Winning Coach

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- The Winning Coach: Why the Scoreboard Can Lie (Building Culture, Leadership, and Sustainable Success) Welcome to The Winning Coach Podcast with Pat Rigsby. In this inaugural episode, he defines "winning" beyond visible results like the scoreboard, revenue, recognition, or busyness, arguing those metrics can mask weak culture and broken infrastructure. Drawing on 30 years of coaching experience and ownership of over 30 businesses, he explains how lessons from baseball - recruiting, team building, culture, and player development - translate directly to business and leadership. He shares contrasts from his college coaching career, including outperforming resources to finish fifth at the World Series, then later seeing how talented recruits who weren't a cultural fit exposed a weak foundation despite winning records. Rigsby emphasizes that marketing and sales fuel growth, but people and culture determine sustainability, fulfillment, and a life to be proud of, and he will share practical lessons and interviews with guests. 00:00 Welcome to the Show 00:12 Why the Scoreboard Lies 00:57 Mission Behind Winning Coach 02:09 Lessons from the Dugout 02:49 Early Coaching Struggles 03:21 Building a Championship Culture 04:11 When Culture Breaks 05:07 Turning Sports into Business 05:26 People Over Transactions 06:22 Wins and Hard Lessons 06:40 What Youll Learn Here 07:40 Guests and the Big Goal 08:06 Final Expectations

    8 min
  4. Fitness Business School - 675 - Creating Your Own Cash Machine

    May 25

    Fitness Business School - 675 - Creating Your Own Cash Machine

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- How to Build a 10–14 Day Cash Machine: A Short-Term Marketing Sprint for Fast Business Growth Pat Rigsby explains how he helps business owners create a short-term "cash machine" by running a 10-14 day (or up to 30 day) choreographed marketing and promotion sprint that crafts a clear offer, distributes it across multiple channels (individual outreach, email, text, phone, voicemail drops, in-person), and uses daily accountability to stay on track and course-correct quickly. He says results often come without paid marketing and cites past "Best Month Ever" initiatives, including doubling a client's best month and achieving near-best months about 90% of the time through day-by-day plans and consistent execution. The approach can generate immediate cash infusion, trials, or low-cost front-end offers that convert into recurring revenue, potentially adding $1,500-$2,000 monthly and $18,000-$24,000 annually. He invites listeners to email pat@patrigsby.com for help. 00:00 Build a Cash Machine 00:43 What the Cash Machine Is 01:25 Best Month Ever Framework 02:02 Plan and Accountability 03:13 Course Correct Fast 03:53 Use Cases and Upside 05:22 DIY 10 to 30 Day Sprint 06:23 Wrap Up and Next Steps

    9 min
  5. Fitness Business School - 674 - The "More Leads" Trap

    May 18

    Fitness Business School - 674 - The "More Leads" Trap

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Stop Saying "I Need More Leads": Build a Predictable Marketing System for Consistent Fitness Business Growth Pat Rigsby explains that "I just need more leads/clients" is a trap for fitness business owners because it's a temporary Band-Aid that doesn't fix the root problem: lacking a predictable, consistent system to generate and convert leads month after month. He compares one-off promotions and desperation marketing (like promises to add 100 members fast) to extreme diets, noting they can create infrastructure and experience issues, may attract poor-fit clients, and leave owners stuck when the tactic stops working. Instead, he advocates installing documented, coachable marketing and follow-up processes with multiple channels—referrals, reactivation, organic, online/offline, paid ads, plus email, text, and calls—to reliably bridge leads into clients. He highlights using a monthly marketing plan as a core driver of sustainable growth and lower-stress operations. 00:00 More Leads Trap 00:59 Band Aid Fixes 02:12 Systems Not Surges 03:25 Promo Pitfalls 05:25 Build Repeatable Habits 06:06 Multichannel Lead Flow 07:07 Monthly Marketing Plan 08:09 Final Takeaway

    10 min
  6. Fitness Business School - 673 - Stack to Win

    May 11

    Fitness Business School - 673 - Stack to Win

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Stacking Skills to Win: Coaching + Business for Gym Owners Pat Rigsby explains the concept of "stacking skills," arguing that being above average in two complementary areas can create a top-tier advantage, especially for business owners. Using the Wealthy Gym Owner business as an example, she contrasts gym-owner-only expertise with her broader experience across about 40 businesses, multiple facilities, hundreds of franchise locations, and extensive coaching, noting how even identical ad campaigns can succeed in two nearby gyms and fail in a third. She emphasizes that what works for one business doesn't universally transfer and highlights the value of combining "boots on the ground" operational testing with broad best-practice insights, as well as blending systems installation with coaching. For gym owners, she recommends leveraging strong coaching and client experience by improving business skills from a C level to a B, creating a powerful stack that can leapfrog competitors. 00:00 Stacking To Win 00:09 The Skill Stack Idea 01:09 Gym Coaching Blind Spots 01:47 When Ads Don't Transfer 03:52 Our Experience Advantage 05:41 Systems Plus Coaching 06:04 Your B-Level Business Goal 08:03 Become A Plus At Two 08:21 Final Takeaway

    10 min
  7. Fitness Business School - 672 - The Business Kiss of Death

    May 4 ·  Video

    Fitness Business School - 672 - The Business Kiss of Death

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- You Can't Out-Hustle a Broken Business Model Pat Rigsby warns that a broken business model can be the "kiss of death," sharing a story about a smart, driven client whose effort couldn't overcome average businesses because "you can't out-hustle a broken model." He explains that flaws like bad pricing, broken payroll structure, or unsustainable rent can keep a business afloat but prevent real upside, wealth, or fair rewards for hard work. While he agrees with Dan Kennedy's idea that "money loves speed," he stresses speed must be aimed in the right direction—like using a map instead of driving fast without a destination. He urges owners to audit whether their model is durable, scalable, sustainable, and enjoyable, and offers to discuss it via email. 00:00 Why Hustle Fails 00:12 Client Story Broken Model 01:14 Common Model Breakdowns 01:44 Money Loves Speed 02:00 Speed Needs Direction 03:49 Models Evolve Over Time 04:38 Audit Your Business Model 05:02 Reengineer For Wealth

    6 min
  8. Fitness Business School - 671 - Compressing Your Marketing Time

    Apr 27

    Fitness Business School - 671 - Compressing Your Marketing Time

    Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- How to Make Selling Easy: A 4-Step Sales Process for Fitness & Performance Coaches In this episode, Pat explains how to make selling feel easy and non-adversarial by treating it as a partnership, especially for fitness and sports performance professionals who feel uncomfortable asking for money. He shares a four-step process: (1) get the person to open up about why they need change by discussing the last 30–60 days, (2) help them visualize where they want to go within a clear timeframe like 90 days or 12 months, (3) demonstrate the gap by having them identify what must change to get there, and (4) step into a trusted-advisor role to show how your program helps, confirm it would help, and present program options using an alternate-choice close. 00:00 Selling Made Simple 00:11 Why Sales Feels Hard 00:35 Sales as Partnership 01:32 Step One Find Pain 02:23 Step Two Define Goals 03:23 Step Three Map the Gap 04:59 Advisor Role and Buy In 06:19 Close With Options 07:04 Value Exchange Mindset 08:01 Final Encouragement

    10 min
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4.9
out of 5
40 Ratings

About

Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to share stories of successful entrepreneurs who have built successful, lifestyle friendly businesses and teach you to do the same. Find out more at www.PatRigsby.com

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