Property Management Growth with DoorGrow

DoorGrow | #1 Property Management Growth Experts with Jason & Sarah Hull
  • 4.9 (46)
  • Entrepreneurship
  • Updated Weekly

🚀 Struggling to grow your property management business? 🔥 Need more doors but feel stuck? ⚙️ Operations a mess? Welcome to Property Management Growth with DoorGrow! This is THE podcast for property managers who want to scale faster, add more doors, and systemize their operations—without the B.S. Hosted by Jason Hull, marketing expert, entrepreneur coach, and property management growth strategist, we bring you the best strategies, insights, and hacks to help you dominate your market. Learn from top property managers, industry experts, and vendors sharing real-world tactics that actually work. ✅ How to attract more property owners ✅ Fixing broken operations & streamlining processes ✅ Marketing & sales strategies that get you more doors ✅ Eliminating stress & scaling efficiently Join our free community of growth-focused property managers at DoorGrowClub.com and get the best property management marketing & growth strategies at DoorGrow.com. 🎧 Subscribe now and start growing your business today!

  1. 2d ago

    The Future Of Property Management Has No Deposits

    What if the friction everyone feels around security deposits (upfront cash, slow refunds, disputes at move-out, etc) was solved with trust?  In this episode of the #DoorGrowShow, Jason Hull talks with Roey Dor, CEO and co-founder of Obligo, about rebuilding the deposit system for the rental industry. Roey breaks down why deposits fail both renters and property managers, how the credit-card pre-authorization model used by hotels inspired Obligo's approach, so property managers don't have to change a thing about how they operate.  Jason and Roey also dig into why fear is the enemy of every landlord-tenant relationship, how removing the deposit burden changes that dynamic, and how a letter of credit with major banks lets property managers trust Obligo the way renters trust a bank. If you've ever wondered whether there's a better way to handle deposits (for your business and for your residents) this conversation lays out exactly how that shift is already happening. You'll Learn [06:10]  Why everyone hates security deposits [09:04]  The three real reasons property managers need deposits [12:38]  The hotel pre-authorization model that inspired Obligo [15:20]  How Obligo replaces deposits using bank verification [18:59] Sponsor break: Vendoroo [21:04] Embedding Obligo into AppFolio, Yardi, RealPage & Buildium [28:23] Trust, fear, and why the deposit relationship matters Quotables "We did not invent the concept or the idea that a deposit would be replaced with something. Many insurance providers and other companies had different solutions in the market that ticked some of the boxes, but never all three."   "There's one big enemy of good relationships, and that's fear."  "There's billions of dollars that are buried in deposits. There's millions of renters that could enjoy these funds." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, five, four, three, two, one. Hey everybody, I'm Jason Hall, the founder and CEO of DoorGro, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGro, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. So my guest today is Roe Dore, the CEO of Obligo, and we're going to be getting into how everybody hates deposits, improving relationships between residents and owners. And I'm excited to hear about his background and how he got into doing what he's doing. So welcome to the show.   Rowie. Jason, I'm so excited to be here. Thank you for having me.   Roey Dor (01:00) Jason, I'm so excited to be here. Thank you for having me   and looking forward to the conversation.   Jason Hull (01:06) Yeah,   so give us a little bit of background. It like in the pre-show, you were chatting a little bit about how you were a fighter pilot. And so I know Sarah's gonna be kicking herself that she wasn't like on this episode or something with me, because she recently got her pilot's license. She thinks that's super cool. So give us a little bit of background for those listening so they get a feel for you and and lead us into how you eventually became the CEO of Obligo. Yeah, well, I don't want to take too much time, but I actually think it's an interesting   Roey Dor (01:30) Yeah, well I don't want to take too much time, but I actually think it's an interesting   story. I failed I failed three driving tests   Jason Hull (01:35) like interesting stories.   Roey Dor (01:40) before I became a fighter pilot. And I don't know if you know this, many people don't know this, but training to become a fighter pilot is a effectively like a long series of driving tests. And you pretty much have to succeed in all of them.   Jason Hull (01:42) Okay. I don't know if you know this, many people don't know this, but training to become a fighter pilot is a effectively like a long series of driving tests. and you pretty much have to succeed in all   of them. Yeah. And the the s the interesting story that also has to do with me becoming an entrepreneur is around the third failure. I was kind of crying and my dad came to me and he said, Hey Roy, you know, why are you crying?   Roey Dor (01:55) And the this the interesting story that also has to do with me becoming an entrepreneur is around the third failure. I was kind of crying and my dad came to me and he said, Hey Roy, you know, why are you crying? And   I'm I was like, I'm so frustrated. I keep failing this driving test. And it's really not up to me. Every time something happens, some you know, somebody gets into a car, turns left instead of right, and it's unpredictable and I can't win.   Jason Hull (02:10) You know I'm I I was like, I'm so frustrated, I keep failing this driving test. And it's really not up to me. Every time something happens, some you know, somebody gets into a car, turns left instead of right. Yeah. And it's unpredictable and I can't   win. I'm not controlling it. Yeah. And and he said, Well, Roy, you know, people are going to do different things, yeah, but you're gonna react. And by reacting, you're going to control the situation. And it gave me this   Roey Dor (02:24) I'm not controlling it. And and he said, Well, Roy, you know, people are going to do different things, yeah, but you're gonna react. And by reacting, you're going to control the situation. And it gave me this kind of   Jason Hull (02:38) kind of   Roey Dor (02:39) feeling of control of the situation. And I was flying and training to become a fighter pilot. It always felt to me like I was in control. And I think when you transition this into entrepreneurship.   Jason Hull (02:39) feeling of control of the situation and I was flying and training to become a final pilot. Yeah I always felt to me like I was in control. And I think when you transition this into entrepreneurship,   Roey Dor (02:54) It is also very, very important. Now it's not that I don't believe in luck at all, but it's very, very important, I think, to be empowered by the feeling of controlling what is eventually going to happen and that you're going to succeed.   Jason Hull (02:54) it is also very, very important. Now it's not that I don't believe in luck at all, but it's very, very important I think to be empowered by the feeling of controlling what is eventually going to happen and that you're going to succeed.   Roey Dor (03:07) It's not a replacement of hard work, but I think it's super, super important to possess that as an entrepreneur. Otherwise it's become, you know, why would I succeed where everyone failed? Why how would I, you know, overcome this and that? So it's ca it's kind of tied in in a sense.   Jason Hull (03:08) It's not a replacement of hard work, but I think it's super, super important to possess that as an entrepreneur. Right. Otherwise it become, you know, why would I succeed where everyone failed? Why how would I, you know, overcome this and that? So it it's ki it's kind of tied in in a sense.   Yeah, it's kind of that you know, we if we have a victim mentality, we're   Roey Dor (03:27) Yeah.   Jason Hull (03:27) not gonna do too well as an entrepreneur. Yeah, you know. We can blame the marketplace, we can blame the bad leads, we can blame the clients.   But blaming everything external doesn't allow you to take ownership and improve things and actually get results. In the marketplace, at least where there's capitalism, it rewards results in the real world. So for   Roey Dor (03:48) Yeah.   Jason Hull (03:49) sure.   Roey Dor (03:49) One hundred percent. so just to follow up on the background, so as a fighter pilot did that for a bunch of years. Me and my friends like   Jason Hull (03:51) Just to follow up on the background, so FighterPilot did that for a bunch of years. Me and my   Roey Dor (03:56) to laugh that we watched too much Top Gun at the time. and that inspired us to open a bar. So me and two friends from the squadron end up owners of a night establishment and it was actually pretty successful. So it led us to eight years in hospitality.   Jason Hull (03:59) Yeah. and that inspired us to open a bar. So me and two friends from the squadron end up owners of a night establishment and it was actually pretty successful. So it led us to eight years in hospitality.   Roey Dor (04:16) Bars, restaurants, clubs, all of that happened in Tel Aviv. And we were having a good time. However, it's not a very suitable lifestyle if you want to start a family.   Jason Hull (04:17) Bars, restaurants, clubs, all of that happened in Tel Aviv. And we were having a good time. However, it's not a very suitable lifestyle if you want to start   a family.   Right,   right. Yeah, I can't I can imagine and you know I've I've all   Roey Dor (04:30) Or your list that's out there.   Jason Hull (04:33) Sarah and I've loved watching a bunch of episodes of Bar Rescue and it does not look like an easy business or industry to be involved in. Yes, it's it's actually it's actually very difficult to be profitable in the in the restaurant business. Yeah. And and it really teaches you a lesson or two about how to manage the type shift. Otherwise things really   Roey Dor (04:40) my yes, it's it's actually it's actually very difficult to be profitable in the in the restaurant business. And and it really teaches you a lesson or two about how to manage a tight shift. Otherwise things really   get out of place pretty quickly. so

  2. Oct 2

    Is Chaos Holding Your Property Management Business Back?

    Is your property management business growing, but somehow becoming harder to run?  In this episode of the #DoorGrowShow, Jason and Sarah Hull discuss the difference between the chaos property managers solve for their clients and the chaos happening inside their own businesses. While handling the challenges of rental properties creates an opportunity to serve owners, internal chaos can leave business owners dealing with team conflict, unclear expectations, and constant frustration.  Jason and Sarah explore why so many property management companies hit a wall as they grow, especially when their company culture hasn't been clearly defined. They talk about the importance of establishing core values, hiring people who align with those values, addressing gossip and conflict directly, and taking ownership of the standards you allow in your business.  If your business feels more chaotic with every door you add, this conversation will help you understand where that chaos may be coming from and what needs to change before you grow further. You'll Learn [00:38]  Why Chaos Requires Strong Leadership [02:13]  External Chaos vs. Internal Business Chaos [03:58]  How Unclear Culture Creates Team Problems [06:08]  Office Politics, Gossip, and Employee Conflict [07:12]  There Are No Bad Teams, Only Bad Leaders [11:06]  Why Gossip Is Theft in Your Business [11:53]  Defining the Culture and Values You Want [14:10]  Your Company Culture Is the Real Product [18:02]  Reducing Chaos and Building a Scalable Business Quotables "And chaos when there's chaos, what really needs to happen is leadership. And leadership provides clarity." — Jason Hull  "When we're not clear on what we want, it's really difficult to get what you want." — Jason Hull  "Culture is the foundation because culture is the actual foundation of the business." — Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. Hey everybody. Welcome to the DoorGrow Show. I'm Jason Hull, the founder and CEO. This is Sarah, the COO of DoorGrow and co-owner. We are the owners of DoorGrow and we are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For 18, almost 18 years.   We have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. Okay. All right. So our topic today is chaos. Wow. Chaos.   Personified by Sarah. All right. Chaos. Injecting chaos. All right. So who doesn't like a little bit of chaos? I actually think chaos is kind of fun. But I do well in chaos. Some people do not thrive in chaos. But chaos to me is opportunity and it's a way to make money and it's a way to help people. And chaos when there's chaos, what really needs to happen is leadership. And leadership provides clarity.   And so when there's chaos, that is just an opportunity for you to help everybody get some clarity and to take leadership. See, see? See? Do you see? Wow. Well, you were loud enough screaming chaos. I'm sure they heard you. Now you can hear me. There you go. All right. I'm sure they heard you before anyway. All right. So chaos. All right. So yeah, like I was saying.   The it needs leadership. And w we see a lot of businesses, especially in the two to three hundred door range, they've got a lot of chaos going on. And they've got an entire team and there's difficulty. But if there is the greater the level of chaos, the more assuredly we will find a greater lack of leadership. And so taking ownership and and leading and setting rules and boundaries and guidelines is imperative. It's it it's   really, really critical. And this is what yeah, I was coaching a client on this today. This is what was lacking in the business. And when there's a lack of clarity of culture, there's going to be greater levels of chaos and yeah, and problems. So what should we talk about about chaos? Well, what would cause a severe amount of chaos that is not usually opportunity? Because what we mean by chaos is opportunity is when there's   Chaos externally. External chaos is usually opportunity. Internal chaos is not fun. I mean it's still an opportunity to improve or to grow. There is opportunity there. There's always opportunity when there's chaos. But it's not like wow, I have such a great opportunity in the market because my whole business is chaos and it's a disaster and everything is broken. Wow, what an amazing   Opportunity I've got here. Yeah. So there there's a great opportunity for cleanup. Sure. Then, but I j I just do want to make sure there's that distinction between internal chaos and external chaos. So external chaos, that's usually why property managers exist in the first place. It's because managing rentals and doing everything by yourself, dealing with tenants and maintenance and evictions and rent collection and   Showings and screenings and all the things, that can be chaos. Yeah. That is where property managers thrive. Is hey we just handle the chaos for you, so Yeah. You don't even have to think about it. We do the the the work. We do all of this so you don't have to think about it or worry about it. You don't have a headache. We do the work for you. Yay. But internal chaos in your business is different. So internal chaos in your business is is not   Such a a great place to be. Right. And that's that's kind of the the difference. So I don't want you to go, well, wow, my business is chaos. That's that's great. Jason said it was a an amazing opportunity to make money. It definitely means there's margin for improvement. So which is an opportunity to have more profit, to make more money, to have a better experience, right? To have more freedom as a business owner.   There's lots of opportunity if you've you have chaos in your business. So you can look at it at the glass half empty or half full, either way. So So what are some of the things that cause chaos internally in in business? I mean, one of the biggest is just a lack of clarity in the business. So the biggest lack of clarity that we'll see the most chaos I think created by is a lack of clarity around culture.   So if culture isn't clear and culture isn't defined, then we bring in team members that don't fit the culture, which means you as a business owner won't feel comfortable with them. They'll be doing things that or getting away with stuff that is making you uncomfortable. And you maybe you feel like you you're you're trying to be nice to people on the team. And but you know, I was talking with a business owner today and he's got a team member that is   He thinks going to be his salesperson or BDM, but this person also has their own property management company on the side. And I was like, Well, isn't that a conflict of interest? And he was like, Well, yeah, I was thinking that too. And I was like, Yeah, my it sounds like it. So, yeah. And so that's the challenge when we don't when we're not clear on what we want, it's really difficult to get what you want. And that's not his ideal scenario. That's not what he wants. But   I think that a lot of times we just don't have clarity. And when we culture is defined, I think, by having clarity of the company values so that you can make sure that you have team members that match those values. Because it's really difficult to look at team members and go, Do they fit in here? Are they a good fit? When you don't have culture defined. And it's really difficult for your team members to know what the culture is if you don't have it defined and to protect that culture. Cause at DorGro, if we bring in a new team member,   And they're injecting chaos. It's a bad thing. And they're causing harm or damage or it's against our company core values. It's against our client centric the, you know, mission statement and the outcomes that we want to create with clients. Everybody on the team is going to probably bring it up to us. They're going to say, This is a problem. I'm noticing this. So the team protect the culture once culture is clear and it's defined. And so culture gets protected. But when you don't have clarity of culture, what you will notice is the side effects of a lack of culture.   Which he's noticing. What you're going to start to notice is politics. Office politics. You're going to start noticing gossip. You're going to start noticing backstabbing and complaints. Like this gentleman has a team member that was like, she was unwilling to come to Daily Huddle if this other team member shows up because they're they've got a little tiff or some sort. And so I'm like, that's a problem. There's like this needs to be nipped in the bud. This needs to be healed or fixed. There's a cultural problem in the business. And   If the culture if culture's a problem, then there's a lack of leadership. Because leadership creates the culture of the business. there's a great book. we've listened to the audio. It's it's called Extreme Ownership. And their subsequent book is really good as well. Yeah, Jocko Willock and and Leaf something. But the their subsequent book I think is even better because it really clarifies it.   The dichotomy of leadership of leadership, yeah. And so that's the the challenge is if there's a lack of culture, there's a lack of leadership. And one of the principles they teach that they talk about with the I guess the Navy SIELS or the Marines is that there's no bad teams, there's only bad leaders. And you might think, well, that's not true. There's bad team members. Yeah, but you pic

  3. Sep 25

    How Better Listing Photos Help Properties Lease Faster

    Could the way you're marketing your rental properties be costing you weeks of vacancy? In this episode of the #DoorGrowShow, Jason Hull sits down with Kori Covrigaru, co-founder of PlanOmatic, to discuss how professional listing media can help property management companies lease properties faster, reduce vacancy costs, and attract more owners. Kori shares what he's learned from more than two decades in real estate photography, including why professional photos, floor plans, and 3D tours can make such a difference in today's competitive rental market. They also discuss how outsourcing photography can save your team hours of driving and administrative work, allowing you to grow your portfolio without adding unnecessary overhead. If you're looking for ways to fill vacancies faster, improve your property management brand, and give your team more time to focus on growing the business, this episode is worth a listen. You'll Learn [02:14] Kori Covrigaru's Story and PlanOmatic [04:18] Why Professional Photos Help Properties Lease Faster [06:36] How Better Listings Attract Property Owners [10:03] Scaling Your Business Without Adding Overhead [12:28] How PlanOmatic Works and Integrates With Your Software [15:30] Photography Pricing and Who Pays for It [17:36] How AI Virtual Staging Improves Rental Listings [23:58] Providing Photography Services Across Different Markets [28:31] Building a Client-Focused Business Through Communication Quotables "But the biggest reason why it actually makes sense and there's a high ROI for our customers to use us versus what you described as properties with professional photos lease faster." — Kori Covrigaru Pasted "You attract who you are." — Jason Hull  "It's better to know that nothing is happening than to not know that something is happening." — Kori Covrigaru Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right, we're live. Hey everybody, I'm Jason Hull, the founder and CEO of DoorGrow. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. We've been doing this for over 18 years, roughly about now, and we have brought innovative strategies and optimization to the property management industry.   We are on a mission here at DoorGo to transform property management business owners and their businesses. We want to transform the BS or eliminate the BS, transform the industry, build awareness, change perception, expand the market, help the best property management entrepreneurs win. And we're particularly genius at three key things: rehabbing property management companies so they make more money, optimizing their growth engines so they add more doors without having to waste money on digital marketing. And we help them figure out and get their ops dialed in so they get more freedom.   Now let's get into the show. Alright, today's guest hanging out with me here is Cory. And Corey, say your last name for me. I'm gonna try it. Kavrigaru. That is an A. Really? What how do you say it? It's Kovrigaru. Kovrigaru. It could be Kovrigaro. It's Roman.   Kori Covrigaru (01:07) That is an A. You got an A. Yeah, it's covrigaro. But you know what? It could be covrigaro. It's Romanian.   I don't speak Romanian. My father and his family were born in Romania. Means bagel maker in Romanian. Yeah, you nailed it. We're off to a good start.   Jason Hull (01:21) Interesting. Okay. He's runs bagel you know, meets bagel maker in Romanian. Okay. All right. Very cool.   Yeah, my brother Bryant actually he runs a property management business. He actually was a Mormon missionary in Romania. So he speaks Romanian. So   Kori Covrigaru (01:37) Wow.   Buona di miniatso. That means good morning. That's about, yeah, the count of 10. We can do it again. That's...   Jason Hull (01:40) There you go. That's more than I ever knew. So now everybody knows. Thank you. All right, cool. So   so Corey is the the co founder of Plan O Matic. And   Kori Covrigaru (01:54) Yes.   Jason Hull (01:55) we're gonna discuss today how high quality listing media can help properties lease faster, reduce vacancy costs, and create a better experience for both owners and prospective residents.   Corey's going to share insights for more than two decades of building one of the nation's largest real estate photography companies and what today's property manager should know about standing out in a competitive rental market. And it has gotten tough to get leasing handled in some markets right now. They've got a lot of inventory, the market shifted, it can be difficult. So we're going to get into that. All right, cool. So   Corey, give us a little background on you so those that are listening can understand what how did you get into entrepreneurism and decide to be crazy like the rest of us and start a business? And like how did this lead to Planomatic? I think it was the short answer is by necessity. I realized early.   Kori Covrigaru (02:48) I think it was the short answer is by necessity. I realized early on   that it was unemployable and in order to provide an income for myself and eventually my family, had to figure   Jason Hull (02:56) And eventually my family.   Kori Covrigaru (02:58) out how to start a business. So I got into Planomatic. I was an entrepreneur major at the first school. I attended SUNY Buffalo my freshman year. played soccer there and transferring to Western Michigan. They didn't have an entrepreneurship major there, but I kind of continued upon that path for myself. And then at some point,   Jason Hull (03:05) Buffalo, my freshman year, I played soccer there, I ended up transferring to Western Michigan. They didn't have an entrepreneurship major there, but I kind of continued upon that path for myself. And then at some   point in college I met someone who had written software or decreased work plans quickly on site, started helping him with his business, and then eventually licensed that software, started my own business, brought my co-founders on board, and then eventually we started using other software, of course. That's how I kind of got into it.   Kori Covrigaru (03:17) In college, I met someone who had written software to create floor plans quickly on site, started helping him with his business, and then eventually licensed that software, started my own business, brought my co-founders on board. And then eventually we started using other software, of course, but that's how I kind of got into it by happenstance.   Jason Hull (03:34) I knew that you know A O B was probably not for   Kori Covrigaru (03:34) But I knew that, know, J-O-B was probably not for me. And   that's what led me to the path I'm on. 22 years.   Jason Hull (03:42) Twenty   two years planomatic. Very cool. Very cool. So cool. So what is Planomatic? Yeah. So Planomatic provides professional photography, floor plans, three D scans, AI virtual staging, and more services to the single family rental property management industry nationwide at speed and at scale. So that's kind of like   Kori Covrigaru (03:50) Yeah. So Plan-O-Matic provides professional photography, floor plans, 3D scans, AI virtual staging, and more services to the single family rental property management industry nationwide at speed and at scale. So that's kind of like our...   you know, if you're familiar with EOS or traction, that's our, that's our elevator pitch. We provide professional photography floor plan, 3D scans, AI virtual for single family rental specifically. We did use to service the for sale by agent space or the traditional real estate agent that sells homes. And we actually pivoted a hundred percent to the single family rental property management industry in   Jason Hull (04:09) You know, if you're familiar with EOS or traction, that's our that's our elevator pitch. We provide photography floor technology scans for single family rentals specifically. We did use to service the for sale by agent space or the traditional real estate agent that sells homes and we actually pivoted a hundred percent to the single family rental, property management industry.   Kori Covrigaru (04:32) 2020, 21, sort of around that time.   Jason Hull (04:36) Okay, okay, got it. So three D scans, pro photography, speed, scale. So for property managers, why is it important to do this stuff well? Why can't they just send out one of their team members that's got an iPhone and just sort of wing it? Okay. Well there's there's a lot are a lot of reasons why that's not the optimal solution.   Kori Covrigaru (04:57) Well, there's a lot. There are a lot of reasons why that's not the optimal solution. Now, look,   I'm not going to say that, you know, it's the same for every property manager and every price range and every market across the U.S. That's not the case. But generally speaking, windshield time is what really cuts into profits.   Jason Hull (05:05) same for every property manager and every price range and every market across the US. But generally speaking, windshield time is is what really cuts into   Kori Covrigaru (05:18) And so what we're able to do is reduce that windshield time. That saves money and makes you more efficient.   We also save a lot of the back office having to download, upload photos, color correct them, download them, sort them, upload them to that folio, build them, rent, find wherever your PMS is. And so we save a ton of time by being integrated with your property management software. But the biggest reason why it actually makes sense and there's a high ROI for our customers to use us versus what you described as properties with professional photos lease faster.   Jason Hull (05:31) Upload photos, color correct them, d

  4. Sep 4

    Reputation Can Make or Break Property Management

    Your reputation is being built with every client, every interaction, and every decision you make, but are you actually managing it?  In this episode of the #DoorGrowShow, Jason and Sarah Hull talk about the impact reputation has on the growth of a property management business and why trust needs to be at the center of the relationships you build.  They discuss how questionable sales tactics can damage trust before a relationship even begins, why choosing the wrong clients can lead to bigger reputation problems, and how word of mouth can quickly influence the way people see your company. You'll Learn [00:00] Introduction and why reputation matters [02:18] Building business relationships on trust [04:17] How the wrong clients hurt your reputation [07:20] Why reputation impacts word-of-mouth growth [10:38] Managing your reputation intentionally [12:58] Making the invisible work visible [16:49] Taking ownership as a business owner [19:44] How leadership shapes company culture [22:01] Rebuilding trust after reputation damage [25:10] Protecting your reputation for long-term growth Quotables "Relationships are built on trust." — Jason Hull  "The product you're selling is trust." — Jason Hull  "If you're the business owner, the buck stops with you." — Jason Hull  "If you shatter your reputation, like you don't have anything left." — Sarah Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:02) All right, five, four, three, two, one. Hello everybody. I'm Jason Hull. This is Sarah Hull, founder and CEO of DoorGro, and owner and COO of DoorGrow. And we are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. We've been doing this for 18 years and we would love to help you grow your business. All right, so let's get into the show. I'm shortening it up today. It's a little long.   I keep getting shorter. Maybe next time it'll just be like, hey, we're door grow and let's get into it. All right. So today what came up on one of our coaching calls, we were talking about what maybe we should talk about. And one of the group coaching calls where clients get on and they ask questions and they share their wins. Somebody was asking about a residence benefits package and they were saying they were talking to two different companies. And then everybody started chiming in negatively.   on one of those companies when he had mentioned the two companies. This because it's a mastermind. So people are like, yeah, this vendor, they have a bad reputation, they're negative, this sort of thing. And it really made me think. So so what we're going to talk about today is reputation and how important it is to manage your reputation, how important that is to impacting or affecting word of mouth and growth of your company and all of that sort of stuff. So   Cool. All right. And this isn't the th so there was this instance. There was also we got a client on recently and they came to us. They were from a had come from a BDM supplier, a BDM business development manager, which is for those that don't know, a salesperson for property management. They'd come from one of these BDM sort of coaching consulting companies that does placement. That's in the in in the ni industry. And they had   They were on their fourth BDM from this company. And they had had a pretty bad experience. And so they were talking negatively about this other company. actually, I got two clients on recently that had similar experience with this BDM coaching company, and they said similar things. So let's go back to the mass rank call. So they were talking about the resident benefits package.   And talking bad about one vendor. And then they s they were everybody started talking positively about the other vendor. And these are kind of two big competitors. One's been in the industry a long a long time, has a good reputation, and they've been sponsors at our events, and the other one is maybe a newer kid on the block and is resorting to some interesting tactics to get clients. So what have you heard that they're doing to get clients? I think you heard.   That they were, weren't they calling and pretending to be an investor? Yeah, something for property manager. Something like this, some sort of shady tactic of calling up, pretending to be somebody interested in property management so they could get in contact with the business owner who often is acting as the BDM or salesperson. You know, it's a clever tactic. Can it work? Yes. What's the challenge with this? Well   Relationships are built on trust. If you're going to use a vendor, if somebody's going to use you as a property manager, the product you're selling is trust. They don't really care about property management. They wanted somebody they can trust that's going to have their interests in mind and take care of their property that they can trust to do the right thing. Because they're giving you control and you can do a lot of things that are not the right thing or that are unethical.   And it's not a real ethical strategy to trick or manipulate the people you're trying to sell to to start the relationship. So going back to the BDM companies, when I asked the the BDMs of these these two coaching clients we took on, and we were g they want me to help them get their BDMs up to speed and give them good strategy, I said, What strategies were they giving you to do? And they said, Well, it was mostly just   sales role play in learning sales. I'm like, what about growth? And they said, Well, they had us cold calling or calling, you know, and pretending to be tenants or be interested in the rental property. And then we would flip it. And I'm like, So you're starting it out you're starting a relationship of trust by first being untrustworthy and like destroying trust and and the BDM, the gal, she said, Yeah, I didn't I didn't really like it either.   Now maybe they have better strategies than this. Maybe these BDMs weren't doing a good job. We'll find out as they're in our programs, see if they're gonna put in the work, do the things we teach them and tell them to do, which is not that because we believe in trust. But but th similar sort of issue. You can't start a relationship out that is going to be founded and based on trust with by destroying the very thing it should be founded on and then expect you're gonna have a good relationship or that they're gonna wanna buy from you. So   That's my quick two cents on that. Why didn't this deal close? I don't understand. Yeah. Why why am I not getting business why is my business struggling to grow? Well, what are you doing? Lying to people? well. Talking to them. Yeah. Like we start out strong. So, you know, we I I've been at this for like eighteen years. Door girls existed for a long time. You know, and   There's been people that have complained about us. And so the other f side of the coin of this is that you have to be really careful about the clients that you take on. Cause if you take on bad clients or cheap clients or clients with a really broken mindset or that are really negative active, as I would call it, meaning they're constantly looking to destroy everything. They're always looking to find fault in everything. You know those kind of clients. Though they're really difficult for you to deal with.   If you don't qualify your your clientele and you bring on anybody, you're going to have some crappy clients like that. And if you have crappy clients, they're going to give you bad reviews and they're going to be negative about everything and they're going to find fault. Are we perfect to DoorGro? Absolutely not. However, all of our stuff is proven. We have clients that have gotten great results on every single growth engine strategy that we teach, but we've had clients in the past that we didn't do a good job qualifying them, brought them in and   They didn't even for some reason pay attention to what we told them they were buying. And then they thought, well, I paid 10 grand for a website and didn't get a result, which the website was like a minor piece that we threw in as part of the process. And they just didn't do any of the work to get the doors. And it was about teaching them strategies to get doors and helping them optimize the front end of the business. And so you have to be careful about the clients that you take on because the clients that you take on.   d eventually determine the the reputation you're going to have and the reviews that you're going to get. Like a lot of property management companies have negative reviews. The number one way to prevent negative reviews is don't work with certain tenants and certain owners. That's it. Like the that's the easiest way to filter out negative reviews is to filter out bad clo customers. And a lot of times we don't pay attention to that. That's been a mistake that I've made in the past. We've gotten better at that.   Yeah. In general we have really good clients. I think our biggest frustration with some of our clients is really they just sometimes don't do the work. That's probably it. Like we generally attract really good clients, but sometimes they just really don't want to do the work to go outdoors or do the work to to grow. And sometimes it takes them a f several months to figure out that they're not a salesperson or that they just aren't really gonna do the work. And that's where we have a little   conversation with them about maybe stepping into one of our other offers where we place a salesperson for them or where w we ought become their salesperson for them because they realize they don't really like sales. We can hear do you hear your dog? We can hear my my dog is outside my office. You can't probably hear it, but he's groaning and whining. My dog loves me. He can't like be withou

  5. Aug 28

    How AI Is Changing Property Management Leasing

    Property Management Growth with DoorGrow

  6. Aug 21

    Collaboration Over Competition in Property Management

    What if some of the people you see as competitors could actually help you grow your property management business? In this episode of the #DoorGrowShow, Jason and Sarah Hull talk about collaboration over competition and why a scarcity mindset can cause property management business owners to overlook opportunities sitting right in front of them. They break down why clients aren't necessarily choosing a property manager because of a secret strategy, service, or sales pitch, and why trying to protect everything you do from your competitors may be doing more harm than good. If you've been treating the property managers around you strictly as competition, this episode may change the way you look at them. You'll Learn [00:00] Introduction and industry overview [00:58] False scarcity and competition myths [03:19] Clients choose you for your uniqueness, not secret sauce [05:16] The industry benefits from collaboration, not isolation [06:15] Debunking false assumptions about growth and scarcity [08:39] Lead generation is easier than perceived [09:06] The abundance of property management opportunities [11:51] Overcoming fear and false evidence [12:52] Collaboration over competition explained [16:16] The neighbor strategy for referrals Quotables "They work with you because they like you. Because you're unique, because you are uniquely you." — Sarah Hull  "People don't want to buy property management. They want to buy you." — Jason Hull "Some of your neighbors could become one of your best friends and best assets." — Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) All right, five, four, three, two, one. Hey everybody, I'm Jason Hull, the founder and CEO of DoorGrow. This is Sarah Hull, owner of DoorGro and the COO. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry.   At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, so today we're going to be talking about collaboration over competition in the property management industry. And the reason for this is because a lot of you are dealing with a lot of false scarcity.   false competition and you're not leveraging some of the people that could be feeding you business, maybe even in your own neighborhood. And so let's get into this. All right, let's talk about it. So if you've ever thought, no, I don't want my competitors   registers to know about doorgrow. I don't want them to work with door grow. I only want to do this or I only want to have the best stuff or I only want to do, you know, the whatever strategy or you know, I want all the connections. And I think a lot of times that's really based in a a scarcity mindset and in a fear-based mindset. Yeah. If you find something that's good and then you go, I'm gonna keep this little secret to myself. I I don't want to tell anyone else about it.   I only want it for me. And maybe it's a website or maybe it's, you know, a special pricing tool, or maybe it's your sales process, or, you know, maybe it's a referral source. Maybe it's what do they call it at KFC? Like the the secret ingredients. Eleven secret eleven herbs and spices. Like I can't I can't let anybody else know what I do or how I do it or why. I don't want them to know anything about me. Then a lot of times I I know it feels like hey, I'm protecting   my assets and I'm protecting my my business and I'm making sure that you know not everyone can copy me. And what it usually boils down to though is A property management is just inherently not that different. Like what one property manager does is really similar to what another property manager does. Are there slight nuances and differences between two companies? Yes, of course there are. How they do things is different.   Of course. But the product itself, what you're actually doing, is not very different from company to company to company. So you're really not saving yourself what you think like what you think you're doing is, I'm not telling anybody. I'm keeping this to myself. I don't want anyone to copy me. It it's it's all the same product. And usually people don't decide to work with you because you have the secret sauce.   They work with you because they like you. Because you're unique, because you are uniquely you. So your competitor and you might do the exact same thing in the exact same area, in the exact same market, targeting the exact same properties and clients. You do everything the same. Your pricing might be the same, the website might look similar, your sales pitches often pretty similar. That's why when you call property management companies, you kind of have deja vu and you hear the same thing again and again and again and again.   Unless you talk with one of our clients and then the conversation sounds slightly different. But it's it's all it all boils down to the same thing. And people aren't working with you because you said the magic words like, they said this one thing and now I have to work with them because no other company does that. No other company is like that. That usually is not the case. Because the product and the service is what it is. It's it's the same. But you're different.   And they like you. And that's why someone will work with you. And guess what? Your competitors probably unless unless you're maybe really mean to them, your competitors probably like you too as a person. They, you know, there's probably maybe some friendly competition there. But they probably like you too. And if you got to know them, you might find that you like them as well. And I think that   looking at this as a collaboration instead of no, it's it's all me, it has to be me, I'm the only one, I'm the best one, and nobody else in this market, everybody else is like this or like that. I'm the only one. Well, all right. I I just don't know how that really serves the industry. I don't know how that really serves the community. Well let's take a step back because I think a lot of business owners   And until your own basic needs are met, you don't care about the community. Let's be real. Like if you're you and your family are hungry and starving, you need money, you need to pay rent, you need to pay your bills, you you want to get your business going. You don't care about the community. You don't care about the industry. You care about yourself, which is fine. So let me help you see how you by being selfish and looking at yourself, you have probably some false assumptions that are causing you to not grow. And that's why you're in this that that   That camp and why you're struggling. So, first of all, like Sarah said, you may have this false scarcity mindset. So, first of all, there is, let's let's kill some assumptions. First, why do you have the assumption that there's a it's hard to grow your business? Or the assumption that there's there's only a small amount of business to go around, or the false assumption that maybe it's difficult to grow your property management business.   What if none of this was even true? These are all false assumptions you have based on bad data and bad information because you've had bad ideas or bad strategy. So, first of all, most property management companies suck in most markets. Why do they suck? Because they're stuck in a lot of this bad mindset stuff. They didn't wake up in the morning saying, I want to start a bad business today. And if you're struggling and customer service is kind of, you know, falling apart, or you've got clients leaving, or people are frustrated.   Or you're super stressed out and you're not loving your business, you didn't wake up in the morning one day and say, This is, I want to start a crappy business today. But that's the default of where you end up when you make certain decisions with certain assumptions because you have blind spots. So let's see if we can destroy a few blind spots for you right now. First, is property management, does everybody sell the same thing? Like Sarah said, no, because why? Property management isn't even the product that people want to buy from you.   They're the right owners that you want. So they're looking for a property management business owner they can partner with that they trust to take over their property. They're not just looking for the cheapest person. But when you commoditize yourself, so by having the wrong offer, you turn yourself into a commodity. You're now and because you're selling the wrong product. And if you're selling the wrong product to the wrong audience, you have the wrong offer that's optimized for the wrong people.   And so then you have the wrong clients, and then your business is really operationally expensive. Your operational costs are really high, really difficult clients to deal with because you have bad channels, the wrong channels, wrong product, wrong offer, wrong clients, right? So we, if we want to counter this and get out of the cycle of suck, one, you have to start firing bad clients. You have to start filtering the cloud clients that you bring on. You need better channels of opportunity that feed you.   Healthier business, healthier property owners, healthier clients, people that trust you, people that are not going to try to micromanage you. The operational costs are lower. They're healthier investors. And then you can sell the right product to them. And then you can have the right offer that's attractive to that type of buyer. And so then eve

  7. Aug 14

    The Freedom Formula for Property Managers

    Hiring is building a business that gives you more freedom instead of making you more dependent on it.  In this episode of the #DoorGrowShow, Jason and Sarah Hull break down one of the most expensive mistakes property management business owners make: hiring based solely on what the business appears to need instead of what the owner actually needs. They explain why this common approach leaves entrepreneurs overwhelmed, wearing the wrong hats, and trapped inside businesses they no longer enjoy running.  You'll learn how a simple time study can reveal where your energy, focus, and profitability are being lost, why every new hire should solve both a business problem and an owner problem, and how reallocating your time toward high-value activities creates sustainable growth. You'll Learn [00:00] Why Freedom Is the Foundation of Entrepreneurship [05:12] Building a Business That Creates More Freedom [09:45] Helping Your Team Thrive Through Autonomy [15:08] Why Property Managers Really Sell Freedom [20:14] Trust, Leadership, and Better Client Relationships [26:10] Creating Freedom at Every Level of Your Business [31:35] Escaping the Business Owner's Cage [36:42] DoorGrow's Framework for Business Freedom Quotables "Money flows towards freedom." Jason Hull "Trust creates freedom." Jason Hull  "We mistakenly think we want more money. But what we really want is what we think money will give us, which is more freedom." Jason Hull  "The product that you should be selling is not really property management. It should be freedom." Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) We are Jason and Sarah Hull, the founder and CEO and COO of DoorGrow, and we are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry.   At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, so today,   we're talking about freedom. Freedom. All right, we just celebrated the   Fourth of July, Independence Day. It's it's it's called Independence Day, and the reason that they're shifting it to Fourth of July is to get people to be less focused on their independence because that's what it is. It's independence day. Okay. Well yes, so let's recap. The the United States came about because a group of really awesome entrepreneurial people decided that they did not want   to be beholden to Britain and they declared their independence, which was, you know, basically declaring war. And this small little group of colonies decided to go to war with the biggest, most established military in the world at the time. And we won. We we were able to achieve our independence. So okay   Now, why was America able to win? Well, my theory or belief is that f anytime you are moving with the river instead of swimming upstream of freedom, the river of freedom, you have momentum and yeah, at your back. You have the wind in your sails. You are headed in the direction, and   everything moves towards greater freedom.   And I think then you will be more likely to have success if you're moving towards freedom. And so I think the USA is a big macrocosmic sort of example of the microcosmic. And so we're gonna talk about how money flows towards freedom today is kind of the idea. So why do people start businesses, Sarah?   That's like one of the biggest reasons is they go, Hey, I I want to do things my way. I see a need in the marketplace and the way that other people are doing things is maybe it's not good or maybe you think you have, you know, some better ideas. Maybe there's this this need for a product or service that doesn't yet exist.   And they go, hey, I have the freedom and the ability to create this product or service and meet this need in the marketplace. And a lot of times, entrepreneurs, we think that we can do things better than other people can do it. And a lot of times we're right. And that's why businesses start to exist and and grow and expand, is they see a need and they   Fill said need. So we have the the choice really to be able to say, hey, I'm I'm gonna step up and be the one who meets that need. All right. Yeah. So I think if we're going along with this momentum, this river of freedom, and you're headed in that direction, what could be more powerful than starting a business in a nation that values freedom with people?   That value, they were raised celebrating Independence Day every year. They're celebrating freedom. We value freedom. And you're a business owner that values getting more and more freedom and creating freedom. And then you create a business like property management where you are creating freedom for others. You're giving other people freedom from things they don't enjoy dealing with.   Is you all of this can if if aligned creates a massive amount of momentum. It can create a lot of success if you're selling the right thing, the right thing,   and this is what we do at DoorGroup. Our goal is to help business owners get more freedom from doing the day-to-day work, from being the property manager to being more of the business owner, the visionary, the entrepreneur. So, yes, the business owner.   as business owners, we value freedom. Usually we mistakenly think we want more money. But what we really want is what we think money will give us, which is more freedom if we do it the right way. But we make more and more money eventually realizing we have less and less freedom the more money we make because we're doing it the wrong way. And then we're like, why am I even doing this? yeah, I want freedom. I don't just want more money. Because once you get more money, but you have less freedom, you realize this isn't the trade I wanted.   And so we want to make sure we're focused on getting yourself more freedom. You got to build the right business. If you build it wrong, your business can't scale, it can't grow. And you, if you're because you're moving upstream, you're in conflict with freedom. And so, as a business owner, if you start building a business that's giving you less and less freedom, even though you're trying to help others get freedom, you're going to be out of integrity. People are going to feel that. It's going to be harder to sell it. You're going to, you know, to others and convince them to become your client.   And you're going to just experience a massive amount of friction and unconsciously you're going to sabotage.   Once you have more freedom, then you probably also want to give your team more freedom. How do we give our team more freedom?   Consistently shifting them into more of the things that they do enjoy, and by making sure that they can really specialize in what they enjoy and what they're good at. So usually when a business starts, unless there's a lot of resources and capital, businesses typically tend to start with one person, maybe two people, and then that one or   Two people, they end up doing everything. So they they are the entirety of the business. Every role, every task, every department is filled by that person or those, you know, small handful of people. And then as the business grows, then some shifts are able to be made where those people no longer have to handle every single thing because they can bring on the right.   resources and sometimes that might be software, sometimes that might be people, sometimes that might be an AI tool. But they can start to shift some of those responsibilities to other people or tools and that allows them to focus more on the things that they really do enjoy doing and they're they're good at. And the same then kind of trickles downstream to the team.   where the team kind of gets to experience that same thing. Usually when especially your first team member, that team member ends up doing a little bit of multiple pieces of roles. Even to the best of our ability we try. We're like, hey, this is gonna be the role that you do and then the someone's getting roped, either the business owner or that team member is getting roped into all of these other pieces. So to give our team more and more freedom   really allows them to become an expert and a specialist in what they enjoy and in what they're good at. And that usually looks like expansion. Hmm. Okay. And that's a good segue to mentioning our sponsor for today's episode. It is because they give you freedom through ooh software. So ring ring, who's there? Ha, not property managers. Over half don't even answer their phones during   Business hours. Hot leads are calling you directly and they're going straight to missed calls. They're going right to voicemail. So if you're spending time and money on growth, you need to actually capture that growth. And that is where super comes in. Super's AI receptionist sounds lifelike. It answers 24-7 and it's trained on property management. It even makes follow-up calls to leads that you might have missed. Go to higher super.com slash doorgrow.   And stop missing revenue to miss calls. Okay.   Most business owners make the mistake. They think if I control my team more, I'll get better output.   And that's not the case. You that means you need better people. If you have great people, they will lead themselves. If you have better people, and you move them into what feels like more freedom for them, which means they have more autonomy, more ability to make choices and decisions, more time spent doing things that give them fulfillment that they enjoy doing. Like Sarah

  8. Aug 7

    When Should Property Managers Hire Next?

    In this episode of the #DoorGrowShow, Jason and Sarah Hull break down one of the most expensive mistakes property management business owners make: hiring based solely on what the business appears to need instead of what the owner actually needs. They explain why this common approach leaves entrepreneurs overwhelmed, wearing the wrong hats, and trapped inside businesses they no longer enjoy running.  You'll learn how a simple time study can reveal where your energy, focus, and profitability are being lost, why every new hire should solve both a business problem and an owner problem, and how reallocating your time toward high-value activities creates sustainable growth.   You'll Learn [00:00] Why Most Property Managers Hire the Wrong Way [03:18] The Hidden Cost of Bad Hiring Decisions [08:25] Using a Time Study to Find Your Next Hire [13:05] Balancing Your Needs With the Business's Needs [18:12] Why Every Business Owner Needs an Assistant [22:20] Stop Doing Low-Value Work [26:15] Freeing Yourself to Focus on Revenue Growth [29:10] Building a Team That Creates Freedom Quotables "One bad hiring mistake is usually a 10 grand minimum mistake." Jason Hull  "You cannot build the right team around the wrong person." Jason Hull  "Every team member should be born out of a time study." Jason Hull  "The point of having a business is you should get more fulfillment, more freedom, more contribution, more support." Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) Okay, we are Jason and Sarah Hull, the owners of DoorGro, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGro, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right. So today's topic, we're going to talk about how to make the decision as a property management business owner to hire. How to effectively decide it's time to hire and how not to screw this up. So we're not going to get into the whole hiring process. We've talked about that a bit on some other   Episodes. If you'd like to hear more about that, reach out to us or check out our other episodes. But today we're going to talk about how to make the right decision of who to get and when to hire and who you need in the business. Cool.   one bad hiring mistake is usually a 10 grand minimum mistake. And anybody that's gone through hiring a lot of team members, you know. Like I've hired lots over the years, and it's been some of them can be pretty painful when you make a bad move. So you want to make sure you make good decisions. So   So here's how most people do it, which is wrong. How most people do it is they look, what does the business need? And they're like, the business needs a maintenance coordinator, or the business needs this. And they just continually keep giving the business what it needs. And so this I call kind of the solopreneur way of hiring hiring. They think the way a solopreneur thinks, they think I do everything. Now I need to hire somebody to do these other pieces that the business needs. And they start building a team based around.   What the business wants.   every team member, should exist if they are taking something off of your plate because you do everything initially. Now, sort of, they're like, well, you know, I'm doing the maintenance stuff, so I need a maintenance coordinator. And that's kind of works. But the problem is if you continually build your team based on what the business seems to be asking for and what it needs, and you're not taking care of yourself, you end up with an entire team.   And you're still miserable in your own business. And this is pretty much most business owners at NARPAM. This is most of the people in the two to 400 door range. So I'm calling you out. So if you are a member of NARPAM and you have between two to 400 units and you are still wearing hats you don't enjoy in your business, I promise you you have the wrong team. Why? Because I know for a fact you cannot build the right team around the wrong person. And so if you're still wearing hats you don't enjoy,   Meaning you are showing up as the wrong person in the business, doing stuff that you don't like doing, that's not your favorite thing, and you've built an entire team around you, you have the wrong team. All right. So how do we fix this? Well, first you have to know that that is your case. So sometimes you talk to people and they have no idea. They don't realize. They go, no, I have a great team. My team is awesome. I I really   So it's hard to fix a problem if you don't recognize that it's the problem. It's almost like when you have a plumbing leak. It's hard to fix that leak if you're not sure where the leak is coming from. So we need to identify where the issue is and then rip the walls open. If we just start ripping the walls open and looking for the leak, it's   just   pretty expensive and inefficient. So we need to recognize, hey, there's a problem leak here. And then we need to identify where is the leak and what is the actual problem. So I'd say that's the very first thing. And sometimes that's also really hard for people to do. Especially when they're attached to their teams. Like, no, I love my team. How many times have we heard that? I love my team. I have to my team's great. Yeah. Mm-hmm. So but they might be great. You might have great people, but they are not   Your ideal team because you're still involved in stuff. So usually what we do is we have them do a time study. This is how we figure out five different currencies: time, energy, focus, cash, and effort. These are the five things that you have to invest in the business that the business has to invest. These are your resources and   In order to hire a new team member or bring somebody else in, you have to make sure that if you're going to reallocate these resources, you've got to do it in a way that's really effective. Otherwise, this could be dangerous. So a lot of times I'll share the analogy so people understand how important this is. if you've ever seen Indiana Jones in the Temple of Doom, Indiana Jones, he's running from this giant boulder. He's carrying this gold statue. He's trying to like   Get out of there, and this boulder's rolling down the hill at him, and he's trying to get out of there as quick as possible. Otherwise, squish, Indiana dies, right? So, this is a great analogy for business. So here's how I look at this. Imagine this picture. There is an entrepreneur running from the boulder. What is the boulder? Expenses. It's always moving, it's always coming after you. And sometimes that boulder picks up speed or grows as the business grows.   And so that's expenses. Indiana Jones running, that's sales and revenue generation and generating cash like for the business. The gap in between Indiana Jones running and the boulder, which is expenses, is cash flow. If the business runs out of cash flow, the business is essentially dead. The business dies. Or it goes into debt, which it's just eventually going to die. So we want to make sure that we are.   Constantly generating revenue. The speed, the slope of this path is the speed of which the business grows. And so if we want to grow really fast, we spend a lot more money. There's a lot more expenses. Everything's moving a lot faster.   And so this is where hiring can cause some big problems, or rolling out new tech can cause big problems because we get distracted and we're no longer focused on revenue generation and that has to stay the main thing. So you've got to keep running and you can't stop and unless you're able to somehow dramatically reduce expenses. So it slows down or it's less scary. But you've got to keep running. So we do a time study, and this helps us figure out time, energy, focus, cash, and effort.   Where am I currently investing all this? And is it giving me what I want? Is this according to my highest priorities and what I need? So this is the lens we look at for you. So imagine a Venn diagram with two circles. Circle on the left is you. Circle on the right is the business. Most entrepreneurs build their team, build their systems, build the business, only focusing on the business. And so they end up neglected and they end up more and more miserable. And they end up with a business that becomes like almost like a   master to them. You're like a slave. If you ever felt like a waking up and you're a slave to your own business, you've put too much attention on the business and not enough on yourself.   What happens if your expenses catch up to Indiana Jones? Squished. Right? He gets squished. And as a business owner, it's not a great thing to feel squished. But there is something that probably should be squished. And that's pests. Yuck. So moving into a new place is exciting, but setting up utilities, that's a big pest, isn't it? Yep.   That's where Utility Profit comes in. It's a free tool that property managers share with their tenants during move-in, and it completely takes a headache out of getting the utilities set up. So it's less stressful for you and for them. So here's how it works: tenants get a personalized page with their utility options that are already mapped out for their specific address. Things like internet, electric, gas, you name it, they pick what they need, they set everything up, and it's all in one place.   No Googling, no back and forth with landlords saying, hey, who's the electric company here a

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4.9
out of 5
46 Ratings

About

🚀 Struggling to grow your property management business? 🔥 Need more doors but feel stuck? ⚙️ Operations a mess? Welcome to Property Management Growth with DoorGrow! This is THE podcast for property managers who want to scale faster, add more doors, and systemize their operations—without the B.S. Hosted by Jason Hull, marketing expert, entrepreneur coach, and property management growth strategist, we bring you the best strategies, insights, and hacks to help you dominate your market. Learn from top property managers, industry experts, and vendors sharing real-world tactics that actually work. ✅ How to attract more property owners ✅ Fixing broken operations & streamlining processes ✅ Marketing & sales strategies that get you more doors ✅ Eliminating stress & scaling efficiently Join our free community of growth-focused property managers at DoorGrowClub.com and get the best property management marketing & growth strategies at DoorGrow.com. 🎧 Subscribe now and start growing your business today!

Information

  • Creator
    DoorGrow | #1 Property Management Growth Experts with Jason & Sarah Hull
  • Years Active
    2016 - 2026
  • Episodes
    355
  • Rating
    Explicit
  • Copyright
    © 2024 DoorGrow, Inc. All Rights Reserved.
  • Show Website
    Property Management Growth with DoorGrow

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