Up Next with Gabriella Mirabelli

Gabriella Mirabelli
  • 5.0 (32)
  • Marketing
  • Updated Weekly

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

  1. 5h ago

    UN 433 - YPulse. Attention Before Intention.

    Young consumers can be tired of juggling streaming service subscriptions and still think the content is worth paying for. They can worry about social media and still use it to discover shows, encounter news, and decide which films deserve to be seen in the theater. In this episode, MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss research on entertainment and news among 1,500 consumers aged 13 – 39 in the US and Canada, plus a preview of their latest research into moviegoing trends. They discuss how TikTok and YouTube influence TV discovery, why getting news on social media does not necessarily mean abandoning established news organizations, and how costs shape Gen Z choices.

  2. 5h ago ·  Bonus

    You Might Enjoy: On Purpose with Jay Shetty

    Introducing COLLIN GOSSELIN: The Real Story Behind One of America’s Most-Watched Families from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty Collin Gosselin opens up about what it was really like growing up in the spotlight of Jon & Kate Plus 8, sharing his personal account of life behind the camera. He recounts his experiences with family isolation, allegations of physical abuse, time spent in a basement room, and his twenty-month stay in an institution he says he never needed to be in. Collin also details how a smuggled note led to a reunion with his father, how he is working to rebuild his life today, and why he is finally choosing to speak publicly about his past. With Love and Gratitude, Jay Shetty Instagram Teen Accounts: Built-in protections for teens. Learn More. At https://chase.com/sapphirereserve JAY'S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe here: https://news.jayshetty.me/subscribe Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast What We Discuss: 00:00 Welcome To On Purpose And Disclaimer 01:43 Inside the Gosselin Household 03:50 Faking Reality On Camera 05:15 The Normalization Of Constant Filming 06:35 The Turning Point 09:06 Modern Child Exploitation 12:35 Pushing Back And Early On-Camera Resistance 17:02 Earliest Memories Of In-Home Abuse 20:37 Targeted Isolation And Homeschooling 25:21 Child Protective System Flaws 35:11 Advocacy In The Face Of Public Backlash 36:55 The Attempted Runaway 44:03 Institutionalization At Age 11 48:16 Twenty Months In Inpatient Confinement 53:53 The Official Admission Records 59:12 The Harsh Reality of Living in Isolation 01:04:45 The Smuggled Letter And Custody Battle 01:08:37 Reconnecting And Healing 01:11:26 Repairing The Father-Son Relationship 01:14:00 Turning Pain into Purpose 01:17:14 False Diagnoses & His Dream of Joining The Marines 01:24:41 Legal Defamation Threats 01:26:16 Where Does He Stand With His Siblings? 01:30:20 Who is Collin Today? Learn more about your ad choices. Visit podcastchoices.com/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Enjoy: On Purpose with Jay Shetty

  3. Oct 8

    UN 432 - Anna Convery. AI Needs an Outcome.

    Many companies are under pressure to use AI, but how many can show what their AI investments are doing for the business? On this episode of Up Next, Gabriella Mirabelli talks with Anna Convery, CMO of Verint, a customer experience automation company that works with more than 80 of the Fortune 100. They discuss why so many AI pilots stall before reaching production, how marketers should measure AI success, and why the right starting point is the desired business outcome rather than the technology itself. Convery argues that companies should work backward from the outcome they want to achieve, then determine where AI can create meaningful value. The conversation also explores the role of human judgment in an AI-enabled workplace, why human expertise remains essential, and what organizations need to do to move AI from pilot projects into enterprise-wide use. Convery emphasizes the importance of executive sponsorship, training, organizational readiness, and a workforce that combines people and AI according to where each is most effective. In this episode: Why AI pilots often fail to make it into production How to measure AI by business outcomes rather than activity Why some common AI metrics are really vanity metrics How AI can augment human judgment rather than replace it Why companies don't necessarily need to rip and replace their existing technology How customer interactions can become a source of real-time market research Why CMOs need a seat at the table when AI reshapes customer experience What marketers should learn before engaging with contact center leaders Why AI is only as good as the data behind it

  4. Oct 1

    UN 431 - IJRM. Koen Pauwels on Word of Mouth.

    Word of mouth has long been one of marketing's most powerful tools, but marketers still struggle to understand what makes it effective. On this episode, we talk with Koen Pauwels, Professor of Marketing at Northeastern University and Editor-in-Chief of the International Journal of Research in Marketing (IJRM), about how word of mouth has changed from the early days of social media to the age of influencers and generative AI. Pauwels' research offers several important lessons for marketers: Word of mouth can dramatically outperform paid marketing.  Not all word of mouth is equal.  Influencer marketing depends on the objective.  Online conversations are not necessarily representative.  Real buzz travels.  Generative AI makes third-party credibility even more important.  The takeaway for CMOs: word of mouth is too valuable to ignore, but too complicated to measure with a single social listening dashboard. Brands should cultivate genuine advocacy, understand what they are paying influencers to accomplish, and connect those investments to measurable business outcomes.

  5. Sep 24

    UN 430 - Cody Coleman. Coactive AI.

    Dr. Cody Coleman built the benchmarks that got rival AI labs and hardware makers to agree on how to measure machine learning performance. Now, as founder and CEO of Coactive AI, he's tackling a harder problem: teaching AI to understand content the way people do, not just tag it. Cody joins Gabriella Mirabelli to explain why general-purpose AI models fall short in advertising, how a benchmark like MediaPerf changes the game, and where human judgment must stay in the loop, no matter how sophisticated the system gets.

  6. Sep 17

    UN 429 - YPulse. Shopping & Finance: Physical and Digital Converge.

    Young consumers increasingly say they prefer shopping in physical stores. But that doesn't mean they're abandoning digital. MaryLeigh Bliss, chief content officer at YPulse, joins host Gabriella Mirabelli to discuss new research on how Gen Z, Gen Alpha, and millennials shop and manage money. They explore why the mall comeback is more complicated than the headlines suggest, how young consumers move fluidly between online and in-person shopping, and why AI is becoming part of product research without taking over the purchase itself. The conversation also looks at mobile wallets, changing financial behaviors, and a persistent gender gap in investing. For brands, the opportunity may not be choosing between physical and digital, but understanding how young consumers move between them.

  7. Sep 10

    Un 428 - Anku Rani. Scoring Cultural Accuracy.

    Anku Rani, a doctoral researcher at MIT and an MIT Tata Center fellow, joins Gabriella Mirabelli to challenge a working assumption in AI video production: that a better-looking clip is automatically a better clip. Rani built a culture score that separates identity, behavior, and context, then tested it against leading video generation models and against real viewers from nine countries. The results complicate how brands should think about choosing a video model for global campaigns, especially once cinematic polish and cultural accuracy start pulling in opposite directions.

  8. Sep 3

    UN 427 - IJRM. Beyond Before & After.

    Do process photos increase charity donations? Josh Lundberg, assistant professor of marketing at North Carolina Central University, joins Up Next to answer that question. His research with colleagues, published in the International Journal of Research in Marketing, finds that photos showing a charity's process, the actual steps taken to help someone, get people to donate more than the standard before-and-after photo. Gabriella and Josh talk through why this works, when it doesn't, and what any charity can do about it right away.

See All (101)

5
out of 5
32 Ratings

About

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

Information

You Might Also Like