Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

Dave M. Lukas, Entrepreneur, Author, Investor
  • 5.0 (63)
  • Entrepreneurship
  • Updated Weekly

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

  1. The Divided Mind, Carl Jung's 10-Day Method Every Entrepreneur Should Steal

    Jun 13

    The Divided Mind, Carl Jung's 10-Day Method Every Entrepreneur Should Steal

    What if the reason you haven't hit your biggest goal isn't your work ethic, your strategy, or your market — but the fact that you're unconsciously arguing with yourself? In this solo episode, I break down a framework built on the ideas of Carl Jung that's been going viral online, and I translate it into pure entrepreneur terms. One part of you wants the dream. Another part fears the cost. And across the 450+ interviews I've done with world-class entrepreneurs, I've watched the same thing play out again and again: the subconscious always follows the stronger part — which is why so many founders end up in constant motion but never in direction. I'll walk you through the 3-step, 10-day practice for ending that internal tug-of-war: how to name what you actually want (the un-negotiated version), why your unconscious responds to identity rather than desire, and the two-minute morning rehearsal that rewires how your brain filters reality. I tie it back to lessons from building companies over 20+ years, training for Ironman, and engineering rule-based systems — and I close with a 10-day challenge you can start today. If your goals keep stalling for reasons you can't quite name, this is the missing piece. Pull up a notepad — this one's a working session. Credit to @TheElevatngMind on X for the original thread that inspired this episode. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

    17 min
  2. Why Sales Coaching Is Broken and What the Best Sales Organizations Do Differently with Alan Versteeg

    Jun 3

    Why Sales Coaching Is Broken and What the Best Sales Organizations Do Differently with Alan Versteeg

    This week's Misfit Entrepreneur is Alan Versteeg. Alan is an engineer who took one look at the sales world, was deeply skeptical of it — and then proceeded to dominate it. He took everything he knew about cause and effect from engineering and applied it to sales and sales management, and the results spoke for themselves. That journey led him to co-found Growth Matters International, where he and his team have now developed over 2,000 sales managers across more than 45 countries and some of the most demanding industries in the world. Here's what makes Alan different: while everyone else is focused on training salespeople, Alan figured out years ago that the real leverage point is the sales manager. Get that right, and the whole team performs. Get it wrong, and no amount of skills training will save you. Today, Alan is going to share the uncomfortable truths about why sales coaching is broken, why pipeline drought is an epidemic, and what the best sales organizations in the world actually do differently. Whether you lead a sales team, you're building one, or you're a founder who sells — this conversation is going to shift how you think. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/TRUTHS Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

    38 min
  3. The Futurepreneur Blueprint - How Krystal Popov Is Replacing the Employee Mindset One Kid at a Time

    May 20

    The Futurepreneur Blueprint - How Krystal Popov Is Replacing the Employee Mindset One Kid at a Time

    This week's Misfit Entrepreneur is Krystal Popov. Krystal spent years climbing the corporate ladder in engineering before making the bold decision to walk away and bet on herself. Since then, she's built four businesses, including a seven-figure coworking and flex retail space in Tucson, Arizona. As a mother of three, she knows firsthand what it takes to balance building a business with building a family — and she's done both at an elite level. But what really sets Krystal apart is what she's doing for the next generation. She founded Futurepreneur to fill a massive gap in education — teaching kids and teens the real skills that actually matter in life: creativity, financial planning, marketing, leadership, and sales — through hands-on Business Startup Challenges. At a time when youth depression is rising, college debt is out of control, and screen addiction is stealing our kids' potential, Krystal is on a mission to replace the employee mindset with an entrepreneurial one — one kid at a time. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/TRUTHS Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

    48 min
  4. Lessons for Hannah - The Four Burner Theory (Why You Can't Have It All On Full Blast)

    May 13

    Lessons for Hannah - The Four Burner Theory (Why You Can't Have It All On Full Blast)

    In this episode, I want to talk to you about a concept that, once you understand it, you genuinely cannot unsee. It changes how you look at successful people. It changes how you look at your own life. And it gives you a framework for making decisions that I wish someone had handed me when I was your age. It's called The Four Burner Theory. The idea originally comes from the writer David Sedaris, who wrote about it in a piece in The New Yorker back in 2009. He had heard it from a woman in Australia, who had heard it at a management seminar. It was later popularized by an author named James Clear, who you'll probably read someday — he wrote a book called Atomic Habits. And from there, it has quietly haunted high performers for years. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/TRUTHS Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

    12 min
  5. The Everyday Superstar Blueprint - Rome Madison on Confidence, Chaos, and Going All In

    Apr 22

    The Everyday Superstar Blueprint - Rome Madison on Confidence, Chaos, and Going All In

    This week's Misfit Entrepreneur is Rome Madison. Rome is a dynamic speaker, author, and sales leadership expert who has spent over 20 years helping individuals and organizations build confidence, navigate uncertainty, and achieve bold, ambitious goals. He's worked at the forefront of the precision medicine industry, leading high-growth teams, scaling startups, and navigating everything from massive success to corporate collapse and restructuring. What makes Rome's story so powerful is not just what he's accomplished—but what he's overcome. From facing adversity early in life to becoming a leader in business and a voice for confidence and resilience, he's built a philosophy around what he calls becoming an "Everyday Superstar." Rome focuses on helping people increase confidence, embrace chaos, and rise and win—a message he's delivered on global stages like CES and across major media platforms. I'm excited to dig in with him on how confidence is engineered, how to use adversity as fuel, how to think like a media company to grow your brand, and what it really takes to win in business and life—especially when things get hard. romemadison.com/ Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/TRUTHS Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at  www.MisfitEntrepreneur.com/SalesDrive

    51 min
  6. Losing $50M, Rebuilding Everything, and the Mindset That Makes It Possible with Rod Khleif

    Apr 15

    Losing $50M, Rebuilding Everything, and the Mindset That Makes It Possible with Rod Khleif

    This week's Misfit Entrepreneur is Rod Khleif. Rod is a multiple serial entrepreneur, real estate expert, peak performance strategist and philanthropist who has built over 27 businesses across a 44 year career, several worth tens of millions of dollars. But what makes Rod's story really, truly stand out isn't just the success, it's the resilience. After building massive wealth and he lost 50 million plus during the 2008 crash only to rebuild again and come back even stronger. So from humble beginnings as a impoverished Dutch immigrant to becoming one of the country's top voices in business, mindset and real estate. Rod has lived through both extraordinary wins and what he calls his seminars, which we're going to talk a lot about today, is termed really for failures that teach the biggest lessons. And so today, he's passionate about helping others develop the mindset, the psychology, the systems needed to thrive in business and life. And he's impacted millions through his podcast training and his philanthropic work with the Tiny Hands Foundation. I'm really excited for Rod to share his journey, how he rebuilt after losing it all, how to lead and thrive through crisis, the right mindset to take to your life, your business, and what it really takes to create lasting success and fulfillment. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/TRUTHS Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

    48 min

  7. Apr 1

    The Hustle Blueprint - How Frank Sell Turned $100 into a Six-Figure Get Sh*t Done Brand

    This week's Misfit Entrepreneur is Frank Sell. Frank is the founder of Get Sh*t Done Coffee and the driving force behind Home of the Hustle, a platform and community built around discipline, personal responsibility, and taking action to create the life you want. While most people followed the traditional path of school, college, and a "safe" career, Frank knew early on that route wasn't for him. With just $100, a VHS tape, and no mentors or handouts, he bet on himself, hit the streets, and learned through relentless hustle and real-world experience. He's since built multiple six-figure businesses and a brand centered around action, accountability, and rejecting the victim mindset. His message is simple but powerful—the American Dream is still alive for those willing to take ownership and do the work. I'm excited to discuss how he built from nothing, and what it really takes to create your own path homeofthehustle.com/ Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/TRUTHS Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

    33 min
  8. The Anti-Financial Advisor: Chris Miles on Hidden Cash, Passive Income, and True Freedom

    Mar 25

    The Anti-Financial Advisor: Chris Miles on Hidden Cash, Passive Income, and True Freedom

    This week's Misfit Entrepreneur is Chris Miles. Chris is known as the Cash Flow Expert and the "Anti-Financial Advisor." He's built a reputation challenging traditional financial advice and showing entrepreneurs how to get their money working for them today, not decades down the road. Chris has an incredible story. Not once, but twice, he achieved financial independence where his passive income exceeded his expenses. But his journey hasn't been without setbacks. After the last recession, he found himself with over $1 million in debt—and instead of declaring bankruptcy, he rebuilt his financial life using the same principles he now teaches others. Today, through his company Money Ripples, Chris helps entrepreneurs and professionals create cash flow and build passive income streams. Over the past 12 years, his clients have increased their cash flow by nearly $300 million. I'm excited to speak with about why much of the mainstream financial advice doesn't work for entrepreneurs, how to uncover hidden cash in your business and life, and the types of investments that can actually generate cash flow now. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/TRUTHS Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

    59 min
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5
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63 Ratings

About

The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!

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