Email Empire with Allison Hardy

Allison Hardy
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Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything. If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket. Here’s what you’ll get every week: What’s actually working right now in email marketingReal-time tests, numbers, and results from my email unnels and my clients’ email funnelsThe honest, behind-the-scenes debriefs that most people never shareThe ah-ha moments that *might* make you rewrite your entire email nurture sequenceOnce a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales. If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.

  1. EP 475 | A Choose-Your-Own-Adventure Email Funnel featuring Kristin Lawton [Empire Exclusive]

    6D AGO

    EP 475 | A Choose-Your-Own-Adventure Email Funnel featuring Kristin Lawton [Empire Exclusive]

    What if your email funnel didn’t just tell your audience what you do, but actually pulled them into an experience they didn’t want to leave? In this Empire Exclusive episode, you’re getting a behind-the-scenes look at how Kristin Lawton turned her brand into an interactive, cocktail-inspired journey that gets people clicking (and buying). If your emails feel a little forgettable right now, this conversation will help you to see that your email funnel might not be broken, you just haven’t made it fun enough to engage with.  TAKEAWAYS: Your brand isn’t just your visuals, it’s every single touchpoint someone experiences, and your marketing should amplify that, not carry the entire weight.If you want people to buy from your emails, you have to train them to click first, and that means building interaction into your email funnel before ever pitching an offer.A “choose-your-own-adventure” style email funnel creates engagement by putting your subscriber in the driver’s seat, making your emails feel personal, immersive, and actually fun.Complex email funnels don’t require complicated tech—but they do require thoughtful mapping, small automations, and intentional tagging to create a customized experience.When your email funnel showcases your full ecosystem, you create awareness that leads to consistent, “out-of-nowhere” sales (aka the best kind). LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Take Kristin's What's Your Signature Brand Marketing Style Quiz to see her choose-your-own-adventure email funnel in action!  Follow Kristin on Instagram and send her a DM saying you listened to her interview If your email funnel is running but not bringing in consistent sales, a VIP Week is where we fix the strategy, write the emails, and get it working. Learn more by clicking here. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    21 min
  2. EP 474 | 4 Email Funnel Mistakes That Are Killing Your Sales

    MAR 23

    EP 474 | 4 Email Funnel Mistakes That Are Killing Your Sales

    If you’ve been side-eyeing your email funnel wondering why it’s not selling, this episode is your reality check (and your fix!). Allison is calling out the sneaky mistakes that make smart entrepreneurs think “email just doesn’t work", when really, their email funnel hasn’t even been given a fair shot. This episode shares simple shifts that you can make, that turn things around fast. Because your funnel isn’t broken, but it might be underperforming in ways you can absolutely fix. TAKEAWAYS: You’re not emailing enough, and that’s making you forgettable, not “less salesy.” Consistency builds trust, familiarity, and that all-important habit of opening and clicking your emails.Your email funnel might just need more volume. Without at least 100 people going through it, you don’t have enough data to make smart decisions rooted in certainty.Guessing is not strategy. Your funnel's data is literally telling you what’s wrong, you just have to look at open rates, clicks, and drop-off points before rewriting everything.The problem might not even be your emails. There are other things, outside of the email funnel, that contribute to low sales.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here. Join the Funnel Fix Sessions! Over the course of 3 days, Allison will help you to dig into your existing email funnel, understand where why it's not producing sales like it should be, and exactly what to fix to increase sales. Click here to snag a seat. As mentioned in the episode, if you want to learn more about video inside Nurture Sequences, listen to episode 468. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    12 min
  3. EP 473 | How to Build a Strategic Email Funnel That Turns Email Subscribers Into Paying Clients

    MAR 16

    EP 473 | How to Build a Strategic Email Funnel That Turns Email Subscribers Into Paying Clients

    Is your email funnel truly "strategic"? In this Email Empire episode, Allison breaks down the difference between a random string of automated emails and a truly strategic email funnel that actually converts email subscribers into paying clients.  Because the truth is, most “Welcome Sequences” aren’t doing the job they should be doing. Listen in and you’ll learn how to build an email funnel that intentionally moves people from downloading your lead magnet to confidently saying yes to your offer. TAKEAWAYS: A true email funnel has one clear purpose: to close the gap between where your email subscriber is now and where they need to be to confidently buy your offer. Every email should move them one step closer to that decision.What most entrepreneurs call a “Welcome Sequence” should actually function as a Nurture Sequence that shifts beliefs, deepens understanding of the real problem, and positions you as the person who can help solve it.A strategic email funnel maps out the role of every email, from clarifying the problem to challenging current approaches to introducing your unique method. Nothing is random or filler.Your Email Pitch Sequence should speak to multiple buyer types, because people make purchasing decisions for different reasons. When you only send one or two sales emails, you’re likely only reaching a fraction of your potential buyers.The difference between email subscribers who disappear and email subscribers who become clients often comes down to one thing: whether your email funnel was intentionally designed to lead them toward a decision.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here. VIP Week is my high-touch, done-for-you service where I audit your lead magnet, map your Nurture and Pitch Sequence, and write the emails that turn your email subscribers into excited buyers. Snag one of the 12 VIP Week spots available in 2026 by clicking here. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    10 min
  4. EP 472 | Turn Passive Email Readers into Click-Happy Buyers

    MAR 9

    EP 472 | Turn Passive Email Readers into Click-Happy Buyers

    If you’re wondering why your email subscribers read your emails but don’t actually click on anything, this episode might hit a little close to home (in the best way!). Allison breaks down why email clicks aren’t just a metric, they’re a behavior you need to train. Because if the first time you ask your audience to click is when you’re asking them to buy, you’re already behind. In this Email Empire episode, you’ll learn how to intentionally build a culture of clicking inside your email funnel so sales feel like the natural next step, not a big leap. TAKEAWAYS: Clicking isn’t just a performance metric, it’s a trust signal. Every time a subscriber clicks, they’re showing that they believe what you’re sharing is worth their time and attention.The first opportunity to train click behavior starts immediately on your lead magnet's thank you page. A strategic tripwire offer can introduce your audience to taking action right away by buying from you.Delivering your lead magnet through email (not just on the thank-you page) creates an early habit of opening and clicking in your emails.A strategic Email Nurture Sequence should send readers somewhere intentionally (like short face-to-camera videos on your website) to deepen trust and build engagement.When you consistently invite small clicks before your pitch sequence, buying becomes a continuation of an existing behavior instead of a brand-new ask.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Listen to episode 469, The Real Metric That Drives Email Sales, and episode 471, How to Improve Your Email Click Through Rate, to learn more about email click through rates. Want to learn how to strategically set up a tripwire on your lead magnet's thank you page? Check out Tripwires That Sell! If your emails are getting opened but not clicked, VIP Week is where we fix the strategy behind that, and fast! Snag one of the 12 VIP Week spots available in 2026 by clicking here. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    11 min
  5. EP 471 | How to Improve Your Email Click Through Rate

    MAR 2

    EP 471 | How to Improve Your Email Click Through Rate

    If your click through rate could use some love, this Email Empire Podcast episode will show you exactly what to do to bring that number up! Join Allison as she breaks down one of the most underutilized (and high-converting) sections of your emails, and why your clicks might be low simply because you’re not asking for them clearly or strategically enough.  TAKEAWAYS: Most people scroll straight to the PS before reading anything else, which means that space is prime real estate, not an afterthought. If your most important link isn’t there, you’re missing easy clicks.If your click-through rate is low, it’s likely not because your audience “isn’t interested”, it’s because you’re not strategically positioning your calls to action throughout the email.Diagnosing low clicks isn’t just about tweaking subject lines. It could be a lead magnet issue, nurture misalignment, weak offer positioning, or unclear calls to action.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Listen to episode 469, The Real Metric That Drives Email Sales, to learn more about email click through rates. Want to learn how to strategically set up your P.S. for clicks? Check out Profitable P.S.'s!  If your emails are getting opened but not clicked, VIP Week is where we fix the strategy behind that, and fast! Snag one of the 12 VIP Week spots available in 2026 by clicking here. Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    9 min
  6. EP 470 | The Capsule Blog System That Fuels Her Email Marketing featuring Jana Osofsky [Empire Exclusive]

    FEB 23

    EP 470 | The Capsule Blog System That Fuels Her Email Marketing featuring Jana Osofsky [Empire Exclusive]

    Ever feel like you’re stuck on the content treadmill, endlessly creating content, only to feed the social media algorithm. In this Empire Exclusive episode, Jana Osofsky reveals her Capsule Blog System: A high-converting, blog strategy that fuels her entire email marketing engine. In her interview, Jana walks you through how she turns 12–20 evergreen blog posts into repeatable, repurposable gold, and how her system fuels her email to guide subscribers toward sales, without treating nurture and sales like they're two entirely separate things. TAKEAWAYS: Evergreen blog content is the foundation of Jana’s email marketing strategy and she reuses it weekly to build trust and drive sales.Jana doesn't silo nurture and sales emails. Every email can do both, when written with intention.Jana sends 2–3 emails per week from her capsule blog library and isn’t afraid to email a lot during a launch (think: 8+ per day!).Specificity sells. Jana writes highly targeted emails to answer objections and speak directly to her audience’s pain points, often in series that are closely sent out one after another.Jana chalks her email success up to knowing what season of business you're in and aligning your CTAs to move your subscribers in that direction.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Sign up for Jana's High Level Hits email series Snag 1 of only 12 VIP Weeks in 2026. VIP Week is a high-touch, Monday–Monday intensive where we build your email funnel the right way — with strategy first, and sales baked in from the start.  Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    24 min
  7. EP 469 | The Real Email Metric That Drives Sales

    FEB 16

    EP 469 | The Real Email Metric That Drives Sales

    You’ve been obsessing over your email open rates, but they’re not the metric that actually makes you money. In this episode, Allison Hardy breaks down why your click rate is the real MVP of your email funnel, and how to improve it without rewriting every email you’ve ever sent. If your list isn’t clicking, they’re not buying...and that’s a problem you can’t afford to ignore.  TAKEAWAYS: Clicks—not opens—are what drive sales and signal positive engagement to email providers like Gmail.If you’re not training your email list to click early and often, asking them to click to buy later will fall flat.The PS section is prime real estate, don’t let it go to waste without a clickable link.Placing your link multiple times (including near the top) boosts the chances your reader will actually take action.How you invite the click matters just as much as where it goes—clarity, variety, and benefit-focused language are key.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Want to learn more about creating a culture of clicking in your email funnel? Listen to episode #468. Want to learn how to strategically set up your P.S. for clicks? Check out Profitable P.S.'s!  If your emails are getting opened but not clicked, VIP Week is where we fix the strategy behind that, and fast! Snag one of the 12 VIP Week spots available in 2026 by clicking here. Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    6 min
  8. EP 468 | Build Trust Faster with Video in Your Email Nurture Sequence

    FEB 9

    EP 468 | Build Trust Faster with Video in Your Email Nurture Sequence

    You know you're supposed to nurture your leads, but are you doing it in a way that actually builds trust fast?  In this Email Empire episode, Allison shares a high-converting (but often overlooked) strategy for making your Email Nurture Sequence feel more personal, more effective, and more like content your people actually want to consume...video! She breaks down the why and the how, so you can start using short, strategic videos to make real connections (without needing perfect lighting or a fancy camera).  TAKEAWAYS: Video accelerates trust by letting leads experience your voice, energy, and personality, something copy alone can’t always doEmbedding short (under 2-minute) videos in your nurture sequence helps you feel familiar before your pitch ever happensVideo fits right into your audience's habits, they're already used to consuming video content dailyVideo clicks train your leads to engage with your emails, so when you do pitch, clicking feels natural (+ expected)Pro tools like Descript can streamline the video process, especially its AI Eye Contact feature and captioning toolLINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Want to learn more about Email Nurture Sequences? Listen to episode #467. Ready to stop duct-taping your email funnel together? Snag one of the 12 VIP Week spots available in 2026 by clicking here. Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best. Try out Descript, my favorite tool for face to camera video! Use this link and get 50% off for the first two months. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    10 min
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5
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93 Ratings

About

Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything. If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket. Here’s what you’ll get every week: What’s actually working right now in email marketingReal-time tests, numbers, and results from my email unnels and my clients’ email funnelsThe honest, behind-the-scenes debriefs that most people never shareThe ah-ha moments that *might* make you rewrite your entire email nurture sequenceOnce a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales. If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.

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