Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Brian Lofrumento
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Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at the age of 24, and now helps thousands of entrepreneurs from around the world grow, automate, and scale their businesses by implementing high-converting marketing strategies and systems into their businesses. Visit the show online and get a free copy of the book, Wantrepreneur to Entrepreneur, at TheWantrepreneurShow.com.Our show is made possible by the financial, time, and knowledge contributions of our amazing guests. Together with the Wantrepreneur to Entrepreneur host and team, our guests believe in the power of entrepreneurs lifting up other entrepreneurs, and their contributions make it possible for us to reach wantrepreneurs and entrepreneurs all over the world.

  1. 1339: OPERATE Week: Retention – Turning Delivery into Loyalty and Legacy (free audiobook!)

    7H AGO

    1339: OPERATE Week: Retention – Turning Delivery into Loyalty and Legacy (free audiobook!)

    This is Operate Week – a special Christmas-week series on the Wantrepreneur to Entrepreneur Podcast celebrating the release of my second book, OPERATE: Escape the Finisher’s Trap and Build a Business That Runs Without You. For the next seven episodes, I’m gifting you something I’ve never done before on this show: one full pillar per day from the OPERATE framework, straight from the audiobook. No fluff. No teasers. Just the core operating system I’ve refined over 17+ years of entrepreneurship. If you’ve ever felt: Like your business only moves when you moveLike growth creates more chaos instead of freedomLike you’re the bottleneck — even though you’re “successful”This week is for you. 🚨 The Finisher’s Trap (Why OPERATE Exists) Most founders are stuck in what I call The Finisher’s Trap – being the fixer, the closer, the quality control, and the safety net for everything. It feels responsible. It feels productive. But it’s actually a ceiling. OPERATE is about escaping that trap and stepping into the role you were always meant to play: The Architect — the one who designs systems that scale without burning you out. 📘 About the Book: OPERATE OPERATE isn’t about hustling harder or hiring endlessly. It’s about installing a 7-Pillar Operating System that turns a founder-dependent business into a scalable, self-running machine. Hustle builds momentum. Systems build businesses. You can get the full book on Amazon, Barnes & Noble, or at OperateBook.com. 🎧 Today’s Episode: Retention This episode is one full chapter from OPERATE, focused entirely on today’s pillar. Listen all the way through — these pillars compound when applied together. 📕 Want the Full OPERATE Experience? These seven chapters are the pillars, but they’re only part of the full story. OPERATE includes: The Finisher → Architect identity shiftReal-world examples from my journeyThe connective tissue that ties the system togetherGet the full book on Amazon or visit OperateBook.com. Thanks for being part of Operate Week — and for letting me give you the most meaningful gift I can: a better way to build.

    28 min
  2. 1339: OPERATE Week: Execution – Turning Delivery into a Scalable Performance System (free audiobook!)

    1D AGO

    1339: OPERATE Week: Execution – Turning Delivery into a Scalable Performance System (free audiobook!)

    This is Operate Week – a special Christmas-week series on the Wantrepreneur to Entrepreneur Podcast celebrating the release of my second book, OPERATE: Escape the Finisher’s Trap and Build a Business That Runs Without You. For the next seven episodes, I’m gifting you something I’ve never done before on this show: one full pillar per day from the OPERATE framework, straight from the audiobook. No fluff. No teasers. Just the core operating system I’ve refined over 17+ years of entrepreneurship. If you’ve ever felt: Like your business only moves when you moveLike growth creates more chaos instead of freedomLike you’re the bottleneck — even though you’re “successful”This week is for you. 🚨 The Finisher’s Trap (Why OPERATE Exists) Most founders are stuck in what I call The Finisher’s Trap – being the fixer, the closer, the quality control, and the safety net for everything. It feels responsible. It feels productive. But it’s actually a ceiling. OPERATE is about escaping that trap and stepping into the role you were always meant to play: The Architect — the one who designs systems that scale without burning you out. 📘 About the Book: OPERATE OPERATE isn’t about hustling harder or hiring endlessly. It’s about installing a 7-Pillar Operating System that turns a founder-dependent business into a scalable, self-running machine. Hustle builds momentum. Systems build businesses. You can get the full book on Amazon, Barnes & Noble, or at OperateBook.com. 🎧 Today’s Episode: Execution This episode is one full chapter from OPERATE, focused entirely on today’s pillar. Listen all the way through — these pillars compound when applied together. 📕 Want the Full OPERATE Experience? These seven chapters are the pillars, but they’re only part of the full story. OPERATE includes: The Finisher → Architect identity shiftReal-world examples from my journeyThe connective tissue that ties the system togetherGet the full book on Amazon or visit OperateBook.com. Thanks for being part of Operate Week — and for letting me give you the most meaningful gift I can: a better way to build.

    19 min
  3. 1338: OPERATE Week: Pipeline – Turning Attention into Opportunity (free audiobook!)

    2D AGO

    1338: OPERATE Week: Pipeline – Turning Attention into Opportunity (free audiobook!)

    This is Operate Week – a special Christmas-week series on the Wantrepreneur to Entrepreneur Podcast celebrating the release of my second book, OPERATE: Escape the Finisher’s Trap and Build a Business That Runs Without You. For the next seven episodes, I’m gifting you something I’ve never done before on this show: one full pillar per day from the OPERATE framework, straight from the audiobook. No fluff. No teasers. Just the core operating system I’ve refined over 17+ years of entrepreneurship. If you’ve ever felt: Like your business only moves when you moveLike growth creates more chaos instead of freedomLike you’re the bottleneck — even though you’re “successful”This week is for you. 🚨 The Finisher’s Trap (Why OPERATE Exists) Most founders are stuck in what I call The Finisher’s Trap – being the fixer, the closer, the quality control, and the safety net for everything. It feels responsible. It feels productive. But it’s actually a ceiling. OPERATE is about escaping that trap and stepping into the role you were always meant to play: The Architect — the one who designs systems that scale without burning you out. 📘 About the Book: OPERATE OPERATE isn’t about hustling harder or hiring endlessly. It’s about installing a 7-Pillar Operating System that turns a founder-dependent business into a scalable, self-running machine. Hustle builds momentum. Systems build businesses. You can get the full book on Amazon, Barnes & Noble, or at OperateBook.com. 🎧 Today’s Episode: Pipeline This episode is one full chapter from OPERATE, focused entirely on today’s pillar. Listen all the way through — these pillars compound when applied together. 📕 Want the Full OPERATE Experience? These seven chapters are the pillars, but they’re only part of the full story. OPERATE includes: The Finisher → Architect identity shiftReal-world examples from my journeyThe connective tissue that ties the system togetherGet the full book on Amazon or visit OperateBook.com. Thanks for being part of Operate Week — and for letting me give you the most meaningful gift I can: a better way to build.

    29 min
  4. 1337: OPERATE Week: Outreach – How Visibility Becomes a System (free audiobook!)

    3D AGO

    1337: OPERATE Week: Outreach – How Visibility Becomes a System (free audiobook!)

    This is Operate Week – a special Christmas-week series on the Wantrepreneur to Entrepreneur Podcast celebrating the release of my second book, OPERATE: Escape the Finisher’s Trap and Build a Business That Runs Without You. For the next seven episodes, I’m gifting you something I’ve never done before on this show: one full pillar per day from the OPERATE framework, straight from the audiobook. No fluff. No teasers. Just the core operating system I’ve refined over 17+ years of entrepreneurship. If you’ve ever felt: Like your business only moves when you moveLike growth creates more chaos instead of freedomLike you’re the bottleneck — even though you’re “successful”This week is for you. 🚨 The Finisher’s Trap (Why OPERATE Exists) Most founders are stuck in what I call The Finisher’s Trap – being the fixer, the closer, the quality control, and the safety net for everything. It feels responsible. It feels productive. But it’s actually a ceiling. OPERATE is about escaping that trap and stepping into the role you were always meant to play: The Architect — the one who designs systems that scale without burning you out. 📘 About the Book: OPERATE OPERATE isn’t about hustling harder or hiring endlessly. It’s about installing a 7-Pillar Operating System that turns a founder-dependent business into a scalable, self-running machine. Hustle builds momentum. Systems build businesses.  You can get the full book on Amazon, Barnes & Noble, or at OperateBook.com. 🎧 Today’s Episode: Outreach This episode is one full chapter from OPERATE, focused entirely on today’s pillar. Listen all the way through — these pillars compound when applied together. 📕 Want the Full OPERATE Experience? These seven chapters are the pillars, but they’re only part of the full story. OPERATE includes: The Finisher → Architect identity shiftReal-world examples from my journeyThe connective tissue that ties the system togetherGet the full book on Amazon or visit OperateBook.com. Thanks for being part of Operate Week — and for letting me give you the most meaningful gift I can: a better way to build.

    40 min
  5. 1336: Why Indecision is Costing You a Fortune (and How to Fix It) w/ Andrew Safnauer

    4D AGO

    1336: Why Indecision is Costing You a Fortune (and How to Fix It) w/ Andrew Safnauer

    Meet Andrew Safnauer, a serial entrepreneur who proves that the pattern of success isn't about luck—it's about execution. From winning an Emmy and launching a seven-figure apparel brand to building a luxury vehicle wholesale organization from scratch, Andrew has mastered the art of turning ideas into reality. In this episode, he breaks down the single biggest obstacle holding most wantrepreneurs back: the fear of making decisions. This isn't just an inspiring story; it's a practical guide for anyone ready to stop planning and start building. You'll learn why your ideas are worthless without action and how to develop the "executionist" mindset needed to succeed in any industry. 💡 What You'll Take Away For YOUR Business 🚀 The Napkin-to-Product Playbook: Learn the step-by-step process of taking a simple idea and turning it into a tangible, sellable product people love.🧠 Action vs. Motion: Discover the critical difference between being busy and being productive, and how to focus on tasks that actually move the needle.🤝 The Mirror Method for Marketing: Uncover the secret to crafting a brand message that connects deeply with your audience by making them see themselves in your product.📈 How to Navigate Inflection Points: Understand the key stages of business growth and the different questions you need to ask to scale successfully.🛠️ AI as a Force Multiplier: Learn how to leverage AI as a powerful tool to enhance your work and save time, without letting it become a crutch for decision-making.💪 The Power of Reps and Resourcefulness: Why experience in one industry can become your superpower in another, and how to cultivate the resourcefulness to solve any problem.💥 Overcoming the Fear of Failure: Reframe failure as a lesson-learned opportunity that provides the crucial experience needed for your next big win.📝 About Andrew Safnauer  Andrew Safnauer is a cross-industry entrepreneur and strategic advisor with a track record of turning bold ideas into thriving businesses. His diverse career includes winning an Emmy for voiceover work, leading creative teams for a major broadcast company, launching and exiting a seven-figure apparel brand, owning automotive dealerships, and developing apps. Andrew now leverages his deep experience in execution and problem-solving to help growth companies and leaders navigate complex challenges, cut through indecision, and accelerate their path to success through his consultancy, 9Five Partners. 🎯 Andrew’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs  "The takeaway would be get off this podcast when you're done listening to it and write down one thing you've been avoiding and write down what it's costing you... Indecision is the problem." 📢 Memorable Quotes  “Ideas are a dime a dozen... it's getting it done. People have said to me... ‘well, I thought of ideas like that.’ And my thing was always like, well, you should have executed on them.” – Andrew Safnauer“You can't steer a parked car. You've got to make decisions and move forward.” – Andrew Safnauer“Creative really, in the end, is trying to turn the mirror back on the audience, right? They want to see themselves in your product.” – Andrew Safnauer🔗 Links & Resources Visit NineFive Partners’ websiteConnect with Andrew on LinkedInFollow NineFive Partners on LinkedIn

    34 min
  6. 1335: He Mortgaged His House 3 Times to Build His Business! Here’s Why w/ David Frederiksen

    5D AGO

    1335: He Mortgaged His House 3 Times to Build His Business! Here’s Why w/ David Frederiksen

    In this powerhouse episode, Brian sits down with David Frederiksen, a seasoned CEO who has lived through the entrepreneurial gauntlet and emerged with a playbook for massive growth. David shares the raw, unfiltered story of scaling his healthcare company to over $250 million in receivables, including mortgaging his house three times and raising $16 million from angel investors (a move he surprisingly advises against). This isn't just theory; it's a masterclass in the realities of scaling, packed with hard-won lessons on fundraising, execution, and team alignment. If you're tired of hearing the word "scale" as a buzzword and want to understand the strategic decisions that truly drive growth, this episode will give you the clarity and conviction to build a business—and a life—you love. 💡 What You'll Take Away For YOUR Business 🍕 The "Two Pizza Rule": A simple yet profound way to know exactly when you need to change your systems, communication, and processes as you grow.💰 Fundraising Red Flags: Why raising $16M from angel investors can be a strategic mistake and when you should pull the trigger on institutional capital instead.🚀 Need vs. Demand: Learn the critical difference between a market that needs your product and one that is willing to pay for it—a lesson David learned from a multi-billion dollar business venture.🔥 How to Execute a 90-Day Sprint: A step-by-step guide to breaking down your biggest goals into granular, actionable tasks that guarantee progress every single quarter.🛠️ The Coach, Build, Transfer Model: Discover a unique methodology for getting expert help to build scalable systems and then seamlessly transferring ownership back to your team.🤯 The Entrepreneur's Mindset: Why you must believe in your vision "like gravity" and drive full-speed towards the cliff, trusting that your car will either fly or land safely.⚖️ The Speed, Cost, & Quality Triangle: Understand the trade-offs you're making in execution and how to consciously choose which two you will prioritize to achieve your goals.📝 About David Frederiksen  David Frederiksen is a seasoned CEO, entrepreneur, and executive coach with over 25 years of experience scaling businesses in healthcare, finance, and technology. He is the founder of Tobias Advisors, where he helps leadership teams execute with clarity and grow smarter. As a former CEO, David built and exited a healthcare company after raising $16 million and scaling it to over $250 million in receivables. His unique, hands-on experience gives him a rare perspective on what it truly takes to navigate the chaos of growth and build not just a scalable company, but a sustainable life. 🎯 David’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs  "It's really, really important to distinguish the difference between need and demand... Demand is taking that same need, but there are customers willing to take out their wallets and pay. Those are fundamentally different things." 📢 Memorable Quotes "Entrepreneurs... they drive full speed towards the edge of the cliff with every ounce of conviction that either the car is going to fly or there will be something to drive on." – David Frederiksen"Every time your team grows to the point where you need two more pizzas to feed your team, you've got to do things differently. You've got to communicate differently, you've got to solve problems differently." – David Frederiksen🔗 Links & Resources Visit Tobias Advisors’ websiteConnect with David on LinkedInFollow Tobias Advisors LLC on LinkedIn

    34 min
  7. 1334: Stop Selling, Start Exploring: The Key to Finding Unmet Customer Needs w/ Dr. Andi Simon

    6D AGO

    1334: Stop Selling, Start Exploring: The Key to Finding Unmet Customer Needs w/ Dr. Andi Simon

    Ever feel like your business is stuck in a rut, doing the same things while the world changes around you? In this powerful episode, corporate anthropologist Dr. Andi Simon reveals how to see your business, your customers, and your market with a completely fresh lens. She breaks down why the "more of the same, but cheaper" model is a recipe for disaster and introduces the game-changing principles of Blue Ocean Strategy—creating entirely new markets where competition is irrelevant. This isn't just theory; it's a practical guide for wantrepreneurs and entrepreneurs to stop guessing and start exploring. You'll learn how to apply the tools of an anthropologist to uncover what your customers really need (not just what you think they need), embrace change as an opportunity, and build a business with longevity and purpose. Dr. Andi's unique blend of human insight and strategic thinking will give you the objective perspective you need to innovate, scale, and thrive in 2026 and beyond. 💡 What You'll Take Away For YOUR Business How to apply the mindset of a corporate anthropologist to see your business as a "small-scale society" and uncover hidden opportunities for growth.Why you need to get out of the office and "go exploring" to see how customers actually use your products and find their true unmet needs.The core principles of Blue Ocean Strategy and how to create new, uncontested market space instead of fighting bloody battles in a crowded "red ocean."Techniques to overcome your own biases and develop an objective perspective that allows you to see possibilities your competitors miss.How to embrace disruptive technologies like AI as powerful assets to expand your thinking and add innovative value, rather than viewing them as threats.The critical link between curiosity, purpose, and building a sustainable business that can adapt and thrive through changing times.📝 About Dr. Andi Simon  Dr. Andi Simon is a corporate anthropologist, award-winning author, and the CEO of Simon Associates Management Consultants. After two decades as a successful executive in financial services and healthcare, Andi launched her own firm to help organizations see their challenges through a fresh lens to spark growth and innovation. She is the brilliant mind behind the books On the Brink, Rethink, and Women Mean Business, and the host of the top-ranked podcast On the Brink with Andi Simon. Andi’s unique gift is her ability to blend deep human observation with actionable business strategy, making her an invaluable guide for any entrepreneur looking to build something truly meaningful. 🎯 Andi’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs  "Follow your curiosity. It's telling you something... Listen to it. Don't delete your gut." 📢 Memorable Quotes  “What makes you think a business isn't a small scale society? When you begin to apply the theory methods and tools into a corporate setting, you discover that people are people.” – Dr. Andi Simon“In tumultuous times, it's not the tumult that gets you. It's trying to solve it with yesterday's solutions. Yesterday will not help you tomorrow.” – Dr. Andi Simon (quoting Peter Drucker)"If you can't see it, you can't do it. Visualizing what might happen... begins to make the brain open up objectively to what's possible." – Dr. Andi Simon🔗 Links & Resources Visit Andi Simon’s websiteVisit SAMC's websiteConnect with Andi on LinkedInFollow Simon Associates Management Consultants on LinkedIn

    32 min
  8. 1333: This Ex-Googler Is Fixing Your Broken Group Chats w/ Ankit Dave

    DEC 17

    1333: This Ex-Googler Is Fixing Your Broken Group Chats w/ Ankit Dave

    Ever get lost in a chaotic group chat trying to plan a simple trip or event? Ankit Dave, a former Google software engineer and product manager, saw this exact problem and left his "golden handcuffs" to build the solution. In this episode, he unveils Farflung.ai, his AI-native platform designed to transform messy conversations into organized, actionable plans. This episode is a masterclass for any entrepreneur on how to identify a universal problem and leverage cutting-edge technology to solve it. Drawing from his decade of experience building billion-user products at Google, Ankit shares invaluable insights on product development, go-to-market strategy, and the founder's mindset needed to thrive in the fast-paced world of AI. 💡 What You'll Take Away For YOUR Business AI for Real-World Problems: Learn how to spot friction in everyday life (like fragmented group chats) and apply AI to create a seamless, valuable solution.User-Centric AI Design: Discover the core principles of building an AI product that empowers users by keeping them in control, rather than letting AI become an interruption.Niche-First Market Strategy: Understand why focusing on a single, powerful use case (like travel planning) is a brilliant way to gain initial traction and build a network effect for your app.Bootstrapping to Beta at Lightning Speed: Learn how Ankit went from an idea in March to a live beta on the app stores in just a few months, proving that rapid execution is key.Building Trust Through Privacy: Get tactical advice on how to design an AI platform with user privacy at its core, a crucial step for gaining customer trust and adoption.Seizing the AI Opportunity: Ankit makes a powerful case for why the current vacuum created by AI presents a once-in-a-generation opportunity for entrepreneurs to build something new.📝 About Ankit Dave Ankit Dave is the Founder and CEO of Farflung.ai. His journey is a testament to scrappy innovation, having moved from India to the U.S. and carving a path to Google, where he spent a decade as both a software engineer and a product manager. He played a key role in developing major projects like the Fuchsia OS and worked with Gemini, giving him a front-row seat to the AI revolution. In 2024, Ankit took the ultimate entrepreneurial leap, leaving his secure role at Google to build farflung.ai, an AI-native platform that turns talk into action. His unique blend of big-tech experience and a relentless founder’s spirit makes him an incredible guide for navigating the new AI landscape. 🎯 Ankit’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs “Don't wait for the perfect time. If there's something that you want to do, do it. Jump, take that jump, because the perfect time may or may not come.” 📢 Memorable Quotes “I personally believe that if you want to do something, don't let anything come in your way. There are always ways or things you can find out which will help you build the things that you want.” – Ankit Dave“Every single product that we are using today will go through this change, and I'm not sure when this type of opportunity will come in the future... It's a very good time to go out and build something.” – Ankit Dave"Any company which is trying to adapt quickly, I think would be more successful than people who are rigid to their roadmaps." – Ankit Dave🔗 Links & Resources Visit Farflung’s websiteConnect with Ankit on LinkedInFollow Farflung AI on LinkedIn

    34 min
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4.9
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About

Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at the age of 24, and now helps thousands of entrepreneurs from around the world grow, automate, and scale their businesses by implementing high-converting marketing strategies and systems into their businesses. Visit the show online and get a free copy of the book, Wantrepreneur to Entrepreneur, at TheWantrepreneurShow.com.Our show is made possible by the financial, time, and knowledge contributions of our amazing guests. Together with the Wantrepreneur to Entrepreneur host and team, our guests believe in the power of entrepreneurs lifting up other entrepreneurs, and their contributions make it possible for us to reach wantrepreneurs and entrepreneurs all over the world.

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