The Navigating Dental Insurance Podcast

The Navigating Dental Insurance Podcast

This podcast is dedicated to helping dentist navigate through the challenges of dental insurance.

  1. 12/10/2024

    How to Scale a Membership Program to 365 Members in Just One Year

    "How to Scale a Membership Program to 365 Members in Just One Year: Lessons from Pioneer Valley Dental Arts" Read my article for this podcast! Summary: In this episode of The Automatic Patient Podcast, host Jordon Comstock chats with Gina Kiner, Office Manager at Pioneer Valley Dental Arts, about her incredible success in growing their patient membership program to 365 active members in just one year. Gina shares her strategic insights, emphasizing the power of empowering clinical teams to promote the membership program alongside the admin staff. Together, they discuss the importance of patient experience, the role of membership plans in reducing financial barriers, and how effective communication fosters trust and treatment acceptance. Key highlights include: How integrating clinical teams into the financial discussion boosts program adoption.The importance of creating seamless patient experiences and building trust.Specific strategies used to educate both uninsured and insured patients about the membership program.The overwhelmingly positive feedback from members and how it fuels continuous improvement.The significant advantages of membership plans over PPOs, including increased treatment acceptance rates and simplified processes.Whether you're looking to enhance patient care, boost recurring revenue, or learn actionable tips for scaling a membership program, this episode offers invaluable advice from a practice that's successfully done it.How to Scale a Membership Program to 365 Members in Just One Year Jordon Comstock - BoomCloudapps.com Automatic Patient Podcast

    45 min
  2. 11/15/2024

    PPO Patient vs Cash Patients vs Membership Patients - Dr. Dan Nelson

    Episode Noteskey topics for a podcast summary: Technical Setbacks and Humor: The podcast kicks off with some lighthearted moments as Dan and Jordon troubleshoot microphone issues, setting an engaging and relatable tone for the conversation. Strategies for Defining an Ideal Patient Profile (IPP): Jordon and Dan dive into the importance of creating an Ideal Patient Profile, emphasizing how understanding demographics, psychographics, and payment preferences can elevate the success of a dental practice. The Value of Membership Patients vs. PPO and Cash Patients: They discuss the financial and operational impact of different patient types. Membership patients are highlighted as the ideal, with higher conversion rates, more predictable revenue, and fewer limitations compared to PPO patients. The Psychology Behind PPO Limitations: An in-depth explanation is provided on how insurance companies influence patient spending behaviors and the drawbacks of being heavily reliant on PPO patients. Marketing Tips for Attracting Membership Patients: The conversation includes actionable marketing strategies, such as using local SEO, social media, and educational content to bring in more high-value, membership-based patients. Community Engagement and Referral Programs: The hosts discuss ways to build community trust and loyalty, emphasizing how involvement and patient referrals can significantly boost practice growth. These topics set the stage for a dynamic and educational episode packed with actionable advice for dental professionals looking to transform their patient base and increase profitability. Jordon's Company - Membership Platform for dentistry: BoomCloudapps.com Dan's Company - Coaching practice owners for success: https://www.elevationassociation.com

    1h 8m
  3. The Sweet Spot: The Balanced Approach in Dental Marketing with Rebecca Neill

    05/03/2024

    The Sweet Spot: The Balanced Approach in Dental Marketing with Rebecca Neill

    During this episode, Rebecca opens with talking about the importance of strong brand identity. Your brand is not just who you are as a dental professional, it's creating an image and a story about who you are but in a way that attracts the type of patient you are looking for. When your branding is strong, using effective marketing channels will help you drive the type of patient you want to see and the type of patient that will resonate with your personality and brand. Rebecca explores the real of patient education and applying some of that educational messaging in your marketing. This helps when patients experience you in real life to where your brand positioning and marketing can play a big role into the patients experience when they visit you in person for treatment. Rebecca talks about how marketing strategies are not just for patient acquisition; it's about patient retention: it's about case acceptance - it's about long term relationships.  When it comes to dropping insurance, Rebecca recommends having a very strong brand positioning to give patients a solid reason to stay with you, even if you go out of network. She talks about communication protocols that are helpful in preparing patients for out of network transitions. To Rebecca, relationships matter greatly when it comes to out of network transitions and proper communication with existing patients will hep influence really great patient retention.  In short, we learn from Rebecca that marketing is not just about putting your name out there, it's about fostering long term relationship with your patients and in a way where your own patients are promoting you and doing your marketing for you. Contact Rebecca by visiting www.verasoni.com

    40 min
4.2
out of 5
37 Ratings

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This podcast is dedicated to helping dentist navigate through the challenges of dental insurance.