The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
The Future Of Measurement Is A Hodgepodge
Kinesso SVP Sarah Rose says user-level measurement will still work in a post-cookie environment, but it will be complicated. “It’s going to be a hodgepodge of site-level data, CDP-level data, DMP-level data,” she says.
Closing The Loop On Amazon, With Larry Harris
The CEO of Amazon specialist Alpha Precision Media discusses key changes in Amazon's ad ecosystem: the underutilized power of Twitch, the future of retargeting using Amazon data, changes to sponsored search and attribution improvements.
Outside Inc. Gears Up For Membership, With CEO Robin Thurston
Outside Inc. has put together an unrivaled portfolio of active lifestyle brands, including Backpacker, Women's Running, Yoga Journal, Outside Magazine, Outside TV, Gaia GPS, Peloton Magazine and more. CEO Robin Thurston discusses Outside’s audience opportunity and his plan to grow subscriptions to 50% of revenue.
Parsing Google’s Latest Swerve On Third-Party Cookies, With Liane Nadeau
Google’s decision to grant third-party cookies a stay of execution until 2023 sparked relief and frustration across the industry. Digitas SVP Liane Nadeau, who has been out in front on the shift to privacy-friendly ad targeting, discusses how this latest change is likely to impact advertisers, agencies and publishers.
Google’s Balancing Act, With VP Tara Walpert Levy
Google’s size and fragmented company structure mean it's constantly buffeted by dueling incentives on a range of issues impacting marketers, agencies, publishers, tech and of course consumers – not to mention emerging regulatory pressure. Tara Walpert Levy, VP Americas, Agency and Brand Solutions, discusses the high wire act.
Data Ethics, Then And Now - With Kinesso's Sheila Colclasure
Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, describes how we got to this highly-disruptive moment.
Really love this show- very informative and lots of great takeaways for anyone in the digital advertising field, regardless of experience level
This marketing podcast has lots of great takeaways!
Great marketing tech podcast. Tons of actionable tips and info.