LMA Podcast

LMA Podcast

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

  1. The Growth Department: Why Legal Marketers Belong at the Strategy Table

    16H AGO

    The Growth Department: Why Legal Marketers Belong at the Strategy Table

    How can legal marketers move from tactical execution to strategic leadership? In the latest episode of the LMA Podcast, Marci Taylor sits down with Alessandra Almeida Jones to discuss how legal marketing teams can align with firm strategy, use data and AI to drive smarter decisions, and ultimately secure a stronger voice at the leadership table. Tune in to learn: • How legal marketing and business development teams serve as a law firm’s “growth department.” • The importance of cross-disciplinary, or “stretchy,” initiatives in maximizing impact. • Why strategy must prioritize optionality and agility as AI reshapes the business of law. • What small teams with fewer resources can do to demonstrate their strategic value. • Why it’s important for even senior leaders to roll up their sleeves and tackle seemingly small tasks. • How to make curiosity your superpower as a legal marketer. Marci Taylor, JD, is a strategy and management consultant who helps law firms and professional services organizations build stronger practices, develop more effective leaders, and create workplaces where people and businesses thrive together. As founder and president of Mantra Legal Consulting, Marci brings deep, practical experience across the full spectrum of law firm management, combining a people-centered philosophy with data-driven insights and a technology-forward approach to every engagement. She holds a certificate in AI-Driven Leadership: Strategies for the Future from Stanford University. Alessandra Almeida Jones is a seasoned marketing leader with more than two decades of experience helping professional services firms connect meaningfully with the people who matter most — their clients, their colleagues, and their communities. Known for her innovative approach to marketing, communications and business development, she has held senior roles at leading global organizations, including Baker McKenzie, Linklaters, and King & Wood Mallesons, and currently serves as global chief marketing officer at BCLP. An active contributor to professional development communities, Alessandra is an LMA Europe board member and a regular conference speaker on marketing, business development, and inclusion and diversity topics.

    34 min
  2. The Currency of PR: Mining Information That Matters

    APR 16

    The Currency of PR: Mining Information That Matters

    Marketing and business development professionals hold keys to one of the hottest currencies in law firm PR: information. In this episode of the LMA Podcast, Axis Marketing Strategies' Matt Plavnick, Boies Schiller Flexner's Robin Davidson and Blattel Communications' Traci Stuart discuss how to mine and invest in information, highlighting how access to firm planning and data, lawyer and practice group insights, and the anticipated initiatives of marketing and business development colleagues are critical to good PR planning and activity. Tune for a conversation that covers: • Natural inflection points that can help break down information silos. • Information triggers: good questions for extracting PR gold. • What to listen for in conversations with lawyers. • PR and other marketing and business professionals’ valuable role as connectors in the law firm ecosystem.

    37 min
  3. Sustainable Success: Routines That Drive Client Value

    MAR 19

    Sustainable Success: Routines That Drive Client Value

    What if the routines that support personal wellness could also strengthen client relationships? Sarita Aguirre, a registered dietitian at Rising Nutrition, and Blair Whitman, vice president of client success at Homethrive Inc., explore practical parallels between managing your habits, time and energy — and delivering consistent, meaningful value to clients.  Through themes including habit stacking, energy management and aligned routines, this episode of the LMA Podcast offers actionable ways to foster relationship-building and adding client value into daily workflows. Tune in for simple, sustainable ideas that improve follow-through and drive long-term client value — without relying on last-minute efforts.

    23 min
  4. The Lateral PR Playbook: How to Maximize Coverage and Buzz When New Talent Joins the Firm

    FEB 26

    The Lateral PR Playbook: How to Maximize Coverage and Buzz When New Talent Joins the Firm

    Landing a lateral hire is just the beginning. The real impact comes from how you tell the story. Join LMA PR & Communications SIG Co-Chair Corrina Wright of Benesch, Society 54 Managing Director Katy von Treskow and Brownstein Director of Communications Susan Erlenborn for a session breaking down proven strategies for turning attorney arrivals into compelling moments that strengthen your firm’s brand, attract attention from key audiences and build momentum across media, web and social channels. Whether you’re managing PR solo or collaborating with a larger communications team, you’ll walk away with actionable tips to help every announcement make a splash. The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.

    30 min
  5. Why Feedback Has Shifted From a Soft Skill to a Strategic Imperative

    JAN 29

    Why Feedback Has Shifted From a Soft Skill to a Strategic Imperative

    Storytelling and feedback have become essential differentiators for lawyers navigating an increasingly competitive legal market. In the latest episode of the LMA Podcast, Julie Chodos sits down with Anne marie Houghtailing to discuss how intentional communication shapes the business of law — from winning work and elevating client relationships to developing talent and building healthier firm cultures. Tune in to learn: - How storytelling strengthens business development, differentiates attorneys in crowded markets, and helps firms move beyond information‑heavy pitches. - Why consistent, real‑time feedback is a business imperative, impacting productivity, talent development, and the client experience. - Where firms lose money and momentum when communication breaks down — and how to correct it. - The myths that hold lawyers back from giving and receiving the information needed to grow. - Practical ways to integrate storytelling and feedback into pitches, training, team leadership, and day‑to‑day client service.

    27 min
  6. Legal Marketing at 40: How AI, Personalization and Strategic Impact Are Shaping Our Future

    12/17/2025

    Legal Marketing at 40: How AI, Personalization and Strategic Impact Are Shaping Our Future

    What can 40 years of legal marketing tell us about the future of the profession? In this special episode of the LMA Podcast, Ashley Stenger, LMA CEO, sits down with John Byrne, 2025 LMA president, and Rachel Shields Williams, 2026 LMA president, to celebrate LMA’s 40th anniversary and explore what’s next for the field of legal marketing and business development. Tune in to learn: • How legal marketers have evolved from the early days of developing brochures to establishing themselves as data-driven, strategic partners inside law firms. • Why hyper-targeted client experiences and measurable outcomes are replacing one-size-fits-all approaches. • The real impact of AI on legal marketing, and why human judgment, empathy and storytelling remain irreplaceable. • What the next 40 years could bring: new roles, deeper collaboration and a more diverse, client-centric industry. • How LMA will help members lead change, not just adapt to it, through technology and professional development initiatives. Forty years in, and the legal marketing landscape continues to evolve. This episode shares what’s coming next and how you can stay ahead, no matter your role or focus. The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.

    24 min
  7. Inside Legal Journalism: What Reporters Really Want

    12/04/2025

    Inside Legal Journalism: What Reporters Really Want

    Ever wondered what it’s really like to be on the receiving end of your pitches? In this episode of the LMA Podcast, Traci Stuart sits down with Katherine Hollar Barnard and Elizabeth Lampert to take listeners behind the scenes of legal media and hear directly from the experts shaping the headlines. In this discussion, they’ll unpack fresh survey data revealing: • The biggest pain points reporters face when working with law firms, from generic pitches to slow response times. • What makes a spokesperson stand out — and why credibility, candor and clarity matter more than canned soundbites. • The types of legal stories journalists want — and don’t want — including why trend insights often beat deal announcements. • The most effective ways to get noticed (hint: less is more), and why relationships still matter in a digital-first world. • How media expectations are shifting in the age of AI, rapid news cycles and shrinking newsrooms. Whether you’re pitching a high-stakes case, firm news or thought leadership, this episode will help you align your outreach with what legal journalists truly value.

    25 min
  8. Why Small Talk Should be Part of Your Business Development Strategy

    10/23/2025

    Why Small Talk Should be Part of Your Business Development Strategy

    In this episode of the LMA Podcast, business development growth coach and strategist Deb Feder moderates a panel with Chantal Williams and Joy Sperling, exploring the underestimated role of small talk in professional growth and relationship-building. From favorite TV shows to brisket recipes, the panelists illustrate how everyday banter can lead to lasting business opportunities. Whether you're a natural conversationalist or a recovering small talk skeptic, this episode shows how small talk can be the spark that builds trust, deepens rapport and opens unexpected doors. Speakers: Deb Feder, Founder and CEO, Feder Development Joy Sperling, Retired Law Partner, Day Pitney Chantal Williams, BD and Marketing Senior Manager, White & Case

    40 min
See All (134)

Ratings & Reviews

4.9
out of 5
7 Ratings

About

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

Information

  • Creator
    LMA Podcast
  • Years Active
    2016 - 2026
  • Episodes
    134
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    LMA Podcast

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