LMA Podcast

LMA Podcast

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

  1. 5d ago

    Executive Presence Reimagined: Authentic Leadership, Resilience, and the Power of Improv

    What does executive presence really look like in today's workplace — and is it something you can actually learn? In this episode of the LMA Podcast, Trish Lilley sits down with Heather Barnes to discuss the evolution of executive presence, from polished perfection and authority to something far more powerful: genuine connection, empathy, and trust. They discuss the role of body language, audience awareness, feedback, and self-awareness in career advancement, particularly for professionals aspiring to leadership roles. The conversation also dives into resilience and why practices like positive reframing, gratitude, and active listening can help professionals thrive. Along the way, Heather makes a compelling case for embracing humor, vulnerability, and even improv as essential leadership tools in today's workplace. Whether you're an emerging professional looking to elevate your career, a manager developing your leadership style, or a seasoned executive seeking fresh perspective, this is a great conversation on how to show up with confidence. Tune in to learn: • How executive presence has evolved from traditional authority and polish to authenticity and relationship-building. • Practical techniques to command a room. • Ways to build executive presence at any career stage. • Strategies for developing resilience. • Why humor, improv, and vulnerability can be powerful leadership tools. Trish Lilley is the chief marketing and business development officer at Barnes & Thornburg LLP. A forward-thinking, internationally recognized champion of innovation, Trish has led marketing and client development in C-suite roles at four Am Law firms, driving strategic growth, implementing operational realignment, and cultivating high-performing, collaborative teams. Her work has spanned digital transformation, client and alumni relations, lateral recruiting and integration, and a diverse range of branding initiatives. Trish is known for building streamlined service models that strengthen client relationships, drive revenue, and align marketing operations with firmwide business objectives. A longstanding leader in the Legal Marketing Association, Trish is a Fellow in the College of Law Practice Management, chairs the CMO Advisory Board of Best Lawyers, and serves on the Law360 Legal Industry Editorial Board. Heather L. Barnes, MA, is the founder and CEO of Improv @ Work LLC, and she is a faculty member at the Northwestern University Kellogg School for Management. She teaches executive presence, presentation skills, strategic communication, and navigating difficult conversations using improvisational philosophies and techniques. Heather has over 20 years of experience leading people, teaching strategic communication, and innovating large scale presentations. In 2017, Heather founded Improv @ Work LLC to deliver experiential workshops at museums, corporations, law firms, and universities worldwide to empower organizations to evolve. She has a master’s degree from the University of Chicago. To learn more about Heather and Improv @ Work LLC visit, https://improvisationatwork.com/.

    Executive Presence Reimagined: Authentic Leadership, Resilience, and the Power of Improv
  2. Jun 25

    AI Isn't Taking Your Job — It's Rewriting It

    Practical Ways Legal Comms and Marketing Technology Pros Are Collaborating to Level Up How is AI reshaping legal marketing in practical, day-to-day ways? In the latest episode of the LMA Podcast, hosted by the PR and Communications and Marketing Technology Shared Interest Groups (SIGs), Kali Hammond sits down with Dan Pulka and Mike Vallebuona to move past the “AI is changing everything” narrative and focus on what’s actually working for legal marketing teams today. Tune in to Learn: • Real-world use cases across media monitoring, content development and thought leadership, crisis communications scenario planning, internal communications, and data storytelling for attorneys and clients. • How PR, communications, and marketing technology professionals can stay relevant in an AI-enabled environment. • The skills that matter most now (judgment, storytelling, and strategy). • How to talk about AI with firm leadership. • Quick wins you can put into practice immediately. Kali Hammond, APR, is a managing director at Poston Communications and serves as a senior public relations and communications strategist specializing in media relations for law firms and professional services organizations. She advises firm leadership on reputation management, strategic communications, and thought leadership. She is known for translating complex legal and regulatory topics into clear, compelling messaging that supports clients’ business goals. Dan Pulka is chief business development and marketing officer at Troutman Pepper Locke, where he leads the firm’s marketing, business development, communications, and client experience functions. He is focused on turning AI from a topic of conversation into a working part of the department’s operating model, with an emphasis on adoption, measurable impact, and practical use cases that improve how teams support lawyers, clients, and firm growth. Mike Vallebuona is director of marketing technology at Covington & Burling LLP, where he leads the firm's CRM, analytics, web, and creative teams. He co-chairs the LMA Marketing Technology SIG and is currently focused on putting AI tools — from Copilot to pitch and proposal automation — into the hands of legal marketers in ways that actually change how the work gets done.

    AI Isn't Taking Your Job — It's Rewriting It
  3. May 27

    The Growth Department: Why Legal Marketers Belong at the Strategy Table

    How can legal marketers move from tactical execution to strategic leadership? In the latest episode of the LMA Podcast, Marci Taylor sits down with Alessandra Almeida Jones to discuss how legal marketing teams can align with firm strategy, use data and AI to drive smarter decisions, and ultimately secure a stronger voice at the leadership table. Tune in to learn: • How legal marketing and business development teams serve as a law firm’s “growth department.” • The importance of cross-disciplinary, or “stretchy,” initiatives in maximizing impact. • Why strategy must prioritize optionality and agility as AI reshapes the business of law. • What small teams with fewer resources can do to demonstrate their strategic value. • Why it’s important for even senior leaders to roll up their sleeves and tackle seemingly small tasks. • How to make curiosity your superpower as a legal marketer. Marci Taylor, JD, is a strategy and management consultant who helps law firms and professional services organizations build stronger practices, develop more effective leaders, and create workplaces where people and businesses thrive together. As founder and president of Mantra Legal Consulting, Marci brings deep, practical experience across the full spectrum of law firm management, combining a people-centered philosophy with data-driven insights and a technology-forward approach to every engagement. She holds a certificate in AI-Driven Leadership: Strategies for the Future from Stanford University. Alessandra Almeida Jones is a seasoned marketing leader with more than two decades of experience helping professional services firms connect meaningfully with the people who matter most — their clients, their colleagues, and their communities. Known for her innovative approach to marketing, communications and business development, she has held senior roles at leading global organizations, including Baker McKenzie, Linklaters, and King & Wood Mallesons, and currently serves as global chief marketing officer at BCLP. An active contributor to professional development communities, Alessandra is an LMA Europe board member and a regular conference speaker on marketing, business development, and inclusion and diversity topics.

    The Growth Department: Why Legal Marketers Belong at the Strategy Table
  4. 12/17/2025

    Legal Marketing at 40: How AI, Personalization and Strategic Impact Are Shaping Our Future

    What can 40 years of legal marketing tell us about the future of the profession? In this special episode of the LMA Podcast, Ashley Stenger, LMA CEO, sits down with John Byrne, 2025 LMA president, and Rachel Shields Williams, 2026 LMA president, to celebrate LMA’s 40th anniversary and explore what’s next for the field of legal marketing and business development. Tune in to learn: • How legal marketers have evolved from the early days of developing brochures to establishing themselves as data-driven, strategic partners inside law firms. • Why hyper-targeted client experiences and measurable outcomes are replacing one-size-fits-all approaches. • The real impact of AI on legal marketing, and why human judgment, empathy and storytelling remain irreplaceable. • What the next 40 years could bring: new roles, deeper collaboration and a more diverse, client-centric industry. • How LMA will help members lead change, not just adapt to it, through technology and professional development initiatives. Forty years in, and the legal marketing landscape continues to evolve. This episode shares what’s coming next and how you can stay ahead, no matter your role or focus. The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.

    Legal Marketing at 40: How AI, Personalization and Strategic Impact Are Shaping Our Future

Ratings & Reviews

4.9
out of 5
7 Ratings

About

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

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