Book Marketing Success Podcast

John Kremer
  • 5.0 (1)
  • BOOKS
  • UPDATED SEMIWEEKLY

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities. bookmarketing.substack.com

  1. To Reiterate: Start Small, Make a Tiny Win

    3D AGO

    To Reiterate: Start Small, Make a Tiny Win

    This country song is adapted from Guy Kawasaki’s newsletter Remarkable People. Start small. Make a tiny win this week. Then another. Then another. Until you are making big changes that can impact how you write and market your books. One Tiny Win Lyrics Pick one tiny win this week.Not ten. Not five. Just one! Here are a few tiny winsA 10-second habit.An anchor activity you already do.A celebration that makes you smile.A friend who keeps you accountable. Start small. Stay consistent.Let the wins compound. Here’s to a year built on tiny habits,Here’s to a year built on smart design,And here’s to the grit to keep goingone small step at a time! Start small. Stay consistent.Let the tiny wins compound. Start small. Stay consistent.Make change stick. Start small. Stay consistent.Make change stick. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    3 min
  2. Start Small. Stay Consistent. Make Change Stick.

    6D AGO

    Start Small. Stay Consistent. Make Change Stick.

    This rock song and post is excerpted from Guy Kawasaki’s newsletter Remarkable People. Start small. Make a tiny win this week. Then another. Then another. Until you are making big changes that can really impact how you write and market your books. And always keep a pocketful of joy to spread around to all the people you come in contact with. One Tiny Win Lyrics Pick one tiny win this week.Not ten. Not five. Just one! Here are a few tiny winsA 10-second habit.An anchor activity you already do.A celebration that makes you smile.A friend who keeps you accountable. Start small. Stay consistent.Let the wins compound. Here’s to a year built on tiny habits,Here’s to a year built on smart design,And here’s to the grit to keep goingone small step at a time! Start small. Stay consistent.Make change stick. Start small. Stay consistent.Let the tiny wins compound. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    4 min
  3. Simplify Your Life, Country Version

    JAN 6

    Simplify Your Life, Country Version

    The following country song features an excerpt from a passage in Henry David Thoreau’s Walden. Lyrics from Walden If one advances confidentlyin the direction of his dreams,and endeavors to live the lifewhich he has imagined,he will meet with a successunexpected in common hours. He will put some things behind,will pass an invisible boundary;new, universal, and more liberal lawswill begin to establish themselvesaround and within him;or the old laws be expanded,and interpreted in his favorin a more liberal sense,and he will live with the licenseof a higher order of beings. In proportion as he simplifies his life,the laws of the universewill appear less complex,and solitude will not be solitude,and poverty will not be poverty,and weakness will not be weakness. If you have built castles in the air,your work need not be lost;that is where they should be.Now put the foundation under them. In proportion as he simplifies his life,the laws of the universewill appear less complex,and solitude will not be solitude,and poverty will not be poverty,and weakness will not be weakness. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Testimonials as Songs - Gospel Version: https://bookmarketing.substack.com/p/testimonials-as-songs-gospel-version Living for the Real with Derek Hunter: https://bookmarketing.substack.com/p/living-for-the-real-with-derek-hunter Find a Way Home, Country Music Version: https://bookmarketing.substack.com/p/find-a-way-home-country-music-version This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    3 min
  4. The AIO Revolution, Gospel Version

    12/30/2025

    The AIO Revolution, Gospel Version

    A few months ago one of my friends called me desperate for advice. For years he had a top-rated website for his brand, key words, and all his great content. Google and other search engines sent him hundreds of targeted leads for his products and services. Every day! Then it ended. Poof, his traffic was gone. Well, there was still a trickle but, for the most part, he had no real traffic. His traffic was decimated. Gone. Kaput. Nada. Zip. Zilch. But why? Because Google, Bing, and even Duck Duck Go decided to keep that search traffic for themselves. At first, the search engines made their AI searches optional, but it wasn’t long before they decided that they could make more money running ads on their own AI-generated search results pages. Google, Bing, and Duck Duck Go are allowing AI answers to take over their searches. And now the PerplexityAI Comet and OpenAI Atlas browsers will take over any remaining searches. And, that’s without the 50% of search traffic that has already been taken over by ChatGPT, ClaudeAI, and other chatbots — all offering such friendly and competent answers to user questions. Do you realize that in less than six months your website visibility will go to zero? The days of search engines being your lifeline to visibility well end. By April. April 2026. So long. Good-bye! Many websites have already experienced a 70 to 80% drop-off in traffic. Now. Not in four months. But today. AI adoption is exploding. According to one person, 105 million adults will use generative AI this year. That is such a low, low estimate it’s almost not worth noticing. The truth is that everyone will be using AI for search in the coming years. Everyone. Not one single holdout. Do you want to survive — and prosper! — during this SEO AI apocalypse? You can! Sign up now for an early-bird alert. And be eligible for a 50% discount when The AIO Revolution event is launched in another month. Yes! Sign up now and get half off The AIO Revolution when it is launched. You also get the Excelsior upgrade for free at launch! It’s a win-win-win no-obligation signup for this early-bird notice. It’s absolutely free to sign up for the launch notice. At launch, you’ll get a 50% discount. At launch, you’ll get the Excelsior upgrade for free! At launch, you’ll be offered the chance to be an early-bird launch affiliate — with exclusive membership privileges and premium affiliate opportunities. Bonus! You may use the exact same wording as this offer in your upcoming launches. Word for word. Offer for offer. Exactly as I have done. Join The AIO Revolution today! It’s free. No obligation. An incredible value. Just leave your best email in the article below. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    2 min

  5. 12/28/2025

    Happy Holidays: Special Website Marketing Tip

    Happy holiday season to everyone. One thing I’d like you to focus on or understand is how important it is to share greetings to your customers, your fans, your visitors, etc. Wish them Merry Christmas. Wish them Happy New Year. Wish them Happy Valentine Day. Wish them happy Mother’s Day. Wish them Happy Independence Day. And so on. Do it through your social media. Do it through your website. As you’ll notice in the graphic below, 7 of the top pages on my website during the week of Christmas 2025 were pages where I share holiday greetings with my website visitors, newsletter subscribers, and social media followers. Over the years, I’ve sent many such greetings. And, as it happens, those greetings send me more visitors year after year — visitors who want to share greetings via their various social media profiles. You can do the same. You can even repost the graphics I’ve shared over the years, and even brand them as your own. What are you waiting for? Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Testimonials as Songs - Gospel Version: https://bookmarketing.substack.com/p/testimonials-as-songs-gospel-version Living for the Real with Derek Hunter: https://bookmarketing.substack.com/p/living-for-the-real-with-derek-hunter Find a Way Home, Country Music Version: https://bookmarketing.substack.com/p/find-a-way-home-country-music-version Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    5 min

  6. 12/25/2025

    Testimonials as Songs - Gospel Version

    I received a wonderful testimonial today — and then created a gospel music version of that testimonial. This, of course, is another way to use music to promote you and your book. By the way, Happy Holidays and Merry Christmas! John’s guidance brings clarity when ideas feel scattered. The insights he shares are practical and thoughtful. They help turn vision into action. 1001 Ways to Market a Book has been a real resource for me. Clear, useful, and easy to apply. I’ve gained confidence, direction, and real results. And I continue to grow through his work. I’m grateful for his support, his knowledge, and his generosity. Looking forward to learning more and building even further. — Roberta Vigilance, author, Sponsorship Now, Sponsorship Misconceptions, and other books on getting sponsors for events, online and IRL Here is the testimonial laid out as lyrics for the gospel song above. As with most songs I create with AI, I repeat some lines as a chorus to make it more song-like. Testimonial as Lyrics John’s guidance brings clarity when ideas feel scatteredThe insights he shares are practical and thoughtfulThey help turn vision into action One Thousand and One Ways to Market Your Books has been a real resource for meClear, useful, and easy to apply I’ve gained confidence, direction, and real resultsAnd I continue to grow through his workI’m grateful for his support, his knowledge, and his generosityLooking forward to learning more and building even furtherBest regards, Roberta One Thousand and One Ways to Market Your Books has been a real resource for meClear, useful, and easy to apply Clear, useful, and easy to apply Note: I had to spell out the title of my book so the AI performers would pronounce it correctly. So, 1001 Ways to Market Your Books became One Thousand and One Ways to Market Your Books. I’ve been creating these songs with my lyrics or content while the music and performance are created by MurekaAI: https://www.mureka.ai/?utm_source=rewardful&via=7aa6dd Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    3 min
  7. The AIO Revolution Early Bird

    12/24/2025

    The AIO Revolution Early Bird

    For years he had a top-rated website,key words, and all the great content. Google and other search enginessent hundreds of targeted leadsfor his products and services. Every day! Then it ended. Poof, his traffic was gone. Decimated.Kaput.Nada.Zip.Zilch. Do you realize that in less than six monthsyour website visibility will go to zero? Do you want to survive — and prosper!during this SEO AI apocalypse? You can! Sign up now for an early-bird alert. Sign up for The AIO Revolution. More to come … This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    3 min
  8. Living for the Real with Derek Hunter

    12/23/2025

    Living for the Real with Derek Hunter

    Check out this wonderful new song from Derek Hunter. Note: I wrote the lyrics for this song based on a podcast episode I wrote several years ago. Lyrics Don’t trade your soul for a golden chainThe clock keeps ticking but love remainsHold your dear ones close at nightLet your eyes dance in the firelight Living for the real, walking where the wild winds blowLiving for the real, where the river sings soft and slowFeed your heart with morning dewThe world shines brighter when you do Spend time with those you care forPlay with your children and let them scoreLaugh hard. Walk in the wood.Be kind to everyone. Do the good. Run with your dogs, play with your catsStop your work, take off your hatsBe real. Be true. Be full of joy.Play hard. Play long. Play ships ahoy! Living for the real, walking where the wild winds blowLiving for the real, where the river sings soft and slowFeed your heart with morning dewThe world shines brighter when you do Living for the real, walking where the wild winds blowLiving for the real, where the river sings soft and slow Source: https://bookmarketing.substack.com/p/telling-stories-makes-everything Never sacrifice your real life for your work. If you are like me, you can’t not work, but make sure you fit in some real life as well. Spend time with those you love. Laugh hard. Walk in the woods. Play with your cats and dogs and children. Be kind to everyone. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    5 min
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About

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities. bookmarketing.substack.com

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