Book Marketing Success Podcast

John Kremer
  • 5.0 (1)
  • Books
  • Updated Biweekly

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities. bookmarketing.substack.com

  1. 4d ago

    Unique: A Country Ballad

    If you want to be successful, be unique. This ballad is adapted from an email I got yesterday from John Castagnini of ThankGodI.com. His email was as least five times the length of this ballad. I pulled out his statements that most lend themselves to lyrics for a song. I hopes you enjoy the song, the lyrics, and intent. Unique lyrics Truth welcomes questionsOnly beliefs hide from themThe moment we stopStop examining our beliefsThe search for truth diesBefore we can hear anythingQuestions must come from within We experience reality through a filterShaped by emotion, belief, and experienceFear narrows awarenessSocial pressure silencesCertainty closes the mindThe more invested we are in a worldviewThe more difficult it becomes to question it What separates peopleWho recognize patterns early?Not IQ but curiosityThe courage to questionThe humility to be wrongEvery battle begins in the same placeThe way we perceive reality When we are centeredOur inner world and outer world alignWe see beyond our biasesWe challenge our assumptionsAnd we gain humilityTo follow the evidence wherever it leadsEven when it challenges what we believe Shape perceptionAnd you shape the world people live inThe greatest battlefieldIsn’t the world around usIt’s the world within usBecause whoever shapes perceptionRules the battlefield It is about mastering yourselfFinding balance betweenFear and fearlessnessPride and humilityPeace and conflictWhen the brain becomes balancedIt becomes impossible to manipulate The state of balance we carry insideEquilibrium is not something we createIt is something we return toIt exists throughout natureIn the laws of thermodynamicsAt the center of every circleAnd within the human mind When emotional noise falls awayClarity emergesPurpose awakensThe path becomes visibleThe world does not need more peopleMore people trapped in reactionIt needs warriors grounded in equilibrium Nature made each of us uniqueNo two snowflakes are the sameEven twins are not identicalYou have what no one else can bringA unique purposeA unique contributionA unique role Be uniqueStay uniqueDo not bendDo not surrenderKeep your spiritNurture your spiritCelebrate your spirit Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Unique: A Country Ballad

  2. Jul 24

    Writing Advice from The Wheel of Time Series

    Here is some writing advice from Thom Merrilin, a storytelling character from A Memory of Light, book 14 of The Wheel of Time series by Robert Jordan and Brandon Sanderson. I put it into a song. Source: https://bookmarketingbestsellers.com/writing-advice-from-the-wheel-of-time-series Great Ballads lyrics If you use the words people expectthey grow boredA great ballad needs to be unexpectedNever be expectedNever be expected When people start to expect youwhen they start to anticipateYour flourishes and your bowsTo look for the ball you had hiddenThrough sleight of handOr to smile before you reachedThe twist line of your tale When such are the expectationsit is time to pack up your cloakbow once for good measureand stroll awayAfter all, that was whatthey’d least expect you to dowhen all was going well If you use the words people expectthey grow boredA great ballad needs to be unexpectedNever be expected A great ballad needs to be unexpectedStroll awayStroll awayStroll awayA great ballad needs to be unexpectedGood-byeGood-bye Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Writing Advice from The Wheel of Time Series

  3. Jul 10

    Poetry into Music

    I love how I can transform poetry, my own or someone else’s, into a song using Mureka. Check out this country gospel version of a portion of Walt Whitman’s Song of Myself, where he talks about the origin of all poems (and which I, in turn, made into the origin of all songs. You can create songs like this with your poetry, fiction, and even nonfiction! Origin of All Songs Lyrics Have you reckoned a thousand acres much? have you reckoned the earth much?Have you practiced so long to learn to read?Have you felt so proud to get at the meaning of poems? Stop this day and night with me and you shall possess the origin of all poems,You shall possess the good of the earth and sun, (there are millions of suns left,) You shall no longer take things at second or third hand, nor look through the eyes of the dead, nor feed on the spectres in books,You shall not look through my eyes either, nor take things from me,You shall listen to all sides and filter them from your self. Stop this day and night with meand you shall possess the origin of all songs,You shall possess the good of the earth and sun. Stop this day and night with meand you shall possess the origin of all songs,You shall possess the good of the earth and sun. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Poetry into Music

  4. Jun 22

    Happy Father's Day - My Hero, My Dad

    Celebrate Father’s Day with this song inspired by Ward Clark’s ode to his father (Real Men, Real Impact: The Essential Role of Fathers in Society — https://redstate.com/wardclark/2026/06/21/real-men-real-impact-the-essential-role-of-fathers-in-society-n2203567). My Father, My Hero lyrics Who is my biggest hero?That’s easy. My Dad My Dad is a rocka good mana great mana man of iron integrityand enormous personal strengthMy Dad is a rock I strive to live up to himAnd will do so for the rest of my life As he keeps telling meWork comes firstYou never stop being a parentYou are the prime exampleYou are the one they followYou are the one they love I strive to live up to my DadAnd will do so for the rest of my life He is my prime exampleHe is the one I followHe is the one I loveHe is the one I value most I strive to live up to my DadAnd will do so for the rest of my life Happy Father’s Day!Happy Father’s Day! Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Happy Father's Day - My Hero, My Dad

  5. Jun 11

    I Got This - Inspirational Country Ballad

    Listen to this country ballad when you need a little lift as you write, publish, market, and promote your books, products, and services. I Got This lyrics Sometimes the strength withinIsn’t a big fiery flame for all to seeSometimes it’s just a tiny grinThat whispers ever so softlyI’m in, I’m in, I’m in!Keep going, I got this Rules that she wroteFirst, be patientDon’t rock the boatKeep your head downKeep the benefits you noteGo with the bird in the hand Don’t get into the muckKeep your head up highNever stay stuckKeep on truckin’Don’t trust in luckGo with what you love. Don’t get wrapped in vinesKeep your edges sharpLook for all the signsHone the skills you haveDraw outside the linesYou can reach on high Sometimes the strength withinIsn’t a big fiery flame for all to seeSometimes it’s just a tiny grinThat whispers ever so softlyI’m in, I’m in, I’m in!Keep going, I got this Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    I Got This - Inspirational Country Ballad

  6. Jun 8

    AI Storytelling and The Storyteller Secrets

    Perhaps I should call my new program AI Storytelling because AI is the key selling point for almost all programs and courses in today’s world. But, alas, my course isn’t really about AI. It’s about the human touch, the stories we pass on to each other that make people respond. Well, sadly, I didn’t make the case for the value of my Storyteller Secrets course. Obviously, that’s my problem. The reality is that it’s not worth it to me to present a long, complex, and life-changing course if I’m not recompensed. I have many other things I can do. We all make choices. I know the price of $497 is high for many of you in this world of high gas prices and high food costs. So, I thought I’d at least give you the opportunity to buy the first lesson in the course for only $10. Check out here: https://shorturl.at/9LbiS https://bookmarketing.mysamcart.com/checkout/storytelling-secrets-sample-lesson This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

  7. Jun 3

    The Narrative Edge: Storytelling Sells

    Today we’re diving straight into a concept called the narrative edge, and we’re going to look at mastering the art of persuasive storytelling. Do you want to change someone’s mind? Yeah, it sounds simple, right? But honestly, it is notoriously one of the toughest things to do in any human interaction. Think about it. Read more: https://bookmarketing.mysamcart.com/telling-stories You know the drill. You gather all your evidence, you organize your logic, you present this totally airtight case, and then what happens? Well, they push back. They find that one tiny little hole in your argument, and they just anchor themselves right there. This exact friction point offers a radically different way to overcome that stubborn skepticism. In the professional world, our default setting is the data dump. We’ve all dreaded it, just completely drowning our audience in statistics, bullet points, charts, and figures. We trick ourselves into thinking, hey, if I just provide enough data, the sheer weight of it is going to force them to agree with me. But we need to shift entirely over to emotional resonance. We’ve got to stop dumping data and start actually striking a chord. If you take absolutely nothing else away from this podcast, let it be this core idea right here. Facts tell, but stories sell. Whether you’re trying to sell a product, pitch some brilliant new initiative to your boss, or literally just trying to get your friends to agree on where to eat, next time the pressure is totally on and you desperately need to change a mind, what is your default going to be? Are you going to fall back into that trap of the data dump, just hoping that an avalanche of facts will somehow win the day? Or are you going to take the narrative edge? Will you remember the burnt toast, bypass all their skepticism, and tell a story that they can actually feel? The choice is totally yours, but facts only tell, it’s the stories that actually sell. Read more: https://bookmarketing.mysamcart.com/telling-stories Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

  8. May 31

    The Two Main Keys to Selling Anything

    Discover the Secret Storytelling Formula That Turns Words into Sales Unlock The Storyteller Secrets and turn boring unprofitable marketing into messages people remember, trust, love, and buy from. Make your business unforgettable in just a few minutes. The Storyteller Secrets helps anyone selling any book, program, or service to tell stories that help them sell more, promote more, and build trust with strangers as well as followers. Read more: https://bookmarketing.mysamcart.com/telling-stories A Publishing House Needs Stories My first AI pass-through on this sales letter included no stories. That happens so often with AI. But stories are important if you actually want to make sales. Stories convince people. Stories give people confidence in what you have to sell. When I consulted with Unity House, the book publishing division of Unity Church, I was surprised that they weren’t selling more books. They published a small magazine, Daily Word, with 4 million subscribers. They published another magazine with 200,000 subscribers. And, yet, they were selling few than 10,000 copies of most of their books. After reading six of thei books, I discovered why the books weren’t selling. The authors did not tell stories. Without stories, the books had little to no word-of-mouth. Without stories, no one was telling their friends - Hey, you gotta read this book. It’s incredible! The books weren’t being passed along. Without that word-of-mouth, they sold a lot less books than they had expected to sell. Sell Benefits, Not Features I have another client who keeps adding new features to his offer. As a result, he never actually launches his product (a good product, by the way). He has kept adding features for over two years! I keep telling him. Stop adding features. Start selling benefits!. And the best way to sell benefits is to tell stories. Stories provide heart and soul to your sales letters, blog posts, podcasts, videos, courses, and more. Stories invoke trust. And, of course, launch your course. Launch it now. Even if it’s not perfect yet. Give people a chance to buy into your offering. You can always make it better. You can always upgrade it. Summit Presenters and Speakers Need Stories Last week, I attended a summit. One of the things I’ve noticed about summits is that two or three of the speakers or presenters are good at telling stories and giving examples. The other 10 to 15 primarily talked about abstract ideas and facts with few or no stories. I quickly learned which speakers were storytellers and which people simply presented facts. Guess which speakers I will be following, which speaker’s emails I’ll pay attention to, and which speaker’s offerings I am most likely to sign up for (and pay for!). Double Sales — Tell Me What It Will Do for Me! AppSumo is a wonderful online store that features various apps, software, and services that can help individuals and businesses to do things in better ways. Sadly, to sell these services, AppSumo creates videos that talk about the programs and services they sell, but their videos focus on what the app does, what it does, what it does. Over and over again, all features, few benefits. I swear, if they simply featured more stories on how people are actually using these programs to change their lives or build their businesses, they’d double sales! Sell High-Ticket Courses and Services with Stories My friend, Mike Koenigs, has been selling high-ticket items for more than 25 years. He does that by telling success stories — how customers are using his courses and services to get more done in less time, to sell more products and services, to build their success to the highest order. His stories inspire customers to buy his services. His stories move people to act. His stories make a difference. Your stories can also sell. Your stories can also make a difference! Read more: https://bookmarketing.mysamcart.com/telling-stories Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    The Two Main Keys to Selling Anything
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About

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities. bookmarketing.substack.com

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