Book Marketing Success Podcast

John Kremer
  • 5.0 (1)
  • Books
  • Updated Biweekly

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities. bookmarketing.substack.com

  1. The Two Main Keys to Selling Anything

    2d ago

    The Two Main Keys to Selling Anything

    Discover the Secret Storytelling Formula That Turns Words into Sales Unlock The Storyteller Secrets and turn boring unprofitable marketing into messages people remember, trust, love, and buy from. Make your business unforgettable in just a few minutes. The Storyteller Secrets helps anyone selling any book, program, or service to tell stories that help them sell more, promote more, and build trust with strangers as well as followers. Read more: https://bookmarketing.mysamcart.com/telling-stories A Publishing House Needs Stories My first AI pass-through on this sales letter included no stories. That happens so often with AI. But stories are important if you actually want to make sales. Stories convince people. Stories give people confidence in what you have to sell. When I consulted with Unity House, the book publishing division of Unity Church, I was surprised that they weren’t selling more books. They published a small magazine, Daily Word, with 4 million subscribers. They published another magazine with 200,000 subscribers. And, yet, they were selling few than 10,000 copies of most of their books. After reading six of thei books, I discovered why the books weren’t selling. The authors did not tell stories. Without stories, the books had little to no word-of-mouth. Without stories, no one was telling their friends - Hey, you gotta read this book. It’s incredible! The books weren’t being passed along. Without that word-of-mouth, they sold a lot less books than they had expected to sell. Sell Benefits, Not Features I have another client who keeps adding new features to his offer. As a result, he never actually launches his product (a good product, by the way). He has kept adding features for over two years! I keep telling him. Stop adding features. Start selling benefits!. And the best way to sell benefits is to tell stories. Stories provide heart and soul to your sales letters, blog posts, podcasts, videos, courses, and more. Stories invoke trust. And, of course, launch your course. Launch it now. Even if it’s not perfect yet. Give people a chance to buy into your offering. You can always make it better. You can always upgrade it. Summit Presenters and Speakers Need Stories Last week, I attended a summit. One of the things I’ve noticed about summits is that two or three of the speakers or presenters are good at telling stories and giving examples. The other 10 to 15 primarily talked about abstract ideas and facts with few or no stories. I quickly learned which speakers were storytellers and which people simply presented facts. Guess which speakers I will be following, which speaker’s emails I’ll pay attention to, and which speaker’s offerings I am most likely to sign up for (and pay for!). Double Sales — Tell Me What It Will Do for Me! AppSumo is a wonderful online store that features various apps, software, and services that can help individuals and businesses to do things in better ways. Sadly, to sell these services, AppSumo creates videos that talk about the programs and services they sell, but their videos focus on what the app does, what it does, what it does. Over and over again, all features, few benefits. I swear, if they simply featured more stories on how people are actually using these programs to change their lives or build their businesses, they’d double sales! Sell High-Ticket Courses and Services with Stories My friend, Mike Koenigs, has been selling high-ticket items for more than 25 years. He does that by telling success stories — how customers are using his courses and services to get more done in less time, to sell more products and services, to build their success to the highest order. His stories inspire customers to buy his services. His stories move people to act. His stories make a difference. Your stories can also sell. Your stories can also make a difference! Read more: https://bookmarketing.mysamcart.com/telling-stories Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    22 min
  2. The Ancient Dance

    May 18

    The Ancient Dance

    These lyrics were inspired by a comment from a singer and songwriter bemoaning the creation of AI slop in music. I understand his concern, but there is another side to this story: AI allows me to create music and strong performances for the lyrics I write (or uncover). As a writer, I love writing lyrics — and now I have a way of presenting them effectively to other people. I know many of you subscribe to this newsletter for book writing and publishing and marketing news, but I feel you also need to see and hear the power of AI. I believe that AI-created-and-performed songs can be a great tool in marketing books as well. But also the songs I’m sharing in this newsletter also have messages. Today, the message is simple: Tell the truth, don’t lie, confessBut never bore, never bore, never bore Telling the truth is crucial to creating great books AND selling great books. You should make truth-telling a strong habit. It will make an incredible difference in your life, in your work, and in your success. The Ancient Dance lyrics Artists that care really careEngage as always in an ancient danceWrite, record, and perform as they dareSongs that come from God and chance Bad actors reveal themselves through slopGood actors reveal themselves from withinIt’s time to perform the very best popAnd get the sought after win, win, win It’s time to optimize that holy processOf writing, performing, and moreTell the truth, don’t lie, confessBut never bore, never bore, never bore Artists that care really careEngage as always in an ancient danceWrite, record, and perform as they dareSongs that come from God and chance Bad actors reveal themselves through slopGood actors reveal themselves from withinIt’s time to perform the very best popAnd get the sought after win, win, win It’s time to optimize that holy processOf writing, performing, and moreTell the truth, don’t lie, confessBut never bore, never bore, never bore Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    3 min
  3. What You Do Matters, It Matters a Lot

    May 15

    What You Do Matters, It Matters a Lot

    Enjoy this new country ballad about taking action. What you do matters. It matters a lot. Do something every day for the things and people you love. Every day. You Do lyrics The biggest problem you hadWas taking actionAlways over analyzingComing up with excusesNever moving forward Then when you startYou make mistakesYou have frustrationsThings that don’t workThey never workThey never work When you see someone who’sNot internet famousNot a rocket scientistNot a bajillionaireActually, kinda normalKinda quirkyKinda not got it all figured outYou feel like,Dang if this dude could do itSurely, I can too So you keep learningYou keep testingYou keep showing upYou keep doing and doing And remember:Success isn’t just strategyIt’s who you becomeIt’s who you areIt’s who you do and do and do Success isn’t just strategyIt’s who you becomeIt’s who you areIt’s who you do and do and do Success isn’t just strategyIt’s who you becomeIt’s who you areIt’s who you do and do and do Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    3 min
  4. John Kremer Sings Well

    May 7

    John Kremer Sings Well

    I’ve been testing various video programs. In this case, I tried a lip-synching feature in Video Express AI. In the past I’ve had relatively good success with this feature, but this time it’s only passable. Every once in awhile in the above video, my lips actually do synch with the song. But this lip-synching feature works much better with words rather than lyrics. Video Express AI is a great program and getting better all the time. And the people behind it are wonderful people. Find out more here: https://videoexpress.ai/secret. Note: that’s not an affiliate link. I just like the people behind this program. Right now they offer the service for a small one-time fee. No subscription or on-going payments. Note: In this video I’m lip-synching badly a song I wrote about the Ford F-140 pickup truck. Enjoy the song. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    4 min
  5. Just Breathe: A Country Music Song

    Apr 23

    Just Breathe: A Country Music Song

    Remember: When things feel overwhelming, just do one task at a time, one step at a time. Just breath, and keep plugging away. Listen to this song to encourage you to keep going, even when it gets tough. One day at a time. Just Breathe lyrics One second at a timeOne minute at a timeOne hour at a timeOne day at a timeOnce in a lifetime When things feel overwhelmingRememberOne thought at a timeOne step at a timeOne task at a timeJust breathe, just breathe Life is a series of momentsBoth big and smallThat add up to something beautifulAppreciate the journeyCelebrate the highsLearns from the lowsEach step is a blessing Every day, you have two choicesTo focus on what’s wrongOr to embrace what’s right Choose gratitudeChoose kindnessChoose joyChoose truthChoose to see beautyIn little thingsAnd big things Make every moment countLife will become even more incredibleMore incredible than you imagine Make every moment countLife will become even more incredibleMore incredible than you imagine Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    3 min
  6. You As a Bestselling Author

    Apr 11

    You As a Bestselling Author

    You, too, can be a bestselling book author attracting the attention of a lot of influencers, a lot of readers, a lot of business owners, and a lot of people who want to change their lives. Use this song as a motivational tool to inspire you writing a bestselling book and selling it like hotcakes! You As a Bestselling Author Once the words “bestselling author”Gets attached to your name, to your name,You are no longer just another coach,You are no longer just another consultant,You are no longer just another expert,Or just another business ownerTrying to get attentionYes, you as a bestselling author You become a credible personThe person people trust right awayThe person they listen to again and againThat means you have more authorityThat means you get better leadsThat means you have higher perceived valueThat means you have an easier timeTurning attention into revenue This is not about writing a bookJust to say you wrote oneThis is about using a bookUse a book as a business assetUse a book as a credibility builderUse a book as a trust shortcutUse a book as a lead magnetUse a book as a client-converting tool Yes, you as a bestselling authorYes, you too can be a bestselling authorYes, you too can be a bestselling authorGet in on the action now!Yes, you too can be a bestselling author Learn more how you can write, publish, and market a bestselling book in 90 days or less. Check it out at https://protopublished.com. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    3 min
  7. Writing Love: You Offer Value as a Writer

    Apr 5

    Writing Love: You Offer Value as a Writer

    Writers can make a big difference — not just in their own lives but also in the lives of those around them. Your ideas are worth sharing. No one is you. That is your super power. Believe in yourself! Writing Love Lyrics Write for self-reflectionMake more sense of your emotionsProcess your experiencesCelebrate what you love Writing forces you to be clear and deepWriting brings structure for your ideasWriting brings focus for your ideasWriting helps you grow Give advice freely and widelyThe more advice you shareThe more trust people will have in youAnd in your ideas and thoughts Your ideas are worth sharingNo one is youThat is your super powerThat is the value you add Your ideas are worth sharingNo one is youThat is your super powerThat is the value you add Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    3 min

  8. Mar 22

    The Action Paradox: Why Your Best Ideas Require Less Seeing and More Doing

    The following article and above video are based on a song I wrote several months ago. You listen to the song, Move with What You Love, here: https://bookmarketingbestsellers.com/move-with-what-you-love-with-derek-hunter-music-video. The Creative Stagnation Trap Inspiration is a byproduct of movement, not a prerequisite for it. Most creators have it backward: they wait for a visceral emotional shift or a sign from the universe before they dare to put pen to paper or brush to canvas. This passive waiting isn’t just a delay; it’s a slow-motion execution of your potential. The hard truth of the creative life is that the stuck feeling you’re nursing is actually a symptom of your own stillness. To change your perspective, you have to change your position. Movement is the only reliable driver of change. The Action Paradox — Why Seeing Isn’t Enough We are often told that art is about observation, but John Kremer’s I Tell You Poetry collection presents a more aggressive reality: perception without participation is a dead end. Many creators stall because they are waiting to feel moved by an external spark. This is the great Action Paradox — we wait to be moved so we can act, yet the source proves we must act so that we, and eventually our audience, can be moved. You cannot watch your way to a breakthrough. Momentum is not something you find; it is something you manufacture by becoming the catalyst of your own work. “No one is moved by what they see, People are moved by what they do.” Bravery as a Rep — The Power of Small Wins If the thought of a grand opening or a magnum opus paralyzes you, then stop thinking big. The transition from stagnation to success begins with the baby steps Hunter describes in his lyrics. These aren’t just minor movements; they are the fundamental building blocks of a professional practice. Treat every act of creation as just another rep in a lifelong workout. By viewing bravery as a repetitive exercise rather than a singular, terrifying event, you normalize the stakes. You do the thing you fear not to conquer it once and for all, but to turn courage into a habit. Success isn’t found in the giant leap; it’s found in the cumulative weight of daily repetitions. The Limits of Language — When Words Aren’t Enough Even for the most skilled wordsmith, the reality is that sometimes words just can’t describe how you feel. Plain text has its boundaries, and in a modern creative landscape, ignoring the multi-sensory experience is a strategic error. Graphics add a touch that says so much more, bridging the emotional gap where vocabulary fails. Whether it is a tip-o-graphic or a carefully selected image, visual elements are not mere decorations — they are essential tools that communicate the gifts from above and the whispers of inspiration that words alone cannot carry. To move an audience, you must engage more than just their inner monologue. The Walcott Blueprint — Self-Publishing Your Way to the Nobel Prize Waiting for permission is the hallmark of the amateur. If you need proof that doing beats waiting, look at Derek Walcott. He didn’t wait for a legacy publisher to validate his voice; he wrote his first poem at 14. By the time he was 20 — an age when most are still finding themselves — he had already self-published his first collection and produced his first play. Walcott’s early commitment to moving with what he loved created the foundation for a career that culminated in a Nobel Prize for Literature for his masterpiece, Omeros. His trajectory shames the creator who is waiting for the right time. The right time was years ago; the second best time is today. The High Cost of a Bad Name — Strategy Over Aesthetics Motion is essential, but blind motion is expensive. In the marketplace of ideas, moving with what you love requires the cold, hard discipline of strategy. There is a specific, quantifiable risk to ignoring the business side of creativity: creators regularly risk spending up to $4,000 on a cover for a book with a bad title. This is where the strategist overrules the artist. Investing $150 in a professional book title critique is a small but vital rep of bravery. It ensures that your financial and creative energy is built on a foundation that resonates with an audience. True success isn’t just about the art; it’s about ensuring the art has a name that allows it to be found. From Observation to Motion Creative success is never a spectator sport. It is a result of moving with what you love rather than watching it from the sidelines. Whether you are self-publishing your first collection like a young Walcott, using graphics to amplify your message, or simply showing up for your daily rep of bravery, the message is clear: action generates the electricity that observation never will. If you stopped watching and started doing today, what rep of bravery would you perform first? Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    6 min
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About

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities. bookmarketing.substack.com

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