What separates a profitable Texas land deal from one that looks good on paper but falls apart after closing? In this episode of Landowner Insider, Kasey Mock sits down with land investor and developer Brodrick Norman for a wide-ranging conversation about buying, developing, financing, and selling rural Texas land. Brodrick shares how his background took him from playing football at West Point and serving in the Army to Wall Street, real estate investing, land development, and ranching. Today, his approach to land starts with one fundamental idea: understand the exit before determining what you're willing to pay. Kasey and Brodrick break down leverage, seller financing, feasibility periods, county subdivision regulations, roads, water, septic requirements, development costs, and the questions investors and brokers should be asking before a property ever closes. Brodrick also shares the story behind one of his best deals—a 240-acre property in Terrell purchased for approximately $1.5 million. Through a unique structure with the seller and changing market conditions, the property ultimately produced a seven-figure profit without being developed. In this episode: How Brodrick evaluates a land deal before buying Why experienced investors start with the exit A 240-acre, approximately $1.5 million Texas land deal How that transaction ultimately produced a seven-figure profit Why seller financing can't make a bad deal good How leverage can change the economics of a land investment Feasibility periods, earnest money, and extensions Why roads, water, septic, and county regulations matter Subdividing rural Texas land How development costs affect raw land value The changing regulatory environment across Texas counties Knowing when to walk away from a deal Why relationships matter between investors, brokers, lenders, and landowners The difference between a land problem and a money problem What continued Texas growth could mean for rural land Whether you're a Texas landowner, investor, developer, broker, or simply interested in the business behind rural real estate, this conversation offers a practical look at how land deals are evaluated from acquisition through exit. Follow Landowner Insider for conversations about Texas land, ranching, real estate, investing, business, and the people shaping the future of land ownership.