In business everyone wants to make more sales or money! Many believe sales is difficult. That you need to do your ABC’s (always be closing) and looking for new customers. But there is a much more productive way to generate opportunities to sell and grow your business. In today’s show my guest Braith Bamkin shares how referrals can grow a business. But before we start, here’s a bit about Braith… Braith has several degrees, including Psychology and Marketing and has worked for organisations such as Nokia and Telstra. These days Braith is a speaker, trainer AND the Executive Director of 2 successful BNI regions in Australia. BNI which stands for Business Networking International, is an American franchised networking organization with over 270,000 members across 74 countries around the world. Like his BNI groups, Braith is passionate about helping businesses grow through referrals. In this episode, Braith and I discuss what a referral is, how to give and receive them and how, with the right strategy, it can grow a business. To find out more about Braith, visit www.braithbamkin.com To find out more about BNI (Business Networking International) or find a BNI in your area of the world, visit www.bni.com https://youtu.be/vAoja-L-WhA Transcription Donna Hanson: Experts insight episode we speak with Braith Bamkin. Braith has several degrees, including psychology and marketing and it’s worked for organizations such as Nokia and Telstra, but these days. Bryce is the executive director of two successful BNI for the uninitiated that stands for business networking international regions and he’s passionate about helping businesses grow through referrals. Hi, Braith. Welcome. How are you today. Braith Bamkin: I am fantastic Donna, thank you very much for inviting me on to said this with you and your viewers. Donna Hanson: Awesome. So, let’s just get stuck striding what my first question shifting from corporate to BNI and having BNI on many regions why the move? Braith Bamkin: Do you mind if I take you back in time back to the 80s and I was around I’m not sure you were around my very first real job was working in commercial textiles and I remember in the very first week of working in that company, the woman that had started this business. Now we’re driving across the Sydney Harbour Bridge as you do. And I was looking up at the good as and she said to me, Braith, if you’re going to be successful in this business, you need to know how to network. So, this is the 80s is I was young, I knew everything. Of course, I knew nothing, and I had no idea what that word meant so we went into town. We did our business and on the way, back. I was looking at the girl as again on the Harbour Bridge. And I said, Judy. I have no idea what networking is can you explain what you mean by that. And over the next two years, she taught me what networking was and how you could build your business and how you can become successful through networking and it was a lesson that I took with me. Well, the rest of my time in that business. And as I moved through corporate and one thing led to another and my very last job, I was working in the mattress business. I was a national sales and marketing manager. We had franchisees and I think you’ve got a network, you’ve got a network. And one of them said to me, where are you doing it. And I went, you know, I’ve given up something I know works well. In fact, I had actually started a networking group here in Melbourne about 20 years ago so nothing. Nothing to do with being I was a not for profit. And it’s still going. And you know, I went back into it and somebody invited me to obey and I’m at and the rest, as they say, is history. Donna Hanson: Wow, you know, sometimes you dip your toe into the water on something and then you decide that. That’s for you. Braith Bamkin: Yeah. Well, I mean, my father said to me when I was probably in my 30s. My father is a chemical engineer. He’s very… This plus this equals that he’s the guy that I opened the box and read the instructions and then landed on the guy that reps, the box open shots they caught in the puck and like I have this work. So, we’re very different, but my dad said to me. The reason that you’re so successful is that you really understand how to engage with people and he said as a kid. When we had family functions and events. You are always going around making sure people had drinks, people would take for each other. Making sure that are connected. You are always very concerned the people were comfortable with each other side, you’ve always been a networker so I went, Wow, that’s cool. So even as a kid, he recognized that Donna Hanson: Oh, wow. Hey, the consummate into host. It sounds like you know, before we get on to referrals. There’s one other thing that I want to ask what do you, what do you think has been the major reason why the BNI on business networking international concept has been so successful because it’s a global brand, right. Braith Bamkin: Correct, yes, it’s in. I think now 74 or 75 countries we have currently 270,000 plus members around the globe. It’s been going for 36 years this year. So, a long time but like most businesses Donna. If you have a system and you follow the system, you get an outcome. And if you repeat that system and you become an expert at the system, you get a better result. So BNI all BNI is you’re buying a system to use in your business to marketing tool. So, it’s the same as you would buy zero to do your books. And if you’re you keep paying a subscription to zero, you get access to zero. Man is the same thing, but with BNI we are teaching people how to build relationships and the beauty of it is that no one at university or school teaches us how to build trust and as you would know trust is the cornerstone of any relationship. And often people go into premature solicitation is a word we like to use in here and I where people go straight from the high Donna, nice to meet to do you want to buy my widget. You’ve all been to one of those events where somebody started that you’re in the corner going. Whoa, hey, we’ve just met. And I know a lot of people don’t understand that. So, we teach people how to go from what we call visibility through credibility into profitability. Donna Hanson: Okay, so let’s talk about the concept of referrals, because I’m sure a lot of our viewers or listeners, um, you know, broadly, maybe have an understanding of in a broad sense water referrals, but I just want to make sure we’re all on the same page. So, could you define that for us. Braith Bamkin: Thanks, Don, I think it’s important to identify that, because it is a big difference at a lot of people talk about the leads. You’ve heard the leads before and referrals are some people use those terms interchangeably. But they’re very different. So, a lead would be if I ran you up and said, Donna. I was eating a barbecue on the weekend and my colleague wants to buy your widgets. Here’s his phone number ring him up. Hearing up my colleague, he said, bright told me to give you a call, you want to buy my widget. And he goes, wow. Who are you, and why are you calling so, there’s no engagement from me to that person, that person wasn’t expecting your call. It wasn’t set up. It’s a cold call I could give you the yellow pages or for young, young people wouldn’t know what Yellow Pages of Google and you know, that would be the same thing, whereas a referral requires three people and those three people must have interaction between each other. So, if I see my mate at the barbecue and I say you’ve got it. My friend has a referral is simply solving someone’s problems. My friend says, I’ve got this problem. I got, ah, Donna Hanson sells widgets and they’re going to serve your problem and fix your problem now. Would you be okay if I introduce you to Donna Hanson and when would be a good time for her to give you a call, which preferred email you and so, I’ve set it up so I introduced you I’ve told him that you’re going to solve his problems. Braith Bamkin: And that your widgets are going to make his Needs, I probably have edified you in that conversation as well. And then I’ve made a clear introduction of when the introduction is going to happen by phone or email and then when you call you got. Hey, I’m Donna Hanson. I’ve got my widgets to sell you because Dr. Bryce told me you’re amazing. I’m really looking forward to working with you. How soon can you fix my problem. So not a cold call it’s an it’s a warm introduction and there are levels of that and that’s a very low-level introduction, but it’s a referral and the high you get in the quality of referral. I high value referral might require may sign high, you need to make Donna. She sounds great. We just but let’s have lunch together when we’re out of the lockdown. Sit down. And have lunch together, and I’ll introduce you, Over lunch. So, I’ve taken the time out of my schedule to sit down with the refer and the referee to make that relationship happen now do you recommend going to close that sale. Donna Hanson: You’d like to think so. Braith Bamkin: Pretty much like this thing. So, whereas if you call these blood gap and go, I’ve got my widgets. He’s never heard of you, not that. Not that the calls rates, very small. Donna Hanson: So, can I ask a question about that totally slightly off track. Why would somebody do referral like that. What, why would you do an any introduction and say, come to lunch and I want to introduce you to what motivates people to want to do something like that. Braith Bamkin: I am so glad you asked. And this is not a set up, but this really is a very important part of the referral process. So, when I introduce you to my friend, what I’m doing is I’m transferring trust to you, between you and him