Artist Coaching Podcast

Artist Coaching
  • 5.0 (5)
  • Music Interviews
  • Updated Biweekly

For DJs, producers, and creatives who are done guessing and want to actually grow. Every week, Joey, Ralph and Jobke sit down with artists, industry experts, and creators to talk about the stuff that really matters: consistency, branding, mindset, social media, career strategy, and building a life that doesn’t burn you out. Expect honest conversations, practical takeaways, and a good dose of “stop overthinking and just make the damn music.” From rookie producers to touring acts… everyone hits the same walls. This podcast helps you break through them. New episodes weekly.

  1. 2d ago

    Is an AI Produced Song the Same as a Ghost Produced Song?

    An AI-generated track hit number one on Beatport, and Joey and Ralph do not agree on whether that should be allowed. What starts as a debate about AI turns into a harder question: is using AI actually any different from ghost production? Nobody wins this one cleanly. Second half, Ralph breaks down how he builds a 58 minute Tomorrowland main stage set for a crowd that is not there for him. What gets cut, what stays, and why only playing the safe records is how careers stay short. Recorded live the week before summer break, with no plan and an open chat. (00:00) Intro (06:00) An AI track hit number one on Beatport (07:35) Ralph: using AI is completely fine (08:00) Why AI levels the field for unknown producers (09:15) Dance music has always been built on new technology (10:44) If it sounds good, is it good? (11:01) Is AI any different from ghost production? (12:47) Recognising AI vocals by ear (13:00) The world is flooded with AI content (14:53) What happens to singers and songwriters (15:40) AI replaces mediocrity, not talent (16:16) Why mediocrity still matters for creativity (17:24) Loving a track until you find out it was AI (18:38) Moving to the Sun started as an AI vocal (19:39) Ralph's Tomorrowland schedule (21:19) Building a 58-minute main stage set (22:16) The balancing act: hits vs your own identity (24:48) Talking to front of house during a set (26:42) Are DJs playing prerecorded sets? (28:12) Summer break and guest episodes

  2. Jul 8

    Brand Deals, Tomorrowland, and How DJs Actually Get Booked

    Ralph from Bassjackers is back, and we get into something the DJ world doesn't talk about enough: brand deals. Not just for the huge names either. If your audience is small but genuinely engaged, that can already be worth something to a brand. From there, we break down the Tomorrowland lineup and the honest answer to how you actually get booked, plus a bit on Calvin Harris and why the music you make is always shaped by what's going on around you. A real, unfiltered conversation about building a career that lasts. Timestamps:(00:00) Intro(01:22) Ralph on Ibiza(03:24) The Old Spice brand deal(07:02) Guest episodes and VaynerX(09:52) Brand deals in the DJ industry(10:22) You don't need to be big(10:47) The thousand true fans idea(15:21) Tomorrowland lineup(18:45) How artists get booked(23:35) Calvin Harris and finding your sound(25:07) Being influenced by the world(29:42) Heading to Discord

  3. Jul 1

    Should you ever pay to play? DJ Career Advice

    DJs are actually paying to play shows now, and we talk about why that's a problem for the whole industry. We also get into festivals canceling due to extreme heat, one major festival asking fans for donations to survive, and how artists are building extra income through merch and sample packs. It all comes back to one question: what are you actually worth, and who should be paying for it. Honest, unscripted, and made for artists thinking long term. Timestamps:(00:00) Intro(02:20) Festivals canceled due to heat(11:40) A festival asks fans for donations(19:20) Extra income: merch and sample packs(22:55) DJs paying to play(26:20) Summer break ahead

  4. Jun 24

    The dancefloor doesn't lie: Good DJ vs Filler DJ

    Every number online can be bought now, streams, views, followers, even comments. So what can you still trust? We get into the one signal that doesn't lie: a real room reacting to a real DJ. It starts with a Sonar weekend where a friend didn't even notice three DJs change, until one of them shifted the whole room. From there we get into the James Blake post about a faked industry, AI training on artists' music, how bookers really value you, and why Thailand is pulling the biggest festivals right now. If you've ever felt behind because of someone's numbers, start here. Chapters:(00:00) Intro(00:37) Ibiza, Sonar, and the recap(03:37) Good DJ vs filler DJ(06:46) Just a filler for the night(08:51) Afro House and energy(13:06) AI training on artists' music(16:03) The James Blake post(18:41) Ads, boosts, and bought views(20:05) The dancefloor doesn't lie(20:52) How bookers value an artist(22:30) Tomorrowland Thailand(30:11) Heading to the Discord

  5. Jun 17

    SoundCloud Broke the Hypeddit Trick. Now What?

    SoundCloud just cut its connection to Hypeddit, and the follow-for-download trick a lot of producers leaned on is gone. We get into what happened, why nobody's sure of the real reason, and the bigger lesson underneath it: if one platform can break your growth overnight, you never really owned your audience. Then we get into the genre problem in electronic music, why there are now so many genres nobody can find anything, and why that might actually be a good thing. Honest talk for artists building something that lasts. (00:00) Intro and new format(03:51) What SoundCloud did to HypeEdit(05:40) Why you shouldn't depend on one platform(08:53) The real reason behind the change(12:36) Bootlegs, remixes, and music rights(17:49) Focus on originals and own your audience(21:26) The genre problem nobody can solve(27:28) Defining your own lane as an artist(31:16) Does Beatport or the artist decide?(32:27) Wrapping up

  6. Jun 10

    129 Million Views, Zero Streams: Ralph (Bassjackers) on Viral Moments and What Actually Builds a Career

    This week, it's a full community Q&A with Ralph from Bassjackers. We get into why going viral didn't convert to streams or listeners, how to think about social media when you don't have shows, and what to post when you're building from scratch. Ralph also talks about the mental weight of following up Mush Mush, whether he could rebuild his career from zero with only his skills, and how long it actually takes to shake off an old artist image. Honest answers to real questions from the Artist Coaching community. (00:00) Intro(05:50) Genre talk and the current state of dance music(19:00) Social media consistency and stress(22:00) Does going viral actually convert(28:10) Posting for the algorithm vs posting with purpose(35:40) What it takes to headline a main stage(37:00) The hardest period after your biggest track(38:50) Could you rebuild from zero(41:00) Shaking off the big room image(44:00) The show that changed Ralph's career(46:00) Fan questions and wrap up

  7. Jun 3

    Why Streams Don't Get You Gigs | The Purple Cow Theory for DJs and Producers

    Joey and Jay Hardway talk about the gap between online success and real career traction. Why does so much music and content feel the same right now? They break down the Purple Cow theory and what it actually means to stand out as a DJ or producer in 2025. Plus: content fatigue, why studio videos don't bring bookings, Jay's process for releasing music, and why the biggest skill might be knowing who not to listen to. (00:00) Intro and Jay's engagement news(03:45) Nameless Festival Italy(06:00) Posting every day(08:25) The Purple Cow theory(12:10) Nostalgia content and why it misses the point(26:20) Does comedy content lead to gigs?(31:20) Streams, support, and still sitting at home(46:00) Learning production through remakes(49:10) Jay's release process(55:00) What is music without any outside input?

  8. May 27

    Why Tiesto's Return to Trance Is the Most Authentic Move of His Career

    Tiesto is going back to trance, and it might be the realest creative decision he's made in years. Joey and Jobke break down what that move says about authenticity and creative longevity, then get into Dom Dolla's content strategy, the Spotify and Universal AI deal and what it actually means for your music rights, and your questions from the Discord. Including how to find vocalists, whether hashtags still matter, and the production habits that shape your sound over time. (00:00) Intro(02:36) Joey ditches Spotify for YouTube Music(10:15) Dom Dolla's content strategy(19:00) Tiesto goes full trance(22:45) The Spotify and Universal AI deal(30:49) Community questions(31:28) How to find unique vocalists(37:35) Are hashtags still relevant(40:35) Production habits that define your sound(47:01) Which genre is trending next(51:00) Music cycles and the golden era(56:27) Outro

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out of 5
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About

For DJs, producers, and creatives who are done guessing and want to actually grow. Every week, Joey, Ralph and Jobke sit down with artists, industry experts, and creators to talk about the stuff that really matters: consistency, branding, mindset, social media, career strategy, and building a life that doesn’t burn you out. Expect honest conversations, practical takeaways, and a good dose of “stop overthinking and just make the damn music.” From rookie producers to touring acts… everyone hits the same walls. This podcast helps you break through them. New episodes weekly.

Information

  • Creator
    Artist Coaching
  • Years Active
    2017 - 2026
  • Episodes
    413
  • Rating
    Explicit
  • Copyright
    © Artist Coaching
  • Show Website
    Artist Coaching Podcast

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