60 episodes

Podcast by eCity Interactive

Higher Voltage eCity Interactive

    • Education
    • 4.8 • 4 Ratings

Podcast by eCity Interactive

    All About NIL - Teresa Valerio Parrot and Jon McBride

    All About NIL - Teresa Valerio Parrot and Jon McBride

    Jon McBride of BYU and Teresa Valerio Parrot join host Kevin Tyler to discuss the radical new landscape of name, image & likeness marketing opportunities that is transforming college athletics, and what it means for higher ed institutions of all sizes.

    • 50 min
    The Great Resignation Hits Higher Ed - Seth Odell and Corynn Myers

    The Great Resignation Hits Higher Ed - Seth Odell and Corynn Myers

    The Great Resignation sweeping the nation has people leaving unsatisfying jobs at unprecedented rates. Higher education is, by many anecdotal accounts, being hit hard by this trend. And that hit is coming at precisely the wrong time, as longer-term dips in enrollment dovetail with a broader cultural questioning of the value of a four-year college degree, all of which is exacerbated by a sharp, pandemic-driven decline in incoming freshmen.

    Seth Odell and Corynn Myers join host Kevin Tyler to discuss why people are leaving their ins of private enterprise, and what higher ed needs to do to retain top talent; all three have left higher ed for agency roles in the last year and a half.

    • 58 min
    The "Nearly Impossible" Job of College President - Teresa Valerio Parrot and Erin Hennessy

    The "Nearly Impossible" Job of College President - Teresa Valerio Parrot and Erin Hennessy

    There was a time when the job of college president was a cushy capstone to an ascendant academic career. These are not those times. The job of leading an institution of higher education has never been more difficult, and today's presidents must be masters of strategic communications and operations.

    Teresa Valerio Parrot and Erin Hennessy of TVP Communications join host Kevin Tyler to talk about what it takes to successfully communicate for – and to – the many constituencies of a higher ed institution.

    • 58 min
    Rethinking Prestige and Value in Higher Ed - John Comerford, President of Otterbein University

    Rethinking Prestige and Value in Higher Ed - John Comerford, President of Otterbein University

    It's time to forget about rankings and traditional notions of prestige in higher education, says Otterbein University President John Comerford. Instead, he argues for putting students first with courses and programs and partnerships that provide them the education that they actually need, which may not always align with what higher ed has long been selling. 708611

    • 52 min
    Stories First: Inside UCLA's Revamped Marcomm Team - Mary Osako

    Stories First: Inside UCLA's Revamped Marcomm Team - Mary Osako

    Mary Osako explains UCLA's storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.

    • 46 min
    The State of Social Media in Higher Ed - Nikki Sunstrum and Tony Dobies

    The State of Social Media in Higher Ed - Nikki Sunstrum and Tony Dobies

    Higher ed social media has never been more critical to marketing efforts than it is now, and that's a good thing.

    • 1 hr 6 min

Customer Reviews

4.8 out of 5
4 Ratings

4 Ratings

J_Myers ,

My new favorite podcast!

I absolutely love the content here. So timely and relevant to where higher education is right now. I especially enjoy the emphasis on marketing in its various forms within institutions. I can’t believe that it’s taken me this long to find this podcast. Hopefully more episodes are coming soon.

Dustin Ramsdell ,

Great conversations in Higher Ed!

Really enjoy this show and the thoughtful discussions it adds to the field.

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