The We Do Marketing Hour

Alex Valencia
  • 5.0 (9)
  • MARKETING
  • UPDATED BIMONTHLY

Grow your practice in 60 minutes or less! Are you using SEO, content marketing, and social media to drive leads for your law firm? Each week on The We Do Marketing Hour podcast, you’ll listen to in-depth discussions with search experts and powerhouse content marketers and get access to cutting-edge strategies the best marketers are employing today. Hosted by the president of We Do Web Content, Alex Valencia, this podcast will answer real listeners’ questions and give you actionable tools you can use to grow your business. Guests include: Successful entrepreneurs High-profile lawyers Leaders in legal marketing Legal professionals

  1. 02/22/2023

    Don’t Miss Out on Up to $26,000 in Credits with the ERTC Program

    ​Hey %FIRSTNAME%,   Was your law firm or business affected by COVID-19?    We are reaching out to you and other business owners like yourself about an incredible opportunity you will not want to miss out on, the Employee Retention Tax Credit (ERTC)!    What is the ERTC program?    ERTC is a program that rewards businesses that kept employees on their payroll during the pandemic but affected by the COVID-19 pandemic. Our law firm is helping business owners to ensure they take full advantage of the ERTC.    Already received a PPP loan? You can still qualify!    Ask yourself these questions:    ● Was your business impacted by the pandemic?  ● Are you a business with 3 or more full-time W2 employees?  ● Would you like to earn a credit up to $26,000 per full-time W2 employee?    If you answered yes to these questions, contact The Lake Law Firm today to get your ERTC claim started. The best part? We work on a tax-deductible contingency fee, which means there is no upfront charge and we do not earn anything unless we recover funds for you! At The Lake Law Firm, we are in the business of helping businesses.    Contact us today and we can help get you started!    https://ertcadvisors.org/wedowebcontent ​   Follow the link and fill out the short questionnaire to see if you qualify.    We look forward to helping you recover your credit!

    19 min

  2. 11/02/2022

    Michael Mogill | Owner of #1 Law Firm Growth Company in America | Crisp Summit | Alex Valencia

    Join Michael Mogill and Alex Valencia as they discuss how a $77,000 bet turned into Michael Mogil turning his agency into the #1 law firm growth company in America. Michael talks about his start, his grind, and his risks.   Now the founder of Crisp's Game Changers Summit, Crisp Video, Host of The Game Changing Attorney Podcast, and author of The Game Changing Attorney.   Follow Michael Mogill: Website: https://michaelmogill.com/ Facebook: https://www.facebook.com/mogill Instagram: https://www.instagram.com/mogill/?hl=en Twitter: https://twitter.com/mmogill Linkedin: https://www.linkedin.com/in/mogill/ Follow Crisp: Website: https://crisp.co/ Facebook: https://www.facebook.com/CrispVideoGroup Instagram: https://www.instagram.com/crispvideo/... Twitter: https://twitter.com/crispvideogroup Linkedin: https://bit.ly/3JfFDbH   For guest speaker and topic requests, please send all inquiries to We Do Web Content's Director of Marketing, Dina Davis, at contact@thewedomarketinghour.com. #crisp #legalmarketing #michaelmogill #lawfirm

    1h 3m

  3. 07/20/2022

    Van Life, Romance, and Legal Marketing Ride along with Dina Joseph and Alex Valencia

    Business Development Specialist at SmartAdvocate | Co-Founder Case Capital Trust | Ring For Service, La Belle Vie Concierge   When Dina's not hard at work, she's traveling the country with her husband and toddler.   Her husband, Brandon, turned an RV into traveling home on wheels by watching Youtube's how-to videos.   In this episode of The We Do Marketing Hour, instead of diving into how Dina's been able to grow firms exponentially through her businesses, we thought her van life story would be even more exciting and a wonderful break from the regular business podcasts we produce.   Links   Follow Dina's journey on Instagram: https://www.instagram.com/thevanwildlings/ For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06  Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/   For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com.

    20 min

  4. 01/30/2022

    Special Episode with Paul ”Cool Guy” Faust - NTL 2022

    The We Do Marketing Hour

    30 min

  5. 12/01/2021

    Ed Lake - Persist Communications, Corp - Not All Roads Are Paved with an Easy Path

    When Ed and his partners realized that Gacovino Lake Law Firm was rapidly growing, they began troubleshooting how to handle critical operations to make sure his staff was not overwhelmed by the influx of business. Ed and his partners realized all client communication began with the phones. They came up with a solution that would streamline incoming and outbound client calls: an in-house Interactive Voice Response system (IVR). In this episode, Ed walks host Alex Valencia through the trials and tribulations of starting Persist Communications and how the company was able to develop a voice response system that helped both their own growing law firm as well as law firms around the globe.  Ed shares how his past challenges have made him into the business man he is today. After graduating law school during a recession and losing the job he had lined up at his father’s bankrupt company, Ed had to build his career from the ground up. Ed tells his favorite story about meeting a man at a car wash that looked successful and asking if he knew of any work in Ed’s field. The man responded positively, and Ed was rewarded with a job from that interaction. From there on, Ed was able to become a successful businessman from the connections he made and the hard work put into his career. All of these life lessons led to Ed designing the IVR and founding and co-founding two successful companies.  Tune into this week’s episode of the We Do Marketing Hour podcast for a conversation with Ed Lake. Learn more about what an Interactive Voice Response system does, how to overcome career-based struggles, and why it is so important to trust your lawyers.    Quotes  • “This application was used to determine whether the person answering the outgoing call made by the dialer was a live person, or a voicemail. And that was important.” (0:05:48-0:06:00)  • “So, Persist Communications allows me to be more efficient, it allows me to reduce my costs, as a client to be happier allows me to retain more clients, and hopefully other people agree.” (31:40-31:40)  • “It's very easy to do business with people when everything goes right.” (34:32-34:37)  • “All I can say is, would you rather have somebody on your side who's been educated, or not? Many lawyers become lawyers, because they can make a big hit. I'm not going to deny that.” (1:01:38-1:02:01)    Links For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06  Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/   For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

    1h 28m

  6. 11/24/2021

    What you don‘t know, you don‘t know® with Harlan Schillinger: The Man in The Trenches

    Harlan Schillinger is widely considered the Grandfather of Legal Advertising. He was the first in the legal field to produce and market television advertisements, and in his four decades of experience Harlan has worked with more than 130 law firms in over 98 markets throughout North America. In today’s episode, Harlan sits down with host Alex Valencia to discuss how his unique approach to intake and conversion yields massive results for law firms.  According to Harlan, 99% of law firms’ lead intake is robotic. He explains how compassion and empathy can set your firm apart and significantly increase lead conversion. Further, implementing a solid CRM is invaluable to the success of any law firm. After identifying a gap in the market, Harlan took his obsession with intake and conversion to the next level. Along with two partners, Harlan developed Lead Docket, a CRM software that helps law firms increase their net business by up to 40%. Tune into this week’s episode of The We Do Marketing Hour podcast to learn how compassion during intake and a strong CRM can increase your firm’s conversion rate and save you thousands of dollars on marketing.    Quotes • “But the truth of the matter is if you think that your intake is good, you're mistaken. When I say good, it's getting calls that you can convert viable personal injury cases, but then converting that into a contract.” (08:45) • “What I discovered with intake and conversion is how big that hole is.” (10:30) • “If you can convert more calls, then you'll make more money, you'll bring more clients, and you won't spend a nickel more to do it.” (11:44) • “Brand is what people think of you when you're out of the room.” (41:47) • “I suggest people talk to the public the way they would a jury because when you're talking to a jury, you're humanizing yourself.” (42:59) • “Advertising works. S****y advertising, good advertising, it works. It’s all about the message.” (46:26) • “You must have the right software to manage your practice so it can tell you what you don't know.” (46:19) • “No matter what you do in advertising people are going to go to your website. So you better be buttoned up with your website visually, mechanically, and so on. It’s the absolute foundation.” (50:19)   Links For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06  Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/   For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com.

    1h 3m

  7. 11/17/2021

    Adam Warren - OpenJar Concepts - Understanding the Behavioral Patterns that Dive People to an Action

    “All lawyer advertisements don't have to fit the same mold,” says Adam Warren, President and Co-Founder of OpenJar Concepts. After initially launching OpenJar Concepts, Adam and his partner primarily focused on producing award-winning TV advertisements for their clients. While Adam is still a firm believer in the power of TV marketing, he also understands the importance of expanding into other media platforms. With his unique media strategies and forward-thinking approach, Adam has redesigned his company to better predict consumer behavioral patterns. When Adam designs marketing strategies for his clients, he encourages them to utilize multiple media platforms. Rather than steadfastly sticking to TV and radio campaigns, Adam explains the benefits a diverse presence provides a law firm to reach their perfect clients. To grow and scale your business in a continuously advancing world, it is crucial to meet consumers where they are.  Tune into this week’s episode of the We Do Marketing Hour Podcast to learn more about the evolution of digital marketing, the importance of diversifying your business strategies, and how Adam’s innovative marketing mindset is changing the way law firms approach advertising in the future.   Quotes • “We started recognizing that there were a lot of law firms that wanted to get into mass tort either through harmful drugs or medical devices but didn't want their names to be so front and center.” (11:14-11:34) • “Once we get those initial inquiries back to the law firm on how they plan to approach each case, then we can figure out on a one-by-one basis if we're going to bring them into the fold or not.” (21:46-22:00) • “All lawyer advertisements don't have to fit the same mold.” (32:17-32:19) • “I want to make sure that I can deliver on the full service capacity that we are promoting.” (35:19-35:22) • “It's going to continuously be the job of our team to keep their hand on the pulse of not just what’s happening now, but what's possibly coming tomorrow.” (35:34-35:47)  • “If you go in and say you want performance media only, you're precluding yourself from all sorts of other targeted media that might work really well for you.” (25:03-25:11)  • “Most people's TV screens are now being carried around in their pockets all day. Or it's become their tablet, or their laptop.” (29:36-29:45)   Links For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06    Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/   For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

    53 min

  8. 11/12/2021

    Dmitrii Kustov - Regex SEO - Math and Digital Marketing: A Match Made in Heaven

    “If you don't know at least some basic math, it's going to be very difficult not to lose money on marketing campaigns,” says Dmitrii Kustov, founder of Regex SEO. With the help of basic mathematical concepts, Dmitrii improves the digital presence of some of the top brands in the U.S. In today’s episode, host Alex Valencia sits down with Dmitrii to discuss the correlation between math and digital marketing and why every business owner needs to know their numbers before pushing content.  According to Dmitrii, the whole point of SEO and online marketing is to get actual results. That’s why it is crucial to analyze previous conversion rates before you put money into marketing. Once you understand past data, you can compile the numbers to design a campaign that will yield results.  Whether you spend a thousand or a million dollars on marketing, you need to know your money is working for you. So tune in to this week’s episode of The We Do Marketing Hour to learn how math and data analytics can improve the overall outcomes of your digital marketing campaigns.    Quotes • “If you have a progressive web app, it's not done correctly, Google and other bots won’t be able to crawl it.” (10:36-10:43) • “If you are spending a lot of money on website development and online marketing, make sure that you work with people who know what they're doing in terms of development.” (11:09-11:22) • “Even if you spend $1,000 or $1 million on a campaign, you need to be somewhat sure that that money will bring you results.” (12:21-12:33) • “Before you make any decisions on spending money, you need to have somebody look through past data and you need to look at your previous results so you can build something predictive.” (12:58-13:13) • “If you don't know at least some basic math, it's going to be very difficult as a business owner not to lose money on marketing campaigns.” (15:01-15:12) • “As a business owner make sure you have a tracking per marketing channel for the phone calls and then include that into your conversion rate calculations.” (20:54-21:11) • “The formula is conversion rate multiplied by lead to sale rate.” (22:02-22:08) • “Don't trust your gut, trust the data.” (34:11-34:13)   Links For a FREE 1:1 consultation with Alex, please visit: https://calendly.com/wdwc-alex/15min?month=2021-06  Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/   Link with Dmitrii on LinkedIn:https://www.linkedin.com/in/digitalspaceman/   For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

    35 min
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5
out of 5
9 Ratings

About

Grow your practice in 60 minutes or less! Are you using SEO, content marketing, and social media to drive leads for your law firm? Each week on The We Do Marketing Hour podcast, you’ll listen to in-depth discussions with search experts and powerhouse content marketers and get access to cutting-edge strategies the best marketers are employing today. Hosted by the president of We Do Web Content, Alex Valencia, this podcast will answer real listeners’ questions and give you actionable tools you can use to grow your business. Guests include: Successful entrepreneurs High-profile lawyers Leaders in legal marketing Legal professionals

Information

  • Creator
    Alex Valencia
  • Years Active
    2017 - 2023
  • Episodes
    29
  • Rating
    Explicit
  • Copyright
    © Copyright 2021 All rights reserved.
  • Show Website
    The We Do Marketing Hour