Craft of Coaching Podcast

Kate Swoboda
  • 5.0 (49)
  • Courses
  • Updated Weekly

Learn how to become a life coach with a strong skillset in the craft of coaching  through the Craft of Coaching podcast. The Craft of Coaching is hosted by Kate Swoboda, Director of Training for the ICF-accredited life coach training program, the Credentialed Life Coach Collective. Learn more about our coach training program at https://TeamCLCC.com

  1. 4d ago

    Ep 116: You're Not Too Expensive: How to Stop Discounting Your Coaching Rates In an Uncertain Economy

    Coaching business pricing during economic uncertainty is where a lot of coaches quietly come undone. Not publicly — there's no announcement, no decision point. It happens in small moments. A potential client mentions money is tight and you immediately offer a discount. Someone ghosts after hearing your rate and you spend three days wondering if you should lower it. You start pre-emptively apologizing for your prices before anyone has even asked. In this episode, we're breaking down what's actually happening in those moments — because it's rarely about the economics and almost always about the story underneath them. We're covering how to tell the difference between appropriate flexibility and people-pleasing yourself out of a sustainable business, what the research tells us about how clients actually make purchasing decisions during economic downturns, and the specific internal work that lets you hold your rates with confidence rather than apology. This isn't about being rigid or tone-deaf to genuine financial hardship. It's about getting honest about when you're responding to a client's reality and when you're responding to your own fear. Those are two completely different situations — and they require two completely different responses. Coaching + Courage + Community = CLCC.  We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

    35 min

  2. May 18

    Ep 115: Creating Coaching Packages That Actually Work—for You and Your Clients

    Most coaches create their offers by copying what they see others doing—but that leads to packages that don’t actually work. In this Craft of Coaching episode, we dive into how to structure coaching packages that support real transformation for your clients and sustainable income and energy for you. You’ll learn how to align your offers with the actual arc of change, why underpriced or overpromised packages undermine both the coach and the client, and how to map your packages around integration, boundaries, and outcomes—not just sessions and price.  We walk through the top mistakes coaches make when designing packages and give you a clear, actionable framework for creating offers that deliver. If you’re ready to stop winging it and start building packages that feel good to deliver—and that clients are excited to commit to—this episode is for you. Coaching + Courage + Community = CLCC.  We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

    37 min

  3. May 11

    Ep 114 - How to Truly Start Embracing Imperfection (In Your Coaching, With Your Clients, and in Your Life)

    This episode gets into why naming imperfection — genuinely, not as false modesty — is foundational to coaching well, leading well, and building community that's actually real. We talk about assumed role power, the guru model that's quietly everywhere in the coaching industry, and what it costs coaches who are still performing perfection when a client brings them something messy. We also get into the flip side: owning imperfection means owning the cleanup. The repair. The willingness to stay in relationship rather than manage the optics. Adrienne maree brown and Nike Aurea both speak to this in community contexts, and it's just as true in a coaching relationship. How to embrace imperfection isn't a one-time reframe. It's a practice — built over time, in relationship, through the experience of being imperfect with other people and finding that the connection holds anyway. That's the work. And it turns out, it's also what makes a great coach. Coaching + Courage + Community = CLCC.  We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

    30 min

  4. May 4

    Ep 113 - Why You (And Your Clients) Can't Do It Alone - The Role of Nervous System Regulation and Relationships

    Most coaches finish coach training--and then they're on their own. Most clients are trying to make life changes on their own, and only find success once they start coaching with you. And that's not an accident. You've heard the advice to regulate your nervous system. What you're hearing less often is that it might not be fully possible to do that alone — and the science backs this up. This episode gets into what actually gets in the way of nervous system regulation and relationships working together and what it takes to practice something different so that you can finally see change. Coaching + Courage + Community = CLCC.  We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

    21 min

  5. Apr 27

    Ep 112: Launching a Group Coaching Program? Here's How to Build Community

    If you're a coach considering a group program,  you need to know how to build a community. Building real community isn't about luck or personality — it's about understanding what actually creates belonging, and developing the skills to sustain it. Most of us were never taught how to build community in any deliberate way, and the gap that leaves is real: connection that feels hollow, groups that don't stick, and a low-grade hunger for something more solid. We break down the difference between cultivation — showing up consistently, being willing to go first, creating the conditions for belonging — and the specific skills that make community work: trust signaling, behavioral integrity, active listening, somatic awareness, and recognizing the inner critic narratives that quietly keep people isolated. And for coaches, this isn't just personally relevant. It's professionally essential. The coaches who know how to build community from the inside out bring something qualitatively different to their clients — because you can't hold space for what you haven't lived. If you've been thinking about how to build community that actually feels like something — this episode is a place to start. Coaching + Courage + Community = CLCC.  We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

    34 min

  6. Apr 13

    Ep 111: When can you call yourself a coach?

    We’ve absorbed a quiet rule in the coaching industry: you’re not legitimate until your calendar is packed. If you’re not fully booked, you’re still “trying.” Still “building.” Still “not quite there.” Let’s challenge that. A fully booked client roster is a business metric — not a measure of your identity. When we tie our legitimacy to calendar saturation, we hand our confidence to algorithms, economic cycles, and comparison. And that’s a fragile place to build from. In this episode, we unpack what actually makes someone a coach: commitment to craft, ethical standards, reflective practice, and skill development. We separate coaching skill from marketing outcomes, and we explore why claiming your professional identity early accelerates growth instead of inflating ego. If you’ve been wondering when you can call yourself a coach, or feeling pressure to prove yourself through volume, this conversation will reset your internal barometer. Coaching + Courage + Community = CLCC.  We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

    21 min

  7. Apr 6

    Ep 110: Stop the Comparison Spiral: Coaches Comparing Themselves to Other Coaches

    Ever catch yourself scrolling and wondering, Why am I not there yet? You’re not alone. In this episode of the Craft of Coaching, we’re naming the comparison spiral that so many coaches fall into—especially in a world where highlight reels dominate.  We break down exactly how comparison derails your intuition, your business decisions, and your confidence—and what experienced coaches do differently to stop it in its tracks. You’ll hear practical, grounded strategies for staying focused on your path, building your coaching business with integrity, and reconnecting with your own metrics for success.  If you’ve ever felt like everyone else is ahead of you, or like you need to be louder or flashier to “make it,” this episode will rewire the way you see your coaching journey.  Coaching + Courage + Community = CLCC.  We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

    21 min

  8. Mar 30

    Ep 109: Coaching Clients Through Workplace Conflict: Melody Wilding on Managing Up, Communication Styles, and the Conversations That Change Everything at Work

    When a client says "my manager is the problem," what do you do with that? In this episode, we're joined by Melody Wilding — executive coach, speaker, and author of Managing Up — to talk about one of the most common and least discussed challenges in coaching: helping clients navigate difficult relationships with the people above them at work. Melody breaks down why coaching clients through workplace conflict starts not with confrontation, but with two deceptively simple conversations: alignment and communication styles. We dig into a real client story — a Chief People Officer who went from being told she might be "incompetent or over her head" to earning a six-figure bonus — and what actually shifted. We also talk about how coaches can use proprietary assessments to demonstrate client progress to organizational stakeholders, and how Melody built a speaking business from zero, starting with free talks and a clear ask. Whether you're working with clients in corporate environments or thinking about expanding into organizational coaching yourself, this episode is full of the kind of concrete, actionable strategy that makes the work better. Coaching + Courage + Community = CLCC.  We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

    30 min
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5
out of 5
49 Ratings

About

Learn how to become a life coach with a strong skillset in the craft of coaching  through the Craft of Coaching podcast. The Craft of Coaching is hosted by Kate Swoboda, Director of Training for the ICF-accredited life coach training program, the Credentialed Life Coach Collective. Learn more about our coach training program at https://TeamCLCC.com

Information

  • Creator
    Kate Swoboda
  • Years Active
    2017 - 2026
  • Episodes
    117
  • Rating
    Clean
  • Copyright
    © 2026 Craft of Coaching Podcast
  • Show Website
    Craft of Coaching Podcast

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