In this high-impact episode, we explore the transformational principles behind The Frame, the upcoming book by Justin Michael and Jonny Staker. Discover how mastering power dynamics, elevating perceived status, and controlling the narrative in every interaction can dramatically increase your ability to attract and convert ideal clients. We break down why "frame control" is the new competitive advantage in a noisy market, and how top performers use it to shift trust, attention, and decision-making in their favor. Whether you're a sales professional, consultant, or leader looking to amplify your influence, you'll learn actionable strategies to hold your frame with confidence, communicate from a position of strength, and build authentic authority that drives consistent client acquisition and long-term success. About Guests: Justin Michael Justin Michael is a world-record-breaking, outbound sales maven who has arguably built the deepest client acquisition methodology of all time: the Justin Michael Method (JMM™). It's driven over 1B in pipeline for 200+ startups he's advised and over 25K reps, 1K of which he's personally coached. With 20+ years in sales, ex-Salesforce, and LinkedIn, Justin is the global authority on AI-based outbound prospecting alongside legends like Aaron Ross, Josh Braun, and Mark Roberge. His counterintuitive, mobile-responsive, neuroscience-backed visual prospecting methodology made him a million-dollar earner and helped countless startups scale past 10MM ARR. His clients frequently 2-5X their pipeline and income, consistently getting promoted within six months. Justin is the bestselling author of "Sales Superpowers" and "Tech-Powered Sales," which proved that over 75% of top funnel can be automated by raising your technology quotient (TQ). He lives in Los Angeles, California, advising top SaaS technology CROs and teams on bleeding-edge revenue models. https://www.linkedin.com/in/michaeljustin/ Jonny Staker Founder at Vanquish. Positioning, Demand & Scale for B2B firms. Co-Author of The Frame (2025). Built, scaled, and sold companies across multiple sectors, including a successful exit to Colson Group, a Marmon/Berkshire Hathaway company. Oversaw a $435M P&L and led international expansion through acquisitions. Had my share of failures too. Advised PE boards, Fortune 500 CEOs, Sequoia-funded founders, Accenture, McKinsey & Deloitte partners, and leaders from Google, Salesforce, and Toyota. Now helping proven B2B firms scale by winning better customers, who spend more and stay longer - with the Vanquish Method. Work featured in Digital Journal, CBS, USA Today, Fox & NBC. https://www.linkedin.com/in/jonnystaker/ About Christopher Salem Christopher Salem, the dynamic host of the Sustainable Success Show, has been empowering business leaders, entrepreneurs, and organizations for nearly 8 years. Through thought-provoking weekly content, Christopher delivers actionable insights that inspire growth and sustainable success in today's ever-evolving marketplace. His show spotlights influential thought leaders, offering transformative strategies to overcome challenges, enhance performance, and achieve long-term goals. Christopher's expertise, coupled with his dedication to fostering professional and personal development, has made him a trusted voice in the world of leadership and entrepreneurship. Discover more about Christopher and the Sustainable Success Show at www.christophersalem.com and www.sustainablesuccess.net. Connect with Christopher on Social Media: Facebook: Personal | Sustainable Success | Professional Instagram: @chrisrsalem Twitter: @chrisrsalem LinkedIn: Christopher Salem YouTube: Christopher Salem Channel Join Christopher to unlock the keys to your sustainable success!
