EGGS! The Podcast

Ryan Roghaar and Michael Smith
  • 4.9 (19)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.

  1. Eggs 460: Understanding stress through heart rate variability with Dr. Torkil Færø

    1D AGO

    Eggs 460: Understanding stress through heart rate variability with Dr. Torkil Færø

    Summary In this episode, Dr. Torkil Færø discusses how heart rate variability and wearable technology can be used to monitor and improve long-term health, prevent diseases, and optimize lifestyle choices. Takeaways Heart rate variability as a health indicatorThe connection between stress, inflammation, and diseaseUsing wearables to monitor and improve healthLifestyle factors affecting heart health and longevityThe role of sleep and inflammation in disease prevention Chapters 00:00 Introduction to Health and Longevity 02:30 The Journey of a Doctor: Personal Motivation for Health 03:56 Understanding Heart Rate Variability 08:32 The Connection Between Stress and Health 12:24 The Importance of Preventative Health 14:07 Gamification of Health Tracking 14:55 The Impact of Sleep on Health 17:19 Alcohol and Its Effects on Health 18:49 Wearable Technology for Health Monitoring 19:41 Personal Health Data and Its Implications 22:32 The Role of Lifestyle in Heart Rate Variability 29:10 Understanding Body Signals and Metrics 29:47 Night Shift Work and Its Health Implications 32:01 Reversibility of Health Issues Through Lifestyle Changes 33:10 Transforming Health Through Lifestyle Changes 35:29 The Impact of Sleep and Weight on Health 37:51 Breathing Techniques and Their Benefits 40:47 Understanding Inflammation and Heart Rate Variability 42:36 When to Seek Medical Attention 46:07 The Role of Wearables in Health Monitoring 49:37 Navigating Healthcare Costs and Preventive Care 53:53 Empowering Personal Health Management Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    1h 4m
  2. Eggs 459: The Importance of Emotional Intelligence in Leadership with Antonio Garrido

    MAR 26

    Eggs 459: The Importance of Emotional Intelligence in Leadership with Antonio Garrido

    Summary In this conversation, Antonio shares his journey from being an architect to a leadership development coach. He discusses the importance of emotional intelligence and self-awareness in leadership, the role of legacy and ego, and the challenges leaders face in recognizing their blind spots. Antonio emphasizes the significance of learning and journaling as tools for personal and professional growth. In this conversation, the speakers delve into the importance of journaling as a tool for self-reflection and personal development. They discuss common barriers to journaling, the process of self-evaluation, and the responsibilities of leadership in fostering growth. The dialogue emphasizes the need for discomfort in personal growth and the significance of being intentional in one's actions. The speakers also highlight the connection between journaling and overall wellness, advocating for a proactive approach to self-improvement. Takeaways He transitioned from architecture to leadership coaching.Legacy and ego play significant roles in leadership.Emotional intelligence is a major hurdle for leaders.Self-awareness is often lacking in leaders.People tend to have a skewed view of their own capabilities.Confirmation bias affects how leaders perceive feedback.Journaling is a crucial practice for self-reflection.Leaders often have blind spots they are unaware of.Learning from failure is essential for growth. Many people struggle with what to write in journals.Guided journaling can help overcome barriers to writing.Self-evaluation leads to improved leadership skills.Reflection can transform hindsight into foresight.Daily habits, like journaling, are essential for growth.Leadership requires a commitment to self-development.Understanding personal goals is crucial for effective leadership.Discomfort is necessary for personal growth.Journaling can enhance self-awareness and mindfulness.Wellness must be prioritized to avoid future issues. Chapters 00:00 Introduction to Antonio's Journey 04:49 The Transition from Architecture to Leadership 10:00 Legacy and Ego in Leadership 14:51 Challenges in Leadership: Emotional Intelligence and Self-Awareness 23:51 Addressing Blind Spots in Leadership 30:32 Overcoming Barriers to Journaling 36:02 The Power of Reflection and Self-Evaluation 39:42 The Responsibility of Leadership and Self-Development 52:57 Embracing Discomfort for Growth 58:39 The Mindset of Leadership and Wellness Connect with Antonio: Business Website: ⁠⁠⁠https://www.mydailyleadership.com LinkedIn: https://www.linkedin.com/in/antoniogarrido Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    1h 2m
  3. Eggs 458: 5 Key Systems Every Agency Must Have to Scale with Nick Avaria

    MAR 19

    Eggs 458: 5 Key Systems Every Agency Must Have to Scale with Nick Avaria

    Summary In this episode, Nick Avaria shares his journey from M&A to building and selling successful agencies. He discusses the critical systems, mindset shifts, and strategic hires needed to scale and sell a business, emphasizing the importance of systemization, delegation, and measurement. Takeaways The importance of creating a business where the founder is not neededReplacing yourself in admin, delivery, sales, and leadershipThe concept of the missing middle in systems and managementThe role of benchmarks and KPIs in scalingThe importance of measurement and feedback loops Chapters 00:00 Introduction to Nick Avaria 03:22 Building a Sellable Business 06:16 The Replacement Ladder: Steps to Detach 12:16 The Missing Middle: Management and Systems 17:28 Scaling Beyond the Founder 25:33 Critical First Hires and Their Impact 27:19 Critical First Hires for Business Growth 31:49 Establishing Effective Systems 37:07 The Importance of Specialization 41:48 Data-Driven Management 46:47 Learning from Experience and Seeking Guidance Connect with Nick: Business Website: ⁠⁠https://www.agencyacquisitions.io/ LinkedIn: https://www.linkedin.com/in/nickavaria/ Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    58 min
  4. Eggs 457: How to Price Your Services for Profit with Marcel Petitpas

    MAR 12

    Eggs 457: How to Price Your Services for Profit with Marcel Petitpas

    Summary In this episode, Marcel Petitpas shares his expertise on agency profitability, pricing strategies, and operational metrics. Discover how to measure and improve your agency's financial health through practical frameworks and real-world insights. Takeaways Measuring and improving agency profitabilityPricing models: hourly, flat rate, value-based, time and materialsOperational metrics: delivery margin, utilization, average billable rateClient screening and positioning for growth Chapters 00:00 Introduction to Marcel Petitpas and Parakeeto 03:51 Marcel's Journey: From Sales to Agency Founder 07:12 Understanding Project Economics and Delivery Margin 12:15 Value-Based Pricing: Challenges and Misconceptions 15:34 Defining Scope and Managing Client Expectations 19:30 The Pricing Quadrant: Balancing Value and Risk 22:30 The Importance of Client Selection and Positioning 30:21 Understanding Delivery Margin 37:17 The Importance of Time Tracking 44:22 Agency Culture and Employee Well-being 49:38 Positioning Your Business for Success Connect with Sharon: Business Website: ⁠https://parakeeto.com/ Personal Website: https://marcelpetitpas.com/ LinkedIn: https://www.linkedin.com/in/marcelpetitpas/ Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    1h 1m
  5. Eggs 456: Intellectual Property - Your Business's Hidden Asset with Sharon Toerek

    MAR 5

    Eggs 456: Intellectual Property - Your Business's Hidden Asset with Sharon Toerek

    Summary In this episode, Sharon Toerek, a marketing and IP attorney, shares insights on how small businesses and marketing agencies can proactively protect their intellectual property, navigate AI-related legal challenges, and leverage legal strategies for growth and exit planning. Takeaways IP as a profit preservation toolCommon misconceptions about IP ownershipTriangle model of IP (Brand, Content, Transactions)Legal considerations for AI-generated workContractual strategies for IP ownership and liabilityTiming for legal engagement in small businessesIP as a revenue stream and sale asset Chapters 00:00 Introduction to Legal Perspectives in Marketing 08:02 The Importance of IP for Small Businesses 13:53 When to Engage Legal Help 19:43 Building Value Through Intellectual Property 25:44 The Evolution of Business Thinking on IP 32:52 The Impact of AI on Intellectual Property 38:47 Ownership and Copyright in AI-Generated Work 51:59 Contractual Agreements and IP Protection Connect with Sharon: Website: https://legalandcreative.com/ Podcast: https://podcasts.apple.com/us/podcast/the-innovative-agency/id1419747902 LinkedIn: https://www.linkedin.com/in/sharontoerek/ Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    59 min
  6. Eggs 455: From Police Force to Paintbrush - Embracing a Growth Mindset with Tim Packer

    FEB 26

    Eggs 455: From Police Force to Paintbrush - Embracing a Growth Mindset with Tim Packer

    Summary Tim Packer shares his inspiring journey from police officer to successful artist and educator, emphasizing the importance of growth mindset, mastering skills, and building a unique artistic voice. Discover practical insights on pricing, reputation, and turning passion into a thriving business. Takeaways Growth mindset and its impact on artistic developmentPricing strategies for artists and understanding valueThe importance of mastering foundational skills like drawing and compositionFinding and cultivating your unique artistic voiceThe role of reputation and brand in an artist's successBalancing artistic passion with business acumen Chapters 00:00 Tim Packer's Artistic Journey 04:28 The Growth Mindset and Its Impact 07:50 Transitioning from Police Work to Full-Time Artist 10:40 Finding Artistic Voice and Passion 13:44 Navigating the Art Market and Pricing Strategies 16:50 Understanding Art Villages and Audience Perception 19:45 The Importance of Unique Artistic Voice 22:52 Reputation and Brand in the Art World 31:01 Finding Your Artistic Voice 34:18 The Importance of Process Mode 36:48 Belief and the Art of Manifestation 39:25 Mastering Skills for Success 44:49 The Role of Influences in Art 50:49 Niche vs. Exploration in Art 54:24 The Business of Being an Artist Connect with Tim: Website: https://www.timpackerartacademy.com/ Get the book: https://amzn.to/4aR34Ie Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    58 min
  7. Eggs 454: The Evolution of Marketing. Embracing Change with Perry Marshall

    FEB 19

    Eggs 454: The Evolution of Marketing. Embracing Change with Perry Marshall

    Summary In this episode, Perry Marshall shares his journey from engineering to becoming a marketing guru, discussing the evolution of marketing from direct mail to digital platforms and the impact of AI on the industry. He emphasizes the importance of unique perspectives, finding niche markets, and balancing passion projects with profit. The conversation also touches on the modern music industry and how artists can navigate it successfully. Takeaways Perry Marshall transitioned from engineering to marketing after being laid off.Direct marketing was a turning point in Perry's career.The internet revolutionized marketing practices.AI is changing the landscape of marketing significantly.Marketing is about helping people find each other, not just selling.Unique perspectives are crucial in a noisy market.Niche markets can be more profitable than large markets.Passion projects can enhance creativity and business.The music industry has evolved, making it easier for artists to promote themselves.Creativity can be expressed in various ways beyond traditional methods. Chapters 00:00 Introduction to Perry Marshall's Journey 04:15 The Transition from Engineering to Marketing 07:40 The Impact of the Internet on Marketing 10:41 AI's Role in the Future of Marketing 13:26 The Evolution of Marketing Definitions 16:20 The Importance of Unique Perspectives in Marketing 19:26 Navigating the Changing Landscape of Marketing 22:16 Case Study: Solar Quotes Australia 25:30 The Future of Design and Marketing Expertise 29:24 The Value of Live Performance in the Digital Age 32:18 Navigating the Music Industry's Challenges 34:09 Finding Your Unique Market Niche 36:32 Building Relationships with Your Audience 41:58 The Evolution of Music Promotion 46:41 The Role of Physical Media in Music Today 53:27 Balancing Passion and Profit in Creative Pursuits Connect with Perry: Website: ⁠⁠⁠https://www.perrymarshall.com/ Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    1 hr
  8. Eggs 453: The Role of AI in Modern Marketing with Mike Snyder

    FEB 12

    Eggs 453: The Role of AI in Modern Marketing with Mike Snyder

    Summary In this episode of EGGS: The Podcast, host Ryan Roghaar speaks with Mike Snyder, a retired Marine Corps Lieutenant Colonel and marketing expert, about the evolving landscape of marketing, the impact of AI, and the importance of strategic thinking over tactical actions. They discuss the significance of understanding value, differentiation, and positioning in business, as well as the cultural changes necessary for successful marketing. Mike also shares insights from his new book, 'The Great Marketing Lie,' emphasizing that marketing is not as complex as it seems and can be simplified for better execution. Takeaways AI is a tool, not a strategy.Strategic thinking is crucial for business success.Marketing is about creating value for customers.Differentiation is key to standing out in the market.Cultural alignment is essential for organizational change.Positioning can redefine a business's market presence.Listening to customers can reveal unmet needs.Content should serve a strategic purpose, not just fill space.Building a moat around your business protects it from competition.Marketing decisions are made daily, consciously or unconsciously. Chapters 00:00 Introduction to Mike Snyder 02:40 Navigating the Evolving Marketing Landscape 05:34 The Importance of Strategic Thinking in Marketing 09:27 Understanding Marketing Fundamentals 11:41 Creating Value and Differentiation 15:43 Reinforcing Change in Company Culture 22:28 Developing Effective Marketing Strategies 29:34 The Art of Listening in Business 31:43 Communication Breakdown in Modern Society 35:24 Balancing Digital and Human Interaction 44:05 Unpacking 'The Great Marketing Lie' Connect with Nathan: Website: ⁠⁠https://rsmconnect.com/ Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    58 min
See All (459)

4.9
out of 5
19 Ratings

About

Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.

Information

  • Creator
    Ryan Roghaar and Michael Smith
  • Years Active
    2017 - 2026
  • Episodes
    459
  • Rating
    Clean
  • Copyright
    © Ryan Roghaar and Michael Smith
  • Show Website
    EGGS! The Podcast