EGGS! The Podcast

Ryan Roghaar and Michael Smith
  • 4.9 (19)
  • Entrepreneurship
  • Updated Weekly

Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.

  1. 6d ago

    Eggs 481: Getting out of the Middle: Overcoming the Founder Bottleneck with Kris Ward

    Summary Kris Ward shares insights on how entrepreneurs can escape the hustle culture, optimize delegation, and build sustainable businesses by working smarter, not harder. This episode explores practical strategies for reducing founder bottlenecks, leveraging virtual assistants, and adopting effective energy management. Takeaways The founder bottleneck and how to overcome itWhy hustle culture is counterproductiveThe difference between delegation and empowermentUsing super toolkits instead of traditional SOPsThe role of AI and VAs in modern businessEnergy management for sustainable growthBuilding a business that can operate without the ownerPractical steps to start improving on Monday Chapters 00:00 Introduction to Kris Ward and episode overview 02:10 Kris shares her personal journey and lessons learned 04:03 The founder bottleneck and the myth of delegation 06:04 Why working harder and faster is counterproductive 08:08 The importance of energy management and deep work 11:58 How to leverage virtual assistants effectively 15:57 The concept of the Win team and the Win formula 19:51 The dangers of hustle culture and long hours 24:06 Practical steps to start on Monday 31:01 Using calendar and time blocking for productivity 40:08 The difference between SOPs and super toolkits 44:58 How to set up VAs for success with dynamic processes 49:57 The role of AI and automation in business 53:04 What not to delegate and maintaining your core value 58:13 Final thoughts on sustainable entrepreneurship Learn more: https://winthehourwintheday.com https://www.linkedin.com/in/kriswardscalewithvirtualassistants Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

    Eggs 481: Getting out of the Middle: Overcoming the Founder Bottleneck with Kris Ward

  2. Aug 20

    Eggs 480: Living an Exceptional Life Through Financial Planning with Mike Milligan

    Summary In this episode, Mike Milligan shares his inspiring journey from humble beginnings to founding 1.Oak Financial, emphasizing the importance of non-traditional thinking in finance and life. Discover how entrepreneurial spirit, innovative tax strategies, and lifestyle design can lead to a truly exceptional life. Takeaways Mike Milligan's origin story and early influencesThe importance of non-traditional thinking in financeInnovative tax strategies including Puerto Rico's Act 60The concept of wealth as a tool for living an exceptional lifeThe paralysis penalty and the importance of taking actionThe impact of social media and misinformation on financial decisionsThe difference between being rich and feeling richLifestyle design and geographic arbitrage as wealth strategiesThe importance of intentionality and personal time for entrepreneursThe role of privacy and low-key living in true wealth Chapters 00:00 Introduction and guest introduction 02:00 Mike's origin story and early influences 05:30 Entrepreneurship exemplified by granny Elizabeth 07:56 Non-traditional paths and innovation out of desperation 11:46 Building a unique financial system based on early lessons 17:00 The flaws of traditional financial institutions and profit over impact 22:05 The importance of personalized financial planning and avoiding sameness 26:00 The acceptance of conventional wisdom among entrepreneurs 32:05 Common financial mistakes entrepreneurs make 35:51 The paralysis penalty and the importance of action 42:04 Investing versus saving and the power of compounding 45:05 Redefining wealth and what it means today 50:01 Designing a life in Puerto Rico and geographic arbitrage 53:08 Tax strategies and the benefits of Puerto Rico's Act 60 58:03 Next steps for entrepreneurs seeking financial freedom 01:00:12 Connecting with Mike Milligan and closing remarks Learn more: https://1oakfinancial.com https://www.mikemilligan.com https://www.linkedin.com/in/mikemilligancfp Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

    Eggs 480: Living an Exceptional Life Through Financial Planning with Mike Milligan

  3. Aug 13

    Eggs 479: Finding the Missing Millions in M&A with Holli Moeini

    Summary In this episode of Eggs the Podcast, host Ryan Roghaar speaks with Holli Moeini, a CPA and entrepreneur, about her journey from accounting to becoming an expert in mergers and acquisitions (M&A). Holly shares her insights on the importance of being prepared for business exits, common misconceptions about business valuation, and the role of profitability in determining a business's worth. She emphasizes the need for entrepreneurs to understand working capital and the significance of having a solid leadership team and systems in place to enhance business value. Holli also discusses the challenges faced by small business owners and the importance of community support in entrepreneurship. Takeaways Importance of early exit preparationMyths about business valuation and profitabilityRole of accounting and financials in valuationDe-risking your business for saleThe significance of working capital and cash flowStrategic planning for growth and sale readinessThe impact of leadership and systems on valuationEffective communication with buyers and employees Chapters 00:00 Introduction and Holli's background in M&A and entrepreneurship 01:56 Holli's journey from CPA to M&A expert and entrepreneur 04:00 The importance of starting early in exit planning 09:01 Common myths about business valuation and what buyers look for 12:14 The critical role of financials and accounting in valuation 16:01 Understanding working capital and its impact on sale price 20:11 How profitability and balance sheet health affect valuation 25:57 Creative strategies for non-profitable businesses to sell 30:04 The 30-20-10 rule for healthy margins and profitability 34:00 Steps to build a sellable business from scratch 37:01 The importance of leadership, systems, and brand in valuation 42:01 Planning for integration and employee retention post-sale 44:05 The role of earnouts and how to structure them effectively 47:03 Communication and transparency during the sale process 51:58 The significance of planning for a smooth transition 57:02 Final advice for business owners preparing for exit 59:49 Where to connect with Holli and further resources Learn more: https://hollimoeini.com/ https://www.linkedin.com/in/hollimoeini/ Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

    Eggs 479: Finding the Missing Millions in M&A with Holli Moeini

  4. Aug 6

    Eggs 478: How AI is Revolutionizing Medicine and Manufacturing with Tony Paquin

    Summary In this episode, Tony Paquin, CEO of iRemedy, shares insights on the future of healthcare, supply chain innovation, and the transformative power of AI. Discover how global supply chains are evolving, the importance of reshoring manufacturing, and the potential of AI to revolutionize industries. Takeaways The impact of AI on healthcare and drug developmentGlobal supply chain vulnerabilities and reshoring effortsThe role of technology in supply chain transparency and securityOpportunities in med tech and biotech driven by AIThe importance of domestic manufacturing for national securityThe evolution of blue collar jobs in the AI era Chapters 00:00 Introduction and Guest Introduction 00:07 Tony Paquin's Background in Technology and Entrepreneurship 03:24 How Tony Started in Software and Built His First Company 05:22 The Common Thread in Tony’s Entrepreneurial Journey 12:34 Identifying Healthcare as a Major Disruption Opportunity 14:00 Building Pharmacies and Disrupting Drug Supply Chains 15:56 The Globalized and Complex Drug Supply System 19:09 The COVID-19 Pandemic and Supply Chain Disruptions 22:10 The Risks of Offshoring Critical Manufacturing to China and India 27:26 Moving Manufacturing Back to the U.S. and Political Support 33:46 The Future of Data Centers and AI Infrastructure 36:25 The Impact of AI on Blue Collar and White Collar Jobs 39:20 The Rapid Growth and Risks of AI Development 41:29 Misconceptions and Risks of AI Singularity and General Intelligence 44:26 AI’s Potential to Solve Major Scientific and Medical Problems 54:36 How to Ride the Wave of AI and Not Be Left Behind 57:47 Strategic Mistakes in Offshoring and Building AI Infrastructure 01:02:34 Connecting with Tony Paquin and Final Thoughts Learn more: https://iremedy.com https://www.linkedin.com/in/tonypaquin Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

    Eggs 478: How AI is Revolutionizing Medicine and Manufacturing with Tony Paquin

  5. Jul 30

    Eggs 477: Mastering Remote Teams with Chris McShanag

    Summary In this episode, Chris McShanag, CEO of Virtual Teammate, shares insights on building remote teams, leveraging AI, and scaling businesses effectively. Discover practical strategies for hiring, leadership, and creating a cohesive remote culture. Takeaways Remote team building and managementAI-enabled virtual teams and productivityHiring strategies and cultural fitLeadership and communication in remote settingsBusiness scaling and operational efficiency Chapters 00:00 Introduction to Chris McShanag and Virtual Teammate 01:19 Chris's Entrepreneurial Journey and Healthcare Focus 03:01 The Shift to Remote Support in Healthcare 04:11 Controlling Your Destiny as an Entrepreneur 06:04 Parallels Between F1, Fighter Pilots, and Business 07:07 Creating Clear Processes and Outcomes for Remote Teams 08:04 Hiring and Building the Right Virtual Team 09:06 Common Mistakes in Remote Hiring 10:00 Aligning Tasks with the Highest Value 10:57 Effective Communication and Performance Tracking 12:05 Team Roles and Specialization in Remote Settings 12:54 Building Company Culture with Virtual Teams 13:51 Delegation Framework: Do, Defer, Delete 15:09 Overcoming Challenges in Scaling with Virtual Support 16:05 Assessing When Virtual Teams Are a Good Fit 17:04 Lessons Learned from Entrepreneurial Challenges 17:59 The Role of AI in Virtual Teams 18:47 Ensuring Human Accountability with AI Tools 20:08 Maximizing Productivity and Engagement in Remote Teams 21:03 Building a Cohesive Global Culture 21:53 Success Traits of Effective Remote Leaders 23:04 Limitations of AI and Human Intervention 23:50 Avoiding Premature Outsourcing 25:12 The Power of Personal Connection in Virtual Teams 26:06 Encouraging Virtual Team Engagement and Leadership 27:04 Impact of Virtual Teams on Global Economy 28:11 The Future of AI and Human Collaboration 28:54 Building a Legacy and Positive Impact in Healthcare 30:05 Final Advice for Entrepreneurs and Business Leaders 30:58 Where to Connect with Chris and Virtual Teammate Learn more: https://www.linkedin.com/in/christopher-mcshanag/ https://virtualteammate.com/ Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

    Eggs 477: Mastering Remote Teams with Chris McShanag

  6. Jul 23

    Eggs 476: Reimagining Life After Sports with Eric Dahl

    Summary In this episode, Ryan Roghaar interviews Eric Dahl about his journey from real estate to marketing, and his focus on helping athletes transition after sports. They discuss the importance of identity, leveraging skills, and building a successful post-sports career. Takeaways Eric Dahl's career journey from real estate to marketingThe importance of identity for athletes transitioning out of sportsThe Athlete 5 blueprint and its pillars: purpose, mental health, physical health, spiritual well-being, relationshipsThe impact of NIL and sports commercialization on athletes' choicesStrategies for athletes to leverage discipline and skills in new careersThe significance of networking and relationships in career transitionsThe role of self-assessment and introspection in finding purposeChallenges faced by athletes with career-ending injuries or unexpected exitsThe book 'Winning the Post Game' and its approach to life after sportsAdvice for young athletes and their families on planning for life after sports Chapters 00:00 Introduction and guest background 01:07 Eric Dahl's career journey from real estate to marketing 04:15 Why sports has been a lifelong passion for Eric 06:48 The shift in sports and athlete opportunities over the last decade 11:51 The importance of identity for athletes and their post-sports life 17:42 Building a support network and making meaningful connections 30:39 The Athlete 5 blueprint and how it helps athletes transition 43:45 Overview of the book 'Winning the Post Game' 50:36 The impact of NIL and sports commercialization 52:33 Closing remarks and how to connect with Eric Dahl Learn more: https://www.athlete5.com https://www.athlete5.com/book https://www.linkedin.com/in/dahleric/ Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

    Eggs 476: Reimagining Life After Sports with Eric Dahl

  7. Jul 16

    Eggs 475: How Generative Engine Optimization is Changing Content Marketing with Jackson Wightman

    Summary In this episode, Jackson Whiteman, founder of Proper Propaganda, shares insights on how AI is transforming PR, SEO, and content strategies. Discover how to adapt your marketing approach to this rapidly evolving landscape and leverage new opportunities in AI-driven discovery. Takeaways The evolution of search and AI chatbotsThe concept of generative engine optimization (GEO)The role of PR and earned media in AI answersWeb architecture and AI crawlersMonitoring and metrics for AI optimizationHuman relationships and trust in AI marketingThe impact of AI on industries and jobsStrategies for small businesses to adapt to AI Chapters 00:00 Introduction and guest background 00:09 Jackson's career in PR and politics 01:15 Blurring lines between politics and tech campaigns 02:17 The evolution of search and AI chatbots 03:30 Impact of PR on AI answer sourcing 04:22 The rapid evolution of AI and search strategies 06:19 Web architecture and AI crawlers 07:19 PR, media, and SEO in the AI age 08:32 The changing nature of media relations 09:52 The renewed importance of human trust and relationships 11:26 Surgical PR and media placement in AI era 13:25 The chaos of AI and the human touch 14:13 The role of PR in building trust and source credibility 15:55 Content creation, AI, and authenticity 17:01 AI's impact on industries and jobs 18:48 Communication from AI companies and public perception 20:14 The potential of AI to augment human work 21:18 AI's influence on media and information sources 22:22 Game-changing moments in AI development 23:12 The changing landscape of PR and media relations 24:02 Websites, content, and AI optimization strategies 25:24 The importance of monitoring and research in AI strategy 27:01 Reps, skills, and understanding AI mechanics 28:11 The frictionless world and skill development 29:29 Adversity, competition, and AI arms race 30:17 Consumer behavior and AI adoption 32:00 Monitoring and data-driven AI strategies 33:10 Early adoption and FOMO in AI 34:15 The pace of AI evolution and strategic patience 36:07 Local vs. global marketing in AI era 37:02 Avoiding scams and choosing AI experts 38:26 Monitoring, research, and customer insights 40:08 Prompt monitoring across sales funnels 41:33 Diverse AI platforms and media channels 43:07 Treating LLMs as ecosystems 44:13 Platform personalities and output differences 45:07 Human focus in AI marketing 45:54 PR evolution and human relationships 47:23 Fragmented media landscape and new outreach strategies 48:16 Beyond traditional media in AI-driven PR 49:01 Local and niche marketing opportunities 50:39 Balancing AI and human authenticity 51:16 Myths and misconceptions about AI and jobs 52:16 Controversial tactics in AI marketing 53:17 Monitoring and research for effective AI optimization 55:05 The importance of structured content and listicles 55:50 AI's preference for well-structured content 56:11 Questions companies should ask about AI investments 57:27 Time and budget considerations for AI strategies 58:13 When AI marketing may not be cost-effective 59:52 Where to connect with Jackson Whiteman Learn more: https://properpropaganda.net/ https://jacksonwightman.substack.com/ https://www.linkedin.com/in/jacksonwightman/ Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

    Eggs 475: How Generative Engine Optimization is Changing Content Marketing with Jackson Wightman

  8. Jul 9

    Eggs 474: The Difference Between Innovation and Adoption with Sam Yeruva

    Summary In this episode, Srikar (Sam) Yeruva, CEO and founder of PyCube, shares his journey through multiple startups, insights on healthcare innovation, and the strategic application of AI in business. Discover how to identify real problems, build for adoption, and navigate rapid technological change. Takeaways Healthcare digital transformationStrategic application of AIImportance of demonstration and pilot programsMarket adoption challenges in healthcareBalancing innovation speed with stability Chapters 00:00 Introduction to Sam Yeruva and His Journey 05:01 Transitioning to Healthcare: Personal Experiences and Insights 09:57 Identifying Problems in Healthcare: A Deep Dive 15:04 Innovating Solutions: The Role of Technology in Healthcare 20:23 Challenges in Healthcare: Adoption and Implementation 25:00 Building Trust: The Importance of Demonstration 30:24 Lessons Learned: Customer Engagement and Market Strategy 33:48 The Challenge of Adoption vs. Product Development 36:44 The Role of AI in Product Development 39:14 AI: From Buzzword to Essential Tool 42:38 AI Governance and Customer Expectations 49:34 Leadership Lessons from Experience 57:03 Navigating Rapid Change in Entrepreneurship Learn more: https://www.pycube.com/ https://www.linkedin.com/in/srikarpycube/ Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggsthepodcast.com @eggsthepodcast on X and Instagram Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

    Eggs 474: The Difference Between Innovation and Adoption with Sam Yeruva
See All (480)

4.9
out of 5
19 Ratings

About

Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.

Information

  • Creator
    Ryan Roghaar and Michael Smith
  • Years Active
    2017 - 2026
  • Episodes
    480
  • Rating
    Explicit
  • Copyright
    © Ryan Roghaar and Michael Smith
  • Show Website
    EGGS! The Podcast