Chriselle Lim is many things at once: a pioneer of digital fashion storytelling, a serial entrepreneur, and a woman who has built a career by evolving in the public eye with intention and integrity long before “creator economy” became industry shorthand. From the early days of The Chriselle Factor to her impressive transformation of the fragrance brand Phlur, which she bought, rebranded, and recently successfully sold – while remaining on board as the Creative Director of the company – Chriselle has consistently sat at the centerpoint of style, business, and modern womanhood. She has proved that influence, when done well, is less about visibility and more about vision. Her journey speaks to reinvention, resilience, and the courage it takes to build something that reflects who you are now, not who the algorithm expects you to be. She is a woman who turned storytelling into one of the most talked-about fragrance reinventions of our time with Phlur. Chriselle didn’t just relaunch a perfume house; she translated life itself through its fragrances — heartbreak, resilience, memory, identity — into bottles that speak louder than any trend. Chriselle’s journey is as nuanced as the aromas she crafts. Forget technical top notes — she begins with emotion, using fragrance as an extension of self-expression and personal narrative. In our decidedly candid conversation, we talk openly about growth—personal and professional—about building brands with emotional intelligence, and about what it really means to lead in an industry that rarely slows down. It was a wide-ranging, honest, and open girl talk that proved without a doubt that Chriselle is a woman with both vision and purpose. – 🎬 Thank you to Studio Wacked in Paris for the support of my French-based podcast episodes https://wacked.fr/ and Poddster https://dubai.poddster.com/ and Procast https://procast.ae/ n Dubai for their amazing studio and team where these episodes are recorded: Drop me a DM: @jessicamichault or just old school email me.📝 My website: https://jessicamichault.com Connect with Us: ✅Instagram: https://www.instagram.com/jessicamichault ✅Facebook: https://www.facebook.com/jessicamichault You might also like: 💟https://www.youtube.com/watch?v=oB6DwlT70eM 💟https://www.youtube.com/watch?v=d3humRELI5E 💟https://www.youtube.com/watch?v=JQyQN7Yq7HQ #fashionpodcast #podcast #podcastdesigner #designer #designerpodcast More About Jessica Michault: Jessica Michault is an award-winning journalist, public speaker and Fashion, Luxury, Beauty consultant. She is an expert on the Middle East luxury market and has launched multiple luxury publications in the GCC. Michault's 60 Second Fashion Reviews were one of the first to bring fashion show criticism to the social media sphere, and her in-depth, one-on-one interviews with some of fashion's leading movers and shakers, via her Fashion Your Seatbelt podcast, have created another avenue for fashion lovers to connect with the industry. She spent 16 formative years working side by side with the renowned fashion critic Suzy Menkes, as the Online Style Editor of the International Herald Tribune, before taking C-suite positions in leading luxury publications like ODDA magazine, NOWFASHION, and Antidote magazine, and taking up the role of SVP of Industry Relations at Launchmetrics. Over the years, she has consulted with brands such as Miu Miu, Boucheron, Mulberry, and the Puig group, and her articles have been published in The New York Times, Business of Fashion, and throughout multiple Vogue and Harper’s Bazaar magazines across the globe.