CRM Orchestration and Sales Optimization by DataFox DataFox

Learn from local sales ops leaders from Stack Overflow, Braze, and MongoDB for a panel discussion on selecting, finding budget for, and rolling out the tech stack panelists have deemed necessary to support their go-to-market strategies.

Panelists will cover:
- How to architect your CRM for account-based sales and marketing alignment.
- How to get budget and executive buy-in to tech stack additions.
- How to facilitate adoption through enablement/training.

Scaling your sales team isn’t just about adding more reps. Rather, it’s about being a proactive operations leader and implementing an approach that equips your sales team with streamlined workflows and increased productivity to drive revenue efficiency -- then scale your headcount.

Listen to Fuze and InsightSquared as they share the fundamental initiatives that organizations need to think about when scaling and automating their sales function.

Panelists will cover:
- How to build a data strategy for continuous ICP identification
- How to architect your CRM for account-based sales and marketing alignment
- How to measure success and iterate on feedback

Revenue operations professionals are on a never-ending journey to holistically look across the entire customer journey and align go-to-market teams. From an operations perspective, this makes it crucial to see things end-to-end and think strategically through long and short-term benefits in order to agnostically enable every team.

Listen to learn what operations pros from Showpad and Jellyvision determine as the fundamental initiatives that organizations need to think about in order to achieve revenue efficiency and growth.

Panelists covered:
- How to create alignment across sales, marketing, and customer success
- How to collaborate on metrics across go-to-market teams
- How to select tools needed to increase performance