Conversations & guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights. Hosted weekly by Kathryn Korostoff.
Walking Isn't Running How to Amp Up Your Research Writing
For many people in the Market Research & Insights profession, the fun part of our projects is delivering the results in written reports. This is where we really get to shine: we get to show that our methodology has resulted in useful and usable information. The challenge? We're under pressure to deliver these reports very quickly. How do we write reports that are going to ignite insights when we may have as little as five to seven business days to do so?
Are Market Researchers Ready to “Talk Data” with Business Decision Makers?
Market Research & Insights professionals often need to support business clients on projects that may benefit from more than one methodology or data source. What do we need to know about the many data options available to help our clients make informed decisions? Primary and secondary research, quantitative and qualitative, predictive and prescriptive data, cross-sectional and longitudinal data, transactional data, and many more terms need to be part of our vocabulary. Let’s get started!
Online Qualitative Research: Tips for Great Ideation
Online qualitative research is a hot methodology and can be very powerful. But it can also be challenging, especially for market research professionals working on ideation projects. In this conversation, Kathryn shares some tips for how to get great ideation while using online qualitative methods.
Why Subgroup Analysis Matters: A Case Study for Survey Researchers
Surveys can be used to learn a lot about your target market’s attitudes, behaviors and perceptions. But only if you analyze this market research data correctly. In this real-world example, we see an-all-too common error. Don’t let this happen to you! See the case study origin here: https://bit.ly/3cgQ7KU
Market Research eLearning Options with Special Guest Stephen Griffiths
Market Research eLearning Options with Special Guest Stephen Griffiths. Kathryn and Stephen discuss the many options for learning about market research and advancing professional skills, including both free and paid options. Please be sure to check out Stephen’s related podcast on Digging for Insights: https://diggingforinsights.com/22-2/ And for handy links to the sites mentioned, please download our free reference sheet: https://www.researchrockstar.com/mrx-learning-reference-sheet/
Curing the Ills of Online Sampling for Survey Research
Survey researchers often use online panel providers to fulfill their data collection needs. Need 500 working moms to take your survey on vacation planning? Need 2,000 luxury car owners to take your survey on brand perceptions? You might be getting those research participants from an online panel provider. In this conversation, Kathryn Korostoff interviewed online sample expert Andrew Moffatt of OpinionRoute about current and evolving challenges with online panel quality, including fraud, and the fixes that may be on the horizon.
Valuable information for market researchers and users of market research
Excellent, timely information, explained in a clear and concise way. Great information on everything from methodology, to creating memorable presentations to career choices in the industry. I’ve been in market research for 20 years and I always pick up valuable information from this podcast, which I started listening to about 8 weeks ago. Congrats on your one year anniversary. Please continue this valuable podcast!
Great info for Market Researchers!
This is a must listen for Market Researchers that want to stay current. Research Rockstar explains, in efficient detail, what you need to know for all things MR.
For more than rockstars
I’m an experienced market researcher, but I still learn new things, or new ways of looking at things, through this podcast.
It will be even better for a newly minted researcher, for you will learn the soft skill needed to survive in business.