Solving for B°

BrandExtract, LLC.
  • 5.0 (8)
  • Marketing

The Solving for B° Podcast addresses today’s biggest branding topics.

  1. 5d ago

    Brand vs. Demand: Why the Debate Is the Wrong Conversation

    Most companies treat brand and demand generation as competing priorities, and that tension quietly kills growth. In this episode, Bo, Charity, and Laura, three strategists at BrandExtract, dig into why that framing is wrong and what it costs organizations that believe it. The conversation covers where the chain from corporate strategy to brand to marketing to sales actually breaks down, why budget cuts so often land on brand first, and what it takes for leadership to hold the whole system together over time. The bigger question underneath all of it: if brand is an organizational strategy and not just a marketing function, who really owns it, and what happens when no one does? Key Takeaways Why brand and demand generation belong to one growth system, not separate budgets Where the handoff between strategy, brand, marketing, and sales most commonly breaks down How to talk about brand investment in commercial terms that actually land with a CEO Why cutting brand spend can look harmless in year one and become a serious problem by year two What organizational alignment actually looks like when the system is working What a CEO should pressure-test before committing to a brand and growth strategy Timestamps 0:00 - Why marketers struggle to speak in commercial terms 0:28 - Introducing the panel and today's topic 4:55 - Where the brand-to-marketing chain breaks down 14:53 - Budget cuts vs. commitment problems 28:57 - The cost of cutting brand spend over time 41:56 - Biggest failure points between marketing and sales 44:02 - What a CEO should do on day one

  2. Sep 17

    From Insight to Impact: How B2B Brands Prove Their Value

    Most B2B companies think they know why customers choose them. They are usually wrong. Bo, Charity, and Donovan from Brand Extract dig into why skipping the insight step costs companies more than they realize, and what it actually looks like to build a brand strategy around commercial outcomes rather than creative deliverables. The conversation moves from qualitative research and the gap between what executives believe and what customers experience, to the systems thinking required to turn brand work into measurable business growth. The team challenges the habit of treating marketing as a cost center and makes the case for why it belongs at the center of every growth conversation. The bigger question the episode leaves open: if insight without execution is just information, what does it take to build the full system, and who in your organization is actually accountable for closing that loop? Key Takeaways Why the gap between what executives believe and what customers actually value can be the most expensive blind spot in a business How qualitative research uncovers the emotional drivers that numbers alone will never reveal What separates vanity metrics from the leading indicators that signal real commercial momentum Why treating marketing as an isolated function, rather than a connected system, is where most strategies fall flat How to benchmark brand performance against the market, not just against your own past results Why insight without execution is just information, and what it takes to close the loop   Timestamps 0:00 - Introductions and episode setup 2:30 - What insight really means beyond a kickoff meeting 6:30 -  Qual vs. quant and the emotional drivers behind decisions 11:00 -  What gets missed when brands skip the insight step 18:00 -  Defining impact and measuring what moves the business 32:59 -  Benchmarking brand against the market, not just yourself 33:59 -  Closing thoughts on execution and standing for something

  3. 07/29/2025

    What CEO's Should Expect from Marketing in 2025

    Today, we’re discussing what CEO’s should expect from marketing in 2025. This year, marketing has undergone a dramatic transformation, with new technologies emerging as powerful tools for marketers. Meanwhile, customer expectations are shifting rapidly, and market dynamics are evolving at a similar pace. So with such high stakes, what should CEOs expect from marketing departments?

  4. 06/25/2025

    Brand Evolution or Brand Erosion?

    As markets continue to change, customers expect more, and competitors are moving faster. So, how does a company evolve without losing what made your brand popular in the first place? In this episode, we discuss why legacy brands need to evolve to meet the needs of their audience. Then, we share practical examples for modernizing a legacy brand.

  5. 05/06/2025

    From Surviving to Thriving: How Strong Brands Navigate Economic Turbulence

    Is your brand ready to weather an economic downturn? In this episode of Solving for B, we break down what it takes to not just survive—but thrive—when the market shifts. You’ll learn how to cut through the noise, meet changing customer needs, and build loyalty through brand trust. Plus, find out how to outmaneuver competitors who go quiet when times get tough.

  6. 09/05/2024

    B2B Brand Awareness: Why It Matters & How to Build It

    Your business might offer the best products and services, but none of that will matter if you lack brand awareness. In this podcast, Chris, Charity and Bo discuss the importance of brand awareness in the B2B landscape. Discover brand awareness tactics, channels and benefits, and learn about the differences in application between B2B and B2C.

  7. 07/03/2024

    Crafting a Compelling Brand Voice

    Your brand voice is more than just the words you use, it's how your brand communicates and resonates with your audience. In this podcast, Chris, Cynthia and Jonathan Fisher delve into what a brand voice is and break down the creation process. Explore how your brand's positioning influences your brand voice, how your brand voice impacts customer loyalty and what you need to do to keep your brand's voice consistent.

  8. 05/03/2024

    "The Risks and Rewards of Being a Leader Brand"

    Most brands want to be a market leader, but do they understand what it means to be a leader brand? In this podcast, Chris, Bo, Charity and Cynthia delve into the unique challenges and advantages of being a “leader brand”. Explore the strategic risks of being a leader brand, the rewards that come from it, how leader brands maintain their position over time, and some of the pitfalls of being a leader brand.

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5
out of 5
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About

The Solving for B° Podcast addresses today’s biggest branding topics.

Information

  • Creator
    BrandExtract, LLC.
  • Years Active
    2017 - 2026
  • Episodes
    62
  • Rating
    Clean
  • Copyright
    © Copyright 2017. All rights reserved.
  • Show Website
    Solving for B°