Chiro Hustle

Jim Chester and Luke Millett

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves. Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward. Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology. The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values. Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately. Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose. If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you. Welcome to Chiro Hustle. 

  1. 14h ago

    From Jail Cell Survival to Capitol Hill Strategy with Dr Mark Sanna DC - Chiro Hustle Podcast 791

    In Episode 791 of the Chiro Hustle Podcast, James Chester welcomes Dr Mark Sanna DC of Breakthrough Coaching for a powerful conversation about chiropractic’s strategic future. Dr Sanna discusses the Chiropractic Future Strategic Plan, the profession’s need for unified direction, and the four major pillars of research, government relations, reimbursement, and technology. He explains why quality-of-life research, real-time chiropractic data, AI, EHR information, and reimbursement dashboards may help the profession speak with greater authority to legislators, insurers, policymakers, and the public. The most powerful moment in the episode comes when Dr Sanna reflects on his father’s generation of chiropractors — including those who were jailed for practicing chiropractic — and contrasts that with today’s opportunity, where chiropractic leaders are being invited into national conversations about reimbursement, access, Medicare modernization, veterans’ care, and the future of health in America. This is a principled, subluxation-centered conversation about courage, unity, the sacred trust, and the need for chiropractic to stand up in one of the most important windows of opportunity the profession has seen in decades. Learn more about Dr Mark Sanna DC and Breakthrough Coaching at MyBreakthrough.com. #ChiroHustle #Chiropractic #DrMarkSanna #MarkSannaDC #BreakthroughCoaching #Subluxation #ChiropracticPhilosophy #SacredTrust #ChiropracticFuture #ChiropracticResearch #MedicareModernization #ChiropracticLeadership #PracticeGrowth #InnateIntelligence

    From Jail Cell Survival to Capitol Hill Strategy with Dr Mark Sanna DC - Chiro Hustle Podcast 791
  2. 4d ago

    From Allergies and Pain to Chiropractic Purpose with Dr Janrai Gravely DC - Chiro Hustle Podcast 790

    In Episode 790 of the Chiro Hustle Podcast, James Chester sits down with Dr Janrai Gravely DC to talk about the journey from the soccer field to the chiropractic table. Dr Gravely’s story began with pain, asthma, allergies, and a young athlete’s limited understanding of the body. After a severe back pain experience during a youth soccer tournament, and after his mother was introduced to chiropractic while dealing with chronic fatigue, Dr Gravely discovered something much bigger than symptom relief. His chiropractor explained that the body heals itself and that chiropractic removes interference from the system. That principle changed the course of his life. In this episode, Dr Gravely shares how chiropractic helped shape his future, why he chose Parker University, how soccer and discipline influenced his practice mindset, and why returning to the fundamentals matters for every chiropractor. He also breaks down how he organically built strong personal injury and auto case relationships by networking, listening to attorneys, being reliable with documentation, and building a practice rooted in trust. This episode is about chiropractic principle, practice growth, mentorship, discipline, and the responsibility to keep sharpening the blade. #ChiroHustle #Chiropractic #Subluxation #DrJanraiGravely #PrincipledChiropractic #ChiropracticPhilosophy #PracticeGrowth #ChiropracticStudents #PersonalInjuryChiropractic #SacredTrust #InnateIntelligence #ChiropracticAdjustment

    From Allergies and Pain to Chiropractic Purpose with Dr Janrai Gravely DC - Chiro Hustle Podcast 790
  3. Jul 19

    Shattering the False Barriers Stunting Your Practice - Dr Chris Zaino DC - Chiro Hustle Podcast 787

    In Episode 787 of the Chiro Hustle Podcast, James Chester welcomes Dr Chris Zaino DC for a powerful conversation about coaching, identity, chiropractic philosophy, practice growth, health, and breaking through the invisible ceilings that hold chiropractors back. Dr Zaino shares how apprenticeship and coaching helped him rise in chiropractic, bodybuilding, business, and life. The most powerful story in the episode comes when he remembers adjusting a pastor for two years before finally asking if he could speak to the congregation. That one courageous ask led to three Sundays, hundreds of new patients, and a practice that broke through to over a thousand visits per week. This episode challenges chiropractors to stop copying someone else’s practice model and start asking what they truly want their life and office to look like. James and Dr Zaino talk about burnout, nutrition, fitness, self-responsibility, sobriety, mentorship, and the importance of coaching people into a new identity instead of simply trying to close them. The conversation closes with a principled discussion about innate intelligence, universal intelligence, above-down-inside-out, and why subluxation-centered chiropractic is vital to the future of the profession. #ChiroHustle #Chiropractic #DrChrisZaino #ChiropracticPodcast #Subluxation #InnateIntelligence #UniversalIntelligence #AboveDownInsideOut #ChiropracticPhilosophy #PracticeGrowth #ChiropracticCoaching #ChiropracticBusiness #PrincipledChiropractic #ChiropracticLeadership #KeepHustling

    Shattering the False Barriers Stunting Your Practice - Dr Chris Zaino DC - Chiro Hustle Podcast 787
  4. Jul 16

    From Painkillers to Building Chiropractic's AI Future - Jay Greenstein DC - Chiro Hustle Podcast 786

    In Episode 786 of the Chiro Hustle Podcast, James Chester welcomes Dr Jay Greenstein DC for a powerful conversation about chiropractic purpose, leadership, organizational inclusion, AI-powered practice, patient retention, Medicare modernization, and the future of the profession. Dr Greenstein shares the personal story that helped lead him into chiropractic: his mother suffered chronic pain after multiple car accidents and was pushed through a system of painkillers, opioids, and antidepressants before chiropractic changed her life. That experience became part of his mission. From there, Dr Greenstein discusses the Chiropractic Future Strategic Plan, how to engage younger chiropractors and students, what it takes to scale multiple practices, and why growth must be rooted in purpose, people, and process. James and Dr Greenstein also explore AI in chiropractic, search visibility, content authority, and Embody, a remote therapeutic monitoring platform designed to help providers track patient progress, improve adherence, support outcomes, and keep patients connected to care outside the office. The episode closes with a major conversation about Make America Healthy Again, Medicare modernization, parity, access, and the opportunity for chiropractic to stand strong in its identity while serving more people. This is a future-focused episode grounded in the foundation of chiropractic: the adjustment, the nervous system, subluxation-centered care, innate intelligence, service, and the sacred trust. #ChiroHustle #Chiropractic #DrJayGreenstein #Subluxation #ChiropracticPhilosophy #ChiropracticLeadership #ChiropracticFuture #AIinChiropractic #PracticeGrowth #ChiropracticBusiness #HealthFreedom #MedicalFreedom #MakeAmericaHealthyAgain #MedicareModernization #ChiropracticAdjustment #InnateIntelligence #FutureOfChiropractic

    From Painkillers to Building Chiropractic's AI Future - Jay Greenstein DC - Chiro Hustle Podcast 786
  5. Jul 13

    From TikTok to the Chiropractic Sacred Trust with Matteo Carlioz DC2B - Chiro Hustle Podcast 785

    In this episode of the Chiro Hustle Podcast, James Chester welcomes Matteo Carlioz, a chiropractic student from Toulouse, France, affectionately known as a DC2B. Matteo discovered chiropractic at 17 after seeing adjustment videos online during COVID. Curious and dealing with a basketball-related knee issue, he found a chiropractor nearby and got checked. That first experience opened the door to something much bigger. Soon, Matteo’s family began receiving chiropractic care, including his grandfather, who had Parkinson’s. Matteo describes seeing his grandfather begin to express more life, a moment that deeply strengthened his desire to serve people through chiropractic. This episode explores chiropractic in Europe, the medicalized direction of some chiropractic education, the need for philosophy, the importance of preserving the Sacred Trust, and the role of students in carrying chiropractic forward. Matteo shares why students should reach out to mentors, attend seminars, learn technique, and discover chiropractic as a science, philosophy, and art. His message is clear: if students want to understand chiropractic deeply, they must seek it, connect with people, and fall in love with the art of the adjustment. #ChiroHustle #Chiropractic #MatteoCarlioz #DC2B #ChiropracticStudent #Subluxation #ChiropracticPhilosophy #SacredTrust #InnateIntelligence #ChiropracticEurope #FutureOfChiropractic #PrincipledChiropractic #ChiropracticAdjustment #StudentSuccess

    From TikTok to the Chiropractic Sacred Trust with Matteo Carlioz DC2B - Chiro Hustle Podcast 785
  6. Jul 9

    Kids, Crashes, and Chiropractic First for Families with Dr Jay Shetlin DC - Chiro Hustle Podcast 784

    n Episode 784 of the Chiro Hustle Podcast, James Chester welcomes Dr Jay Shetlin DC for a powerful and emotional conversation about chiropractic philosophy, family, mentorship, personal injury, international practice, authorship, and the foundational importance of the adjustment. Dr Shetlin shares how his chiropractic journey began when his mother was helped through chiropractic care after a car crash. That early experience led him to Palmer College and into a career focused on helping people through principled, subluxation-centered chiropractic. The heart of this episode is the story of Dr Shetlin’s son Harrison. After being born with meningitis and later facing serious neurological challenges, Harrison’s story became a defining moment for Dr Shetlin as both a chiropractor and a father. He explains how he returned to the core principles of chiropractic: remove subluxation, turn the power on, support the nervous system, provide the body what it needs, reduce toxicity, and allow healing to unfold over time. This episode also explores chiropractic in Portugal, the importance of mentorship, why students and new doctors should stay connected to state associations and coaches, and why personal injury care requires serious training. Dr Shetlin shares why children involved in car crashes should be checked, why chiropractors need to document and diagnose properly, and why the profession is stronger when doctors refer, collaborate, and specialize. This is a principled, emotional, and action-oriented episode for chiropractors, students, families, and anyone who believes chiropractic must remain clear, subluxation-centered, and grounded in the power that made the body. Learn more about Dr Jay Shetlin DC and Whiplash Group at whiplashgroup.org. #ChiroHustle #Chiropractic #DrJayShetlinDC #Subluxation #ChiropracticPhilosophy #InnateIntelligence #SacredTrust #PersonalInjuryChiropractic #Whiplash #PediatricChiropractic #ChiropracticStudents #PracticeGrowth #ChiropracticAdjustment #FamilyHealthFreedom

    Kids, Crashes, and Chiropractic First for Families with Dr Jay Shetlin DC - Chiro Hustle Podcast 784
5
out of 5
254 Ratings

About

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves. Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward. Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology. The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values. Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately. Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose. If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you. Welcome to Chiro Hustle. 

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