Grain & Ink Radio

MalikTells

The long way, on purpose. Grain & Ink Radio brings on writers, photographers, and creatives for honest conversations about the work behind the work, from copywriting to branding to building something that lasts. Hosted by MalikTells. Formally MikeGTheCreative.

  1. Sep 25

    How I'd Start a Personal Brand From Scratch (Designer's Advice)

    AI replaced Emily at her translation job. Instead of looking for another one, she went all in on her own brand design business.In this episode, I sit down with Emily, a brand identity and web designer for personal brands, originally from Estonia and now living in Mexico. I've been following her on Threads for a few years and watched her grow from a few hundred followers to over 2,000, so I had to have her on. We talk about: - How she went from translator to brand designer - Her first client and figuring out what to charge- Branding vs marketing (and why they need each other) - Why she chose to work with personal brands - How she built a community and got clients from Threads - What she'd tell her past self if she were starting over- Why your taste is what separates you from AI When I asked her how she'd start a personal brand from scratch, she didn't give the usual advice. That part alone convinced me to finally build my website. Connect with Emily:Instagram: https://www.instagram.com/em.design._/Threads: https://www.threads.com/@em.design._Website: https://emilyruven.com Connect with me:Instagram: https://instagram.com/mikegthecreativeThreads: https://www.threads.com/@mikegthecreativeWebsite: https://www.mikegthecreative.com Learn how to tell better stories online sign up for my free 5 day challenge. After 5 days you'll have a story you can’t wait to post. https://5daystorychallenge.carrd.co CHAPTERs 0:00 Intro 1:16 Meet Emily 1:56 From Estonia to Mexico (learning Spanish from telenovelas) 5:56 How she went from translator to brand designer 10:06 How AI replaced her translation job 11:11 Her first client and figuring out what to charge 14:22 Pricing in Mexico vs the US and working with clients anywhere 16:48 Branding vs marketing 19:05 Branding vs marketing as a dating analogy 21:30 Why she chose personal brands over restaurants 24:01 Personal brands vs big company budgets 28:35 What came first: identity, strategy, or web design 30:15 Accidentally doing brand strategy for free 32:37 Advice to her past self 37:20 How to build a community (Threads and coffee chats) 40:24 Why behind the scenes content works (How It's Made) 41:34 Where to start if you're building a personal brand 46:51 Trust in a world where everyone's skeptical 48:15 Creatives, AI, and remixing ideas 53:48 Taste is what separates you from AI 54:38 Where to find Emily 55:18 Outro

    How I'd Start a Personal Brand From Scratch (Designer's Advice)
  2. Aug 14

    The New Em Dash | Grain & Ink Radio with guest Fifa Tran

    A few weeks ago, my guest read an entire Substack article, loved it, and found out afterward the whole thing was AI written. Her reaction is where this episode starts.Today I'm talking with Fifa Tran, founder of FeiModern, a branding and web design studio for coaches and speakers. We get into how she actually writes online, why she left Instagram for LinkedIn, the AI detector that flagged her own fully human piece as AI, and the phrase we both think has become the new em dash.We also talk about the Lindy effect, why Socrates distrusted writing, whether AI is actually good or bad for creatives, and the line between sharing a real story and oversharing.If you want to actually start writing online instead of just thinking about it, I run a free 5 day writing challenge: https://5daystorychallenge.carrd.co/Find Fifa:LinkedIn: https://www.linkedin.com/in/fifatranSubstack: https://substack.com/@fifatranFind me:MalikTells:Website: https://www.grainandinkco.comThreads: https://www.threads.com/@maliktells IG https://instagram.com/maliktellsChapters0:00 Intro1:16 Meet Fifa Tran2:28 How she got into web design4:44 Her favorite writing platform, and why9:10 The 30 day challenge that got her posting daily10:16 Perfectionist vs free writer12:04 Editing while writing, red squiggly lines16:20 Her actual AI writing workflow18:54 How AI made Malik want to write more20:08 The em dash confession22:31 Does Word shape how we write24:39 The new "em dash," AI phrasing tells28:03 The Substack AI detector story31:10 Are we the last generation that reads32:37 The Lindy effect35:46 The Socrates story40:19 Why AI isn't the real threat to creatives42:58 The 1,600 person AI vs human writing study47:20 Performative posts vs personal stories49:07 Oversharing vs vulnerability53:37 5 day writing challenge

    The New Em Dash | Grain & Ink Radio with guest Fifa Tran
  3. Aug 7

    AI Is a Mirror: What Writing With AI Reveals About You | Talk W/RJ Reyes

    What's the difference between a ghostwriter, a content writer, and a copywriter? Is there one? In this episode of Grain & Ink Radio, I sit down with RJ Reyes (@reyesrjt), a premium ghostwriter for service providers in the manufacturing industry, to find out. RJ spent 18+ years as a mechanical engineering technologist before turning his writing habit into a ghostwriting business. We get into what ghostwriting actually looks like day to day, why he thinks the lines between ghostwriting, content writing, and copywriting are blurrier than people assume, and how AI has changed (and hasn't changed) what makes writing worth paying for. RJ also shares his take on why "work smarter, not harder" gets misapplied, and the one habit he recommends to anyone who wants to get serious about writing. If you want a more guided way to start telling your own stories, the 5 Day Story Challenge walks you through it: https://5daystorychallenge.carrd.co Links Maliktells: Substack https://maliktells.substack.com/ IGhttps://www.instagram.com/maliktells Tumblrhttps://grainandinkco.blog Website https://maliktells.com RJ Reyes: IG https://www.instagram.com/reyesrjt 0:00 Cold open 1:36 Meet RJ Reyes, premium ghostwriter for manufacturing 2:09 What a ghostwriter actually does 4:28 RJ's 18 years in manufacturing 5:16 Finding your niche as a creative 7:45 The real ROI of hiring a ghostwriter 10:32 Can a business have a ghostwriter 11:19 Ghostwriter vs content writer 15:38 AI as the ultimate ghostwriter 17:08 Why RJ started ghostwriting 18:43 From MS Paint art to writing 20:09 Copywriting vs content writing 23:20 Does content writing still have value 26:06 Fast, cheap, or good 29:14 AI is a mirror 30:18 El flojo trabaja doble 31:12 How AI made Mike a better writer 33:06 The coffee analogy 35:13 The human vs AI writing study 37:13 It's only bad if it's not serving you 39:51 The coworker story 42:46 Done is better than perfect 44:35 The rule of thirds trap 47:25 Tips for aspiring writers 49:00 Book recommendations 51:26 Publish and stop overthinking 52:38 Wrap up

    AI Is a Mirror: What Writing With AI Reveals About You | Talk W/RJ Reyes

Ratings & Reviews

5
out of 5
3 Ratings

About

The long way, on purpose. Grain & Ink Radio brings on writers, photographers, and creatives for honest conversations about the work behind the work, from copywriting to branding to building something that lasts. Hosted by MalikTells. Formally MikeGTheCreative.