FMCG Gurus

FMCG Gurus

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BUSINESS

Podcast by FMCG Gurus

08/03/2017

Brain Health: The next major issue in the FMCG industry

This podcast examines the issue of brain health and the implications and opportunities for the FMCG industry. For more information contact: info@FMCGGurus.com or visit www.fmcggurus.com

11 min
08/03/2017

The Dangers Of Gender Stereotyping

This podcast examines consumer attitudes to advertising and marketing in the FMCG Industry For more information email Info@FMGCGurus.com or visit www.fmcggurus.com

11 min
08/03/2017

Combining Nutrition And Energy

This podcast examines how consumers want grocery products that are natural and nutritious.

10 min
08/03/2017

What Next For Clean Label?

This Podcast examines the trend of clean label in the food and drink market.

13 min
09/21/2016

Understanding consumer attitudes towards environmentally friendly grocery products

"Environmentally friendly" is a popular product claim when it comes to grocery products. However, are consumers actually motivated by such claims - and what needs to be done to make environmentally friendly products more appealing. For more information contact: info@fmcggurus.com

12 min
09/21/2016

What Next For The Convenience Trend?

Convenience is seen as a major trend within the FMCG industry. Yet, many perceptions associated with consumers suffering from time-scarcity are misleading. As such, grocery brands need to explore new opportunities when it comes to the issue of convenience. For more information contact info@fmcggurus.com

13 min
09/20/2016

The Importance of Brand Personality

More so than ever, it is difficult for FMCG brands to impress consumers when it comes to new product development. This podcast examines what strategies industry players can adopt to make their product stand out to consumers and help boost levels of brand loyalty. For more information contact Info@FMCGGurus.com

8 min
09/19/2016

Understanding An Ageing Society From An FMCG Perspective

This podcast examines the implications of an ageing society across the globe, and some of the key challenges that the FMCG industry faces as a result of this. For more information contact us on info@fmcggurus.com

9 min
09/19/2016

Debunking The Myth Of The Millennial

This podcast examines some of the myths and misconceptions that the FMCG industry has towards young adults in the 21st century. Moreover, it also highlights how the industry has ignored the lost generation of young adults, who demonstrate radically different attitudes and behaviors compared to the much coveted Millennial consumer group. For more information contact info@fmcggurus.com

12 min

9 Episodes

Podcast by FMCG Gurus

Creator

FMCG Gurus
Years Active

2K
Episodes

9
Rating

Clean
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FMCG Gurus