The ITSPmagazine Podcast

ITSPmagazine Podcasts
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Founded in 2015, ITSPmagazine began as a vision for a publication positioned at the critical intersection of technology, cybersecurity, and society. What started as a written publication has evolved into a comprehensive repository for all their content—podcasts, articles, event coverage, interviews, videos, panels, and everything they create. This is where Sean Martin and Marco Ciappelli talk about cybersecurity, technology, society, music, storytelling, branding, conference coverage, and whatever else catches their attention. Over a decade of conversations exploring how these worlds collide, influence each other, and shape the human experience. This is where you'll find it all.

  1. Book: Deep Future — Creating Technology That Matters | An Interview with Pablos Holman | An Analog Brain In A Digital Age With Marco Ciappelli

    1D AGO

    Book: Deep Future — Creating Technology That Matters | An Interview with Pablos Holman | An Analog Brain In A Digital Age With Marco Ciappelli

    PODCAST EPISODE | An Analog Brain In A Digital Age With Marco Ciappelli Pablos Holman has built spaceships, zapped malaria-carrying mosquitoes with a laser, earned thousands of patents, and is now betting his venture capital on the inventors Silicon Valley forgot to fund. His new book, Deep Future: Creating Technology That Matters, is a call to arms against a tech industry that got drunk on software and forgot about the other 98% of the world. 📺 Watch | 🎙️ Listen | marcociappelli.com I grew up in a city full of inventors. They just didn't call themselves that. Florence in the fifteenth century wasn't running on venture capital. It was running on curiosity, obsession, and the refusal to accept that the way things had always been done was the way they had to be done. Leonardo didn't have a manual. Galileo didn't ask for permission before pointing a better telescope at the sky. They took things apart, looked at what was inside, and put them back together differently. They hacked things. That's Pablos Holman's word — and when he used it in our conversation, I recognized it immediately. Not as a tech industry term. As something much older. A way of being in the world that says: the instructions are a suggestion, not a ceiling. Pablos has had one of those careers that resists a tidy summary. He was writing code in Alaska as a kid, with one of the first Apples ever made and nobody around to teach him anything. He figured it out on his own — and never really stopped doing that. Cryptocurrency in the '90s. AI research before anyone called it that. Helping build spaceships at Blue Origin. Then years at the Intellectual Ventures Lab with Nathan Myhrvold, going after problems Silicon Valley had decided weren't worth the trouble: a laser that identifies and destroys malaria-carrying mosquitoes in flight, hurricane suppression systems, a nuclear reactor powered by nuclear waste. Six thousand patents. Thirty million TED Talk views. Now he runs a venture fund called Deep Future, and he's written a book with the same name. The subtitle says what he thinks about most of what Silicon Valley has been doing for the past two decades. Creating Technology That Matters. He calls the alternative shallow tech. Apps that replace taxis. Apps to rent a stranger's couch. Apps to have weed delivered by drone. Not useless, exactly — but not living up to what we actually have. And what we actually have, Pablos says, is the best toolkit in all of human history: more people, more education, more resources, more raw scientific understanding than any generation before us. If all that produces another chat app, something has gone badly wrong. The number he threw out in our conversation — and I'm going to mention it here because it deserves to be mentioned, not as a hook but as a quiet scandal — is that all the software companies in the world combined, every single one of them, account for about two percent of global GDP. The other ninety-eight is energy, shipping, food, manufacturing, construction, automotive. Industries that haven't fundamentally changed in a century. Industries that software can nudge a few percent better but cannot make ten times better. Ten times better is where Pablos starts. One of his portfolio companies is building autonomous sailing cargo ships — no crew, no fuel, no emissions — targeting a two-trillion-dollar industry that currently burns half its revenue on fuel. He's also continuing the malaria work that could save half a million lives a year, half of them children under five. That's the scale he's measuring things against. We got to AI eventually, as you do. What he said landed simply and cleanly: chatting is the least important thing we can do with it. What we should be using AI for is understanding things that were previously too complex to model — what's happening in every cell of your body, how to actually get a grip on the climate, how to start solving the problems that have been resistant to every tool that came before. Instead we are using it to generate fake videos and build an AI version of TikTok. We've hit peak entertainment, he said. I think that's right. And I think what comes after peak entertainment — if anything does — is the real question sitting underneath all of this. The conversation ended the way the best ones do: not with a conclusion, but with an invitation. Pick something you care about and work on it. The people who built Apollo weren't all rocket scientists. They were cable layers and logistics coordinators who never saw the rocket up close. But they were part of something that exceeded their own individuality, and they knew it, and that was enough. That pride is still available. Whether we want it more than we want another scroll — that's on us. Deep Future: Creating Technology That Matters is out now — find it here. Subscribe to the newsletter at marcociappelli.com. Let's keep thinking. About Marco Ciappelli Marco Ciappelli is Co-Founder & CMO of ITSPmagazine, Co-Founder & Creative Director of Studio C60, Branding & Marketing Advisor, Personal Branding Coach, Journalist, Writer, and Host of An Analog Brain In A Digital Age podcast. Born in Florence, Italy, and based in Los Angeles, he explores the intersection of technology, society, storytelling, and creativity — with an analog brain, in a digital age. 🌎 marcociappelli.com | itspmagazine.com | studioc60.com About Pablos Holman Pablos Holman is a futurist, inventor, and self-described "notorious hacker" with one of the more unusual résumés in American technology. He started writing code as a kid in Alaska on one of the first Apple computers ever made, and never stopped following that thread wherever it led. In the 1990s, he worked on cryptocurrency and early AI systems before either had found their way into the mainstream. In 2001, he joined Jeff Bezos at Blue Origin, where he helped explore new approaches to space travel. He then joined Nathan Myhrvold's Intellectual Ventures Lab, a deep tech invention lab that produced over 6,000 patents — including a laser system that identifies and destroys malaria-carrying mosquitoes in flight, a machine designed to suppress hurricanes, and a nuclear reactor powered by nuclear waste. His TED talks have accumulated over 30 million views. Holman is now Managing Partner of Deep Future, a venture capital fund backing inventors working on the hard physical problems the software industry left behind — autonomous shipping, new energy systems, food technology, and manufacturing. His book, Deep Future: Creating Technology That Matters (2025), is a critique of Silicon Valley's obsession with shallow tech and an invitation to aim at the world's actual problems. 🔗 LinkedIn | deepfuture.tech/about-pablos Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    41 min
  2. Securing the Mini Me Era: Why Agent Identity Alone Is Not Enough | A Brand Highlight Conversation with Shreyans Mehta, Co-Founder and Chief Technology Officer of Cequence Security | Hosted by Sean Martin

    1D AGO

    Securing the Mini Me Era: Why Agent Identity Alone Is Not Enough | A Brand Highlight Conversation with Shreyans Mehta, Co-Founder and Chief Technology Officer of Cequence Security | Hosted by Sean Martin

    Enterprises spent the last decade hardening the front door for human users. Now a new class of worker is showing up to the same applications, asking for the same data, and acting on someone else's behalf. Shreyans Mehta, Co-Founder and Chief Technology Officer of Cequence Security, joins ITSPmagazine to talk through what changes when ten or more agents are operating in your name across email, code repositories, Confluence, Salesforce, and ServiceNow at the same time. For Shreyans Mehta, safe enablement is the central question. Consumer chatbots normalized point-to-point connections into personal inboxes, but enterprise agents are reaching into crown-jewel systems where blanket access is not an option. Cequence Security has spent years protecting applications and APIs for telcos, financial institutions, and retailers, and that history shapes how the team is approaching the agentic shift: how do you let the right work get done without handing over the keys to the building? Identity alone is not the answer. Agents can hallucinate, can be prompt-injected, and will go to great lengths to complete a task. Cequence Security addresses this with what Shreyans Mehta calls an agent persona, a dynamic, job-description-driven scope that limits an agent to exactly what its role requires. An email assistant gets read access and a calendar check, not the ability to send or delete. The job defines the permissions, and the permissions follow the agent through the Cequence AI Gateway platform. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Shreyans Mehta, Co-Founder and Chief Technology Officer, Cequence Security LinkedIn: https://www.linkedin.com/in/shreyans-mehta-37a529/ RESOURCES Learn more about Cequence Security: https://www.cequence.ai/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Shreyans Mehta, Cequence Security, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic AI, agent identity, AI agents, agent persona, API security, non-human identity, safe enablement, enterprise AI, prompt injection, MCP, AI gateway Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    9 min
  3. Cruise To Mars | Three Ducks On A Journey | Written By Lucia & Marco Ciappelli (English Version) | Stories Sotto Le Stelle Podcast | Short Stories For Children And Dreamers Of All Ages

    APR 29

    Cruise To Mars | Three Ducks On A Journey | Written By Lucia & Marco Ciappelli (English Version) | Stories Sotto Le Stelle Podcast | Short Stories For Children And Dreamers Of All Ages

    CRUISE TO MARS | THREE DUCKS ON A JOURNEY Mama duck had two daughters, and she loved taking them on trips to faraway places. The two ducklings had few friends, but they often went out and about. They played in the farmyard pretending to be a group, and even on their birthday, they ate the big cake all by themselves. As a gift, Mama decided to take them on a cruise to Mars. She organized the trip on a spaceship for tourists, got tickets for an intergalactic Martian party, and departure as soon as possible — before you could say "quack quack." While all three of them were in the yard ready for the trip, they saw a strange object flying low over the farm. Landing on the ground, a small square figure appeared at a hatch and said: "Excuse me, are you the ones with three tickets to Mars and three for the intergalactic party?" The ducklings looked at each other in amazement. They had never seen a square creature before — square head, square eyes, even the smile seemed square. "Yes, that's us!" replied Mama duck. "Quack! Quack! Quack!" chimed the ducklings in chorus, hopping with excitement. "Please, come aboard," said the Martian with a little squared bow. "The journey to Mars is about to begin." And in one leap they boarded the spaceship, so curious and excited for this new adventure. The strange vehicle took off as fast as a gust of wind. In space, it was rush hour. The spaceship found itself in a queue, and the Martian pilot honked the horn: "Bleep, bleep!" He leaned out the window and grumbled: "It's getting harder and harder to travel! Look at that, there's even a playful little planet spinning around on itself like it's a carousel! Oh, what fun — move over, let me pass, and keep on playing!" Due to the cosmic traffic jam, the spaceship landed on Mars slightly behind schedule. "How wonderful!" exclaimed the ducklings when they saw a ship made entirely of glass, ready for the cruise, where they were invited to come aboard. There was a great bustle of small square Martians. "Good morning, Mrs. Duck, please make yourself comfortable!" they said with a bow, while the ducklings — quack, quack, quack — chattered and hopped about happily. In the background, square guitars played Interplanetary Rock. The three travelers, with their little faces pressed against the windows, gazed in wonder at the red color of the planet. The ship set off slowly across the sand, but suddenly the engines began to roar and up, toward the top of a mountain, then down over the red rocks — it felt like being on a roller coaster, up and down, up and down. Then it would settle again and slowly cross immense valleys. "What a strange sight! What a strange vehicle that travels over rocks and sand!" the tourists commented. The hours passed amid wonders and discoveries. Time flew by. Evening came. On the Martian ship, Mama duck and the ducklings showed up all dressed up, with bows and ribbons, for the intergalactic birthday party. The waiters danced, offered their arms to the tourists, and served to the sound of Rock music. Small Martians approached the ducklings and, showering them with compliments, hopping and dancing, played with them. The party had begun. "Everything here is square — the glasses, the bottles!" the ducks whispered to each other. The sweet treats were salty, the salty ones were sweet, the cake was... well, well, what kind of world is this! The balloons with "Happy Birthday" written on them were — guess what — square. The evening was coming to an end and fireworks lit up the sky to celebrate the tourists... and they were square too. "How kind and lovely these Martians are!" said Mama duck, and continued: "We made it to Mars, we've seen what there was to see, we've had our fun. Now let's think about going back to Earth." Suddenly, the ship commander's voice announced the imminent arrival of a spaceship for the return trip. The three ducks couldn't wait. They said their goodbyes and, crossing a connecting bridge, stepped directly into the spaceship. And down, toward their planet. Watching the tourists depart through the ship's windows, the Martians in their waiter uniforms launched dozens of colorful balloons into space. In the universe, under a starry sky, satellites wandered around the spaceship. Venus shone in the distance, and the Moon, ever closer, smiled with her full face. Arriving back on Earth, all three stepped down onto the farmyard, happy. Square balloons with "Happy Birthday" written on them floated in the air. What a surprise! This is certainly the work of the Martians. And by telling everyone about their galactic adventure, the two ducklings made lots of friends. Everyone wanted to hear about their trip to Mars. Our planet may be round, may be big, may be small, may be beautiful, and it will always be our home. — Written by Lucia & Marco CiappelliStoriesottolestelle.com | MarcoCiappelli.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min
  4. The Upside-Down Garden of Boboli | Written By Lucia & Marco Ciappelli (English Version) | Stories Sotto Le Stelle Podcast | Short Stories For Children And Dreamers Of All Ages

    APR 29

    The Upside-Down Garden of Boboli | Written By Lucia & Marco Ciappelli (English Version) | Stories Sotto Le Stelle Podcast | Short Stories For Children And Dreamers Of All Ages

    The Upside-Down Garden of Boboli Stories Under the Stars — Lucia & Marco Ciappelli Within the walls of the city of Florence there is a marvellous garden. Little pathways through the green, bordered by pools and fountains. Broad stairways that, climbed with eyes turned to the sky, give the illusion of being able to touch it. This is the beauty that everyone can see and admire. Beneath lies an unknown kingdom that only those with imagination can discover. A gentle slope on the right-hand side leads to the Buontalenti Grotto, from which a deep underground passage opens, leading to a mysterious world. The roots of the trees from the garden above grow and blossom, reforming upside down, as if through a mirror. Among the branches, nests of flying fish. Birds that glide across the smooth water among the water lilies. A pear tree and an apple tree, leaning against a bench, chat about this and that, nibbling toasted pistachios, while the bees seated beneath a pergola of strawberries play a gentle jazz melody fragrant with lavender. Sprays of water, now and again, bathe meadows and plants in the light of the setting sun. Suddenly a little waterfall, fed by a small river, accelerating, opens wide. In an instant, a tree-lined avenue takes shape, rising upwards, pointing the way to follow. In this unspoilt kingdom, untouched by human hands, nothing is impossible. At the top of the path, a great opening above the stairways in the garden of Boboli, which reappears with all its wonders and its history. High above, as if nothing were the matter, a mantle of deep starlit blue enfolds Florence in a warm summer night. — Written by Lucia & Marco CiappelliStoriesottolestelle.com | MarcoCiappelli.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    5 min
  5. New Book: Healing the Sick Care System — Why People Matter | An Interview with Gil Bashe | An Analog Brain In A Digital Age With Marco Ciappelli

    APR 26

    New Book: Healing the Sick Care System — Why People Matter | An Interview with Gil Bashe | An Analog Brain In A Digital Age With Marco Ciappelli

    PODCAST EPISODE | An Analog Brain In A Digital Age With Marco Ciappelli The United States spends 18.7% of its GDP on health — two to three times what countries like Italy spend. Italy has a longer life expectancy. So what exactly are we paying for? Gil Bashe, Chair of Global Health & Purpose at FINN Partners, former combat medic, and author of Healing the Sick Care System: Why People Matter, joined me on An Analog Brain In A Digital Age to talk about what happens when a system designed to heal people forgets that people exist. This is not a rant. It's a diagnosis — from someone who has seen the system from every angle: the battlefield, the boardroom, the pharmaceutical lobby, and the bedside of his own child. 📺 Watch | 🎙️ Listen | marcociappelli.com Gil Bashe started his career as a paratrooper combat medic. He's also the father of a child with a rare disease. He spent years as a lobbyist for the pharmaceutical industry — and he'll tell you that upfront, without flinching, before explaining why he still thinks that work mattered. He has led billion-dollar global agencies, advised companies that make life-saving drugs, and sat in rooms with the CEOs of hospital systems, pharmacy chains, and insurance companies. He asked them once if they understood each other's business models. The honest answer was: no. That's the system he's writing about. Not a broken one — a fragmented one. A system where the prime customer of healthcare has become the system itself, and the actual patients have been quietly reclassified as beneficiaries. As Gil puts it: if your washing machine breaks and you call the company and they tell you you're a "beneficiary of our appliance," you'd think they were out of their minds. You paid for it. You're a customer. Treat you like one. His new book, Healing the Sick Care System: Why People Matter, was born from a long accumulation of observations — 11 or 12 years of writing about the health ecosystem from every angle — and catalyzed by one specific moment: the assassination of the UnitedHealthcare CEO, and the public reaction to it. The fact that the killer had a following. The fact that people were applauding. Gil found that more disturbing than anyone seemed comfortable admitting. When anger reaches that level, something in the system has gone deeply, fundamentally wrong. I should say: this is a conversation I had some skin in. I'm type 1 diabetic. I know what it's like to sit across from an endocrinologist who tells you things you already know, reads from a checklist, and never quite looks up from the laptop. The human element — the education, the empathy, the sense that this person actually sees you — is often just gone. And I think most doctors started their careers because they wanted to be healers. The system squeezed it out of them. Gil agrees. He says 51% of doctors now report burnout. Nearly 60% of nurses. And that's not a coincidence. That's a design failure. The AI question we kept circling was the one nobody in healthcare leadership seems to want to answer directly: if artificial intelligence takes some of the administrative burden off doctors' shoulders, does that time go back to patients — or does the system simply use it to push more throughput? More appointments per day, not more minutes per patient. Gil's framework for thinking about this is worth keeping: IQ, EQ, and TQ. Intellectual intelligence, emotional intelligence, and technology intelligence. The doctors we need going forward aren't just the ones who scored highest on their MCATs. They're the ones who can read a room. Who can hear a patient bring in a printout from WebMD and respond with curiosity instead of dismissal. Who understand that a curious patient is a gift, not an inconvenience. He told me a story from the book — one doctor who cut his wife off mid-sentence and said, "Who are you gonna believe? Me, or a patient?" And another doctor, in Santa Monica, who performed a long and complicated surgery on his daughter, walked into the hospital cafeteria in his surgical scrubs with photographs of every step of the procedure, laid them out on the table, explained everything in plain language, and then left his personal cell phone number. "Call me with any question." They did. He picked up. That's not technology. That's not policy. That's personality. And Gil's argument — which I think is correct — is that we've built a system that systematically selects against it. The hopeful part of the conversation surprised me. I expected nuance. What I got was genuine belief. We have the best trained doctors in the world. We are the source of global medical innovation. We spend enough money — the problem isn't resources, it's alignment. The fix, as Gil sees it, starts with every part of the system — payers, pharmaceutical companies, hospital systems, policy makers — looking in the mirror and asking: am I still on mission? And then, slowly, getting back to why this system was created in the first place. Healing the Sick Care System: Why People Matter is out now. Get the book here. And if this kind of conversation is what you come here for, subscribe to the newsletter at marcociappelli.com. — Marco Co-Founder ITSPmagazine & Studio C60 | Creative Director | Branding & Marketing Advisor | Personal Branding Coach | Journalist | Writer | Podcast: An Analog Brain In A Digital Age ⚠️ Beware: Pigs May Fly | 🌎 LAX🛸FLR 🌍 About Marco Marco Ciappelli is Co-Founder & CMO of ITSPmagazine, Co-Founder & Creative Director of Studio C60, Branding & Marketing Advisor, Personal Branding Coach, Journalist, Writer, and Host of An Analog Brain In A Digital Age podcast. Born in Florence, Italy, and based in Los Angeles, he explores the intersection of technology, society, storytelling, and creativity — with an analog brain, in a digital age. 🌎 marcociappelli.com About the Guest Gil Bashe is Chair of Global Health & Purpose at FINN Partners, one of the world's largest independent communications agencies. A former combat medic and paratrooper turned award-winning health communications leader, he has shaped the field across global agencies, trade associations, and private equity ventures over a 40-year career. He is a PM360 Lifetime Achievement Award recipient, named among PRWeek's Top 30 Most Influential People in Health PR, honored as an MM&M Top 10 Innovation Catalyst, and tapped by PRovoke Media as a Top 25 Innovator. He serves on the boards of the American Diabetes Association and the Marfan Foundation, and is editor-in-chief of Medika Life. Healing the Sick Care System: Why People Matter is published by Health Administration Press (February 2026). LinkedIn | Get the Book Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    37 min
  6. On the Internet, Nobody Knows You're Not Human — And Nobody's Asking | Written by Marco Ciappelli & Read by Tape3

    APR 24

    On the Internet, Nobody Knows You're Not Human — And Nobody's Asking | Written by Marco Ciappelli & Read by Tape3

    An Analog Brain In A Digital Age — A Newsletter by Marco Ciappelli On the Internet, Nobody Knows You're Not Human — And Nobody's Asking There was a moment — brief, unrepeatable — when the internet felt like a genuinely open place. No profiles. No algorithms deciding what you deserved to see. No one monetizing the fact that you existed. You showed up, you explored, you talked to strangers in other countries about things that mattered to you, and the whole thing felt less like a product and more like a discovery. Like finding a door to another dimension. There's a cartoon that captured that moment perfectly. 1993. The New Yorker. Peter Steiner. Two dogs, one at a computer, and the line that accidentally defined an entire era of the internet: "On the Internet, nobody knows you're a dog." https://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you%27re_a_dog It was funny. It was also prophetic. And it was optimistic in a way we've completely forgotten how to be about the web. Anonymity as freedom. Identity as something fluid, chosen, playful. You could be anyone. You could be from anywhere. You could reinvent yourself in real time, with no one to contradict you. Then surveillance capitalism arrived and broke the party. Cookies. Behavioral profiling. The algorithmic panopticon. Suddenly everyone knew everything. You weren't a dog anymore — you were a demographic, a data point, a cluster of purchase histories and scroll patterns. The internet that promised liberation became the most precise identity-tracking machine ever built. Anonymity collapsed under the weight of monetization. Nobody knows you're a dog became everyone knows you're a dog, what breed, what you ate for breakfast, and which vet you Googled at 2am. And now we're in the third act. A Buddhist monk named Yang Mun has 2.5 million Instagram followers. He posts silent morning meditations. He has made over $300,000 since October. Three Buddhist scholars reviewed his content and confirmed: his wisdom isn't grounded in any actual scripture. It just sounds like it is. Yang Mun doesn't exist. He was built with ChatGPT, HeyGen — an AI platform that generates realistic synthetic human video, a face, eyes, a voice, moving and breathing and entirely artificial — and a handful of other tools, by a creator operating inside what's being called "Big Slop": a venture-backed industry that manufactures fake influencers, automates their posting, and scales them to millions of followers while platforms, politely, look the other way. Hat tip to Jack Brewster, whose LinkedIn post on Yang Mun is what started this thread of thought. https://www.linkedin.com/posts/jackbrewster_a-buddhist-monk-named-yang-mun-has-25-million-activity-7451268378499137537-RPB1?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAD_QZMB_jUr1316NWqo3MgG_iFVSPTfDgY The circle has closed. And inverted. We went from nobody knows you're a dog to everyone knows you're a dog to something far stranger: Nobody knows you're not human. The dog is gone. The human is optional. Here's what interests me — and it's not the outrage part, because the outrage is easy and everyone will do it. What interests me is the McLuhan part. Marshall McLuhan said it in 1964: the medium is the message. Not the content. The medium itself. The form of transmission shapes reality more than anything transmitted through it. Yang Mun's fake wisdom is almost beside the point. The scholars confirmed it's scripturally meaningless. But it sounds right — which is precisely the tell. The content was never engineered for truth. It was engineered for the platform. For the algorithm. For the engagement pattern that rewards the feeling of depth over the presence of it. The medium produced the monk. The monk is the message. And if you zoom out — which is what I keep trying to do from Florence, where the stones beneath my feet are five hundred years old and nobody around me is particularly impressed by disruption — you see something that looks less like a technology story and more like a civilization story. We built an internet that promised connection. We built AI to simulate humans. Somewhere along the way we forgot to ask whether any of it was real — or maybe we never quite got around to asking in the first place. Because here's the thing: this didn't happen slowly enough for us to develop a moral relationship with it. There was no adjustment period. No cultural processing. The fake monk didn't represent a fall from grace. It was a first contact situation. We haven't even named what's wrong yet, let alone decided whether it matters. The analog brain — slow, emotional, context-dependent, stubbornly human — is the one thing that still notices the difference between a conversation that carries weight and one that merely carries words. It's not superior in processing power. It's just that it comes from somewhere. From experience. From loss. From the specific, irreplaceable accident of having lived a particular life in a particular body in a particular place. The monk who wasn't there had none of that. And somewhere — maybe in 2.5 million people scrolling past silent meditations at 7am — some part of us already knows. Will we remember to ask? Are we ever gonna care? Let's keep exploring what it means to be human in this Hybrid Analog Digital Age. Stay imperfect, stay human. — Marco 📬 Follow the newsletter: An Analog Brain In A Digital Age ⓘ About Marco Ciappelli Co-Founder Studio C60 / ITSPmagazine | Creative Director | Branding & Marketing Advisor | Personal Branding Coach | Journalist | Writer | Podcast: An Analog Brain In A Digital Age ⚠️ Beware: Pigs May Fly | 🌎 LAX🛸FLR 🌍 Lear more about Marco Ciappelli: marcociappelli.com ⓘ About Studio C60 We help cybersecurity startups build trust-based marketing and go-to-market strategies grounded in deep product understanding and real buyer insights. With hundreds of products brought to market and deep connections in the CISO community, we know what security leaders value in vendors. Learn more at studioc60.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    10 min
  7. From RSAC Conference 2026 Floor to the CSA Report: What Enterprises Are Missing About AI Agents | A Brand Highlight Conversation with Itamar Apelblat, Co-Founder and CEO of Token Security

    APR 24

    From RSAC Conference 2026 Floor to the CSA Report: What Enterprises Are Missing About AI Agents | A Brand Highlight Conversation with Itamar Apelblat, Co-Founder and CEO of Token Security

    The floor at RSAC Conference 2026 had one dominant frequency, and it was not subtle. Every booth, every hallway, every late-night conversation kept circling back to the same question: how do enterprises adopt AI agents without losing control of them? In a post-conference follow-up, Itamar Apelblat, Co-Founder and CEO of Token Security, translates what he heard on the ground into what the data now confirms. Token Security arrived at RSAC with a fresh set of findings, produced in collaboration with the Cloud Security Alliance and released alongside the event. The report, Autonomous but Not Controlled: AI Agent Incidents Now Common in Enterprises, puts numbers to what practitioners already suspected: 65 percent of organizations have experienced an AI agent-related incident in the past twelve months, and 82 percent discovered agents running in their environment that no one had authorized. Only 21 percent have a formal process for decommissioning agents — a gap Itamar Apelblat flags as a low-hanging attack path. The short version from the conversation: visibility is the starting line, not the finish line, and the path from discovery to intent-based enforcement is where most programs are stuck. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Itamar Apelblat, Co-Founder and CEO, Token Security | https://www.linkedin.com/in/itamar-apelblat/ RESOURCES Learn more about Token Security: https://www.token.security/ Download the CSA + Token Security Report — Autonomous but Not Controlled: AI Agent Incidents Now Common in Enterprises: https://cloudsecurityalliance.org/artifacts/autonomous-but-not-controlled-ai-agent-incidents-now-common-in-enterprises Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Itamar Apelblat, Token Security, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, AI agents, agentic AI, non-human identity, identity security, shadow AI, CSA report, Cloud Security Alliance, intent-based access, AI agent governance, agent decommissioning, RSAC Conference 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min
  8. Who's Managing Your Agent Workforce? (And Whose Budget Are They On?) | Lens Four by Sean Martin | Read by TAPE9

    APR 21

    Who's Managing Your Agent Workforce? (And Whose Budget Are They On?) | Lens Four by Sean Martin | Read by TAPE9

    Every major enterprise platform this quarter — Salesforce Headless 360, Workday Agent System of Record, Microsoft Copilot Studio, SAP Joule, Oracle agentic, ServiceNow Moveworks, IBM watsonx Orchestrate — is pitching a control plane for your AI agents. But none of them is solving the real problem: who inside your organization actually owns the agent workforce, and who's steering it at the speed agents now act? In this edition of Lens Four, 🔍 In this episode: — Why Workday's line — "Organizations wouldn't hire thousands of employees without an HR system to manage them. The same discipline is now required for AI agents" — exposes the HR-procurement collision everyone is about to run into — Gartner's forecast: by the end of 2026, 40% of enterprise applications will be integrated with task-specific AI agents, up from less than 5% in 2025 — Why Jensen Huang's CES 2025 line — "IT is the HR department of agentic AI in the future" — is half-right, half-wrong, and why Josh Bersin's reframe (HR teams will be the managers and caretakers of AI agents) gets closer — Bain and IDC agreeing that per-seat pricing is ending: by 2028, 70% of software vendors will refactor pricing around consumption, outcomes, or organizational capability — and what that means for the CEO's agenda — The contingent workforce market is real money ($171.5B in 2021, projected to $465.2B by 2031 per Allied Market Research) — and why the contingent-labor playbook is the closest analogy for agents — Aaron Levie's "tokenmaxxing" as the strategic-prioritization problem nobody is ready for — Why the three vendor vocabularies (employee, contractor, software) are all task vocabularies — and why the agent era needs a judgment vocabulary instead — The Fourth Lens: the collision between HR and procurement can go two ways (meteor or dressing), but the real steering question lives upstairs with the CEO, COO, and line-of-business leaders Fourth Lens: The forced consolidation coming over the next twelve to eighteen months solves the plumbing. It doesn't solve the operating model. The organizations that win the next decade of enterprise work will build both the function downstairs that runs the agent roster and the leadership cadence upstairs that sets direction at machine speed. 🔗 Full article and references: seanmartin.com/lens-four/whos-managing-your-agent-workforce 📧 Subscribe to Lens Four: seanmartin.com/lens-four 🎙 Redefining CyberSecurity Podcast: redefiningcybersecuritypodcast.com 🎧 Music Evolves Podcast: musicevolvespodcast.com 🌐 ITSPmagazine: itspmagazine.com 🎬 Studio C60: studioc60.com Sean Martin is a cybersecurity market analyst, content strategist, and go-to-market advisor with more than 30 years of experience across engineering, product development, marketing, and media. He is co-founder of ITSPmagazine (itspmagazine.com) and Studio C60 (studioc60.com), host of the Redefining CyberSecurity Podcast (redefiningcybersecuritypodcast.com) and Music Evolves Podcast (musicevolvespodcast.com), and co-host of On Location (itspmagazine.com/on-location) and Random and Unscripted (randomandunscripted.com). Learn more at seanmartin.com. 🔎 Keywords: AI agents, agentic AI, digital workforce, Salesforce Headless 360, Agentforce, AgentExchange, Workday Agent System of Record, ASOR, Salesforce TDX 2026, Aaron Levie, Marc Benioff, Joe Inzerillo, Jensen Huang, Josh Bersin, Jorge Amar, Kate Leggett, Gartner AI agents forecast, IDC FutureScape 2026, Forrester agentic AI, Bain SaaS pricing, Deloitte workforce planning, KPMG total workforce planning, McKinsey hybrid workforce, Futurum sameness, Model Context Protocol, MCP, contingent workforce, ManpowerGroup TAPFIN, Allied Market Research, outcome-based pricing, consumption-based pricing, per-seat obsolescence, tokenmaxxing, CapEx vs OpEx AI, systemic HR, superagents, digital employees, HR-procurement collision, total talent management, workforce orchestration, CEO strategic intent, line-of-business leadership, employee vs contractor classification, Sean Martin, Lens Four Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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About

Founded in 2015, ITSPmagazine began as a vision for a publication positioned at the critical intersection of technology, cybersecurity, and society. What started as a written publication has evolved into a comprehensive repository for all their content—podcasts, articles, event coverage, interviews, videos, panels, and everything they create. This is where Sean Martin and Marco Ciappelli talk about cybersecurity, technology, society, music, storytelling, branding, conference coverage, and whatever else catches their attention. Over a decade of conversations exploring how these worlds collide, influence each other, and shape the human experience. This is where you'll find it all.

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  • Channel
    ITSPmagazine Podcasts
  • Creator
    ITSPmagazine, Sean Martin, Marco Ciappelli
  • Years Active
    2017 - 2026
  • Episodes
    2K
  • Rating
    Clean
  • Copyright
    © Copyright 2015-2026 ITSPmagazine, Inc. All Rights Reserved
  • Show Website
    The ITSPmagazine Podcast

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