The Sports Tech Allstars Podcast

SportsTechX
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Showcasing outstanding startups and initiatives in the global Sports Tech ecosystem, including accelerator & incubator programs, innovation hubs and major events. Are you looking for trends, new technologies or cooperation & investment opportunities? Here's where you can find them. The podcast is hosted by SportsTechX, a leading source for data & insights about Sports Tech. For further info, such as reports, market overviews or a global SportsTech database, go to www.sportstechx.com.

  1. Redefining Sports Ticketing for the Digital Era #252

    11/12/2025

    Redefining Sports Ticketing for the Digital Era #252

    In this episode of the Sports Tech Allstars Podcast, we present Jordy Leiser, Co-Founder and CEO at Jump. The conversation explores the challenges and innovations in the ticketing industry for professional sports, highlighting the dominance of legacy players like Ticketmaster and the need for a more integrated business model. Takeaways -There hasn't been a truly innovative model in professional sports ticketing. -Legacy players like Ticketmaster dominate the ticketing space. -Attempts to innovate in ticketing have faced significant challenges. -The ticketing system is often separate from other team operations. -A patchwork approach to ticketing is not effective for business. -Teams need a cohesive strategy for ticketing and operations. -Innovation in ticketing could transform the sports industry. -Understanding the legacy of ticketing is crucial for new entrants. -The current ticketing landscape is ripe for disruption. -A new model could enhance the fan experience and team operations. To learn more, visit: https://www.jump.com Get in touch with Jordy Leiser at: linkedin.com/in/jordanleiser Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. Download the latest Industry Reports here: https://intelligence.sportstechx.com/ Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction 03:31 Innovative Ticketing Solutions for Sports teams 08:02 Building a Unified Fan Experience 11:00 Case Study: Timberwolves and Their Digital Transformation 16:55 Implementation Challenges and Successes 21:08 The Future of Jump and Market Trends

    32 min
  2. The Evolution of Sports Tech Nation #251

    11/06/2025

    The Evolution of Sports Tech Nation #251

    In this episode of the Sports Tech Allstars Podcast, we present Nelly Kranz, Strategic Alliances & Investors Relations at Sports Tech Nation. The conversation revolves around SportsTech Nation, a global sports tech event that aims to connect startups, investors, and industry leaders. Nelly discusses the evolution of the event, its focus on innovation, and the importance of networking through the Investor Summit. The role of Colosseum Sport in supporting startups and fostering connections within the sports tech ecosystem is also highlighted, emphasizing the growing interest in sports technology and its potential for transformation in the industry. Takeaways -STB aims to connect startups with industry leaders. -There will be 120 startups and 150 investors at the event. -Focus areas include retail tech, data analytics, and fan engagement. -The Investor Summit is designed to facilitate connections between startups and investors. -Colosseum Sport supports startups with investments and strategic partnerships. -Networking is crucial for innovation and startup success. -The event is a B2B conference targeting key decision-makers. To learn more, visit: https://www.sportstechnation.com Get in touch with Nelly Kranz at: linkedin.com/in/nelly-kranz-6887887b Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. Download the latest Industry Reports here: https://intelligence.sportstechx.com/ Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction 02:53 Evolution and Highlights of SportsTech Nation 06:06 Focus on Innovation and Startups 08:49 Investor Summit and Networking Opportunities 11:25 Colosseum Sport's Role in SportsTech 13:32 Conclusion and Event Details

    18 min
  3. Why Sports Teams Are Betting Big On Gaming Audiences #250

    10/15/2025

    Why Sports Teams Are Betting Big On Gaming Audiences #250

    In this episode of the Sports Tech Allstars Podcast, we present Matt Virtue, Founder & CEO of Rival. In this conversation, Matt discusses Rival's mission to create interactive gaming experiences that engage sports fans in a meaningful way. He explains how Rival combines gaming with sports IP to foster community and enhance fan engagement. The discussion covers the importance of gaming in reaching diverse audiences, the success stories of partnerships with organizations like the Detroit Pistons and New Balance, and the future of digital engagement in sports. Matt emphasizes the need for sports organizations to adapt to the evolving landscape and leverage technology to connect with fans effectively. Takeaways Rival aims to create interactive experiences for sports fans. The gaming industry has a median age of 35.5 years, indicating a broad audience. Engagement through gaming is essential for reaching younger demographics. Rival's platform allows for community building among fans. Success stories from partners like the Detroit Pistons highlight the effectiveness of Rival's approach. Retention rates of 93% indicate strong user engagement on the platform. The future of sports engagement lies in digital ecosystems and personalized experiences. Rival is focused on creating long-term relationships with fans through gaming. The integration of AI and digital tools will enhance fan engagement opportunities. To learn more, visit: https://www.rivalx.com/  Get in touch with Matthew Virtue at: linkedin.com/in/matt-virtue-8799a024 Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports.  Download the latest Industry Reports here: https://intelligence.sportstechx.com/  Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction  02:47 Creating Interactive Experiences in Sports 07:01 Role of Gaming in Fan Engagement 12:41 Building Loyalty Through Gaming Experiences 16:33 Success Stories: Detroit Pistons and New Balance 22:09 Future of Sports Engagement and Monetization 30:26 Growth and Opportunities for Rival

    33 min
  4. How Computer Vision is Transforming Digital Fitness and Rehabilitation #249

    10/08/2025

    How Computer Vision is Transforming Digital Fitness and Rehabilitation #249

    In this episode of the Sports Tech Allstars podcast, we present Steven Webster, Founder & CEO of asensei. In this conversation, Steven shares his journey from being a martial arts coach to creating a technology that recognizes human movement. He discusses the challenges of coaching remotely and how asensei aims to provide real-time feedback through movement recognition technology. The conversation also explores the B2B approach of asensei, its successful use cases in various sectors, and the future of coaching with AI. Webster emphasizes the importance of making fitness accessible and meaningful, leveraging technology to enhance athletic potential and overall health. Takeaways asensei aims to provide real-time coaching feedback. The B2B approach allows asensei to serve various industries. Successful use cases include partnerships with companies like Tonal and military fitness programs. The technology can be applied to rehabilitation and preventative care. Webster is excited about the potential of wearable technology in healthcare and fitness. The future of coaching may involve on-device AI that can interact conversationally with users. asensei's technology is designed to be an ingredient technology. Webster's intrinsic motivation is to unlock athletic potential, which he believes can lead to broader human potential.. To learn more, visit: https://www.asensei.ai/  Get in touch with Steven Webster at: linkedin.com/in/stevenwebster Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports.  Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Download the latest Industry Reports here: https://sportstechx.com/reports Chapters 00:00 Journey to asensei 06:53 Understanding Movement Recognition Technology 12:14 B2B Approach and Ingredient Technology 19:14 Successful Use Cases and Applications 25:22 Trends in Fitness Tech and Future Directions 30:27 Future of Coaching with AI

    34 min

  5. 10/01/2025

    Exploring Saudi Arabia's Sports Revolution with Dr. Margarete Schramboeck  #248

    Closing out the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Dr. Margarete Schramboeck, Former Minister for Economy & Digital Affairs, Austria, Board Member, Aramco Digital. In this conversation, Dr. Margarete Schramboeck discusses her journey from private business to public office and her current role in the Saudi sports industry. She highlights the significant changes in Saudi Arabia's sports landscape, driven by Vision 2030, and the integration of technology in sports, including e-gaming and immersive live streaming. Dr. Schramboeck emphasizes the importance of AI and infrastructure in supporting the growth of sports in the region, as well as the unique opportunities presented by the young population of Saudi Arabia. She also shares insights on future developments and her personal connection to sports. Takeaways Saudi Arabia presents a unique opportunity for growth in sports. The youth of Saudi Arabia is a driving force in sports development. Immersive live streaming will enhance fan experiences. Vision 2030 is a well-communicated roadmap for the future. Infrastructure is crucial for the success of sports events. E-gaming is becoming a significant part of the sports landscape. The Drone Champions League represents a new frontier in sports. Saudi Arabia is actively promoting women's sports. Get in touch with  Dr. Margarete Schramboeck at: linkedin.com/in/margarete-schramboeck Check out The New Global Sport Conference Here: https://newglobalsportconference.com/  Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports.  Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Download the latest Industry Reports here: https://sportstechx.com/reports Chapters 00:00 Journey to Saudi Arabia 02:42 Role of Technology in Sports Growth 05:59 E-gaming and Drone Racing 09:01 Innovations in Sports Broadcasting 11:53 AI and Its Impact on Sports 15:03 Saudi Arabia's Vision 2030 17:45 Saudi Sports Infrastructure 20:39 Sports and Innovation

    24 min
  6. Inside WFS: Football, eSports, and Global Growth with Jan Alessie #247

    09/24/2025

    Inside WFS: Football, eSports, and Global Growth with Jan Alessie #247

    In this episode of the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Jan Alessie, Co-founder & Managing Director - World Football Summit. In this conversation, Jan discusses the upcoming World Football Summit in Riyadh, highlighting its significance in the context of Saudi Arabia's growing influence in the football world. He reflects on the evolution of perceptions about the region since the first summit and the impact of high-profile events like the World Cup. The discussion also covers the integration of eSports into the sports industry and the strategic localization of events to cater to regional audiences, emphasizing the importance of building a global football community. Takeaways World Football Summit is expanding in Saudi Arabia. The event coincides with the 2034 World Cup announcement. Perceptions of Saudi Arabia have changed significantly. eSports is becoming a vital part of the sports industry. Localization of events is key to their success. The global community of football professionals is growing. Upcoming events include Hong Kong, Madrid, and Riyadh. Mexico and Morocco are strategic locations for future events. The passion for football in Mexico is immense. WFS aims to connect global football communities. Get in touch with Jan Alessie at: linkedin.com/in/janalessie Check out The New Global Sport Conference Here: https://newglobalsportconference.com/  Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports.  Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Download the latest Industry Reports here: https://sportstechx.com/reports Chapters 00:00 World Football Summit: A New Era in Saudi Arabia 02:53 The Rise of eSports in the Sports Industry 05:53 Global Expansion and Localization of Events

    9 min
  7. Digital Evolution of Sports with Peter Moore, Ex-CEO of Liverpool FC #246

    09/17/2025

    Digital Evolution of Sports with Peter Moore, Ex-CEO of Liverpool FC #246

    In this episode of the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Peter Moore, Ex-Chief Executive Officer of Liverpool FC and Owner of Santa Barbara Sky FC. In this conversation, Peter Moore discusses the evolving relationship between gaming and sports, highlighting how video games have become a gateway to real sports fandom. He reflects on the changing perceptions of video games, the impact of e-sports, and the strategies employed by sports organizations to engage younger audiences. Moore also emphasizes the importance of balancing local fan engagement with global expansion, the infusion of capital in sports, and the unifying power of sports in today's divisive world. Takeaways Gaming has evolved from a niche to a mainstream culture. The intersection of gaming and sports is creating new fandoms. Saudi Arabia is pioneering an e-sports strategy. Video games are now respected as a legitimate form of entertainment. Sports organizations are learning from gaming's engagement strategies. The balance between local and global audiences is crucial for sports teams. Capital infusion is changing the landscape of sports business. Get in touch with Peter Moore at: linkedin.com/in/peter-moore-36827b233 Check out The New Global Sport Conference Here: https://newglobalsportconference.com/  Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports.  Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Download the latest Industry Reports here: https://sportstechx.com/reports Chapters 00:00 Introduction 01:57 The Evolution of Gaming and eSports 03:22 The Intersection of Gaming and Sports 06:11 Saudi Arabia's eSports Strategy and Global Influence 08:11 The Rise of Digital Natives in Gaming 09:42 Balancing Capital Infusion and Fan Loyalty 10:43 Local Heart vs Global Pulse in Sports 12:36 The Evolution of Sports Business Models 13:02 The Uniqueness of Live Sports Experience 14:47 Memorable Sporting Moments and Their Impact

    16 min
  8. Sports Media Rights, AI, and Digital Transformation with CEO of Fox Sports, Eric Shanks #245

    09/11/2025

    Sports Media Rights, AI, and Digital Transformation with CEO of Fox Sports, Eric Shanks #245

    We are back after our summer hiatus and one where we have been extremely busy. There are quite a few updates to share with you from Team SportsTechX. All of that will be done in due course but for now let’s focus on this podcast and especially our recent visit to Riyadh where we were back for the New Global Sports Conference, NGSC. Last year on the pod, we had  Andrew Chen from A16Z (Link) Ralf Reichert who is the mastermind of the eSports World Cup (Link) Mike Milanov, head of Qiddiya Gaming (Link) And this year, it's no less. In this episode, The Sports Tech Allstars presents one of the most influential sports media executives in the world: Eric Shanks, CEO of Fox Sports. As CEO, Eric oversees all of Fox Sports' properties. He was named CEO in 2010 at the age of 38 and is believed to be the youngest executive to lead a broadcast network sports division. A 20 times Sports Emmy Award winner and a holder of 11 US patents. Eric was named the Sports Business Journal's 2023 Sports Executive of the Year and is in the 40 under 40 Hall of Fame. We discuss the evolving landscape of sports broadcasting, focusing on the recent ESPN-NFL deal, the growing influence of Saudi Arabia in sports media, and the challenges faced by smaller leagues. It highlights the importance of innovative broadcasting strategies, the rise of creator-led content, and the role of local media in community engagement. The discussion also touches on memorable moments in sports history and the future of sports media, emphasizing the integration of technology and AI. Takeaways The ESPN-NFL deal marks a significant shift in sports broadcasting. Saudi Arabia is positioning itself as a major player in the global sports media landscape. Smaller leagues may struggle to compete with tier one properties in the current market. The rise of new entrants in the sports marketplace can benefit mid-tier sports. Innovative broadcasting strategies are essential for engaging new audiences. The future of sports media will heavily involve technology and AI. Creator-led content is becoming increasingly important in sports broadcasting. Local media plays a crucial role in community engagement through sports. The balance between traditional broadcasting and new media platforms is evolving. Memorable sporting moments can unite communities and create lasting impacts. To learn more, visit : FOXSports.com  Check out the New Global Sports Conference Here: https://newglobalsportconference.com/  Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports.  Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Download the latest Industry Reports here: https://sportstechx.com/reports Chapters 00:00 ESPN-NFL Deal 02:25 Saudi Arabia's Influence in Sports Media 05:55 Global Sports Media Landscape 08:26 Media Rights to Live Events 09:37 Sports Broadcasting 10:41 AI and Innovation in Sports Media 11:36 Creator-Led Broadcasting 12:58 New Content Models 14:20 Alternative Viewing Experiences 15:29 Memorable Moments in Sports History

    18 min
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Showcasing outstanding startups and initiatives in the global Sports Tech ecosystem, including accelerator & incubator programs, innovation hubs and major events. Are you looking for trends, new technologies or cooperation & investment opportunities? Here's where you can find them. The podcast is hosted by SportsTechX, a leading source for data & insights about Sports Tech. For further info, such as reports, market overviews or a global SportsTech database, go to www.sportstechx.com.

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