Motion Hatch: Helping Motion Designers Do Better Business

Hayley Akins
  • 4.9 (77)
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Motion Hatch: Helping Motion Designers Do Better Business

Motion Hatch is a bi-weekly podcast hosted by veteran motion designer Hayley Akins, discussing the business side of animation and motion design that so many creatives struggle with. Offering quality practical advice and insight for freelance, full-time or aspiring animators, illustrators and motion designers, hear from a wide range of voices within the industry, including how leading animators started out, tips on managing your business and career advice. For more info on how to take control of your motion graphics career and to join our community of amazing, talented designers, head over to http://motionhatch.com.

  1. DEC 19

    Is this the best business model for motion designers in 2025? | Q&A

    Interested in joining Balanced Business Bootcamp? Take our quick quiz here to see if it's the best next step for your career.  As we draw 2024 to a close, I thought a Q&A episode would be a nice way to end the year on the podcast.  I get questions all the time about specific problems that motion designers face when running their businesses.  So, the chances are that you're facing these problems, too.  In this episode, I share my thoughts on how you could run a successful subscription-based motion design business, my opinions on charging for your project files and how much time you should actually be spending on outreach.  In this episode, I cover: - How to justify long timelines to clients - How to stand out amongst other motion designers - Should you charge for project files? - How to build a profitable subscription-based motion design business - How to find time and motivation for business tasks- How to write the best copy for LinkedIn- How much time you should be spending on outreach  Links Mentioned:Sign up to our email list hereSubmit a question hereDownload our Vivid Vision ExerciseDownload our Social Media Guide 2.0 📲Joe Walker: LinkedInHemmingway App*Speechify*Grammarly (Any links above marked with a * are affiliate links. Using this link means we get a little kickback, but it doesn't cost you anything.) Free resources to grow your career:💸 Get your next client in 5 days!Connect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our website Rate this podcastListen to this podcast next

    29 min

  2. NOV 29

    How I'd build a successful motion design business in 2025

    🌟 Grab my Perfect Your Pricing Toolkit: https://motionhatch.com/pricing Get out your notepad and pen, grab a hot drink and get ready for a jam-packed episode! 📝☕️  This episode is split into two parts.  Part 1 is for anyone who is starting completely from scratch and has zero clients right now.  Part 2 is for anyone who already has some clients but wants to attract new ideal clients they’d love to work with, while also building a more consistent revenue stream. For Part 2, skip to 07:47  In this episode, I cover: - How to make new connections in the industry  - How to stay top-of-mind using a CRM and social media  - How to identify your ideal clients  - How to discover your niche and unique offering  - How to forecast your revenue to find more financial stability  Links Mentioned:Perfect your Pricing Toolkit 🛠FREE Social Media Guide 2.0 📲Learn more about Client Quest 🚀Camp Mograph 🏕Our video podcast with Kevin RappLuke Stanley: LinkedIn Hollie Arnett: Website  Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guide 2.0 Connect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our website Rate this podcast

    32 min

  3. OCT 31

    What’s working RIGHT NOW to get freelance clients?

    🌟Download my FREE Social Media Guide and Freelance Funnel Framework worksheet here: motionhatch.com/inmotion  This video was filmed LIVE at the Barbican in London for the Playgrounds In Motion event.  My lovely friend Ashleigh Robertson, a freelance motion designer, interviewed me about what’s currently working to get clients right now. In this episode, we discussed the motion design industry’s ever-changing landscape and how we can adapt and leverage these changes to stand out to potential clients. - What can new freelancers do right now to get clients? - How can established freelancers and studio owners get clients right now? - How to set up your CRM to get more clients - How the motion design industry has changed  - The best way to niche down and stand out to new clients Ashleigh Robertson: Website Playgrounds, In Motion: Website Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our website Rate this podcast

    25 min
  4. BONUS: Do mograph events help you get clients? w/ Jess Herrera

    OCT 3 · BONUS

    BONUS: Do mograph events help you get clients? w/ Jess Herrera

    This is a special bonus episode of the Motion Hatch Podcast!  I recently got back from Camp Mograph in the US, and while I was there, I filmed a mini-podcast episode with Jess Herrera. (This episode was filmed outside, so listen out for the birds in the background.)  We chatted about whether it's worth travelling for this kind of mograph event and whether they can help you grow your network and get clients. Thanks to Agustin Eguia for filming and cleaning up the audio and Jen van Horn for helping set up for filming this episode! Links mentioned:🚀 Learn more about Balanced Business Bootcamp Follow Jess Herrera: Website | Instagram Listen next: Our previous episode with Jess Herrera Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our website Rate this podcast

    16 min

  5. AUG 1 · BONUS

    We're taking a break...

    I have some news for you this week... We are taking a short break from the podcast and YouTube channel until the Autumn (fall). We'll be coming back even bigger and better with the second half of season 2. I hope you have a wonderful summer, and thank you so much for supporting Motion Hatch! Links mentioned:🚀 Join the self-paced version of Client Quest Live💬 Leave us your feedback and suggestions Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our website Rate this podcast

    2 min
  6. Studio owner's advice on getting hired and starting an animation studio w/ Flow Creative

    JUN 20

    Studio owner's advice on getting hired and starting an animation studio w/ Flow Creative

    Flow Creative is an award-winning animation and branding studio based in Manchester, UK.In this episode, Karl Doran, owner and founder, shares his insights into running Flow Creative, along with key points on his journey from freelancer to studio owner.  In this episode, you'll learn: How to start an animation studioThe difference between freelancer and studio ownerHow to get clients as a studioHow freelancers can get hired by studiosTransitioning from a creative to a management roleFollow Flow Creative: Website | Instagram Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our website Rate this podcast

    29 min
  7. AI is here. Future-proof your motion design career w/ Curious Refuge

    JUN 6

    AI is here. Future-proof your motion design career w/ Curious Refuge

    Caleb and Shelby Ward founded Curious Refuge after going viral for using AI to create a fake Wes Anderson x Star Wars movie trailer.In this episode, I ask Caleb and Shelby how motion designers can realistically utilise AI in their workflows, the best AI tools to use and how we can future-proof our careers against the rise of AI. In this episode, you’ll learn: How Caleb and Shelby went viral with their AI projectHow they formed Curious RefugeWill AI make roles in animation redundant?What AI tools should motion designers be using?How can you implement AI into your pipeline?How can you future-proof your motion design career against AI?Follow Curious Refuge: Website | Instagram Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our website Rate this podcast

    35 min
  8. Unreal Engine, Fortnite and Netflix: My Journey to Indie Film Director w/ HaZimation

    MAY 23

    Unreal Engine, Fortnite and Netflix: My Journey to Indie Film Director w/ HaZimation

    HaZ Dulull, founder of HaZimation, is a multi award-winning Film and Games Director, developing & producing feature films, tv and video games using Unreal Engine. In this episode, HaZ shares his journey from in-house VFX artist to indie film director. We also discuss how to access funding for original content/IP, how to win pitches, and how to start your own studio. In this episode, you'll learn: How HaZ went from VFX artist to indie film director/studio ownerTechniques and strategies for winning pitchesHow HaZ wrote/directed a fully animated film released on NetflixThe importance of networking at conferencesHow HaZ transitioned from indie filmmaking to building a game in FortniteHow HaZ fully utilised Unreal Engine in his careerFollow HaZimation: Website | Instagram Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our website Rate this podcast

    40 min
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4.9
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77 Ratings

About

Motion Hatch is a bi-weekly podcast hosted by veteran motion designer Hayley Akins, discussing the business side of animation and motion design that so many creatives struggle with. Offering quality practical advice and insight for freelance, full-time or aspiring animators, illustrators and motion designers, hear from a wide range of voices within the industry, including how leading animators started out, tips on managing your business and career advice. For more info on how to take control of your motion graphics career and to join our community of amazing, talented designers, head over to http://motionhatch.com.

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