ITS UP THERE PODCAST W/LOONEY

The Black Effect Network
The Black Effect Network
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Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

  1. 2d ago

    Loon Gets LIVE Call From Federal Inmate With Lil Durk, Calls Out Akademiks & EXPOSES Slide 4 Von!

    Loon gets a live call from a federal inmate incarcerated with Lil Durk as they break down Durk’s trial, King Von, Akademiks, 6ix9ine, OTF witnesses, Tupac, Keffe D, Pooh Shiesty and more. INTERNAL AFFAIRS begins with access you rarely hear in hip-hop media: Loon gets a live call from a federal inmate incarcerated with Lil Durk while Durk is fighting for his freedom in one of the biggest federal rap trials in the country. Loon and his caller go inside the questions surrounding Durk’s case, the people around him, cooperating witnesses and whether Durk may ultimately have to take the stand and tell his own story. But Loon’s argument about Lil Durk goes deeper than the case. Everyone has spent years saying the internet “tricked” Durk with “Slide for Von.” Loon argues that explanation misses the emotional reality of what King Von represented to Durk. In Loon’s view, the internet did not create the pain — but social media, trolling and hip-hop media helped keep pouring pressure onto something that was already real. That brings the conversation directly to DJ Akademiks and 6ix9ine. Loon questions why Durk continued doing business and interviews inside a media ecosystem that repeatedly amplified 6ix9ine’s taunts about King Von, Quando Rondo and “Slide for Von.” That history has become even more relevant during Durk’s trial. A federal judge has ruled that jurors may see an excerpt from a 2021 episode of Akademiks’ Off the Record featuring 6ix9ine and Wack 100, where 6ix9ine mocked Durk over retaliation for King Von. Prosecutors say the clip helps show the public pressure surrounding revenge; Durk’s lawyers disputed that Durk had ever seen the interview. And the trial is no longer approaching — it is underway. Opening statements began August 24, 2026. Prosecutors allege Durk orchestrated a murder-for-hire retaliation plot targeting Quando Rondo after King Von’s death. Durk’s defense says he is being falsely portrayed as the architect of the shooting and points toward former assistant Kavon Grant. Durk has pleaded not guilty. Loon also gets into Trap Lore Ross, rap true-crime media and what happens when creators who have built content around alleged murders and street histories are sitting inside the courtroom while those same stories are being litigated for real. Then INTERNAL AFFAIRS moves from Chicago to another historic case happening right now: Tupac Shakur. Loon breaks down the Keffe D trial, Mob James, decades of interviews and the danger of turning old street stories into entertainment. Keffe D’s prior statements are now central evidence in his Tupac murder trial. Prosecutors are using statements he made to police, in interviews and in his memoir, while his defense argues that many of those accounts were exaggerated or fabricated for publicity and money. For Loon, that becomes a larger conversation about gang culture, aging, loyalty, internal betrayal and what people actually have left after decades of living off old reputations. The episode then turns to Pooh Shiesty, Gucci Mane and NBA YoungBoy. Loon discusses Pooh Shiesty’s authenticity, his relationship with Gucci, why audiences respond differently when they truly believe an artist’s story, and why Loon believes Pooh Shiesty represents something different from what many fans project onto NBA YoungBoy. This is INTERNAL AFFAIRS. The conversations happening inside our culture, examined from inside the culture. Hosted by Loon. Watch the full episode and tell us: what part of Lil Durk’s situation do you think the internet still doesn’t understand? 00:00 — Lil Durk Is Fighting for His Life in Federal Court 02:37 — Did the Internet Really Trick Lil Durk? 05:58 — The King Von Pain Nobody Talks About 06:26 — Loon GOES IN on Akademiks & “Slide for Von” 09:17 — How the Industry Tried to Lock 6ix9ine Out 10:28 — Why Durk Should’ve Drawn the Line With Akademiks 12:38 — Lil Durk Trial & Trap Lore Ross 15:18 — 6ix9ine & Wack 100 Interview Enters the Federal Case 17:59 — OTF Jam & Cooperating Witnesses 20:54 — Loon Questions Trap Lore Ross at Durk’s Trial 22:41 — Trap Lore Ross Gets Confronted Outside Court 25:41 — What “Free Durk” Actually Means 28:04 — Federal Inmate With Lil Durk Calls Loon LIVE 28:21 — Can Lil Durk Beat the Case? 37:19 — Does Lil Durk Need to Take the Stand? 40:15 — Akademiks & Trap Lore Ross Showing Up at Trial 56:41 — Why Tupac’s Death Became Big Business 58:31 — Pooh Shiesty Takes Over the Conversation 01:02:37 — Pooh Shiesty’s Legal Situation 01:14:20 — Loon: Pooh Shiesty Is Who People Think YoungBoy Is 01:17:18 — NBA YoungBoy Trying to Escape the Chaos 01:19:57 — Back to Durk & Why Akademiks Matters 01:20:37 — Loon Says He Warned Them Years Ago 01:21:58 — Is Hip-Hop Media Disconnected From the Culture? 01:25:00 — Why Durk Should’ve Shut Down the YoungBoy Questions 01:26:00 — Hurt, Anger & What the Jury May Hear 01:28:46 — Why Durk May Have to Testify 01:30:19 — Welcome to INTERNAL AFFAIRS #lildurk  @LilDurk ​ See omnystudio.com/listener for privacy information.

  2. Aug 24

    Dr. Umar Gets Suspicious About Michael Jackson’s Death, Warns Drake & Questions Jay-Z - Full Ep

    Dr. Umar Johnson sits down with Loon for an explosive conversation on Michael Jackson, Drake’s UMG battle, Jay-Z, Netflix, Floyd Mayweather, Farrakhan, Black leadership and more. Dr. Umar Johnson returns to It’s Up There with Loon for a wide-ranging conversation that quickly moves into Michael Jackson, Drake, Jay-Z, the music industry, Black leadership, money, power and what happens when major Black figures collide with powerful institutions. Loon presses Dr. Umar on Michael Jackson following Netflix’s Michael Jackson: The Verdict, leading to a deeper debate about Jackson’s 2005 acquittal, the accusations that followed him, Sony, his legacy, his cultural impact and whether the public has ever been given the full Michael Jackson story. The conversation then takes an unexpected turn toward Drake. With Drake currently battling Universal Music Group through his ongoing appeal and using Michael Jackson-inspired glove imagery for Iceman, Loon asks whether Drake could be signaling something deeper about his own position in the music business. Dr. Umar responds with a serious warning about fame, power, ownership and what artists should do when major conflicts begin happening behind closed doors. Drake’s appeal against UMG remains active in 2026, while his Iceman artwork has publicly drawn comparisons to Michael Jackson’s famous glove. Dr. Umar and Loon also get into Jay-Z, Kanye West, Dame Dash and what may happen behind the scenes when artists become powerful enough to challenge the structures around them. Umar discusses why he believes major public figures should be more open about the battles they face instead of allowing the public to discover the story afterward. But the episode goes far beyond music. Loon and Dr. Umar debate Floyd Mayweather and wealth, 50 Cent, Michael Eric Dyson, Cornel West, FBA and the Freedmen debate, reparations, Marcus Garvey and the Black Star Line, Minister Louis Farrakhan, Muammar Gaddafi, Black nationalism, the assassination era of Black leadership and Umar’s continuing plans for FDMG Academy. This is another unfiltered conversation between Dr. Umar Johnson and Loon about culture, history, celebrity, power and the future of Black America. Watch the full conversation and tell us where you agree — and where you think Loon or Dr. Umar went too far. Subscribe to It’s Up There with Loon for more long-form conversations, cultural commentary and interviews. It’s Up There with Loon — conversations that go where everybody else stops. The conversation closes by debating Drake versus Michael Jackson, streaming-era statistics versus cultural impact and whether numbers alone can capture greatness.   00:00 — INTRO — Dr. Umar Returns to It’s Up There 02:30 — Michael Jackson: Netflix, the Trial & What Really Happened 08:00 — Was Michael Jackson a Prophet? 11:30 — Michael Jackson vs Elvis, Sinatra & How History Gets Rewritten 15:30 — Prophets, Sacrifice & the Assassination of Black Leaders 19:30 — Farrakhan, Gaddafi & the Billion-Dollar Offer 24:00 — Malcolm X, MLK, Fred Hampton & the Era of Assassinations 29:30 — Floyd Mayweather’s Money Problems, 50 Cent & Who You Trust 34:00 — FBA, Freedmen, Reparations & Black Identity 39:00 — Cornel West, Michael Eric Dyson & Black Intellectual Leadership 43:00 — Marcus Garvey, Black Nationalism & the Black Star Line 47:00 — Jay-Z, Kanye West & What Happens Behind Closed Doors 52:00 — Why Dr. Umar Calls Dame Dash Valuable 55:30 — Drake’s Black Identity, Kendrick Lamar & the Culture 1:00:30 — Drake vs UMG — Is He Following Michael Jackson’s Path? 1:04:30 — The Michael Jackson Glove & Drake’s Iceman Message 1:08:00 — Why Dr. Umar Warns Drake to Be Careful 1:12:30 — FINAL WORDS Join Our Its Up There Podcast  Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS   For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast   🚨Unreleased Interviews  https://www.patreon.com/itsuptherepodcast 🦺All Merch Options  teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel  ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO See omnystudio.com/listener for privacy information.

  3. Aug 24

    It's Up There: Claressa Shields on Papoose, the Viral Knockdown, $8M Deal & Being Called “Ugly"

    Claressa Shields joins Loon on It’s Up There for an in-depth conversation that goes far beyond boxing. The two-time Olympic gold medalist and multi-division undisputed champion opens up about the criticism she receives over her appearance, why she believes successful women are judged differently, and what it feels like to constantly have her confidence challenged publicly. Claressa also speaks about her relationship with Papoose, the business surrounding her career, money in women’s boxing and the reported $8 million deal attached to the next stage of her journey. She breaks down her side of the infamous viral sparring knockdown, including what she says happened with sparring partner Arturs Ahmetovs and why she believes there was more to the footage than viewers initially understood. The conversation also touches on Angel Reese, Serena Williams, Franchon Crews-Dezurn, Jake Paul and MVP, The Fire Inside, Flint, retirement, legacy, and what Claressa believes she still has left to accomplish after already becoming one of the most decorated fighters of her generation. Hosted by Loon / Big Loon. Subscribe to It’s Up There wherever you listen to podcasts. Watch the full video conversation on the It’s Up There YouTube channel. Search “It’s Up There Claressa Shields.” 00:00 — Claressa Shields Joins Loon 04:30 — What Is Claressa Still Fighting For? 09:15 — Being Called “Ugly” & Criticism of Her Looks 15:00 — Angel Reese, Serena Williams & Successful Women Getting Attacked 20:30 — Claressa Shields on Papoose & Her Personal Life 27:00 — The $8 Million Deal & Money in Women’s Boxing 32:30 — The Viral Sparring Knockdown 38:30 — What Claressa Says Happened With the Gloves 44:00 — Boxing Politics, Rivals & Her Legacy 48:00 — Retirement & What Comes Next   Original Publish Date Aug 14, 2026 Claressa Shields on Papoose, the Viral Knockdown, $8M Deal & Being Called “Ugly" See omnystudio.com/listener for privacy information.

    It's Up There: Claressa Shields on Papoose, the Viral Knockdown, $8M Deal & Being Called “Ugly"

  4. Aug 10

    Feat Wack 100 | Part 1| “No Jumper Is Being Watched by the Feds” _ Young Thug, Big Bank & Tekashi 6ix9ine -Full Ep

    Wack 100 returns to It’s Up There as the Big U federal case and alleged Future LAX story put his name back in hip-hop headlines. Loon presses Wack on Young Thug, No Jumper, Boosie and VladTV. This episode arrives as new federal charges against Big U revive online debate around Wack 100’s old account involving Future and LAX. Wack has since rejected the most sensational version of the story, saying there was a conversation but no airport assault, while Future’s camp has continued to deny the allegations. Wack is not charged in the Big U case. That developing story is current context—not a segment falsely added to this interview—but it places Wack’s larger warnings about street politics, public claims, recorded conversations and federal investigations under a completely new spotlight. Wack and Loon begin by breaking down why the old street playbook has become obsolete. Wack discusses whether No Jumper and other street-focused media platforms can attract law-enforcement scrutiny, why statements made during interviews may later appear in criminal cases. The conversation moves through the MacArthur Park federal drug operation. The temperature changes when Wack and Loon reach 6ix9ine, Big Bank and Young Thug. Wack argues that Young Thug said too much during the interrogation connected to the 2015 shooting of Lil Wayne’s tour bus. Loon agrees Thug should have said less but refuses to call it snitching without proof that he incriminated someone, helped build a case or provided information that harmed another person. Loon challenges the way hip-hop media reacted when the footage first circulated compared with the campaign that developed after it resurfaced. The debate becomes personal as Loon explains why he previously stopped Charleston White from using his platform to attack Young Thug and why his relationship with Thug will not allow him to entertain a dishonest narrative for clicks. Wack and Loon debate the difference between talking too much, trying to finesse detectives, showing a willingness to cooperate and actually cooperating. The episode then turns to the Boosie Badazz and DJ Vlad fallout. Was Boosie justified in demanding more after years of high-performing VladTV interviews? Wack and Loon examine the reported interview-fee dispute, 6ix9ine’s role in the argument, Vlad’s “franchise player” response and the deal Boosie could have negotiated. This is more than another Wack 100 interview. Wack and Loon confront questions involving Young Thug, federal investigations, media manipulation, loyalty, street codes, business ownership and what happens when private conversations become public content. The arguments inside this interview now land while Wack’s name is once again connected to a much larger online conversation involving Big U, Future, federal court filings and the relationship between street culture and hip-hop media. Watch the entire episode before deciding who was right. Subscribe to It’s Up There and turn on notifications for new conversations with Loon. Join Patreon for early access, exclusive episodes, Loon’s solo breakdowns and the complete It’s Up There experience. #Wack100 #YoungThug #BigU 00:00 Wack 100 Returns to It’s Up There 14:00 Why the Old Street Game Is Finished 15:35 Cameras, Phones and the Permanent Digital Footprint 18:30 Is No Jumper Being Watched by Federal Investigators? 21:45 Podcast Statements Appearing in Federal Cases 30:05 Wack’s Transition Into Trucking and Real Estate 39:45 How Suge Knight Missed the Digital Era 42:05 Why Birdman Survived Every Music-Business Transition 43:45 Loon’s Patreon and the Power of Solo Content 45:30 Wack 100 Revisits His 6ix9ine Interview 46:45 Big Bank Asks 6ix9ine for an Interview 48:15 Did Hip-Hop Apply Different Rules to 6ix9ine? 50:15 The Young Thug Conversation Gets Heated 51:30 Wack Says Thug Talked Too Much 53:50 Loon Rejects the “Pretty Much” Argument 55:50 Peewee Roscoe, Birdman and Lil Wayne’s Tour Bus 58:15 Was Thug Snitching or Trying to Finesse Detectives? 60:15 Loon Calls Out the Media’s Changed Reaction 61:45 “This Ain’t No Jumper” 63:00 Wack Says the Conversation Is the Road to Ratting 64:10 Loon Separates Speculation From Actual Cooperation 65:15 Young Thug’s Private Conversation With Wack 66:07 Why Loon Stopped Charleston White From Attacking Thug 67:20 Boosie Walks Away From VladTV 68:35 Did Vlad Treat Boosie Like a Friend? 69:35 Loon Says Vlad Left Out Other Revenue 69:45 Did Boosie’s Career Become Too Transactional? 70:00 The Gucci Mane Conversation Begins For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast See omnystudio.com/listener for privacy information.

    Feat Wack 100 | Part 1| “No Jumper Is Being Watched by the Feds” _ Young Thug, Big Bank & Tekashi 6ix9ine -Full Ep

  5. Aug 3

    Loon FINALLY EXPOSES the REAL REASON NBA YoungBoy DISSED Future! & What Shocked Fans - Full Episode

    Loon finally explains why NBA YoungBoy suddenly went at Future and breaks down what he believes is missing from Future’s new album, The Real Me. NBA YoungBoy’s problem with Future appeared publicly during The Real Me rollout—but the posts, apology, diss record and responses still left one major question unanswered: what actually caused YoungBoy to turn on Future? Loon walks through the complete timeline before sharing the behind-the-scenes context he has been hearing around the industry. He separates what has been publicly established from his own interpretation and explains why this situation may involve more than the messages and diss records people saw online. Loon also gives his honest assessment of Future’s The Real Me. Future presented the project without billed guest features, but Loon believes the conversation should go deeper than whether Future can carry an album alone. He examines what feels different about the music, what may be missing from Future’s established formula and why the people traditionally surrounding an artist can affect far more than the final tracklist. This conversation includes: • Why NBA YoungBoy suddenly went at Future • YoungBoy attacking Future during The Real Me rollout • YoungBoy’s conversation and apology with Offset • Why YoungBoy returned to the situation afterward • The “What Da What” diss record • Doe Boy and Future’s people entering the conversation • What Loon says he has been hearing behind the scenes • The difference between confirmed information and industry speculation • Loon’s full assessment of Future’s The Real Me • What Loon believes is missing from the new album • Why Young Scooter’s absence matters to Future’s musical environment • Casino’s role and Future’s connection to the streets • Future releasing a project without billed guest features • The artists and relationships listeners expected to hear • Whether Future has become too isolated • Why Atlanta’s greatest musical strength has always been collaboration • The larger business problem facing Southern hip-hop • Why Future refusing to publicly respond may protect him • Whether YoungBoy’s actions helped or damaged Future’s rollout Loon is not presenting private allegations as confirmed facts. He is explaining what he has heard, what he observed publicly and how he personally interprets the situation. After watching the full breakdown, answer both questions: Why do you believe NBA YoungBoy went at Future? What do you believe The Real Me was missing? Subscribe to It’s Up There and join the congregation for complete episodes, early access and deeper conversations. 00:00 Loon Opens: The Weight That Comes With Being the King 01:42 Loving People While Feeling Used 03:25 Why Success Can Push People Into Isolation 05:15 Loon Gives His Honest Review of Future’s THE REAL ME 07:02 What Is Missing From Future’s New Album? 08:48 Young Scooter’s Role in Future’s Musical Formula 10:30 How Casino’s Situation Affects Future’s Connection 12:10 Did Future Make a Mistake Going Featureless? 13:50 Why Future’s Usual Collaborators Matter 15:28 Has Future Been Tricked Into Isolation? 17:08 The Business Questions Surrounding THE REAL ME 18:48 Atlanta’s Billion-Dollar Musical Formula 20:30 NBA YoungBoy Suddenly Goes at Future 22:12 Offset Talks YoungBoy Down 23:47 YoungBoy Apologizes—Then Returns to the Situation 25:25 YoungBoy Drops “What Da What” 27:02 Doe Boy and Future’s Camp Respond 28:40 What Loon Is Hearing Behind the Scenes 30:22 Why YoungBoy Wanted to Affect Future’s Rollout 32:08 Is YoungBoy Becoming Too Unpredictable for Business? 33:55 Why Future Refusing to Respond Matters 35:45 Real Problem or WWE Rap? 37:45 Loon’s Final Message to Future, YoungBoy and Atlanta Patreon: patreon.com/itsuptherepodcast Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO See omnystudio.com/listener for privacy information.

  6. Jul 27

    Dr. Umar Goes Off On Jay-Z’s Latest Moves, Shannon Sharpe Rumors, Kai Cenat, Cheyenne Bryant & More

    Dr. Umar Johnson returns For part 3 of his Legendary conversation on Its Up There with Loon and goes off on Jay-Z’s latest moves, Shannon Sharpe rumors, Kai Cenat’s Streamer University, Cheyenne Bryant’s doctor-title controversy, Caleb Williams’ Madden cover, Kevin Hart’s roast backlash and the larger responsibility that comes with Black celebrity power. This episode is not another Kevin Hart roast conversation. The new front door is Jay-Z, Shannon Sharpe and the question that keeps coming back throughout the episode: What do powerful Black people owe the culture once their platform becomes bigger than their feelings? Loon challenges Jay-Z’s recent public moves and argues that when someone with Jay-Z’s cultural power steps outside, the people expect more than emotion. Loon says Jay-Z’s voice is too rare and too powerful for him to speak without giving the culture game, direction or marching orders. Dr. Umar pushes back. Umar defends Jay-Z’s right to be human and says powerful Black people should not be denied the right to speak from their pain, their personal moment or their own perspective. The debate becomes bigger than Jay-Z. It becomes a question of whether Black leaders, billionaires and celebrities still get to have feelings once the culture expects them to represent something larger. From there, Dr. Umar responds to the Shannon Sharpe rumors and allegations being discussed online. Umar does not treat rumors as established fact. Instead, he focuses on privacy, betrayal and whether people should weaponize someone’s personal life when relationships, friendships or business fall apart. The episode also covers Kai Cenat’s Streamer University and the chaos surrounding it. Loon asks why Black youth run toward streaming, influencer culture and social media fame with more excitement than real school, Black history and academic excellence. Umar says the Black community has made attention, luxury and fame more attractive than education—and offers to teach Black history or Black consciousness if Kai Cenat’s platform is serious about reaching young people. The conversation then turns to Cheyenne Bryant’s doctor-title controversy. Dr. Umar explains how hard he worked to earn his doctorate, why credentials matter when someone is serving clients, and why he refuses to join selective outrage against one person while ignoring others who use titles loosely. Loon and Dr. Umar also discuss Caleb Williams’ Madden cover, public image, athlete responsibility and what famous Black men should consider when young boys are watching them. Kevin Hart’s Netflix roast and Sheryl Underwood are still discussed, but this episode is not led by that conversation. This is a full cultural audit of Jay-Z, Shannon Sharpe, Kai Cenat, Cheyenne Bryant, Caleb Williams, Kevin Hart and the pressure that comes with public Black influence. The bigger question is simple: What do powerful Black people owe the culture once their platform becomes bigger than their feelings? Watch the full episode now on It’s Up There. Join Patreon for early access and exclusive conversations. Editorial note: This episode includes commentary and opinion on public controversies, rumors, allegations and cultural debates. Allegations discussed in the episode are presented as claims and should not be treated as established fact unless independently verified. #DrUmar #DrUmarJohnson #JayZ #Drake #ShannonSharpe #KaiCenat #StreamerUniversity #CheyenneBryant #CalebWilliams #KevinHart #ItsUpThere #BigLoon #BlackCulture #BlackMedia #HipHopCulture 00:00 Intro 02:50 Kevin Hart Roast Controversy 07:30 Dr. Umar Would've Stopped the Roast 09:44 Why the Roast Was Mostly White Comedians 10:48 Kevin Hart & Celebrity Ownership 12:59 The Return of Minstrel Comedy 14:32 Druski's Cultural Impact 17:09 Kai Cenat's Streamer University 19:44 Why Kids Choose Streaming Over School 21:22 Dr. Umar Wants to Teach at Streamer University 24:51 Materialism Is Creating Criminals 27:08 Dr. Cheyenne Bryant Controversy 29:20 The Value of an Earned Doctorate 33:33 Should Credentials Be Questioned? 34:31 Selective Morality in Black Media 36:10 Why Dr. Umar May Go to Law School 38:11 The Carmelo Retrial 39:39 Shannon Sharpe Allegations 47:28 Celebrity Sexuality & Public Perception 50:18 Caleb Williams' Painted Nails 52:33 The Responsibility of Public Figures 54:34 Jay-Z, Drake & Online Narratives 56:33 Should Jay-Z Speak Differently? 59:30 Fame, Pressure & Public Judgment Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast See omnystudio.com/listener for privacy information.

  7. Jul 23

    Loon Finally Responds To Akademiks, Says Charlamagne Exposed Him As A Studio Gangster - Full Ep

    Akademiks got exposed outside the stream. Loon breaks down Charlamagne’s sit-down with Ak, Drake’s influence, the Complex list, Grand Wizard and what Akademiks has really built.Join Akademiks got exposed outside the stream — and Loon finally responds. In this solo episode of It’s Up There, Loon breaks down the viral Charlamagne Tha God and DJ Akademiks sit-down, the history between Loon and Akademiks, and why Loon believes the interview exposed the difference between streaming power and real table work. Loon explains why Akademiks talked like he was going to run circles around Charlamagne, but ended up on defense once he had to sit across from someone who would not accept his premises. Loon says the stream, the chat and the screen can make a person feel bigger than they are — but a real conversation requires technique, timing and foundation. The episode also gets into Akademiks repeatedly saying Loon’s name, the Brilliant Idiots history, Charlamagne doing Loon’s show while Akademiks wanted that sit-down for years, and the larger fight over hip-hop media’s top spot. Loon then breaks down Drake, the OVO chain, the Stake shirt, Roc Nation accusations, Jay-Z, Grand Wizard, Akademiks TV, Complex’s Hip-Hop Media Power Ranking, and why he says Akademiks is captured — not controlled. This is not just a response to Akademiks. This is Loon breaking down hip-hop media, streaming culture, access, ownership, attention, infrastructure and what it really means to build something in the culture. Editorial note: This episode contains commentary and opinion from Loon. Claims about public figures, media platforms, alleged bias, lawsuits, business relationships and disputed online narratives are attributed to the speaker and should be understood in that context. & Treated As Entertainment 00:00 Loon Opens On Akademiks & Charlamagne 02:30 Why Akademiks Wanted The Charlamagne Sit-Down 05:00 Ak Saying He Would Run Circles Around Charlamagne 08:00 Loon Explains His History With Akademiks 11:00 Brilliant Idiots, Charlamagne & The Old Loon Conversation 14:00 Why Loon Did Not Rush To Respond 17:00 Akademiks Saying Loon’s Name 20:00 The Difference Between Streaming And Sitting At The Table 24:00 Charlamagne Exposes Ak’s Weakness 28:00 Loon Says Ak Was On Defense 32:00 Ak Scoring The Interview 9-3 36:00 Ak Trying To Skew The Audience 40:00 Drake Chain, Stake Shirt & Brand Loyalty 45:00 Loon Says Ak Is Captured, Not Controlled 50:00 Admiration Makes Men Volunteer 55:00 Drake, Roc Nation, Jay-Z & The Media War 1:00:00 Why Ak Thinks Everybody Else Is Compromised 1:05:00 What Has Akademiks Really Built? 1:10:00 Complex Ranking Ak No. 1 1:15:00 Attention vs Institution 1:20:00 Loon Says Ak Is A Highway, Not A Destination #Loon #BigLoon #ItsUpThere #Akademiks #DJAkademiks #Charlamagne #CharlamagneThaGod #Drake #OVO #Stake #JayZ #RocNation #Complex #HipHopMedia #BrilliantIdiots #JoeBudden #GrandWizard Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO See omnystudio.com/listener for privacy information.

  8. Jul 20

    Boomman Says "Pooh Shiesty USED Gucci Mane, Foogiano Abandonment, Ray Daniels & SCAMS - Full EP

    Boomman steps into Loon’s hot seat for a tense Part 1—and nothing is off limits. Scammer claims, Ray Daniels, Money Mu’s contract, Foogiano in prison, Gucci Mane and Pooh Shiesty all collide. Authentic Empire CEO Boomman sits across from Loon for one of the most confrontational conversations ever released on It’s Up There. After weeks of public scrutiny surrounding his business practices, artist relationships and the accusations attached to the Authentic Empire name, Boomman finally gets the opportunity to explain his side—but Loon refuses to let him hide behind broad answers. Boomman responds to Ray Daniels framing him as someone who sells dreams to independent artists and claims Ray has made hundreds of thousands of dollars from discussing his name. Loon then presses Boomman on the difference between ownership and control, whether his artist agreements were fair, and why so many former artists have publicly expressed frustration. The conversation gets even more intense when they address: Money Mu’s relationship with Authentic Empire Who controls the “Hittin” record Boomman’s alleged $500,000 investment The $80,000 Lil Durk feature Gross-receipt deals and artist recoupment Paid music reviews, consultations and showcases Whether IndieFest was opportunity or an expensive dream Gucci Mane’s relationship with Pooh Shiesty Why artists become disloyal after achieving success Whether Boomman supported Foogiano during his incarceration The possibility of Foogiano eventually wanting out of their business relationship Boomman argues that he invested real money, created opportunities artists could not create for themselves and operated according to the agreements everyone signed. Loon challenges whether “industry standard” automatically means fair—and whether calling something business can erase the emotional expectations created when artists are told they are family. This is only Part 1. Part 2 begins with Euro Gotit and goes even deeper into the accusations surrounding Authentic Empire. Subscribe to It’s Up There and turn on notifications so you do not miss Part 2.  00:00 Boomman Enters Loon’s Hot Seat 03:19 Why Boomman Almost Didn’t Show Up 04:53 Boomman Responds to the Public Scrutiny 06:26 “Ray Made Hundreds of Thousands Off My Name” 07:17 Is Boomman a Scammer or Just Doing Business? 09:34 Money Mu: Ownership vs Control 11:15 Boomman Explains Gross-Receipt Deals 14:34 The $500,000 Money Mu Investment 17:34 Did Money Mu Already Have Motion? 20:45 The $80,000 Lil Durk Feature Dispute 24:55 Who Really Made “Hittin” Successful? 28:22 “I Was Doing Business With My Heart” 34:52 Should Boomman Give Artists Their Rights Back? 40:55 Why Boomman Moved Around With Security 42:36 Boomman Defends Gucci Mane Against Pooh Shiesty 46:11 What Is the Purpose of Signing to a Label? 52:18 Pooh Shiesty, Prison and Big Scarr’s Death 58:21 Boomman Defends Authentic Empire’s Artist Platform 1:02:03 IndieFest vs Rolling Loud 1:06:05 The Prize Was Actually an Advance 1:11:17 Did Boomman Sell Independent Artists a Dream? 1:15:16 Will Foogiano Treat Boomman Like Pooh Did Gucci? 1:18:03 Why Boomman Charges Artists for Meetings 1:20:51 Did Boomman Support Foogiano While He Was Locked Up? 1:23:00 End Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO See omnystudio.com/listener for privacy information.

    Boomman Says "Pooh Shiesty USED Gucci Mane, Foogiano Abandonment, Ray Daniels & SCAMS - Full EP
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About

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

Information

  • Channel
    The Black Effect Network
  • Creator
    The Black Effect Podcast Network and iHeartPodcasts
  • Years Active
    2017 - 2026
  • Episodes
    379
  • Rating
    Explicit
  • Copyright
    2026 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia
  • Show Website
    ITS UP THERE PODCAST W/LOONEY
  • Provider
    iHeartMedia + Entertainment, Inc

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