MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

Lucas Rubix
  • 5.0 (116)
  • MARKETING
  • UPDATED SEMIWEEKLY

Welcome to MONETIZE IT. This podcast (and our book, Monetize It) is dedicated to helping you turn your gifts, knowledge, and passion into a profitable online business. Join us for the new chapter of our Podcast, and let's help you get paid what you're worth, attract amazing clients, and build a business on your terms. With Lucas Rubix and Shana Chow :)

  1. 12/13/2023

    Course Vs Online Membership: Which Is Better For A Front End Offer?

    In this video, Shana discusses the pros and cons of having a course vs. a membership as a front-end offer on your value ladder. Watch and decide, if a course or online membership is better for your front-end offer? Enjoy!  --- 👉 Check out the free 'Membership Vault' here: https://lucasrubix.com/thevault --- 👉 Check out our FREE online business building book 'Monetize It' https://lucasrubix.com/book  👉 Take the self-study Monetize It Course to build your online business to 10K+ months! https://lucasrubix.com/monetizeit  WORK WITH US!  👉 Check out our Million Dollar Membership coaching program here! https://bit.ly/milliondollarmembership  💰 CryptoLabs Passive Income Membership / Underdog Investor Group: https://bit.ly/CryptoLabsPassiveIncome  💰Learn more about our CryptoLabs 8 week FAST TRACK Program here: https://bit.ly/CLabsFastTrack  💰 Hang out with Lucas on Facebook here: https://bit.ly/FacebookPals   Video Notes:  Chapters:  00:00 Introduction to the Differences of a Course or an Online Membership  00:31 #1: One Time Sale Vs. Monthly Recurring Subscription  00:57 #2: Passive Vs. Active  01:22 #3: Client Result through Pre-Recorded Videos Vs. Online Live Discussions  01:47 The Benefit of the Online Live Discussions  02:40 Conclusion and Call to Action

    3 min

  2. 12/06/2023

    One BIG Membership Business Mistake People Make

    In this video, Lucas explains the difference in client delivery for a high-ticket program vs an online membership, and the main mistake you need to avoid is to ensure your membership and community is thriving without you. Enjoy!  --- 👉 Check out the free 'Membership Vault' here: https://lucasrubix.com/thevault --- 👉 Check out our FREE online business building book 'Monetize It' https://lucasrubix.com/book  👉 Take the self-study Monetize It Course to build your online business to 10K+ months! https://lucasrubix.com/monetizeit  WORK WITH US!  👉 Check out our Million Dollar Membership coaching program here! https://bit.ly/milliondollarmembership  💰 CryptoLabs Passive Income Membership / Underdog Investor Group: https://bit.ly/CryptoLabsPassiveIncome  💰Learn more about our CryptoLabs 8 week FAST TRACK Program here: https://bit.ly/CLabsFastTrack  💰 Hang out with me on Facebook here: https://bit.ly/FacebookPals   Video Notes: Chapters:  00:00 Introduction  00:04 The Difference Between High and Low Ticket Memberships in Delivery  00:34 High-Ticket: People Pay to Get More Access to Your Services  01:11 The Downside of Your Business Relying on You Alone  02:11 The Perks of Training People To Support Others in the Community  03:10 Changing Mindset: From 'I' to 'We'  05:30 The Great Effects of Stepping Back from the Mindset of being NEEDED  06:28 Call to action

    8 min

  3. 11/29/2023

    The Secret Sauce to Successful Online Membership Onboarding

    In this video, Shana goes over 4 key elements that are essential for effective onboarding for your online membership. Apply these 4 elements to your online membership so you can increase your members' LTV (lifetime value) and lower your churn rate :) Enjoy! --- 👉 check out the free 'Membership Vault' here: https://lucasrubix.com/thevault -- 👉 Check out our FREE online business building book 'Monetize It' https://lucasrubix.com/book  👉 Take the self-study Monetize It Course so you can build your online business to 10K+ months! https://lucasrubix.com/monetizeit  WORK WITH US!  👉 Check out our Million Dollar Membership coaching program here! https://bit.ly/milliondollarmembership  💰 CryptoLabs Passive Income Membership / Underdog Investor Group: https://bit.ly/CryptoLabsPassiveIncome  💰Learn more about our CryptoLabs 8 week FAST TRACK Program here: https://bit.ly/CLabsFastTrack  💰 Hang out with Lucas on Facebook here: https://bit.ly/FacebookPals    Video Notes: Chapters:  00:00 Introduction  00:04 #1: Creating Bite Size Videos  00:33 #2: You Don't Need Videos for EVERYTHING!  01:00 #3: Giving Your Members a Quick Win  01:46 #3: Educate: Creating a Clear On-ramp System  02:28 Conclusion and Call to Action

    3 min

  4. 11/16/2023

    Membership Site Strategy | Know these 5 things

    In this video, Lucas discusses the 5 metrics and areas you need to focus on to grow and scale your online membership. Unlike a high ticket offer where the focus is heavily on acquisition, this is not entirely the same with an online membership. Watch this video so you can increase MRR (Monthly Recurring Revenue) and Members LTV (Lifetime Value).  Enjoy! --- 👉 Check out the free 'Membership Vault' here: https://lucasrubix.com/thevault --- 👉 Check out our FREE online business building book 'Monetize It' https://lucasrubix.com/book  👉 Take the self-study Monetize It Course to build your online business to 10K+ months! https://lucasrubix.com/monetizeit  WORK WITH US!  👉 Check out our Million Dollar Membership coaching program here! https://bit.ly/milliondollarmembership  💰 CryptoLabs Passive Income Membership / Underdog Investor Group: https://bit.ly/CryptoLabsPassiveIncome  💰Learn more about our CryptoLabs 8 week FAST TRACK Program here: https://bit.ly/CLabsFastTrack  💰 Hang out with me on Facebook here: https://bit.ly/FacebookPals   Chapters: 00:00 Introduction 00:35 High Ticket = Acquisition then Delivery 01:02 A Different Approach for a Membership Model 01:22 Why Acquisition is considered a Small Part in a Membership Model 01:55 #1: Acquisition 02:05 #2: Growth Rate 02:22 #3: Retention 03:34 #4: Up-Serve 04:51 #5: Churn 06:22 Less Acquisition, Do More On Retention 06:47 Conclusion and Call to Action

    8 min

  5. 11/14/2023

    The 3 Lies Holding Back Your Online Business Growth

    In this video, Shana discusses 3 lies many digital entrepreneurs tell themselves which prevent them from scaling their online membership or online business. Watch this video so you can build, grow and scale your online membership or online business so you do not fall into these common misconceptions :)  Enjoy!  --- 👉 Check out the free 'Membership Vault' here: https://lucasrubix.com/thevault ---  👉 Check out our FREE online business building book 'Monetize It' https://lucasrubix.com/book  👉 Take the self-study Monetize It Course so you can build your online business to 10K+ months! https://lucasrubix.com/monetizeit  WORK WITH US! 👉 Check out our Million Dollar Membership coaching program here! https://bit.ly/milliondollarmembership  💰 CryptoLabs Passive Income Membership / Underdog Investor Group: https://bit.ly/CryptoLabsPassiveIncome  💰Learn more about our CryptoLabs 8 week FAST TRACK Program here: https://bit.ly/CLabsFastTrack  💰 Hang out with Lucas on Facebook here: https://bit.ly/FacebookPals   Chapters: 00:00 Introduction 00:15 Lie #1: "MY Clients Only Wants to Work With ME" 01:36 Train People: Get Rid of that Level of Control 01:56 Lie #2: "I Do It Best No One Can Do It Better" 02:12 80% From Other People 02:24 Lie #3: "This Doesn't Work" 03:01 Make Sure You Are Open To Technology Advances 03:09 Conclusion and Call to Action

    4 min

  6. 11/09/2023

    Membership Offer vs High Ticket Offer? | Online Membership Business

    In this video, Lucas discusses the benefits of having MRR (monthly recurring revenue) within your online membership compared to having high ticket-only sales and the amount your life and business will positivity benefit from implementing a recurring online membership business model.  Enjoy!  --- 👉Check out the free 'Membership Vault' here: https://lucasrubix.com/thevault --- 👉 Check out our FREE online business building book 'Monetize It' https://lucasrubix.com/book  👉 Take the self-study Monetize It Course to build your online business to 10K+ months! https://lucasrubix.com/monetizeit  WORK WITH US!  👉 Check out our Million Dollar Membership coaching program here! https://bit.ly/milliondollarmembership  💰 CryptoLabs Passive Income Membership / Underdog Investor Group: https://bit.ly/CryptoLabsPassiveIncome  💰Learn more about our CryptoLabs 8 week FAST TRACK Program here: https://bit.ly/CLabsFastTrack  💰 Hang out with me on Facebook here: https://bit.ly/FacebookPals   Chapters: 00:00 Introduction 00:30 The power of recurring revenue 01:10  The difference of $100K months when you have a membership 02:33 How high ticket sales effortlessly come from your membership 03:54 The power of community   04:48 The free Membership Vault 05:14 How you can create MRR in your business 06:25 How your life will change with an online membership   07:01 The power of taking action   07:28 MDM Program and how to work with us   07:59 End of video

    8 min

  7. 11/07/2023

    From High Ticket to Online Membership: Avoid These 3 Mistakes!

    In this video, Shana discusses 3 mistakes to avoid when transitioning from a high ticket business model into an online membership. Watch this video so you can build, grow and scale your online membership and not fall into these common mistakes :) Enjoy! --- 👉 Check out the free 'Membership Vault' here: https://lucasrubix.com/thevault --- WORK WITH US!  👉 Check out our Million Dollar Membership coaching program here! https://bit.ly/milliondollarmembership  💰 CryptoLabs Passive Income Membership / Underdog Investor Group: https://bit.ly/CryptoLabsPassiveIncome  💰Learn more about our CryptoLabs 8 week FAST TRACK Program here: https://bit.ly/CLabsFastTrack  💰 Hang out with me on Facebook here: https://bit.ly/FacebookPals   Chapters:  00:00 Introduction 00:25 Why There is no discount in a High Ticket Space 00:56 Mistake #1: Not Offering Promotions 01:10 Why is there a need for Promotions? 01:35 Mistake #2: Not Understanding the Meaning of CHURN 02:05 The Meaning of Churn 02:53 Mistake #3: Jamming a High Ticket Offer Into a Membership   04:19 Conclusion and Call to Action

    5 min

  8. 11/02/2023

    Membership Business Growth Secrets | Million Dollar Memberships

    In this video, Lucas discusses the one secret to growing and scaling a successful online membership along with 4 simple elements that led him to transition from a high ticket-only business model into a thriving online membership that generates more revenue in one week than he use to in one month. Watch this video so you can apply these growth secrets to your online membership.  Enjoy!  --- 👉Check out the free 'Membership Vault' here: https://lucasrubix.com/thevault --- 👉 Check out our FREE online business building book 'Monetize It' https://lucasrubix.com/book  👉 Take the self-study Monetize It Course to build your online business to 10K+ months! https://lucasrubix.com/monetizeit  WORK WITH US!  👉 Check out our Million Dollar Membership coaching program here! https://bit.ly/milliondollarmembership  💰 CryptoLabs Passive Income Membership / Underdog Investor Group: https://bit.ly/CryptoLabsPassiveIncome  💰Learn more about our CryptoLabs 8 week FAST TRACK Program here: https://bit.ly/CLabsFastTrack  💰 Hang out with me on Facebook here: https://bit.ly/FacebookPals    Chapters:  00:00 Introduction  00:12 Why we transitioned from high ticket to a membership model  00:36 Our results after the 6-month transition  01:20 The biggest secret to launching a successful membership  02:04 Choosing your one source of traffic  03:11 Choosing your one source of leads  03:43 The different lead sources we use for our membership  04:50 What our main membership offer is  05:23 How many upserves to have in an online membership  06:20 How we sell upserves and when to add one  07:18 Our basic strategy that leads to $25K weeks  08:48 Making sales less transactional and more transformational  09:01 Check out our membership vault  09:48 MDM Program and how to apply to work with us  10:26 End of Video

    10 min
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Welcome to MONETIZE IT. This podcast (and our book, Monetize It) is dedicated to helping you turn your gifts, knowledge, and passion into a profitable online business. Join us for the new chapter of our Podcast, and let's help you get paid what you're worth, attract amazing clients, and build a business on your terms. With Lucas Rubix and Shana Chow :)

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