Found Revenue: Shopify Growth with Bryan Bowman

Bryan Bowman
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Found Revenue: Shopify Growth with Bryan Bowman Most Shopify brands don't need more hype. They need someone to calmly walk through their store and say, "Here's where the money is leaking, and here's how to fix it." Welcome to Found Revenue, the podcast for DTC founders tired of the "hack-of-the-week" and ready for a predictable, data-driven approach to ecommerce marketing. Hosted by Bryan Bowman—former consulting actuary and founder of FoundRev.com—this show ditches the chaos for a systematic approach to growth. Bryan has helped DTC stores add tens of millions in trackable revenue by fixing the four pillars of profitable scaling: Hero Offers & Bundling: How to structure offers that spike Average Order Value (AOV). The "Money Pages": Conversion Rate Optimization (CRO) for your Home, Product, and Checkout pages. Meta Ads Strategy: "Grown-up" paid social strategies that stabilize your ROAS. Email Marketing & LTV: Using Klaviyo to turn one-time buyers into loyal repeat customers. This is your blueprint for turning a pretty website into a serious sales channel. New episodes weekly. Listen with your Shopify dashboard open.

  1. CRO Is Dead: The "Listen, Watch, Ship" Framework for Shopify Brands | Ep 128

    MAY 16

    CRO Is Dead: The "Listen, Watch, Ship" Framework for Shopify Brands | Ep 128

    Is traditional Conversion Rate Optimization (CRO) hurting your direct-to-consumer (DTC) brand? In this episode, FoundRev founder Bryan Bowman explains why CRO has devolved into basic "decoration" and why most agencies are charging $5,000 to $6,000 a month for A/B tests that fail 80% of the time. Through a compelling story of a Chicago pizza shop that ignored its customers' simple requests for takeout and larger tables in favor of adding a wine selection, Brian illustrates the costly danger of guessing what your customers want. Stop doing complete site redesigns that confuse your existing buyers and tank your revenue. Instead, it is time to pivot to "Voice of Customer" aligned optimization. In this episode, you will learn: The Problem with CRO: Why making your website "look pretty" by copying other brands is not a sustainable growth strategy. The Listen Phase: How to deploy immediate post-purchase surveys to your existing customers to gather hundreds of data points on exactly why they buy. The Watch Phase: The importance of using heatmaps and screen recordings to track actual buyer behavior and attribute revenue to specific actions. The Ship Phase: How to analyze your treasure trove of data, batch your updates, and run targeted split tests to guarantee positive results. Compounding Growth: How optimizing your site based on customer feedback directly increases your Return on Ad Spend (ROAS), improves email conversions, and drives compounding 5% to 10% month-over-month revenue growth. Stop guessing and start letting your customers write your copy and dictate your site experience. Ready to stop guessing and start scaling? Get expert help implementing Voice of Customer optimization to grow your direct-to-consumer brand by visiting www.FoundRev.com today!

    15 min
  2. The Biggest Mistake You're Making with Meta Ad Creative (And How to Fix It) | Ep 127

    MAY 13

    The Biggest Mistake You're Making with Meta Ad Creative (And How to Fix It) | Ep 127

    Are you diversifying your Meta Ads by just rotating the format, swapping an image for a video or a carousel but keeping the exact same message? If so, you are missing out on the biggest multiplier in your ad performance. In this episode, Bryan Bowman, founder of FoundRev, breaks down the biggest mistake direct-to-consumer (DTC) brands make with their Meta ad creative. He reveals how to achieve true creative diversification by combining Eugene Schwartz's timeless "5 Levels of Awareness" with cutting-edge AI tools like Claude. Discover how to stop fighting the algorithm and start speaking directly to your customers exactly where they are in their buying journey from completely "Unaware" to "Most Aware." Plus, learn a step-by-step workflow using the latest Shopify and Meta integrations to generate highly targeted, differentiated ad copy in minutes. In this episode, you'll learn: The Format Trap: Why rotating ad formats (images vs. video) isn't enough to scale your campaigns. The 5 Levels of Awareness: A breakdown of Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware buyers complete with real-world ecommerce examples. The Multiplication Strategy: How to combine 5 ad formats with 5 distinct messages to create 25 truly unique ad variations. AI Copywriting Workflows: A practical guide to using Claude AI alongside new Shopify and Meta MCP integrations to automate and scale your messaging. Finding the Signal: How to test your new angles to find the winning "signal" in the marketing noise and gain a massive competitive advantage. Ready to scale your DTC brand? Take your ecommerce growth to the next level and get expert help scaling your direct-to-consumer brand by visiting www.FoundRev.com.

    24 min
  3. Stop Wasting Ad Spend: Fix These 5 Shopify Revenue Leaks First | Ep 126

    FEB 11

    Stop Wasting Ad Spend: Fix These 5 Shopify Revenue Leaks First | Ep 126

    Is your Shopify store stuck at $50k, $100k, or $150k per month? Most brand owners think the solution is more traffic, but the real problem is a "leaky hose." In this episode, Bryan Bowman from Found Rev reveals why doubling your ad spend won't work until you fix the holes in your business. He breaks down the 5 biggest revenue leaks found in hundreds of Shopify audits and provides a step-by-step playbook to plug them for instant profit. In this episode, you'll discover: The "Invisible Offer" Mistake: Why your hero image and tagline are failing to convert visitors. Product Page Optimization: How to turn your PDP into a high-converting landing page using price decoys and bundles. Eliminating "Shipping Shock": The checkout friction fix that transforms a "rip-off" into a deal. The 30% Email Rule: The 6 essential flows (including Win-Back and Browse Abandon) you need to hit 30-40% revenue from email. AOV Acceleration: Tactical ways to increase Average Order Value immediately, including cart drawers and post-purchase upsells. Stop letting revenue fall through the cracks. Tune in to learn how to seal the leaks and scale your store effectively. 🚀 Ready to find the revenue hiding in your business? Visit www.FoundRev.com to learn more about our alphaOS system and how we help brands scale on a performance basis.

    21 min
  4. The 80/20 Framework to Scale Your Shopify Brand | Ep 125

    JAN 23

    The 80/20 Framework to Scale Your Shopify Brand | Ep 125

    Are you focused on the wrong things to grow your Shopify store? In this episode, Bryan Bowman, founder of FoundRev, breaks down the exact "90-Day Revenue Sprint" framework he uses to guarantee clients a minimum 20% revenue increase in their first three months. Bryan reveals the "80/20 of the 80/20" - the critical few actions that drive the massive majority of your results. He argues that most founders try to scale backward by starting with top-of-funnel traffic. Instead, he introduces the "Iceberg" methodology, starting from the bottom of the funnel where the profit actually lives. In this episode, you'll discover: * The "Iceberg" Funnel Strategy: Why you must fix the "bottom of the iceberg" (retention and LTV) before you ever spend a dollar on new traffic. * Step 1 - Retention & Deliverability: How to fix email deliverability, optimize your six core flows, and use the "Nine Word Email" to wake up dead leads. * Step 2 - The "Money Page" CRO Fix: A crash course in optimizing your Homepage, Product Detail Pages, and Checkout to fix throughput before driving traffic. * Step 3 - The "Fast Cash" Promo: Implementing a 4-to-7-day promotion to inject immediate cash flow into the business. * Step 4 - The Offer & Traffic: How to construct a self-liquidating offer that funds your customer acquisition, making your Meta ads (the final step) purely fuel for the fire. Stop wasting budget on ads that lead to a leaky bucket. Tune in to learn how to implement this systematic roadmap today. Ready to scale your brand? Visit www.FoundRev.com to learn how we partner with Shopify brands to drive guaranteed growth.

    30 min
  5. 5 Hidden Revenue Leaks Killing Your Shopify Store (And How to Fix Them) | Ep 124

    12/21/2025

    5 Hidden Revenue Leaks Killing Your Shopify Store (And How to Fix Them) | Ep 124

    Stop pouring water into a leaky bucket. Most Shopify founders think they have a traffic problem. In reality, they have a "bucket" problem. In this episode, Bryan Bowman breaks down the 5 specific places where money is silently leaking out of your business. Before you spend another dollar on Meta ads or try to 10x your traffic, you need to plug these holes to capture the revenue that is already hiding in plain sight. You will learn: The Hero Offer Problem: Why your main offer might be killing your margin and how to re-engineer it for higher Average Order Value (AOV). The 3 "Money Pages": The critical mistakes brands make on their Home, Product, and—most importantly—Checkout pages. The Email Gap: Why "set it and forget it" flows in Klaviyo are leaving massive customer LTV on the table. Bundling for Profit: How to use strategic upsells to increase revenue without finding a single new customer. The Metrics That Matter: Why you can't fix what you don't track, and the specific weekly KPIs you need to stop flying blind. This is your step-by-step audit to find the "Found Revenue" inside your store right now. Mentioned in this episode: FoundRev.com

    16 min
  6. The Rebrand: Why I Killed "Marketing for Ecommerce" & What Comes Next | Ep 123

    12/20/2025

    The Rebrand: Why I Killed "Marketing for Ecommerce" & What Comes Next | Ep 123

    Marketing for Ecommerce is dead. Long live Found Revenue. Welcome to the new era of the show. After a hiatus, I'm back—but the generic marketing advice is gone. In this short announcement episode, I explain exactly why I killed the old show and what you can expect from Found Revenue moving forward. This isn't about Amazon tips, Etsy hacks, or chasing the latest TikTok algorithm. This is for Shopify founders who want to build a serious, predictable sales channel—not just a pretty website. In this episode: The Pivot: Why broad e-commerce advice fails and why we are going all-in on Shopify growth. The "Found Revenue" Philosophy: How to find the hidden money leaking out of your business before you spend another dollar on ads. What to Expect: Weekly episodes on offer creation, conversion rate optimization (CRO), unit economics, and building systems that scale without the rollercoaster. I'm Bryan Bowman—former consulting actuary and founder of FoundRev.com. My brain lives in risk, return, and data, not hype. If you are ready to stop guessing and start engineering growth based on math and metrics, you're in the right place. Subscribe now to catch the first official episode dropping soon. Mentioned in this episode: FoundRev.com

    9 min
  7. The Power Of Storytelling In Marketing | Ep 122

    11/04/2022

    The Power Of Storytelling In Marketing | Ep 122

    How can you create buzz around your product even if it's not the "sexiest" product to market? My guest, Chris Miller, does an incredible job with this. Lots of actionable takeaways in this one. Video: https://youtu.be/8uAy3WvH3QQ P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

    50 min
  8. How To Recession-Proof Your Finances | Ep 121

    10/28/2022

    How To Recession-Proof Your Finances | Ep 121

    Worried about a looming recession? ...or current one, depending on who you ask. Reality is there's good reason to be concerned. However, there's always an answer for those prepared to seize the opportunity. Rob and Melissa help complete newbies start a profitable side hustle and the timing couldn't be better. FYI, this is how I first started selling online over 10 years ago and made over $40k in a year... over 10 years ago! And this still works. Have a listen and implement. Video: https://youtu.be/eYm9Jpv4tRs P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

    40 min
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5
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About

Found Revenue: Shopify Growth with Bryan Bowman Most Shopify brands don't need more hype. They need someone to calmly walk through their store and say, "Here's where the money is leaking, and here's how to fix it." Welcome to Found Revenue, the podcast for DTC founders tired of the "hack-of-the-week" and ready for a predictable, data-driven approach to ecommerce marketing. Hosted by Bryan Bowman—former consulting actuary and founder of FoundRev.com—this show ditches the chaos for a systematic approach to growth. Bryan has helped DTC stores add tens of millions in trackable revenue by fixing the four pillars of profitable scaling: Hero Offers & Bundling: How to structure offers that spike Average Order Value (AOV). The "Money Pages": Conversion Rate Optimization (CRO) for your Home, Product, and Checkout pages. Meta Ads Strategy: "Grown-up" paid social strategies that stabilize your ROAS. Email Marketing & LTV: Using Klaviyo to turn one-time buyers into loyal repeat customers. This is your blueprint for turning a pretty website into a serious sales channel. New episodes weekly. Listen with your Shopify dashboard open.

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