Sales is about more than closing a transaction. In this episode, host Laura Cohn talks with Turnkey Podcast CEO Doug Sandler about building relationships, staying consistent, and using human connection alongside technology to grow a business. The conversation covers sales, podcasting, delegation, customer relationships, and the habits that can help entrepreneurs create lasting business results. In this episode, Laura and Doug Sandler discuss: The role of relationships in business and salesModern sales and the changing role of technologyGrowing a business through consistency and focusPodcasting as a platform for connection and opportunity Key Takeaways: Strong sales relationships can create opportunities across different products and businesses because people are more likely to engage when there is trust and genuine connection.AI and social media can help open doors and reach more people, but human relationship skills are still necessary to turn those connections into meaningful business conversations.Consistent messaging, staying committed, and delegating work outside your strengths can help a business operate more efficiently while giving leaders more time for their core strengths.Podcasting can provide a way to learn directly from experienced people, build relationships, share expertise, and create new opportunities even without an existing large audience. "If you lead with the transaction, rather than the relationship, you’re going to get a lot more no’s than yeses." — Doug Sandler About Doug Sandler: Doug Sandler has over 30 years of business experience as an entrepreneur and leader. His book, Nice Guys Finish First, is a #1 ranked Amazon bestseller. As podcast host of The Nice Guys on Business, Doug has interviewed Gary Vaynerchuk, Arianna Huffington from HuffPost, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff, John C. Maxwell, and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Productions, providing podcast production, editing, and launch services. He specializes in teaching others the “how-to’s” of building relationships and strengthening connections. His Nice Guys podcast, with over 1,000 episodes, has been downloaded 3.5 million times in more than 175 countries. About Laura Cohn: Laura is the host of The BizWiz Podcast, a Strategic Marketing Consultant, founder of 416 Sales, and author of Sales Without Being Pushy. With over 30 years of sales experience and 50,000+ sales conversations, she has helped thousands of business owners improve their sales and marketing. Her diverse background in sales, branding, customer experience, and business growth gives her a practical approach to helping small business owners sell confidently through simple, authentic, and repeatable systems. She lives in Belton, TX. Get Your Toolkit NOW and learn about being a podcasting pro, making money podcasting, and connecting your podcast to your business: TurnkeyPodcast.com/toolkit Connect with Doug Sandler: Website: https://turnkeypodcast.com/ Book: Nice Guys Finish First: https://www.amazon.com/Nice-Guys-Finish-First-Sandler/dp/162865161X Show: The Nice Guys On Business: https://podcasts.apple.com/us/podcast/the-nice-guys-on-business/id966086057 LinkedIn: https://www.linkedin.com/in/doug-sandler Connect with Laura Cohn: Website: https://www.416sales.com/ Book: Sales Without Being Pushy: https://www.amazon.com/dp/B0H9CD52YD LinkedIn: https://www.linkedin.com/in/lauraanncohn/ Facebook: https://www.facebook.com/416SalesTX Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.