We chat with smart inbound marketing agency owners about agency challenges. A new conversation every week with the smartest agency minds in the industry.
E256: From Agency Start Up to Growth to Sale of the Agency (Christina Hooper - Sparkitive, LLC)
Many agency owners become the bottleneck to the growth and sale of their agency. When you are the face of the agency and the main funnel for business, you make the agency's success reliant on you.
However, if you prepare with the end in mind, you'll do things differently.
On today's show, Christina Hooper from Sparkitive, LLC talks about how to move from Agency Start Up to Growth to Sale of the Agency. She talks about reverse engineering your success without getting trapped as the bottleneck.
In this episode, Christina talks about:
• How to get yourself out of the way
• Why you need to have an end goal of selling your agency
• The stages of getting your agency ready to sell
• Setting up your personal brand
E255: Consistency is Key - Especially when Blending Marketing Tactics (Amber Gaige - Saber Marketing Group)
In any area in life, consistency breeds success. However, as agency owners, we do not always stay consistent with our marketing strategies, offerings, and clients we serve.
If you can focus on creating a clear and consistent offering, you create confidence in your clients and your team.
On today's show, Amber Gaige from Saber Marketing Group talks about why Consistency is Key, especially when blending different parts of marketing. Over the past 15 years, Amber has served as a marketing executive and consultant for businesses in diverse industries, including Home Services, Construction, Software as a Service, Beauty, Health, Home Building, and Manufacturing.
In this episode, Amber talks about:
• 4 Pillars of Marketing
• Creating a consistent marketing roadmap for clients
• How to align marketing tactics to reach your client's goals
• Consistency Creates Confidence
E254: How agencies can offer social media marketing services to scale their business (Tami Enfield - Brand Yourself)
People often think the lower-paying clients are the most difficult to work with. What if that isn't true?
Newer and smaller businesses aren't as stuck in their ways and oftentimes are more willing to learn. They take action on what they learn because the buck stops with them.
On today's show, Tami Enfield from Brand Yourself talks about how agencies can offer low-level social media marketing services to scale their business. She has found success in her passion for helping little businesses succeed.
In this episode, Tami talks about:
• How to scale your agency with low-level social media offers
• Unique ideas she has incorporated to become successful
• The benefits of helping small businesses
E253: 7 WEBSITE MISTAKES Small Business Owners Make—AND HOW TO AVOID THEM (Michael Gowin - Michael Gowin Websites & Marketing)
Do you ever land on a website and just want to exit as fast as possible? There are reasons for that.
Perhaps it's too cluttered. It could be confusing. You may not be sure that you are their target customer. Either way, if you've experienced that, it could be possible that your clients or their customers are also experiencing that on the sites you build.
On today's show, Michael Gowin from Michael Gowin Websites and Marketing talks about 7 Website Mistakes Small Business Owners Make - and how to avoid them.
In this episode, Michael explains:
• Why messaging is so important
• How identifying your audience is crucial to all messaging
• How your website should work hard for you
• Next steps for agency owners to take to improve their website work for their clients
E252: Delete Services to Grow Your Agency (Liz Cortes - RebelFish Local)
Have you ever taken the time to figure out what are the most profitable services your agency offers?
You may be surprised at which ones are costing you money and which ones are making you money.
On today's show, Liz Cortes from RebelFish Local talks about why you should Delete Services to Grow Your Agency.
In this episode, Liz explains:
• Her journey to deleting services and how it helped her agency grow
• How to increase retainers
• Why dropping prices for clients makes sense sometimes
• How big one off projects are tempting but do not explain your actual month to month revenue picture
E251: Marketing for Introverts – How to Let Your Content Speak for You (LaTisha Styles - You've Got Clients)
Are you an introvert? Does making sales calls drain your energy?
As agency owners, we tend to have to get out of our comfort zones and do things that can drain us. However, you can create a process that helps ease that discomfort and sets you up for even more success.
On today's podcast, LaTisha Styles from You've Got Clients talks about how she took her sales process and used it to reverse engineered her marketing and create content so that she could have shorter and more effective sales calls that didn't drain her energy. We talk about Marketing for Introverts and How to Let Your Content Speak for You.
In this episode, LaTisha explains:
• The difference in processes for introverts and extroverts
• Her content creation process
• How to capture the right clients
• Setting up boundaries and expectations
Great info for agency owners
So many different agency owners, all authentic experiences.
Amy is always looking for great guests to challenge our thinking. Truly appreciate it!
Excellent content for a growing agency!
The Inbound Back Office podcast features helpful tips and ideas from agency influencers that will help your business grow!