100 episodes

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

Customer Equity Accelerator Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio

    • Marketing
    • 5.0, 14 Ratings

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

    Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club

    Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club

    This week Dave Mathison who leads the CDO Club for Chief Digital and Data Officers (and more) joins Allison Hartsoe in the Accelerator to talk about the new C-levels. These new C-levels are tasked with one thing: gaining value from data, particularly digital data. Dave shares how the role of these senior executives has evolved from fad titles to future CEOs and the core 4 responsibilities expected of them now.  "What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 38 min
    Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell

    Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell

    This week Brandon Purcell, Principal Analyst at Forrester Research for customer analytics and artificial intelligence, joins Allison Hartsoe in the Accelerator to talk about customer segmentation. Brandon has seen a collision of customer segmentation schemes between traditional consumer research segmentation and company-owned customer segmentation.  Learn why it is difficult to take action on traditional customer segmentation and how you should think about segmentation now.  "When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 31 min
    Ep. 112 | How to manage through the COVID-19 crisis

    Ep. 112 | How to manage through the COVID-19 crisis

    **SPECIAL COVID-19 EPISODE** This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe again in the Accelerator. Greg explains how entrepreneurs can manage through any crisis including the current COVID-19 crisis.  His process adapted from the military includes 4 steps:  Assess, Stabilize, Seize the Opportunity, Return to Deliberate Operations to ultimately come out on top."The COVID-19 crisis can be an opportunity to emerge as a better business."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 37 min
    Ep. 111 | How to grow your business using a North Star

    Ep. 111 | How to grow your business using a North Star

    This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe in the Accelerator. Greg explains the BOSS methodology then shares the first part of his method: using a North Star to grow your business. The North Star creates alignment first: what will you sell, who will buy it, why will they buy it and then most important, who will buy you?"There is no reason to accept a 90% failure rate among entrepreneurs."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 33 min
    Ep. 110 | Scaling a Startup with Data, Barkha Saxena, Poshmark CDO

    Ep. 110 | Scaling a Startup with Data, Barkha Saxena, Poshmark CDO

    This week Barkha Saxena, Chief Data Officer at Poshmark joins Allison Hartsoe in the Accelerator to talk about scaling with data. Barkha shares how her team added the customer-centrics layers to boost both the intelligence behind the data as well as the value for the community. This sense of a “data-driven heart” has fueled six-years of Poshmark’s exponential growth. Hear how she did it on this week’s episode."We want to create value for the community through data."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 44 min
    Ep. 109 | Gifting as a Customer-Centric Strategy with Monika Kochhar CEO of SmartGift

    Ep. 109 | Gifting as a Customer-Centric Strategy with Monika Kochhar CEO of SmartGift

    This week Monika Kochhar, CEO and co-founder of SmartGift joins Allison Hartsoe in the Accelerator. With all the attention paid to customer experience, you would think there was no stone unturned, and yet there is. Gifting is an untapped customer experience that naturally appeals to your most loyal customers. This week, Monika talks about the positive trends she’s seeing after the coronavirus pandemic as well as how companies can improve their gifting strategy.   “Thank you” gifts have risen 71% in the last 2 weeks benefiting IT staff, teachers, employees, nurses, and doctors."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 27 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Pblockchain ,

Mandatory

For anyone who is trying to get past the C Suite hyperbole and take substantive steps toward shifting a business from product/channel centricity to a true customer focus. Excellent!

Mark C - Toronto ,

The best

I love, love, love this podcast series. Among my very favorite and the most relevant for professionals in the data-driven and customer centric marketing space.

Jim Sterne ,

Allison is an industry insider

Allison Hartsoe has been part of the digital analytics and marketing analysis industry for more than a decade and really knows how to pull information out of people - that makes for a very interesting podcast!

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