Neil Wilkins Podcast

Neil Wilkins

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

  1. Measuring Marketing Performance that Actually Matters

    2d ago

    Measuring Marketing Performance that Actually Matters

    How to move beyond vanity metrics and build a measurement toolkit that supports better commercial decisions Reflection: Which marketing metric gets the most attention in your organisation, and does it genuinely influence a better decision? 
Why this matters now Measurement is still one of marketing’s biggest credibility challenges. Marketing Week’s 2025 effectiveness survey found that only 39.2% of brand marketers currently measure whether their work is delivering business outcomes, while Gartner says only 52% of CMOs and senior marketing leaders can prove marketing’s value and get credit for it. Manager focus: Choose measures that show business contribution, not just marketing activity Executive focus: Report numbers that help explain what is working, what is not, and what should happen next Key point: If measurement does not help a commercial decision, it is reporting theatre, not performance management. 
Session aims By the end of this session, you should be able to: Distinguish meaningful metrics from vanity metrics
 Build a small, defensible measurement toolkit
 Connect daily activity to commercial outcomes
 Use leading and lagging indicators together
 Explain priorities clearly to colleagues and stakeholders Key point: Good measurement creates clarity for both strategy and execution

    40 min
  2. Building Confidence as a Marketing Professional

    3d ago

    Building Confidence as a Marketing Professional

    Confidence is not just about personality. It affects whether people contribute ideas, ask questions, speak up, and take appropriate professional risks. Psychological safety research summarised by CIPD shows that in safer workplaces, people are more comfortable offering ideas, asking questions and admitting mistakes without fear of ridicule or punishment. 
 By the end of this session, you should be able to: Understand what professional confidence really is
 Use theory to build confidence through action
 Ask better questions and contribute ideas more effectively
 Communicate with greater clarity under pressure
 Develop habits that strengthen confidence over time More content like this at http://marketingcollege.com/events

    40 min
  3. Content Localisation for International Marketing, with Christina Spaulding

    3d ago

    Content Localisation for International Marketing, with Christina Spaulding

    Christina Spaulding is an International SEO Specialist, who focuses on the power of localisation in marketing. In this episode we focus on why companies struggle to make their content not just visible, but truly understood across different languages and markets, and what they can do to rectify this challenge. Let’s explore how to roll out content strategy that connects with local users, wherever you are targeting.Connect with Christina Spaulding at Manzanita Marketing https://manzanitamktg.com/about/ For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/ Subscribe to the Neil Wilkins Podcast https://open.spotify.com/episode/0kB97QXR0kniF4M3o4vhai?si=FpJmgQfGSyOgN69TbCJi_g

    50 min
  4. The Stoic Systems Marketer, with Michael Lukich

    4d ago

    The Stoic Systems Marketer, with Michael Lukich

    The Stoic Systems Marketer is the concept of Staying Mindful When Your Stack, Your Stakeholders, and Your AI Tools Are All Shifting. We live in complicated times, so in this episode of the Neil Wilkins Podcast, with Michael Lukich, we are going to unpack what’s needed to successfully navigate turbulent waters.Connect with Michael Lukich, The Stoic Systems Thinker https://www.linkedin.com/in/lukich/ Find The Stoic Systems Thinker book https://www.stoicsystemsthinker.com/ For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/ Subscribe to the Neil Wilkins Podcast https://open.spotify.com/episode/0kB97QXR0kniF4M3o4vhai?si=FpJmgQfGSyOgN69TbCJi_g

    42 min
  5. Ethical AI and Responsible Marketing Practice

    Jun 5

    Ethical AI and Responsible Marketing Practice

    How marketers can use AI powerfully, responsibly and credibly through better judgement, governance and practice AI capability is expanding quickly across content, insight, personalisation, workflow and customer interaction 
At the same time, trust, transparency and governance are becoming commercial as well as ethical issues
 By the end of this session, you should be able to: - Understand the main ethical risks in marketing AI use - 
Apply simple frameworks for responsible decision-making - 
Recognise bias, opacity and governance gaps - 
Use practical safeguards for content, targeting and automation - 
Clarify the marketer’s role in trustworthy AI adoption More content like this at Cambridge Marketing College http://marketingcollege.com/events

    40 min
  6. Insights from the world's leading SEO platform founder, Stephan Bajaio

    Jun 4

    Insights from the world's leading SEO platform founder, Stephan Bajaio

    The SIGNAL Framework A best-practice framework for AI-era discovery, visibility and trust, inspired by a conversation between Neil Wilkins and Stephan Bajaio. The core idea from Stephan Bajaio’s narrative is that marketers should stop obsessing over “how do we rank in AI?” and instead ask: How do we become a genuinely useful, credible, human-validated answer wherever our audience is trying to solve a problem? SIGNAL works because it connects search behaviour, audience intent, AI-mediated discovery, human expertise and trust. S - Set the commercial context I - Investigate real human intent G - Gauge the answer landscape N - Narrate with credible human expertise A - Activate useful experiences, not just content L - Learn, govern and optimise continuously Find the full details of the SIGNAL Framework at Neil Wilkins Online http://neilwilkins.online “It’s not what AI can do, but what it changes about how humans find and trust information.” Stephan Bajaio, is one of the original co-founders of Conductor, one of the world's leading SEO platforms. With 25 years in digital he has spent his career at the intersection of search behaviour and human intent, and the belief he keeps coming back to is that no one lies to their search bar. When someone types a query, they're not performing. They're asking. Stephan believes it’s one of the most honest signals a brand has access to: fear, desire, curiosity, need, all compressed into a few words. Mindful marketing, at its best, is just the practice of actually listening to that signal instead of broadcasting over it. Connect with Stephan Bajaio https://www.vibelogic.com/ This link takes you directly to VibeLogic, where you can explore how SEO and AI are reshaping how businesses get found online. Whether you are a marketer, founder, or business owner trying to figure out what search looks like in the age of AI - this is where you go to stop guessing and start winning. Stephan on Linkedin https://www.linkedin.com/in/stephanbajaio/ For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

    58 min
  7. Ethical Decision-Making in Pressured Environments

    May 31

    Ethical Decision-Making in Pressured Environments

    How marketers can recognise ethical risk, apply sound judgement, and make defensible decisions under pressure Reflection: Think of a time when speed, targets or uncertainty made a marketing decision harder. What created the pressure?
 Why this matters: Marketing decisions are often made quickly, with incomplete information and commercial pressure 
That is exactly when ethical risk becomes harder to spot
 The AMA says marketing ethics should be centred because it promotes trust and transparency and benefits both business and society. Key point: Ethics is not a luxury for calmer times. It matters most when the pressure rises. By the end of this session, you should be able to: Recognise why ethical problems become harder under pressure
 Use practical frameworks to assess difficult decisions
 Understand how targets, incentives and stress can distort judgement
 Make decisions that are commercially sensible and ethically defensible 
Reduce the risk of misleading, unfair or harmful marketing practice More webinars like this at Cambridge Marketing College http://marketingcollege.com

    51 min
  8. Understanding the Customer Journey in Real Organisations

    May 22

    Understanding the Customer Journey in Real Organisations

    Understanding the Customer Journey in Real Organisations
 - How customer journeys work in practice, and how marketers can connect touch-points, experience and performance
 Why this matters - Customer journeys are rarely tidy in real organisations
; People move across channels, devices, departments and moments of need
; McKinsey notes that customer experience is about everything an organisation does to put customers first, managing journeys and serving needs across interactions; Marketing is not just communication placed along a funnel. It is part of a wider lived experience. 
Session aims By the end of this session, you should be able to: Understand what a customer journey is in practice
 Map a simple journey using real touch-points
 Recognise where marketing influences customer experience
 Identify pain points and moments that matter 
Link journey insight to better marketing decisions More content like this at Cambridge Marketing College http://marketingcollege.com/events

    34 min
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5
out of 5
10 Ratings

About

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

Information

  • Creator
    Neil Wilkins
  • Years Active
    2017 - 2026
  • Episodes
    648
  • Rating
    Clean
  • Copyright
    © copyright
  • Show Website
    Neil Wilkins Podcast