Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Rhea Allen, CEO, Peppershock Media
  • 5.0 (26)
  • MARKETING
  • UPDATED WEEKLY

Marketing Expedition Podcast—Your Roadmap to Brand Growth & Business Success Looking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition. Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising. Each episode also features Rhea’s Marketing Essentials Moment—the basics that you need to help you continue to build your brand and your bottom line! Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success. Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com. Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in today’s fast-paced digital world. Subscribe now and start your marketing journey—ranked in the top 5% of podcasts globally by ListenNotes! 🚀 Hosted on Acast. See acast.com/privacy for more information.

  1. How Digital Screens are Changing the Face of Marketing in Your Town with Kenzie Coltrin | Marketing Expedition Podcast

    APR 30

    How Digital Screens are Changing the Face of Marketing in Your Town with Kenzie Coltrin | Marketing Expedition Podcast

    Kenzie Coltrin is a Senior Account Executive at Phoenix Digital Marketing based in Boise, Idaho, with nearly a decade of experience in media, advertising, and strategic business development. She specializes in helping local, regional, and national brands grow through innovative marketing solutions, including digital and indoor billboard advertising. Throughout her career, Kenzie has built a strong reputation for driving revenue growth, developing high-value client relationships, and creating customized, results-driven campaigns. Her background spans multimedia sales, partnership development, and full-funnel marketing strategy, giving her a well-rounded perspective on how to effectively reach and influence audiences. Outside of work, she is married and a proud mom of two. She enjoys staying active through skiing, golfing, and running, and loves taking advantage of everything the Idaho outdoors has to offer. 00:00 - 00:43 "Ones with words. Those are hard. If you think of it as the outdoor billboards just brought inside, once I have too many words, you're not going to get the message across.” — Kenzie Coltrin 00:44 - 01:03 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:04 - 02:30 About Kenzie 02:31 - 12:51 Marketing Essentials Moment: Digital Out-Of-Home Advertising 12:52 - 14:22 Welcome to the show, Kenzie! 14:23 - 15:53 Introduction to Phoenix Digital Marketing 15:52 - 17:32 Description of Indoor Digital Billboards 17:33 - 20:03 Types of Businesses Using Digital Screens 20:04 - 22:35 Customization 22:36 - 24:20 Cost and Budgeting 24:21 - 27:13 Scaling and Exposure 27:14 - 29:20 Host Partnerships and Screen Placement 29:21 - 29:57 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 29:58 - 35:40 Parenting Challenges and Rewards 35:41 - 40:48 NSAC Campaigns and Clients 40:49 - 42:20 Agency Challenges 42:21 - 43:40 Media Sales Experience 43:41 - 44:28 Reach out to Kenzie 44:29 - 00:00 Final Thoughts and Words of Wisdom 44:51 - 46:31 Word-of-Mouth Mixers and Networking 46:32 - 47:21 Thank you so much, Kenzie! Share this podcast, give us a review, and enjoy your marketing journey! 47:22 - 48:09 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #DigitalBillboards #Customization #DigitalScreens #MarketingEssentialsMoment #DigitalOutofHomeAdvertising #OmniChannelMarketing #AdvertisingTrends #FreshMarketingStrategy #WordofMouthAdvertising #HostPartnerships #Branding Hosted on Acast. See acast.com/privacy for more information.

    48 min
  2. The Future of Short-Form Content and Branded Storytelling with Kirstin Falk | Marketing Expedition Podcast

    APR 16

    The Future of Short-Form Content and Branded Storytelling with Kirstin Falk | Marketing Expedition Podcast

    Kirstin Falk is Senior Advisor of Brand Strategy & Partnerships at Breakwater Studios, where she advises the team on scaling the business, fostering the brand, and leading strategic initiatives across marketing and client services. In her role, she guides the company’s positioning in a competitive landscape and enables collaborations that amplify Breakwater’s storytelling and reach. 00:00 - 00:18 "Where do I think short form content is going to go? I think the same things that matter are going to continue to matter, which is really good storytelling, values driven storytelling, not selling people a product, but actually communicating through values and connecting with them emotionally.” — Kirstin Falk 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 02:30 About Kirstin Falk 02:31 - 07:47 Marketing Essentials Moment: Using AI Effectively 07:48 - 09:54 Welcome to the show, Kirstin! 09:55 - 11:36 Passion for Brand Marketing 11:37 - 13:20 Overview of the Project 13:21 - 15:06 Kirsten's Role in the Project 15:07 - 17:23 Strategies for Distribution and Promotion 17:24 - 18:00 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 18:01 - 19:37 Shifting Focus to Short-Form Content 19:38 - 21:20 The Importance of Authentic Storytelling 21:21 - 22:47 Building Relationships with Brands 22:48 - 25:15 Story Development Process 25:16 - 27:40 Creating Transparent Interview Environments 27:41 - 28:04 The Importance of Authenticity in Storytelling 28:05 - 30:44 Effective Brand Storytelling 30:45 - 32:03 Reach out to Kirstin Falk 32:04 - 32:34 Thank you so much, Kirstin! Share this podcast, give us a review, and enjoy your marketing journey! 32:35 - 33:22 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! #ShortFormContent #ContentMarketing #Storytelling #MarketingEssentialsMoment #MarketingTips #AITools #AITrends #FreshMarketingStrategy #WordofMouthAdvertising #Authenticity #Branding Hosted on Acast. See acast.com/privacy for more information.

    33 min
  3. Exploring the World of Gatekeepers, Sales, and Business Development with Kevin Downey | Marketing Expedition Podcast

    APR 2

    Exploring the World of Gatekeepers, Sales, and Business Development with Kevin Downey | Marketing Expedition Podcast

    Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster. 00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey 00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 02:38 About Kevin 02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility 07:54 - 09:15 Kevin, Welcome to the show! 09:16 - 12:23 Dividing Sales and Business Development Roles 12:24 - 17:23 Metrics and Tools for Tracking Sales 17:24 - 22:07 Getting Past Gatekeepers 22:08 - 26:05 Different Sales Person Profiles 26:06 - 29:45 Networking and Relationship Building 29:46 - 31:45 Sales Process and Lead Qualification 31:46 - 32:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:23 - 35:08 Negotiation Tactics in Sales 35:09 - 39:18 Prequalification and Online Lead Forms 39:19 - 41:47 Interview Questions for Sales Candidates 41:48 - 43:21 Compensation Models for Sales Reps 43:22 - 47:57 Advice on Sales Hiring 47:58 - 50:00 Training and Onboarding Salespeople 50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/ 50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey! 50:48 - 51:34 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

    52 min
  4. Ask to Sell More Cookies: The Power of Initiative in Sales with Girl Scouts of Silver Sage | Marketing Expedition Podcast

    MAR 19

    Ask to Sell More Cookies: The Power of Initiative in Sales with Girl Scouts of Silver Sage | Marketing Expedition Podcast

    This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of welcoming the Girl Scouts of Silver Sage to Poderific Studio. They dive deep into the world of Girl Scout cookies, exploring not only the entrepreneurial skills that young girls develop through the cookie program but also the broader impact of Girl Scouts on personal growth and community involvement. 00:00 - 00:48 "What's the number one impact that helps you sell the cookies the most? The thing that helps me sell the cookies the most is probably just asking people in general. Because if you don't ask, they don't know. So asking people is the number one way I sell my cookies. Yeah. Good. Good. You've got to ask.” 00:49 - 01:07 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:08 - 02:35 Welcome to the show! Meet the Guests 02:36 - 05:12 The Cookie Campaign Season 05:13 - 06:16 Tehlani's Girl Scout Journey 06:17 - 08:14 Tehlani's Strategy: Tactics for Success 08:15 - 09:13 Mom's Perspective 09:14 - 11:12 Selling Cookies Live 11:13 - 12:44 Cookie Sales Volume 12:45 - 14:36 Camp Experiences 14:37 - 15:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 15:14 - 16:39 Funding Sources 16:40 - 20:04 Tehlani's Projects 20:05 - 21:20 Future Aspirations 21:21 - 23:33 Advice for Parents and Girls 23:34 - 26:14 Encouragement for Leaders 26:15 - 28:33 Opportunities to Get Involved - https://www.girlscouts-ssc.org/ 28:34 - 30:06 Closing Thoughts 30:07 - 30:33 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey! 30:34 - 31:20 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #GirlScoutsofSilverSage #CommunityInvolvement #CookieProgram #EntrepreneurialSkills #SkillsDevelopment #Leadership #PoderificStudio #PodcastStudio #FreshMarketingStrategy #MarketingTips #CommunityEngagement #SalesInitiative Hosted on Acast. See acast.com/privacy for more information.

    31 min
  5. From Radio Waves to Digital Tides: Tom Scott's Journey in Media and Marketing | Marketing Expedition Podcast

    MAR 5

    From Radio Waves to Digital Tides: Tom Scott's Journey in Media and Marketing | Marketing Expedition Podcast

    Tom Scott is a seasoned professional in Idaho broadcasting with over 50 years of experience. He launched his own agency after nearly 14 years as the top-billing executive in electronic advertising at KTVB. Tom's strong industry reputation has contributed to his success in the agency business. Recently, the Tom Scott Agency merged with Peppershock Media. 00:00 - 00:20 "It's hard for people to stop doing stuff that they think is working but isn't. Well, it's always worked before, so it's the way it's always been. And just because it's always been that way doesn't mean it's going to continue.” — Rhea Allen 00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:40 - 02:27 Tom’s Background 02:28 - 08:11 Marketing Essentials Moment: Merging Agencies, A New Chapter 08:12 - 12:30 Welcome to the show, Tom! 12:31 - 15:19 The Tom Scott Agency and Peppershock Media Merger 15:20 - 18:49 Retain, Maintain, Gain 18:50 - 23:43 Memorable Client Campaigns 23:44 - 26:14 The Evolution of Advertising 26:15 - 27:37 Targeting the Right Audience 27:38 - 28:14 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 28:15 - 33:02 NIL and Local Business Partnerships 33:03 - 36:57 The Changing Landscape of College Sports 36:58 - 42:26 The Future of Marketing Strategies 42:27 - 46:51 The Digital Experience 46:52 - 51:00 Pop Culture and Marketing 51:01 - 51:15 Tom’s Words of Wisdom 51:16 - 53:41 Thank you so much, Tom! Share this podcast, give us a review, and enjoy your marketing journey! 53:42 - 54:28 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #DigitalMarketing #TraditionalMarketing #MarketingEssentialsMoment #MergingAgencies #MergingBusinesses #DigitalAdvertising #TraditionalAdvertising #FreshMarketingStrategy #MarketingTips #AITools #AIDevices #NIL #nameimagelikeness Hosted on Acast. See acast.com/privacy for more information.

    54 min
  6. The Future is Now, Staying Ahead of the Curve in SEO and AI with Amber Goetz | Marketing Expedition Podcast

    FEB 19

    The Future is Now, Staying Ahead of the Curve in SEO and AI with Amber Goetz | Marketing Expedition Podcast

    Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately. 00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz 00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 - 02:23 About Amber 02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing 07:55 - 10:21 Welcome to the show, Amber! 10:22 - 13:10 Client Success Story: The Resort in Arizona 13:11 - 17:00 Tactics for SEO Success 17:01 - 21:35 The Importance of Google Business Profile 21:36 - 24:58 The Value of FAQs on Your Website 24:59 - 25:49 Utilizing FAQ Schema for Better SEO 25:50 - 26:25 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 26:26 - 31:47 Tools for Website Performance Analysis 31:48 - 35:21 Case Study: The RV Resort's Transformation 35:22 - 39:27 Google Ads Strategies for Success 39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns 41:18 - 45:01 Incorporating Social Media into SEO 45:02 - 46:23 Humanizing Your Brand Through Social Media 46:23 - 47:44 Final Tips—Utilizing AI for Your Website 47:45 - 47:50 Reach out to Amber 47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey! 48:22 - 49:08 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds Hosted on Acast. See acast.com/privacy for more information.

    49 min
  7. The No Drama Zone: Creating Healthy Work Cultures with Connie Miller | Marketing Expedition Podcast

    FEB 5

    The No Drama Zone: Creating Healthy Work Cultures with Connie Miller | Marketing Expedition Podcast

    Connie Miller is a veteran executive known for her strong leadership, exceptional communication, and ability to build healthy, results-driven cultures that maximize performance. She leads with integrity, takes the high road, cuts through drama, and focuses on inspiring others to courageously reach their highest potential. Before retiring in 2021, Connie served as President and CEO of Icon Credit Union and later as Regional President of Horizon Credit Union. Today, she is the CEO of Credible Advantage, a leadership and board development consulting firm. A published author, Connie shares her expertise in her book Don’t Sabotage Your Career, offering practical guidance on becoming a top professional and avoiding common, unintentional missteps that can hold careers—and personal brands—back. 00:00 - 00:19 "There is so much correlation to business and poker. If you play every hand, if you try to serve every customer, if you try to do everything you're going to lose. You have limited resources, limited chips, and you need to be smart about how you spend those chips and when you're going to gamble with them and when you're not.” — Connie Miller 00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 01:46 Connie’s Background 01:47 - 17:02 Marketing Essentials Moment: Personal Branding for Business Owners and Professionals 17:03 - 20:29 Welcome to the show, Connie! 20:30 - 22:50 Understanding Personal Branding 22:51 - 25:39 Common Self-Sabotaging Behaviors 25:40 - 27:09 Curiosity in Leadership 27:10 - 31:25 Real-Life Examples of Career Sabotage 31:26 - 32:59 Emotional Intelligence in Leadership 33:00 - 35:42 Marketing Through Relationships 35:43 - 39:43 Creating a No Drama Zone 39:44 - 42:45 Establishing a No Pairing Zone 42:46 - 44:58 Building a Positive Workplace Culture 44:59 - 49:57 Word-of-Mouth Marketing 49:58 - 54:17 Sharing Expertise 54:18 - 54:54 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 54:55 – 1:02:58 Women in Poker 1:02:59 – 1:08:53 Mastermind Groups 1:08:54 – 1:12:11 Creating Supportive Networks 1:12:12 – 1:13:00 Reach out to Connie 1:13:01 – 1:16:50 Don’t Sabotage Your Career Book on Amazon 1:16:51 – 1:17:15 Thank you so much, Connie! Share this podcast, give us a review, and enjoy your marketing journey! 1:17:16 – 1:18:02 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #Leadership #PersonalBranding #MarketingEssentialsMoment #Community #ProfessionalDevelopment #EmotionalIntelligence #PositiveWorkplaceCulture #CompanyCulture #WordofMouthMarketing #MastermindGroups #SupportiveNetworks Hosted on Acast. See acast.com/privacy for more information.

    1h 18m
  8. Building a Personal Brand vs. a Company Brand with Jen Dalton | Marketing Expedition Podcast

    JAN 22

    Building a Personal Brand vs. a Company Brand with Jen Dalton | Marketing Expedition Podcast

    Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James. 00:00 - 00:15 "Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton 00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:34 - 02:15 Jen’s Background 02:16 - 10:16 Marketing Essentials Moment: The Power of Color in Branding 10:17 - 12:56 Welcome to the show, Jen! 12:57 - 17:49 Becoming an Author 17:50 - 23:06 Success Stories from Clients 23:07 - 25:22 Launching a New Brand 25:23 - 27:37 Leveraging Creativity 27:38 - 28:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 28:14 - 31:47 Identifying the Ideal Client 31:48 - 33:53 The Importance of Personal Branding 33:54 - 39:00 Challenges and Opportunities in Marketing 39:01 - 40:14 Building Meaningful Relationships 40:15 - 41:22 Nostalgia Economy 41:23 - 45:55 Recommended Tools for Marketers 45:56 - 51:27 The Role of AI in Content Creation 51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/) 52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! 53:15 - 54:00 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #PersonalBranding #CompanyBranding #MarketingEssentialsMoment # PowerofColor #GenuineConnections #Leadership #MeaningfulRelationships #FreshMarketingStrategy #MarketingTips #AITools #AIGeneratedContent Hosted on Acast. See acast.com/privacy for more information.

    54 min
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Marketing Expedition Podcast—Your Roadmap to Brand Growth & Business Success Looking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition. Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising. Each episode also features Rhea’s Marketing Essentials Moment—the basics that you need to help you continue to build your brand and your bottom line! Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success. Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com. Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in today’s fast-paced digital world. Subscribe now and start your marketing journey—ranked in the top 5% of podcasts globally by ListenNotes! 🚀 Hosted on Acast. See acast.com/privacy for more information.

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