Marketing Domination

Sean Garner

You can out-work and out-serve anyone in your market. So why is the guy down the street getting the calls? It usually isn't the work. It's the marketing nobody trained you to do. The Marketing Domination Podcast is for local business owners who never wanted to be marketers and never should have to be. Each week, Sean Garner cuts the hype and shows you what needs to get done to get found, get calls, and grow. Not how to do it all yourself, but what to demand and how to know it's working. New episodes weekly.

  1. Oct 27

    E61: The Two-Minute Test That Shows If Your Business Is Actually Healthy with Billy Hofacker

    Do you actually know where your business finances stand? Or are you hoping everything is okay because you're too busy to look? In this episode of the Marketing Domination Podcast, I sit down with Billy Hofacker, a fractional CFO and money coach, to talk about the side of business most owners ignore until it blows up. Billy shares the morning a tow truck showed up at his door and took his car, and how that moment led him to uncover $130,000 in non-mortgage debt. He paid it off in five years, went on to pay off almost $500,000 in total, and now helps gym owners and small business owners build financial systems that actually hold up. We get into why "five more clients" won't fix an unprofitable business, why a business that isn't paying its owner is a sick business, and Billy's Two-Minute Critical Four Test: the four numbers every owner needs to know. We also cover net owner benefit, 13-week cash flow forecasts, how much of your revenue should go to marketing, and how to tell if your marketing dollars are actually coming back. If you've been putting off looking at your numbers, this episode is your wake-up call. Connect with Billy Hofacker Website: https://yourfitnessmoneycoach.com/ Podcast: Your Fitness Money Coach Podcast 📝 Show Notes and Resources 📝 https://www.seangarner.co/podcast/ =========================== P.S. When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/ FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/ =========================== Subscribe and Listen to the Podcast HERE: ➡︎YT: https://www.youtube.com/seangarner ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let's Connect! Website: https://www.seangarner.co/ LinkedIn: https://www.linkedin.com/in/seanagarner/ Instagram: https://www.instagram.com/seangarner/ FaceBook: https://www.facebook.com/sean.garner.927/ Twitter: https://x.com/coachseang =========================== ⏰ Timestamps ⏰ 0:00 Intro 0:32 Meet Billy Hofacker 1:17 The Morning a Tow Truck Took His Car 5:38 Why Busy Business Owners Are Often Broke 6:50 The Three Legs of the Stool: Sales, Operations, and Finance 9:00 Why Five More Clients Won't Fix Your Business 10:12 Pay Yourself First + The Two-Minute Critical Four Test 17:01 What Counts as Net Owner Benefit? 18:53 Budgets, 13-Month Forecasts, and 13-Week Cash Flow 22:48 How Much Should You Spend on Marketing? 24:36 How to Tell If Your Marketing Is Paying Off 26:14 The One Thing to Do This Week 28:56 How to Connect With Billy =========================== #Marketing #SmallBusiness #SeanGarner #SmallBusinessFinance #FractionalCFO

  2. Jul 28

    EP60: Your Competition Isn't Better. They're Just Clearer

    Stop relying on company age or tenure to improve your google rankings. Learn the specific factors that actually drive visibility.Many businesses assume that being established is enough to secure top search results, but that is rarely the case. This video breaks down why your current approach might be failing and explains the critical technical seo elements you need to prioritize. We cover why fresh content and user experience matter more than how long you have been in business.Beyond basic site updates, we explore how digital pr and a properly optimized google business profile influence your placement. You will understand how to align these different parts of your SEO strategy to beat competitors who are outranking you. By the end, you will have a clear checklist to audit your site and focus on the factors that drive real traffic.Subscribe for weekly SEO strategy breakdowns, and comment which ranking factor you find most challenging to manage.If you want to know whether you're actually getting SEO or just paying for a report, grab your free website SEO audit: https://www.seangarner.co/websiteauditReady to have us handle it all? Schedule a call: https://www.seangarner.co⏰ Timestamps ⏰00:00 You're great at your job, so why aren't you ranking? 00:23 Welcome to Marketing Domination 01:04 Why most local businesses are invisible 01:53 What SEO actually is 02:07 What SEO is NOT 02:39 Holistic SEO and "Search Everywhere Optimization" 03:41 Pillar 1: Technical SEO 04:14 Pillar 2: User experience and conversion 05:01 Pillar 3: New content every month 06:07 Pillar 4: Backlinks and digital PR 06:44 Pillar 5: Google Business Profile and reviews 07:45 Client story: 16th to #1 in six months 08:53 The best don't rank, the clearest do 09:01 The one question to ask your SEO agency 09:30 Recap 10:08 Get your free website SEO auditSubscribe for plain-English marketing for local service business owners. New episode every week.

  3. Mar 12

    E57: How to Dominate the Google Map Pack With a Fully Optimized Google Business Profile

    If you want your local business to show up in the Google Map Pack, your Google Business Profile has to be fully optimized.  In this episode of the Marketing Domination Podcast, I break down the biggest mistakes I see that kill visibility and explain how to properly set up and maximize your profile so Google clearly understands what your business does. I walk through the most important factors that influence rankings, including choosing the right primary category, filling out your services completely, and keeping your profile active. I also share how I handle spam reviews, why photos help more than most businesses realize, and when it makes sense to create additional Google Business Profile locations to expand your reach.  If your goal is to rank higher in Google Maps and get more local customers finding and calling your business, this episode shows you exactly what I recommend doing. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 2:08 Choose the Right Business Category 4:01 Tools to Help Optimize Your Google Business Profile 6:14 What Should You Actually Fill Out in Your Google Business Profile? 8:34 How Do You Deal With Spam Reviews on Google? 10:02 Do Photos Actually Help Your Google Business Profile Rankings? 12:57 Should Your Business Have Multiple Google Business Profile Locations? 15:12 Should You Respond to Every Google Review? 17:29 Need More Help With Your Marketing? =========================== #Marketing #SmallBusiness #SeanGarner

  4. Mar 5

    E56: The 5 Pillar SEO Plan Local Businesses Must Use to Win in AI and Google Search

    Search is not just about Google anymore. Your customers are searching for AI tools, overviews, and platforms that pull data from across the internet. If your business is not positioned correctly, you are invisible in more places than you think. In this episode, I break down what I call Search Everywhere Optimization. I will teach you the difference between traditional SEO and AI visibility, why good SEO fundamentals still matter, and the five pillars every local service business must implement. From technical foundations and user experience to authority building, reviews, and digital credibility, this is the complete roadmap to dominating search in 2026 and beyond. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 2:17 AI SEO vs Traditional SEO 4:25 User Experience 6:34 Content 8:29 Authority 12:43 Citations, Reviews, and Google Business Profile 14:54 The Holistic Plan to Dominate AI and Search =========================== #Marketing #SmallBusiness #SeanGarner

  5. Feb 26

    E55: The Complete Guide to Ranking Your Google Business Profile Higher

    If you are a local service business owner and you are not showing up in the Google Map Pack, you are leaving money on the table.  In this episode of Marketing Domination, I break down exactly how I optimize Google Business Profiles to rank higher in the Map Pack and dominate local markets. I walk through real examples of how I fully complete and optimize profiles, choose the right primary category, add detailed services and products, and use high-quality photos to stand out from competitors. I also explain how I use review velocity to outrank businesses with more total reviews, how I think about keywords without stuffing them, how often I recommend posting, and what I do when expanding into new markets. I cover proximity, service area businesses, and the most common triggers that cause suspensions, so you can avoid costly mistakes.  If you want a clear, practical system for ranking higher and generating more local leads, this is exactly how I do it. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/  =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 0:00 Intro 2:08 Why Your Google Business Profile Is Not Ranking 4:25 Services, Products, and Photos That Boost Visibility 6:46 Choosing the Right Categories and Using GMB Everywhere 8:55 Reviews, Review Velocity, and Beating Bigger Competitors 13:33 Keywords and Posting Strategy for Ongoing Momentum 15:47 Ranking Without a Physical Office and Expanding Smart 18:06 Avoiding Suspensions 20:25 Take Action Now =========================== #Marketing #SmallBusiness #SeanGarner

Ratings & Reviews

5
out of 5
9 Ratings

About

You can out-work and out-serve anyone in your market. So why is the guy down the street getting the calls? It usually isn't the work. It's the marketing nobody trained you to do. The Marketing Domination Podcast is for local business owners who never wanted to be marketers and never should have to be. Each week, Sean Garner cuts the hype and shows you what needs to get done to get found, get calls, and grow. Not how to do it all yourself, but what to demand and how to know it's working. New episodes weekly.