Ignite: Healthcare Marketing Podcast

Cardinal Digital Marketing
  • 4.6 (21)
  • MARKETING
  • UPDATED WEEKLY
Ignite: Healthcare Marketing Podcast

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation’s top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

  1. Navigating Meta’s 2025 Update: What Healthcare Marketers Need to Know

    5 DAYS AGO

    Navigating Meta’s 2025 Update: What Healthcare Marketers Need to Know

    In this episode, Cardinal’s CSO, Rich Briddock and CGO, Lauren Leone, dive into Meta’s recent advertising changes that significantly impact healthcare providers, exploring the new restrictions to data sharing via CAPI and its impact on optimization and audience creation. Our hosts will unpack what these updates mean, their implications for marketers and actionable steps to adapt. RELATED RESOURCES Meta Announces Major Changes to Healthcare Advertising - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/  How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/

    14 min
  2. Redefining Healthcare Marketing Through Accountability, Agility, and Alignment with Monu Kalsi, Millennium Physician Group

    DEC 17

    Redefining Healthcare Marketing Through Accountability, Agility, and Alignment with Monu Kalsi, Millennium Physician Group

    Monu Kalsi, Head of Marketing at Millennium Physician Group joins Cardinal’s CEO, Alex Membrillo, to share valuable insights on how to align your marketing strategies with organizational goals through the AAA Framework—accountability, agility, and alignment—while focusing on the full customer journey and impact on top-line revenue. Tune-in to learn strategies for driving measurable growth, collaborating cross-functionally, and enhancing patient and community care, all while meeting the economic challenges of today. RELATED RESOURCES Connect with Monu  - https://www.linkedin.com/in/kalsi/  How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  ROI Tracking Demystified: How to Measure Performance in a HIPAA World -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/

    23 min
  3. How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing

    DEC 10

    How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing

    As 2024 comes to a close, now is the time to start planning for success in 2025. Cardinal’s Chief Growth Officer, Lauren Leone and Director of Paid Media, Evan Ilgenfritz, dive into the strategic importance of road mapping for healthcare marketers, emphasizing how it can align digital marketing efforts with overarching business goals. Our hosts share how to set clear goals, build a roadmap that keeps your strategy on track, and test new ideas the smart way. Tune in to learn how to align marketing with business priorities, measure what matters, and adapt to changes for better results. RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  Healthcare Marketing Trends in 2025: Marketers Doing More -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/  Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/balancing-volume-and-cpa-priorities/

    18 min
  4. Connecting with Multiple Audiences: Empathetic Marketing Strategies for Senior Living with Kristy Ruppe Craddock, Commonwealth Senior Living

    DEC 3

    Connecting with Multiple Audiences: Empathetic Marketing Strategies for Senior Living with Kristy Ruppe Craddock, Commonwealth Senior Living

    Kristy Ruppe Craddock, Chief Sales & Marketing Officer at Commonwealth Senior Living joins Cardinal’s CEO, Alex Membrillo, to share valuable insights  into the unique challenges and strategies involved in marketing for senior living communities. Tune in to learn how to effectively address the dual audience of potential residents and their adult children, and the importance of understanding their distinct customer journeys.  RELATED RESOURCES Connect with Kristy - https://www.linkedin.com/in/ruppecraddock/ How to Nurture an Adult Daughter Through the Senior Care Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-nurture-an-adult-daughter-through-the-senior-care-journey/  What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/  How to Improve Senior Care Lead Quality - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-senior-care-lead-quality/

    19 min
  5. Driving Smarter Spend Through Marketing Incrementality

    NOV 12

    Driving Smarter Spend Through Marketing Incrementality

    In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock discuss the concept of incrementality and its significance for healthcare marketers. By exploring a real-world case study, our hosts illustrate how understanding the incremental lift from marketing spend can help you make a compelling case for diversifying your marketing channels, rather than over-relying on a single, familiar one. Discover how this approach will not only aid in optimizing your marketing budget but also demonstrate the broader impact of your efforts on business outcomes, providing you with a strategic edge in discussions with leadership. RELATED RESOURCES Discover RevRx  - https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/  Media Mix Modeling: The Secret to Smarter Marketing Decisions - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/media-mix-modeling-secret-to-smarter-marketing-decisions/  How to Build A Scalable MSO Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/

    11 min
  6. The Art of Patient Journey Mapping: Creative Strategies for Marketing Success

    NOV 5

    The Art of Patient Journey Mapping: Creative Strategies for Marketing Success

    Join Cardinal’s Chief Growth Officer, Lauren Leone, and Sr. Creative Director, Jean Zhang, as they dive deep into how healthcare marketers can enhance their strategies by mapping out user journeys, demonstrating real value, and refining unique selling propositions (USPs). Learn how to leverage data-driven insights, test value propositions, and engage with stakeholders to create meaningful touchpoints throughout your patients' digital experience. If you're looking to make your brand messaging more empathetic, timely, and impactful, this is the episode for you! RELATED RESOURCES Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey  - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/  Navigating the Healthcare Landscape: Mapping the Patient Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/navigating-the-healthcare-landscape-mapping-patient-journey/  7 Ways Digital Marketing Can Improve The Patient Experience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-ways-digital-marketing-improve-patient-experience/ Marketing’s Role at Each Step of the Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketings-role-at-each-step-of-the-patient-experience/

    21 min
  7. Debunking the Biggest Myths in Healthcare Marketing

    OCT 8

    Debunking the Biggest Myths in Healthcare Marketing

    The Cardinal team dives deep into the biggest myths surrounding healthcare marketing. From the misconception that 'more traffic equals more sales' to the belief that 'AI will destroy SEO,' we’re breaking down the truths behind paid media, SEO, and more. Tune in as we dispel the myths shaping the industry, offering clear insights to help healthcare marketers navigate the complex landscape with confidence.

    15 min
  8. Media Mix Modeling: The Secret to Smarter Marketing Decisions

    OCT 1

    Media Mix Modeling: The Secret to Smarter Marketing Decisions

    Join Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock, as they unlock the power of media mix modeling with an exclusive look at our proprietary tool, Rev RX. The two explore how media mix modeling can help you strategically optimize your marketing investments across channels, while overcoming hurdles like HIPAA compliance and the rapidly shifting digital landscape. Tune in to learn how to build smarter, more efficient marketing strategies that deliver real results. RELATED RESOURCES Discover RevRx  - https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  How to Build A Scalable MSO Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/

    15 min
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4.6
out of 5
21 Ratings

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Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation’s top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

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