What does the future of product management actually look like? In this episode of the Everyday Agile Podcast, I sit down with Carla Jarrett to talk about: Why traditional product management skills are no longer enough. How AI is changing product roles. The rise of engineering fluency and “product engineers”. Why Scrum and Agile often become “agile theatre”. Product Manager vs Product Owner debates. Customer discovery, product leadership and proving product value. Building SaaS products and surviving acquisitions. The Liverpool tech scene and the launch of Build Better Liverpool. Carla shares practical insights from working as a Head of Product, scaling B2B SaaS platforms, leading teams, and helping shape Liverpool’s growing tech community. If you work in Product Management, Agile, Scrum, SaaS, UX, Engineering Leadership or Tech Leadership, this conversation is packed with useful insights. Topics covered: Product Management, Agile, Scrum, AI in Product, SaaS, Product Leadership, Product Strategy, Discovery, Stakeholder Management, UX, Engineering, Customer Feedback, Product Teams, Product Owner vs Product Manager, Liverpool Tech, Build Better Liverpool. ▶︎Subscribe for more conversations on Agile, product, and delivery https://www.youtube.com/@EverydayAgile ▶︎Our Newsletter https://substack.com/@betweenthestandups 00:00 – Why Product Managers Need More Than Traditional PM Skills 00:50 – The Future of Product Management Is Changing 01:25 – Engineering Fluency, UX & Commercial Thinking Explained 01:56 – How AI Is Changing Product Management Roles 02:44 – Why Product, Design & Engineering Roles Are Blurring 03:33 – The Rise of the Product Engineer 04:13 – Best Podcasts & Resources for Product Managers 05:11 – Best AI & Vibe Coding Tools for Product Teams 06:22 – Carla Jarrett’s Journey Into Tech & Product Management 07:40 – Building a SaaS Product From Scratch 08:10 – What It Feels Like When Your Product Gets Acquired 09:42 – What a Head of Product Actually Does Day-to-Day 10:36 – Customer Discovery & Getting Honest Feedback 11:47 – Managing Teams as a Head of Product 12:46 – How Product Managers Can Prove Their Value 16:16 – Scrum, Agile & “Agile Theatre” Explained 18:13 – Why Story Points Don’t Equal Customer Value 19:04 – Why Carla Started Posting on LinkedIn 21:37 – Why Build Better Liverpool Was Created 22:30 – Liverpool vs Manchester Tech Scene 24:08 – Breaking Down Silos Between Product, Design & Engineering 25:53 – The First Build Better Liverpool Event 27:08 – Product Manager vs Product Owner Debate 30:12 – Carla’s Solution to the Product Role Confusion 31:24 – Final Thoughts & Where to Connect With Carla Jarrett ▶︎ The Everyday Agile Podcast brings you interviews with Agile, Product, business, and tech folk that will leave you with actionable, relevant advice. ▶︎ About Everyday Agile We might be little, but we’ve got great, big ideas – and lots of them. Transformative ideas that can make a massive difference to your business, your team and how things run. Revolutionary ideas that give our clients the tools they need to nail the basics, create problem-solving products and smash strategy out of the park. Metamorphic ideas that – okay, you get the point.