PRmoment Podcast

PRmoment

The PRmoment Podcast is a series of life story style interviews with some of the leading lights of UK PR.

  1. The PR News Review: Huw Edwards' publicist Barry Tomes, Meta and Google gets a big tobacco moment and the BBC appoints Matt Brittin as DG

    4D AGO

    The PR News Review: Huw Edwards' publicist Barry Tomes, Meta and Google gets a big tobacco moment and the BBC appoints Matt Brittin as DG

    Welcome to the News Review on the PRmoment podcast. In this weekly show I’m joined by Angie Moxham and Mark Borkowski. In the PR News Review we look at the biggest news stories of the week from a PR perspective. This week, we're talking about Huw Edwards' publicist Barry Tomes leaving GMB hosts Susanna Reid and Ed Balls speechless, what to expect from Meta and Google as social media gets its Big Tobacco moment and whether new BBC director general Matt Brittin has the hardest job in media. Tickets for The PRmoment Awards are now available for both London and Manchester, go to PRmomentAwards.com to grab your tickets. Huw Edwards' Publicist Backlash The panel expressed shock and disbelief over Barry Tomes' appearance, agreeing that his highly visible and unprofessional interview set the PR industry back. Mark Borkowski called the attempt to resurrect Edwards’ career equivalent to trying to float the Titanic. Big Tech Accountability Forecast Discussion covered the potential 'big tobacco moment' for Meta and Google, which was considered long overdue, having been predicted 10 years prior. Mark Borkowski anticipates Big Tech will employ a 'responsible product defense' strategy rather than using the exact big tobacco playbook. New BBC Director General The panel agreed that leading the BBC is the hardest job in media, with Angie Moxham confirming that Matt Brittin is a sensible choice. Brittin’s background from Google is expected to apply a different, necessary lens to the organization, which is currently often viewed as being in a 'slow motion crisis'.

    13 min
  2. What does great agency leadership look like?

    MAR 24

    What does great agency leadership look like?

    Host:  Will Hart, dean of school, PRmoment Leaders Featuring: Victoria Usher, CEO and founder, GingerMayDavid Phillips, co-founder and CEO, PangolinThis is a special one-off edition of the podcast, hosted by Will Hart who heads up the PRmoment Leaders programme.  Joining Will are Victoria Usher and David Phillips, both founders of successful independent agencies operating for over 10 years and specialising in separate sectors (respectively, GingerMay in b2b and Pangolin in consumer). Both are also on PRmoment Leaders as it approaches the second anniversary in May. The discussion began with Victoria and David reflecting on what they know about leadership today that they did not know when starting their agencies.  They also explored their key relationships within their businesses, David’s with his co-founder Will Cookson and Victoria with her team lead now by Amy Lawrence.  They discussed the key attributes required of agency leaders, including decisiveness especially when pivots are required of the business. They also explored how their time is most effectively used, including the split between current operations, client revenue and future-focused business strategy.  Other key topics covered included how to properly delegate and empower your agency teams and the critical importance of getting hiring right. The podcast concluded with Victoria and David sharing their thoughts on what they’re enjoying most and taking away from their participation in the PRmoment Leaders programme. DETAILS Welcome and Context: The discussion was framed as a special one-off edition of the PR Moment podcast, with Will Hart hosting because May marks two years of the PR Moment Leaders program, providing a timely opportunity to reflect on leadership. Victoria Usher is the founder and CEO of Ginger May, a B2B specialist agency started in 2010 with 35 employees, and David Phillips is the co-founder of Pangolin PR, established around 12 to 13 years ago, with approximately 25 employees.Reflecting on Early Leadership Knowledge: When asked about what they know about leadership today that they did not know when starting their agencies, Victoria stated she initially knew nothing about leadership and that the reality differs vastly from the initial fantasy. She likened running an agency to having children, emphasizing that it is a constant, difficult job with a multitude of decisions. David concurred, describing his journey as a steep learning curve since leaving his roles at Freud's as junior account directors.The Co-Founder Relationship: David detailed the evolution of his working relationship with co-founder Will Cookson, noting that while they are close friends outside of work, they maintain a necessary professional distance during the intense work week. They find that their personalities complement each other, enabling them to quickly reach decisions without major disagreements, attributing this success to mutual respect. Will observed that many successful independent PR agencies are co-founded, acknowledging Victoria's "extreme bravery" in founding Ginger May alone.Challenges of Being a Solo Founder: Victoria admitted that the benefit of a partner is discussing nuanced business issues, as she previously had to manage problems alone, which was a "visceral" experience when your livelihood is on the line. She confirmed the difficulty of solo-founding and advised others to adopt David’s' co-founder model. Having a trusted managing director, Amy Lawrence, has since provided a partner in crime, marking a significant turning point for the business.Leadership Decisiveness: Will suggested that decisiveness is often sought and respected in leadership roles because agency professionals are commonly criticized for being poor at making quick decisions. David confirmed that quick

    53 min
  3. The PR News Review: Starmer, Mandelson the Iran War Musk, Tesla and Ofgem, PR Ethics, Lobbying Rules

    MAR 13

    The PR News Review: Starmer, Mandelson the Iran War Musk, Tesla and Ofgem, PR Ethics, Lobbying Rules

    Welcome to the News Review on the PRmoment podcast. In this weekly show I’m joined by Angie Moxham and Mark Borkowski. In the PR News Review we look at the biggest news stories of the week from a PR perspective and this week we're talking: Starmer, Mandelson and the Iran WarMusk, Tesla and Ofgem PR Ethics, Lobbying Rules and why PR firms need to be increasing careful in choosing their clientsBefore we start do check out The PRmoment Awards shortlists, they are an incredible selection of the best work happening in UK PR right now. Starmer, Mandelson and the Iran War Keir Starmer's choice of Mandelson as ambassador was labeled a "nasty stain" despite Starmer taking responsibility for the move. Angie Moxham predicted that the recurring controversy would fatally damage Starmer's premiership. Musk, Tesla and Ofgem In the PR News Review we discuss Elon Musk's re-engagement with the UK media after Tesla secured an electricity supply license from Ofgem for domestic and business electricity. PR Ethics, The Lobbying Act and controversial clients The need for PR firms to ethically select clients was emphasised, citing controversies that make PR firms part of the story when representing controversial clients.  The Prime Minister has requested the Ethics and Integrity Commission review UK lobbying rules. The PR News Review panel acknowledged "gaping holes" in the 2014 Lobbying Act.

    14 min
  4. The PR News Review: Zack Polanski’s winning style and the language of war

    MAR 3

    The PR News Review: Zack Polanski’s winning style and the language of war

    Ben Smith, Angie Moxham, and Mark Borkowski discuss the Greens' bi-election win in Gorton and Denton, attributing the success of the candidate, Hannah Spencer, and Zack Polanski's  effective communication campaign that provided a message of hope, local authenticity, and leveraged identity politics against Labour.  On the show we also discuss the language of war in the Iran conflict, where Mark Borkowski noted the problematic trend of naming military operations like video games and the increased control of narrative through restricted journalist access. Angie Moxham critiques the current political rhetoric as incendiary and thoughtless.  Details The Greens' Bi-election Win in Gorton and Denton: Angie Moxham suggested that the Greens' success, led by Zack Polanski, was anticipated because they effectively campaigned on a message of hope and optimism, which resonated with people fatigued by negative news. They concluded that the victory was more attributable to effective communication than to the specifics of the party's policy.Authenticity and Identity Politics in the Bi-election: Mark Borkowski emphasized the authenticity of the successful candidate, Hannah Spencer, who was described as a working-class local person with a background as a plumber and plasterer. This local identity and seeming distance from the "Westminster bubble" provided credibility and appeal to the electorate, suggesting that identity politics played a significant role. Angie Moxham added that the lack of a genuinely working-class Labour leader, referencing Keir Starmer, highlighted the smartness of the Greens' communication strategy.Campaign Strategy and Protest Vote Analysis: Mark Borkowski noted that a clever local campaign, including the alleged dark arts use of an image connecting Keir Starmer with Indian President Narendra Modi, to target the Pakistani community, was effective in the constituency. Regarding the nature of the win, Angie Moxham concluded that the victory was likely a combination of the local grassroots efforts and a broader desire among people for hope, especially considering the current negative climate in the UK.The Language of War and Conflict Communication: The discussion shifted to the communication strategies observed in relation to the conflict in Iran, involving the US and Israel. Mark Borkowski noted the concerning trend of giving military operations evocative names like "Operation Roaring Lion" and "Operation Epic Fury," suggesting that the conflict is being "sold" as a "Call of Duty type of game". This language aligns with the increasing mechaniaation of warfare, making it easier to engage in conflict without physical "boots on the ground".The Danger of Incendiary Political Rhetoric: Angie Moxham described the language of war, particularly from figures like Trump, as "absolutely excruciating" and incendiary. They expressed concern that this thoughtless, insulting rhetoric will only lead to more death and destruction, likening the political climate to a "child's playground.”Mark Borkowski agreed that there is a current lack of calming voices on the global scene, emphasising that the aggressive language is driven by the 24/7 news cycle.Media Control and Propaganda in Modern Warfare: Mark Borkowski highlighted the extreme control of the narrative, specifically citing the IDF’s restriction of independent journalists, which they contrasted with earlier conflicts where journalists had more access. They pointed out that both sides understand the power of propaganda, referencing ISIS’s carefully staged executions for YouTube, concluding that the current age amplifies the loudest voice, making it easier to create factionalization.

    12 min

Ratings & Reviews

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About

The PRmoment Podcast is a series of life story style interviews with some of the leading lights of UK PR.

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