Wavebreak Podcast: Grow Your Shopify Stor‪e‬ Dylan Kelley

Today’s guest left his work in marketing with the desire and drive to gain more from his daily work.

He went from being a marketing manager in NYC, to sleeping in his car in California, to co-founding an 8-figure ecommerce brand.

In this episode we’re talking with Josh Pierce, Co-Founder of Jaxxon.

We talk about his journey so far, and cover some topics such as:

-Insight on branding and marketing
-How they’ve been affected by the pandemic
-Their plans for 2021 and beyond

This one’s an interesting, inspirational story you don’t want to miss.

Enjoy!

Ecommerce is never going away.

Big retail knows this and they’ve doubled down.

We talked about this in our 2021 Ecommerce Marketing Trends episode and got some great feedback.

So for this episode I brought our COO Alex Hostetler back to cover some crucial ecommerce news and updates on the trends brands need to know to stay competitive.

We cover topics like:

- Cost of returns and what this means
- 2020 earning reports interpretations
- How the retail giants are changing the industry

Enjoy!

Today’s guest is an expert when it comes to building and scaling ecommerce brands.

In this episode I’m joined by Michael Epstein, CMO of AutoAnything.

AutoAnything was originally owned by AutoZone, then acquired by a private equity company who brought in Michael and CEO Drew Sanocki.

They were given the reins to a 9-figure brand with declining revenue and a leftover corporate culture.

Michael and Drew took over, and were able to quickly turn things around, become profitable, and establish a healthy work environment.

We talk about how they did it, including the organization changes made to the over 150 employee company.

As of late, they’ve been acquiring and building other brands.

And it all starts with culture.

Listen to this episode for secrets to growing strong, well-cultured brands.

We’ve been fortunate to watch ecommerce evolve over the years.

As brands and trends come and go, a few things have remained constant.

One thing in particular, that we’ve talked about a ton on this podcast, is conversion rate optimization.

And luckily, today we’re talking with an expert on the topic, Founder and CEO of SplitBase, Raphael Paulin-Daigle.

SplitBase specializes in helping brands increase conversions, maximize landing pages, design data-driven websites, and ultimately make the most of what they already have.

In this episode we cover topics such as:

- How to maximize the effectiveness of paid traffic
- The secrets of effective landing pages
- Optimizing websites and the biggest competitive advantage

And this all comes from Raphael’s data that he’s gathered and tested throughout the years, working with brands like Dr. Squatch, Kiehl’s, and more.

You don’t want to miss this one.

Today’s guest has one of the most unique stories we’ve heard here on the Wavebreak Podcast.

In this episode we’re talking to Founder and CEO of Groove Life, Peter Goodwin.

Just 5 years ago he was in the Bush of Alaska, living off the land and working as an outdoor guide.

Peter and his family we’re living so remotely that there wasn’t really a need for a car.

If they wanted to buy groceries, they’d have to jump in a plane and fly there.

While he loved the life of an Alaskan outdoor guide, he wanted to find a way to make some extra income.

So he started Groove Life, and has since grown it into a leader in their space with over 150 employees and a headquarters just outside of Nashville.

We talk about culture, hiring, why he landed on active lifestyle accessories, and some different ways he’s shifted his model throughout the years.

This episode will challenge you, but it’s an easy listen, and Peter shares some amazing insights.

Dylan and the Wavebreak team dive into the most important trends facing ecommerce in 2021 and what you can do to be ahead of the pack in every way.

In this special episode, we cover:
- Which Wavebreak clients grew the fastest and how they did it
- Top trends facing ecommerce brands
- Facebook ads in 2021
- The impact of big retail on ecommerce in 2021