Business Growth Talks

Mark Hayward

Business Growth Talks podcast is created and hosted by Mark Hayward. In this show we talk about how to grow a business in the Growth Stage. The growth stage is often marked by rapid developments, increased revenue, and an escalating customer base. ​  In each episode we talk to entrepreneurs and business owners who have grown businesses and we cover topics like scaling processes, market expansion, financial management, human resource and talent development, and customer retention. If you are looking for actionable advice, tips, and techniques on how to grow, run and build your business, this is the podcast for you!Find more details about the podcast www.businessgrowthtalks.comIf you want to be a guest on 24 or 48 shows to build your personal or professional brand then go to:www.podcastintroduction.comBe a supporter of the channel - https://www.patreon.com/BusinessgrowthtalksFind me onLinkedIn - https://www.linkedin.com/in/mark-hayward-163721a0/Facebook - https://www.facebook.com/markjhayward​Twitter - https://twitter.com/markhayward169TikTok - https://www.tiktok.com/@mjh169183

  1. From Teenage Entrepreneur to Email Marketing Guru with Nathan Littleton

    5D AGO

    From Teenage Entrepreneur to Email Marketing Guru with Nathan Littleton

    Send us a text In this engaging episode of Business Growth Talks, host Mark Hayward sits down with Nathan Littleton, a marketing strategist with an inspiring journey from teenage entrepreneur to marketing consultant. They dive into Nathan’s early experiences in business, where he started building websites as a teenager, monetizing his hobby in an innovative way. The conversation explores the evolution of Nathan’s business, emphasizing his transition to email marketing and the lessons learned along the way. Nathan’s unique perspective on email marketing as a cornerstone for maintaining customer relationships and its relevance in today's digital landscape is thoroughly discussed. Throughout the episode, Nathan shares valuable insights into the intricacies of email marketing and its extraordinary capacity to sustain long-term client relationships. He emphasizes the importance of being a ‘trusted advisor’ in marketing communications and maintaining consistency to foster audience engagement. Additionally, Nathan touches on his experiences with public speaking and podcast guesting as strategic tools for business growth. This episode offers a comprehensive discussion for those looking to enhance their marketing strategies, scale their business, and bridge the gap between ambition and reality. Key Takeaways: Email Marketing is Vital: Nathan Littleton highlights the underestimated power of email marketing in keeping businesses top-of-mind and maintaining strong customer relationships.Consistency Matters: Being consistent in email deployment can make your business a part of your clients' routines, increasing engagement and connection.Transition and Focus: Nathan shares his journey from web design to email marketing, emphasizing the importance of focusing on scalable and recurring revenue models.Personal Development: Embracing different communication platforms like speaking and podcasting can offer valuable growth opportunities and broaden your business reach.Seek Expertise: Collaborating with a trusted advisor and using top-notch marketing tools can enhance the effectiveness of marketing campaigns.SPONSORS Get a professional website built fast with Up in a Day, then book a call and see how easily you can elevate your online presence.  https://upinaday.co/book-mark-hayward Resources: Connect with Nathan Littleton on LinkedIn: NatSupport the show If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

    58 min
  2. Neuroscience Meets Sales: Transform Your Selling Game with Patrick Seaton

    JAN 12

    Neuroscience Meets Sales: Transform Your Selling Game with Patrick Seaton

    Send us a text In this episode of Business Growth Talks, host Mark Hayward interviews Patrick Seaton, a pioneering sales coach who seamlessly merges neuroscience with sales processes. With over three decades of experience, Patrick reveals the compelling science behind making effective sales pitches by tapping into the brain's natural response mechanisms. His innovative tool, Ask Alex, serves as a real-time sales thought partner, leveraging AI to refine sales pitches by analyzing conversations through a neuroscience lens. Discover how understanding the brain's inner workings can transform your sales approach and significantly improve your connection with prospects. Throughout the episode, Patrick elaborates on the application of neuroscience in sales, focusing on the "crocodile brain" and its critical role in decision-making. Listeners gain insights into how the brain processes information and why addressing prospects' problems is more effective than bombarding them with product features. Patrick underscores the importance of guiding customers through their buying journey, rather than forcing them into a decision. Emphasizing a shift from selling to solving, Patrick shares actionable strategies for solopreneurs to realign their sales processes and achieve substantial business growth. Key Takeaways: Understanding neuroscience can significantly enhance your sales process by aligning your pitch with how the brain processes decisions.The crocodile brain, which acts as a gatekeeper, requires simple and engaging communication to open pathways to deeper emotional and logical engagement.Ask Alex is an AI tool designed to assist sellers by analyzing and optimizing sales pitches through a neuroscience and AI-driven framework.Solopreneurs struggle due to a lack of sales expertise; by reorienting their approach to focus more on customer challenges, they can substantially boost engagement and sales.Cultural and contextual awareness is essential in sales communication to ensure messages are received positively across different audience types.SPONSORS Get a professional website built fast with Up in a Day, then book a call and see how easily you can elevate your online presence.  https://upinaday.co/book-mark-hayward Resources: Patrick Seaton on LinkedIn: Patrick Seaton LinkedInBook: "A Crocodile Brain Can Make or Break Your Sale"AI Tool: Ask AlexSupport the show If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

    1 hr
  3. Unleashing Business Growth: Mastering Recurring Revenue with Amanda Northcutt

    JAN 5

    Unleashing Business Growth: Mastering Recurring Revenue with Amanda Northcutt

    Send us a text In this captivating episode of Business Growth Talks, Mark Hayward hosts Amanda Northcutt, an expert in recurring revenue strategy, who shares her insights on building scalable business models for coaches, consultants, and agencies. The episode dives into Amanda's transformative journey from working in Silicon Valley to launching her own business, LevelUp Creators. She provides a detailed analysis of transitioning from chaotic, high-pressure workflows to streamlined, systematic methodologies aimed at maintaining consistent growth and profitability in service-oriented businesses. Matched with Amanda's profound insights are real-world strategies on scaling operations with systems rather than hustle. The conversation highlights her expertise in identifying model problems over sales issues, the importance of securing a niche, and the value of a compelling methodology. She emphasizes the shift from a traditional V-shaped funnel to a bowtie-shaped funnel, advocating for the expansion of existing client relationships into recurring revenue opportunities. This episode encapsulates Amanda's unique perspective on building authority, enhancing marketing strategies, and achieving sustainable business success. Key Takeaways: Understanding Business Foundations: Amanda Northcutt emphasizes that businesses often face model, not sales problems, and offers a five-question framework to ascertain clear positioning and target market alignment.Productization of Services: A strategic approach to developing productized services can transform the business model from a one-off to recurring revenue method, tailored through sophisticated systems.Effective Pricing Strategies: Amanda stresses the use of value-based pricing models, advising businesses to leverage their unique qualities to capture a percentage of the economic value they help create.Referral and Network Building: By delivering excellence and systemized operations, businesses can create a self-sustaining loop of referrals boosting client acquisition through genuine relationships.Personal and Professional Balance: Amanda shares personal reflections on balancing health challenges while maintaining professional momentum, underscoring the importance of systems over hustle.SPONSORS: If you want to set up a call with Christine Campbell Rapin at Clear Acceleration to achieve your business goals of growth and scale go to Support the show If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

    58 min
  4. Reflecting on 2025: Key Lessons for Business Growth With Mark Hayward

    12/15/2025

    Reflecting on 2025: Key Lessons for Business Growth With Mark Hayward

    Send us a text In this reflective episode of Business Growth Talks, host Mark Hayward revisits the impactful lessons learned throughout 2025, emphasizing themes like patience, consistency, and authentic relationships. From understanding the critical role of documented systems in business growth to leveraging personal stories as tools for differentiation, this episode is a roadmap for entrepreneurs aiming to refine their strategies and operations. As the year winds down, Mark urges listeners to pause, reflect, and consider how these insights might propel them into a successful 2026. Amid the hustle of growing a business, Mark highlights the importance of building sustainable practices over chasing overnight success. Essential keywords such as "business growth strategies," "podcast guesting," "storytelling," and "leadership in uncertainty" are interwoven as Mark shares insights on consistency, storytelling, and relationship-building. He brings attention to the art of podcast guesting, learning from failures and successes, and the importance of disciplined, intentional action over mere motivation. Through notable conversations with experts like Christine Campbell Rappin and Mike Perlo, the episode underscores the essence of developing systems and processes, highlighting the integral role they play in achieving sustainable business growth. Key Takeaways: Systems Over Spontaneity: Sustainable growth emerges not from sudden tactics but from building solid, repeatable systems.Storytelling as Leverage: Personal stories create trust, making storytelling a powerful tool for connection and differentiation.Consistency Trumps Motivation: Regular discipline and routine often lead to momentum and eventual success.The Power of Relationships: Long-term business success thrives on genuine relationships, not just transactional interactions.Energy Management: Protecting your energy through strategic rest is crucial for avoiding burnout and achieving sustainable performance.SPONSOR Podcast Guesting is your best way to get visbility, credibility and trust by sharing how you add value to your clients. If you want to set up a call, go to the website www.podcastintroduction.com Resources: Christine Campbell Rappin: Check episode details for her coaching contact information.Mike Perlo's Journey: Episode discusses his transition and storytelling approach.Tom Friedman aSupport the show If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

    22 min
  5. Masterclass in High Stakes Leadership: Solvej Biddle’s Strategies for Influence

    12/08/2025

    Masterclass in High Stakes Leadership: Solvej Biddle’s Strategies for Influence

    Send us a text In this engaging episode of "Business Growth Talks," host Mark Hayward delves into the intricacies of scaling a business with seasoned entrepreneur and Dragons' Den alum, Solvej Biddle. Known for her acumen in stakeholder management, Solvej elaborates on the often-overlooked "people dynamic" that plays a crucial role once a business moves past product validation into scaling. She discusses how mastering stakeholder influence can convert business potential into tangible growth, transcending geographical boundaries and organizational barriers. As the conversation unfolds, Solvej shares vital insights into preparing for scale-up challenges, from securing international partnerships to strategically managing multiple stakeholders like investors, partners, and board members. The discussion is rich with actionable strategies that emphasize the importance of reading interpersonal signals and understanding stakeholder interests. With genuine anecdotes from her Dragons' Den experience and her current work with Tech Nordic Advocates, Solvej illustrates the essential skills needed to influence high-stakes business environments successfully. Key Takeaways: Scaling a business involves managing a vast network of stakeholders beyond product development, emphasizing the need for strong interpersonal skills.Effective stakeholder management involves preparation, active listening, and understanding stakeholder interests to foster meaningful engagements.Confidence, humility, and the ability to read the room are crucial when pitching to investors or negotiating in high-stakes situations.Career-long skills like stakeholder engagement are not only applicable in business environments but are invaluable in everyday interactions.Emerging entrepreneurs, particularly in tech sectors, can benefit significantly by refining their influence and persuasion skills, particularly when expanding across borders.SPONSORS Get a professional website built fast with Up in a Day, then book a call and see how easily you can elevate your online presence.  https://upinaday.co/book-mark-hayward Resources: Connect with Solvej Biddle via LinkedInLearn more about the Engage Method: engagemethod.co (Note: URL imagined, as it wasn't directly mentioned)Discover Tech Nordic Advocates Website (Note: URL imagined, as it wasn't directly mentioSupport the show If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

    48 min
  6. Building Websites in Days: The Secret Sauce Behind Lindy Nowak's Success

    12/01/2025

    Building Websites in Days: The Secret Sauce Behind Lindy Nowak's Success

    Send us a text In this episode of Business Growth Talks, host Mark Hayward sits down with Lindy Nowak, the innovative Founder and CEO behind Up in a Day. They delve into how Lindy transitioned from a high-flying career in New York City's creative sector to establishing a groundbreaking web agency dedicated to delivering perfectly polished websites in a fraction of the time and cost. Lindy explains the significance of her agency’s unique approach in supporting small businesses by maintaining strong client relationships and providing streamlined processes that deliver results, showcasing the blend of her artistic and strategic skills. The conversation offers unrivaled insights into entrepreneurial pivoting, industry-specific challenges, and innovative business models poised for success in the digital marketing landscape. Throughout the episode, Lindy shares valuable insights into the importance of understanding client needs, relationships, and robust backend SEO practices. Her firm’s model leverages the efficiency of platforms like Squarespace, eschewing standard templates to craft tailor-made solutions truly reflective of clients' brand idiosyncrasies. She discusses the evolution of her company and highlights critical strategies like targeted LinkedIn outreach and podcast engagements that have elevated Up in a Day’s footprint. This episode is a must for small business owners and aspiring entrepreneurs looking to align aesthetically pleasing design with strategic business outcomes. Key Takeaways: Rapid Website Deployment: Up in a Day offers quickly deployable, customizable websites built with a strong strategic and marketing focus.Client-Driven Process: Fostering strong client relationships is key, understanding their pain points, and crafting tailored solutions.Efficient Use of Platforms: Leveraging no-code platforms like Squarespace helps achieve both speed and precision in web design.Diversified Client Approaches: While focusing initially on niches like coaches, expanding to various sectors has been crucial for sustained business growth.Effective Networking and Marketing: Employing strategic networking and targeted LinkedIn outreach remains a pivotal part of Lindy’s marketing success.SPONSOR Podcast Guesting is your best way to get visbility, credibility and trust by sharing how you add value to your clients. If you want to set up a call, go to the website www.podcastintroduction.co Support the show If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

    55 min
  7. From Sportscaster to Video Business Owner - Mike Perlow’s Unconventional Path to Success

    11/24/2025

    From Sportscaster to Video Business Owner - Mike Perlow’s Unconventional Path to Success

    Send us a text In this episode of Business Growth Talks, host Mark Hayward sits down with Mike Perlow, an entrepreneur who made a significant pivot from sports broadcasting to creating a thriving video production business. Mike shares his fascinating journey, starting from a high school sports talk show to becoming a sportscaster, and finally establishing Perlo Productions. His story is filled with lessons on leveraging past experience, understanding digital marketing, and the fundamental importance of storytelling in business growth. Mike discusses the unexpected yet organic growth of his company, touching on critical areas like creative leadership and digital strategies that helped him serve big names like Dell and Subaru. He emphasizes the challenges he faced along the way, including learning about business operations on the go and the transition from a micromanager to an innovative leader. Throughout the conversation, Mike offers insights into how businesses can use video content to effectively convey their message, detailing his work with varied clients and the importance of strategic marketing. His transition from broadcasting to entrepreneurship serves as a masterclass in adaptability and foresight, offering listeners valuable insights into scaling and succeeding in business. Key Takeaways: Transitioning Careers: Mike's journey from sportscaster to entrepreneur highlights the importance of adaptability and leveraging past experiences.Power of Storytelling: Effective storytelling in video production can significantly enhance a business's outreach and engagement.Building Strong Teams: Trusting and empowering a team of freelancers has been essential to the growth of Perlo Productions.Client Relationships: Focus on understanding clients' unique needs to create impactful and relevant content.Resilience in Business: Persistence and a positive mindset are key to overcoming the inevitable challenges faced in entrepreneurship.SPONSORS: If you want to set up a call with Christine Campbell Rapin at Clear Acceleration to achieve your business goals of growth and scale go to https://book.christinecampbellrapin.com/more-buyers-more-sales?am_id=markhayward Resources: Perlo Productions Website: perloproductions.comLinkedIn: Support the show If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

    1 hr
4.8
out of 5
13 Ratings

About

Business Growth Talks podcast is created and hosted by Mark Hayward. In this show we talk about how to grow a business in the Growth Stage. The growth stage is often marked by rapid developments, increased revenue, and an escalating customer base. ​  In each episode we talk to entrepreneurs and business owners who have grown businesses and we cover topics like scaling processes, market expansion, financial management, human resource and talent development, and customer retention. If you are looking for actionable advice, tips, and techniques on how to grow, run and build your business, this is the podcast for you!Find more details about the podcast www.businessgrowthtalks.comIf you want to be a guest on 24 or 48 shows to build your personal or professional brand then go to:www.podcastintroduction.comBe a supporter of the channel - https://www.patreon.com/BusinessgrowthtalksFind me onLinkedIn - https://www.linkedin.com/in/mark-hayward-163721a0/Facebook - https://www.facebook.com/markjhayward​Twitter - https://twitter.com/markhayward169TikTok - https://www.tiktok.com/@mjh169183