Conversations with Women in Sales

Lori Richardson
  • 4.9 (80)
  • Careers
  • Updated Weekly

Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018. Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.

  1. 2d ago ·  Video

    219: A Performance Plan Story (PIP) with a Happy Ending, Incredible Seller Jill Fratianne

    I met Jill when she was two years into her sales role at Hubspot. She visited the Women Sales Pros annual event at Simmons College in Boston and she was there representing Hubspot since no one else from Hubspot would stop by. Jill said, "uh, I'll come by" - and am I glad she did. It was the start of a great friendship that has lasted almost as long as she's been at Hubspot - we met 14 years ago.  Jill is fearless, dedicated, committed, and flexible to have worked at the same tech company for 16 years - name anyone else who has done that in recent years? But she had a time when she got married and was a new mom - and how she sold previously didn't work in the new life she had.  I heard her share this story on one of Dan Tyre's community calls and it blew me away. I knew Jill all these years but didn't hear that story until this year. It's an important lesson and so we're sharing it with others.  More about Jill; https://www.linkedin.com/in/jillfratianne/ More about Women Sales Pros:  First off, look for the hashtag #SalesDecadesProject to hear more amazing stories of women in sales on YouTube, LinkedIn, Instagram, and elsewhere.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

  2. Jul 13 ·  Video

    217: On Mindset and Success, Dan Tyre, Tyre Angel

    Need a dose of energy and enthusasm? Feeling down?  Listen to and watch Women Sales Pros friend and ally, Dan Tyre, who joins the Conversations with Women in Sales podcast to talk about the most important aspects of becoming successful in sales or sales leadership - mindset and attitude.  Dan champions mindset and his big goal now that he's been so successful in business is "Do More Good For the Universe." He references my #SalesDecadesProject in the episode.  Pick up the audiobook or Kindle version or paperback Dan recommends: "Learned Optimism: How to Change Your Mind and Your Life" by Martin Seligman.  Follow Dan Tyre: https://www.dantyre.com/  More about Women Sales Pros:  Women Sales Pros is a resource that has a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

  3. Jul 3 ·  Video

    216: Thoughts on AI, Tamar Gill, eCore

    Tamar is the founder of eCore Services, a company she's bootstrapped and is celebrating six years in business with a team of 150 remote workers around the world. I've gotten to know Tamar this year, as she sponsored the #Salesdecadesproject as well as generously sponoring other women in sales and in business organizations.  We talked about:  Tamar shares her path from nonprofit work to becoming a stay-at-home mom, then rising from an entry-level remote role to an executive team before starting eCore to address costly bad data and to create opportunities for stay-at-home parents. She explains eCore's AI-plus-human model: AI finds patterns and flags issues at speed and scale, while a research team validates and applies judgment within an 80+ step validation and enrichment process, maintaining a people-first team of 150. They discuss how AI amplifies poor data, why trusted data requires ongoing validation, how overbuying cheap records pollutes CRMs, the need for training and change management, women's growing presence in AI communities, and how to learn via free resources, communities, and conferences. Tamar can be reached on LinkedIn and at eCoreservice.com.   00:00 Meet Tamar Gil 01:16 Why Data Matters 02:17 From Nonprofit to Founder 04:24 Choosing the Data Mission 05:14 AI Plus People 07:19 Inside eCore Workflow 08:56 Bad Data Breaks AI 11:00 Building Trusted Data 12:47 Women in AI 20:25 Learning AI Skills 24:09 Change Management 25:38 Wrap Up and Contact Follow Tamar Gill: https://www.linkedin.com/in/tamargill/  More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

  4. Jun 11 ·  Video

    215: Joanne Black, Sales Decades Project Honoree Celebrates 30 Years Running Her Business

    Joanne Black is a 2026 Sales Decades Project Honoree. #SalesDecadesProject  She celebrates 30 years running "No More Cold Calling" consulting, training, and coaching business. Joanne is open to connecting on LinkedIn - just make sure you customize the "ask" - say you heard about her on this podcast.  Founder, No More Cold Calling Sales leaders often think they have a pipeline problem. More often, they have a referral problem. Referrals consistently produce the highest-quality revenue in business. Yet most organizations treat them like a happy accident instead of building a strategy to generate them. For more than 25 years I've helped sales teams turn trust into predictable pipeline by implementing structured referral systems. Referrals aren't random—they're the result of intentional design. Through Your Referral Edge, organizations learn how to: • Make referrals their primary growth strategy • Systematize trust-driven opportunity creation • Generate consistent, qualified introductions without cold outreach The result is stronger pipelines, better conversations with decision-makers, and measurable revenue growth. If you're still guessing where your next deal is coming from, the constraint isn't effort. It's design. Because guessing isn't a strategy. Systems are. Joanne's three favorite words: Referrals Drive Revenue Reach out to Joanne: https://www.linkedin.com/in/joanneblackreferralsales/   More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

  5. Mar 15

    214: Celebrating a Career in Sales and Leadership; Maria Boulden, Advisor, Board Member, Ex DuPont, Ex Gartner

    Maria Boulden got a degree in Chemical Engineering because she learned that a Chemical Engineer would be the highest paying engineering job possible. She was a rising star at Drexel University and landed a co-op role at DuPont while still in college. Since most of the sales roles were held by engineers back in the late 1990's / early 2000's it wasn't that hard of a transition when she landed her first sales role.  She became a Sigma "Black Belt" within Dupont - which was a big program for quality improvement in the 90's -  Maria found a way to balance family and work although it cost her the "fast track" in promoting, but it led her into a career in data and commercial application. Later she went on to Gartner and now is retired, but looks back to share some great lessons.  More about Maria: https://www.linkedin.com/in/maria-boulden-8a778b11/  More about Women Sales Pros:  we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

  6. 12/11/2025

    213: Know Your Why in Moving up the Corporate Ladder, Lynn Hidy, Author

    Lynn Hidy has been helping inside sales teams and sales leaders for years. Her new book,  "Mastering Inside Sales Leadership: Your Get-It-Done Leadership Success Guide"  is available January 8th.  Lynn and I sat down to talk about sales leadership and career pathing in sales.  More about Lynn: https://www.linkedin.com/in/lynnhidy/ Learn about her new book here: https://masteringinsidesalesleadership.com/  More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

  7. 11/26/2025

    212: What Does Good Outbound Look Like? with Shay Keeler, VP Sales, Common Room

    Episode 212 here, with a great sales leader named Shay Keeler, VP of Sales at Common Room. Shay spent 4-1/2 years at Outreach, starting as an Account Exec and getting promotions throughout her stay there. Now she is at Common Room as VP of Sales. We talked about her meteoric rise in various organizations - what it takes to get a promotion into a new role or one you've never done before, and how selling is different in the age of AI.  More about Shay: https://www.linkedin.com/in/shay-keeler-9a640632/ More about Women Sales Pros:  we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

  8. 11/06/2025

    211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room

    Jaime Diglio and I have a lot in common when it comes to our beliefs for success in sales.  Mindset is where it's at - first and formost. Jaime created a program that takes you from your "WAR" room in your head into you "WIN" room.  She agrees that the most important first sales conversation is the one you have with yourself.  Are you down and need a boost? Listen to this episode and we'll cover tips and ideas to help you get into your own WIN Room (WIN Room and WAR Room are TM by Jaime)  Jaime talks about the importance of Emotional Intelligence for your self awareness, and Social Intelligence so that you can understand others.  She says "The New ROI is the Return on Interaction" - building trust vs losing trust, and being clear on your goals and values.  More on Jaime:  https://www.linkedin.com/in/jaimediglio/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

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4.9
out of 5
80 Ratings

About

Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018. Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.

Information

  • Creator
    Lori Richardson
  • Years Active
    2018 - 2026
  • Episodes
    219
  • Rating
    Clean
  • Copyright
    © (c) 2018 -2023 Lori Richardson. All Rights Reserved.
  • Show Website
    Conversations with Women in Sales

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