Art of Mortgage Marketing

Doren Aldana
  • 3.8 (13)
  • Marketing
  • Bimonthly

Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors​. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.

  1. 10h ago

    How to Hire Rockstar Talent Without Breaking the Bank w/ Anthony Rice

    Your first hire probably won’t fix your business. Not if you’re hiring the wrong way. Too many mortgage professionals build a business that depends on them for everything, then try to solve the problem by hiring a virtual assistant and dumping their entire to-do list on them. They expect one person to think like them, work like them, and somehow figure out a role that was never clearly defined in the first place. Then the hire struggles, frustration builds, and the owner concludes that finding good people is the problem. But what if the problem isn’t the person you hired? What if it’s the way you designed the job? In this episode of The Art of Mortgage Marketing, I sit down with Anthony Rice, co-founder of People Partners, to challenge the way mortgage brokers think about hiring, delegation, offshore teams, and business growth. We dig into why you should design roles around tasks—not job titles, how to spot resourcefulness before you hire, why your onboarding might be sabotaging your new team members, and which role a solo loan officer should consider hiring first. If you’re still the chief everything officer in your business, this conversation might expose exactly why you’re stuck there—and what needs to change. What You’ll Learn in This Episode Why hiring a VA to “do everything” is a recipe for frustration. Stop expecting someone to take over a job you haven’t properly defined. How to build roles around tasks instead of job titles. Identify what needs to get done, group related responsibilities, and hire for the actual work. The hiring red flags that can cost you more than a bad hire. Learn why resourcefulness, initiative, and genuine references matter more than a polished interview. Why your onboarding could be the real reason new hires fail. Before blaming the person, take a hard look at how you trained them. How to think differently about offshore talent. Geography isn’t the strategy. Getting the right person into the right role is. What motivates your team to stay. Money matters, but culture, respect, recognition, and a shared vision matter too. Who a solo loan officer should hire first. Explore how loan processing, executive assistance, and marketing support can fit into a smarter hiring sequence. If this episode challenged the way you think about hiring, delegation, and scaling your mortgage business, don’t just nod along—put one idea into action. And if you got value from the conversation, follow the show, leave a rating and review, and share this episode with a mortgage professional who’s trying to do everything themselves. Remember, your business is a personal development course with a compensation plan attached. The more you grow, the more your business grows. So don’t just go to that next level. Grow to that next level.   About Your Host Considered by many to be the nation’s leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.

  2. Oct 7

    Powerless to Powerful: 7 Shifts to Take Back Control & Win in Any Market

    Stop waiting for the mortgage market to save you. Rates are up. Inventory is tight. Competition is fierce. Margins are compressed. The Fed keeps making headlines. And if you’re a mortgage professional, you’ve probably heard some version of “it’s just a terrible market” more times than you can count. But here’s the uncomfortable truth: the storm isn’t personal. And waiting for the storm to end isn’t a business strategy. In this episode of The Art of Mortgage Marketing, we get into the seven shifts that can move you from powerless to powerful—without pretending you can control rates, inventory, the economy or what the Fed does next. We talk about what you can control: your mindset, your daily growth plan, proactive prospecting, your referral relationships, your morning routine, your database, and what you tell yourself about yourself. Because there are mortgage professionals still finding a way to create relationships, generate opportunities and take market share in difficult conditions. The question isn't whether the storm is real. The question is: What are you going to do with the rudder? In this episode, we discuss: Why blaming the market can quietly turn into a habit of helplessness The difference between mortgage professionals who stay consistent and those who spend their days “crying the blues” Why there are still people buying, selling, refinancing, consolidating debt and moving—even in a difficult market How consistency with referral partners and your database can create opportunities when others are waiting The powerful distinction between what you cannot control and what is completely within your control Why your mindset, morning routine and proactive prospecting matter more when the market gets tougher How to stop waiting for rates or market conditions to improve before taking action If you're tired of waiting for the market to get better before you get better, this episode is for you. Listen. Challenge your assumptions. Then ask yourself one simple question: What am I trying to control that I never had control over—and what have I been neglecting that I actually can control? If the conversation hits home, follow the podcast, rate the show, share this episode with another mortgage professional, and leave us a review. About Your Hosts   Considered by many to be the nation’s leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row. Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don’t. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance. Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

  3. Aug 14

    How to Close More Deals with AI

    Most mortgage pros who say they’re “using AI” are doing the equivalent of replacing Google with ChatGPT. That’s not AI mastery. That’s barely scratching the surface. In this episode of The Art of Mortgage Marketing, I sit down with Luke Shankula, founder of Direct Authority AI, to challenge the way mortgage pros are thinking about AI—and more importantly, how they're failing to use it as actual business leverage. The question isn't, “Can AI write my emails?” The better question is, “What could I build, automate, eliminate, or deliver that would make me dramatically more valuable to my clients and referral partners?” We get into the real reason mortgage professionals: -Hesitate to adopt AI -Why most people dramatically overestimate their AI skill level -How loan officers are using AI to create new value for real estate agents -Where AI can actually create leverage across marketing, lead generation, content, operations, recruiting, and business development. And then we get into the uncomfortable part: AI can make you incredibly productive at doing things that don't matter. If you're automating mediocre content, building AI avatars nobody wants to watch, or creating systems that generate zero business, congratulations—you've automated the wrong thing. Luke also shares what he believes the future of AI looks like for the mortgage industry, why mortgage companies may be approaching AI from the wrong direction, and why your biggest competitive advantage in an AI-driven world may ultimately be the one thing AI can't replicate: being human. This isn't another conversation about clever prompts. It's about leverage.   In this episode you’ll learn: -Why “using AI” and actually leveraging AI are two completely different things -The three biggest reasons mortgage professionals still aren't using AI effectively -Why most “advanced” AI users are nowhere near as advanced as they think -How to use AI to become the mortgage pro real estate agents actually want to work with -The hidden opportunity in AI-powered systems, automations, and documented processes -The dangerous side of AI: security, compliance, overconfidence, and automating the wrong things -Why your humanity—not your AI skills—could become your ultimate moat   Links & Resources Direct Authority AI — Luke Shankula's coaching community for mortgage professionals using AI. ChatGPT — Discussed throughout the episode for research, content, analysis, systems, and business applications. Claude — Discussed for presentations, documentation, workflows, and more advanced business applications. Google Business Profile — An overlooked opportunity for mortgage pros and their referral partners.   FREE RESOURCE: Build Your Second Brain If you want AI to stop sounding like AI and start sounding like you, Luke has generously shared his step-by-step Build Your Second Brain SOP. You'll learn how to create a Claude Project that already knows your business, your audience, and your unique voice—so every conversation starts with context instead of starting from scratch.   Download it here: https://drive.google.com/file/d/1UzGeUmn81Cl8Q1u7YBeMBhwzfAJKKaRU/view   Enjoying the Podcast? If you found this episode valuable: ⭐ Follow The Art of Mortgage Marketing ⭐ Leave a rating and written review ⭐ Share this episode with a mortgage professional who's ready to stop owning another job and start building a business that creates freedom. Your support helps us continue bringing you conversations with the industry's most successful leaders so you can grow your income, your impact, and your freedom.

  4. Jul 23

    Build a Business That Sets You Free (Instead of Owning Another Job) | Doug Adlam

    What if the biggest threat to your business... is that it can't survive without you? Too many mortgage professionals believe they're building a successful business because they're closing more loans and generating more revenue. But underneath the surface, they're building something very different... A high-paying job. In this episode of The Art of Mortgage Marketing, bestselling author and entrepreneur Doug Adlam shares the blueprint for building a mortgage business that creates freedom instead of dependency. Drawing from decades of experience building, scaling, and selling businesses, Doug explains why so many top producers accidentally become the bottleneck in their own growth—and what it takes to build a company that continues to thrive even when you're not in the office. Whether you're a solo mortgage broker looking to grow a team or an established owner who wants a business that's actually valuable one day, this conversation will challenge the way you think about leadership, hiring, delegation, and scaling. If you've ever wondered... "Why does everything still depend on me?" "How do I build a team I can actually trust?" "When should I hire my next person?" "How do I create a business I could eventually sell?" ...this episode is for you. In This Episode You'll Learn ✅ Why top-producing mortgage professionals often become prisoners of their own success ✅ The biggest mindset shift that separates self-employed people from true business owners ✅ How to hire before you feel "ready" (without making expensive mistakes) ✅ The systems every scalable mortgage business needs ✅ Why revenue is a vanity metric—and what actually matters ✅ How to delegate without sacrificing quality ✅ What makes a mortgage business truly valuable ✅ The leadership habits that create leaders—not followers ✅ How to build a company that keeps growing while you're on vacation Resources & Links 📘 The Business of Brokering by Doug Adlam If this conversation resonates with you, be sure to grab Doug's book, where he dives deeper into the frameworks, systems, and leadership principles behind building a mortgage business that's scalable, valuable, and ultimately sellable. Enjoying the Podcast? If you found this episode valuable: ⭐ Follow The Art of Mortgage Marketing ⭐ Leave a rating and written review ⭐ Share this episode with a mortgage professional who's ready to stop owning another job and start building a business that creates freedom. Your support helps us continue bringing you conversations with the industry's most successful leaders so you can grow your income, your impact, and your freedom.

  5. May 21

    From $28K to Breakthrough Growth: How Christine Davis 8X’d Her Funded Volume Income in Just 12 Months

    What if the breakthrough you’ve been praying for is still possible — even after years of struggle, burnout, and uncertainty? Just 12 months ago, Christine Davis was questioning whether she could even stay in the mortgage industry after nearly two decades in the business. She was exhausted, financially stressed, and stuck wondering if things would ever turn around. Today? She’s completely transformed her business — increasing her monthly income over 8X while creating more consistency, confidence, freedom, and momentum than she’s had in years. And she didn’t do it through cold calling, chasing Realtors, or grinding herself into the ground. In this episode, Christine shares the real story behind her turnaround: The mindset shifts, daily habits, relationship strategies, and uncomfortable growth moments that helped her go from survival mode… to THRIVE MODE and building a business she’s genuinely proud of again. Inside this episode: • Why waiting for the market to “get better” keeps most LOs stuck. • The simple daily “Hour of Power” habit that helped Christine rebuild momentum. • How to stop chasing referrals and become a true growth partner Realtors WANT to work with. • Why confidence comes from repetition — even when you feel awkward at first. • The systems and structure that gave Christine more income, less stress, and more time with family. • The biggest mistake struggling LOs make when trying to grow in a down market. If you’ve been feeling discouraged, inconsistent, or uncertain about your future in this industry… This episode will remind you that your next breakthrough may be a lot closer than you think.

  6. 09/04/2025

    The Dozen-Deal Difference: "The Dozen-Deal Difference: Why 1 Elite Partner Beats 5 Average Agents”

    You’re burning energy on coffee dates, cold calls, and endless follow-ups, only to walk away with maybe one deal if you’re lucky. It’s exhausting, it’s discouraging, and worst of all, it keeps you stuck in a cycle of working harder for less.   Here’s the truth: top-performing mortgage pros aren’t grinding it out like that. They’ve cracked the code to attract elite partners, the kind who don’t just send a deal here and there but send you a 12+ deals per year on repeat. No begging. No cold calling. No wasting time on people who aren’t serious.   That’s what my new Dozen Deal Partner Formula Book is all about.   Imagine having a small circle of powerhouse partners who consistently fill your pipeline so you can stop hustling for every deal and start scaling a business that sets you free! .   Getting more juice from the squeeze. In this episode, we dive into my new book, “The Dozen Deal Partner Formula: How Top-Producing Lenders Attract Elite Referral Partners Who Send 12+ Deals Per Year–Without Cold Calling” and unpack how to magnetize top Realtors who view you as an irreplaceable HERO, shift from chasing to attracting, and build a pipeline that keeps flowing strong even in the toughest markets.   You’ll discover: The shortest path to cash to crush your income goals–regardless of market conditions. Why it pays to attract the elite agents versus just the average “struggle bunnies”. Why working with the elite partners actually requires less time, energy and drama  How to thrive in any market, not just a “fair weather” market About Your Hosts   Considered by many to be the nation’s leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don’t. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!    Get Doren's book here https://dozendealpartner.com/podcast/  Use the coupon code PODCAST to get a 50% off discount.

  7. 07/17/2025

    From Brutal Market to Unbreakable: How Cynthia Lewis Added $25,000 to Her Monthly Revenue in Just 3 Months!

    What if high rates and low inventory could actually make you rich? While most mortgage professionals are struggling with today's challenging market conditions, Cynthia Lewis did something audacious—she found a way to add $25,000 to her monthly revenue in just 90 days. Here's what makes this story incredible: The same "Screw it, let's do it" mindset that's driving her success right now is something any mortgage pro can adopt, regardless of current market conditions. The Method Behind the Madness Most people think high rates and low inventory spell disaster for mortgage professionals. Then they watch someone like Cynthia Lewis, founder of New Dominion Mortgage, prove there's a different way to play the game. In this raw, unfiltered conversation, you'll uncover: The coaching decision that changed everything for her business How she built a machine that runs without her (the real wealth secret) Her bulletproof system for staying motivated when the market gets tough The one morning ritual that sets up massive daily wins If you've been grinding with little to show for it in this challenging market, this story will either inspire you or make you question everything you thought you knew about building wealth in mortgages. Ready to learn how $25,000 monthly increases actually happen—even when rates are high and inventory is low? Let’s dive in…   Guest Bio Cynthia Lewis is the Founder and CEO of New Dominion Mortgage, a leading mortgage brokerage based in Hampton Roads, Virginia. With over two decades of experience in the mortgage industry, Cynthia has transformed homeownership into a purpose-driven mission. Her company goes beyond closing loans—she changes lives. Through a unique partnership with a national non-profit, her company holds an annual Coat Drive and donates a coat for every home loan funded, ensuring warmth and care reach the community.    Cynthia's journey into the mortgage industry began shortly after she graduated from Hampton University in 2003. Encouraged by her father, she entered the field and quickly rose through the ranks. Her early years in the industry were marked by rapid success, but the 2008 financial crisis tested her resilience. Instead of succumbing to the challenges, Cynthia adapted by shifting from a refinance market to a purchase market, emphasizing relationship-building and effective communication with real estate agents.   Visit https://newdominionmortgage.com/  Follow Cynthia on Instagram @iamcynthialewis   About Your Hosts Considered by many to be the nation’s leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don’t. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!    Visit https://www.mortgagemarketingcoach.com/chat/ to schedule your breakthrough call.

  8. 06/13/2025

    How Mark Libario Turned His Annual Income into His Quarterly Income in Just 11 Months (Without Cold Calling)

    Still grinding as a mortgage professional, hoping things will magically change? That was Mark Libario. Stuck in the feast-or-famine cycle, burned out and running on empty. The inconsistent income, constant rejection, soul-sucking cold calls... and for what? A few scattered deals that barely kept up with his dreams. Then everything changed. Within just 11 months of discovering our proven system, Mark transformed his entire annual mortgage income into a single QUARTER of production. How? Not by cold calling. Not by begging for referrals. Not by working even harder. He built a system that worked FOR him instead of against him. From Struggle to Success: Mark's Complete Transformation In this exclusive interview, Mark reveals exactly how he escaped the mortgage struggle and built a thriving business that gives him freedom, not more stress.   You'll discover: The "systematic approach" that eliminated cold calling forever while attracting elite Realtor partners Why motivation fails but the right system creates consistent $20K+ months The mindset shift that separates top producers from struggling loan officers How to build relationships with agents who actually send quality deals instead of chasing anyone with a pulse Ready to stop grinding and start building? This interview shows you exactly how it's done.   Guest Bio Mark Kelvin Libario is a dedicated mortgage broker at Groupe Orbis, based in Montreal, Quebec, with extensive experience in financial services, including insurance and financial planning. Mark specializes in guiding clients through home purchases, real estate portfolio expansion, refinancing, and loan processes. Mark tailors solutions to each client’s needs, leveraging access to major banks, credit unions, trust companies, and private lenders to secure competitive rates and personalized mortgage options.   Visit https://www.markkelvinlibario.com/  Find Mark on LinkedIn @Mark Kelvin Libario  Follow Mark on Instagram @mortgageswithkelvin About Your Hosts Considered by many to be the nation’s leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don’t. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

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3.8
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About

Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors​. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.

Information

  • Creator
    Doren Aldana
  • Years Active
    2018 - 2026
  • Episodes
    215
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    Art of Mortgage Marketing

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