45 episodes

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your ecommerce business.

We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your ecommerce marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place.

The Empowered Marketer | An ecommerce marketing podcas‪t‬ Zaius

    • Business
    • 5.0 • 29 Ratings

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your ecommerce business.

We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your ecommerce marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place.

    Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius

    Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius

    In this episode of the Empowered Marketers, campaign expert Heather Green shares best practices to prepare for the 2020 holiday season.

    Tune in to learn important tactics and tips about deliverability optimization and campaign strategy, then implement these changes to your campaigns — just in time for Black Friday and Cyber Monday.

    • 14 min
    The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

    The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

    Join us this week on the Empowered Marketer as we talk to Scott from Upper Quadrant.  UQ is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.  

    Scott talks about his approach to mapping the customer journey, how to use the combination of data and customer psychology to create the perfect strategy, and the must-have campaigns every ecommerce brand needs to create.  

    • 25 min
    The Empowered Marketer: Using Quiz Data for Personalization with Laur Fiatoa of Helix Sleep

    The Empowered Marketer: Using Quiz Data for Personalization with Laur Fiatoa of Helix Sleep

    Helix Sleep uses each shopper's specific sleep-DNA to match soon-to-be-sleepers with their perfect mattress.  Learn how Laur and Helix Sleep use the data from their Sleep Quiz to make intelligent product recommendations and personalize every step of the buyer's journey.  

    • 28 min
    The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva

    The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva

    Eterneva is making it possible for those in mourning to memorialize their loved ones in an everlasting way -- by turning cremated ashes into diamonds.

    But while the story is certainly sensational, grief is sensitive subject matter, which means that Co-founder Adelle Archer has to stay focused on education and transparency in order to gain customer trust.

    • 27 min
    The Empowered Marketer: Strategic Streetwear With Chip Neff of Legends

    The Empowered Marketer: Strategic Streetwear With Chip Neff of Legends

    When a performance wear brand is backed by names like Steve Nash, Baker Mayfield, and Matt Barnes, you know it'll hold up, which is exactly why Legends has been a fan favorite since Chip Neff co-founded it.


    In this episode of The Empowered Marketer, we're talking to Chip about how partnering with the right people and building relationships can impact brand affinity as much as it influences product development.

    • 32 min
    The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

    The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

    Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that’s far more accessible and less pretentious.

    But convincing ecommerce consumers to spend hundreds of dollars on a painting or portrait isn’t always. Longer buying cycles and high price points for luxury goods mean that marketers like Tappan Director of Brand Marketing Megan Laber have to strategize around storytelling, brand, and customer experience.

    • 35 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

Katie Joy B. ,

Marketing Magic!

Cara and her incredible guests talk all things marketing, not only providing insight we wouldn't have otherwise, but also giving business owners the tools they need to get hands-on with their marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Cara - keep up the great work!

dmlevi ,

The only marketing podcast I need

Really great and interesting content. Keep up the great work!

clubdie ,

Advice I can actually use

Great guests that share their experiences, tips, and tricks. Definitely helpful.

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